{"id":2095,"date":"2018-05-11T10:30:01","date_gmt":"2018-05-11T05:00:01","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=174"},"modified":"2024-01-09T20:15:11","modified_gmt":"2024-01-09T14:45:11","slug":"building-viral-videos-that-stick-and-tick","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/","title":{"rendered":"Building Viral Videos That Stick And Tick!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1cf5fd3d17f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1cf5fd3d17f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#successful-brand-videos-that-went-viral\" title=\"Successful Brand Videos That Went Viral\">Successful Brand Videos That Went Viral<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#diesel-%e2%80%93-joggjeans-made-to-run-away-25m-views\" title=\"Diesel \u2013 JoggJeans Made to Run Away (2.5M views)\">Diesel \u2013 JoggJeans Made to Run Away (2.5M views)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#superdry-%e2%80%93-this-is-the-jacket-5m-views\" title=\"Superdry \u2013 This is the Jacket (5M views)\">Superdry \u2013 This is the Jacket (5M views)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#mangos-video-11m-views-%e2%80%93-committed-collection-campaign\" title=\"Mango\u2019s Video (11M+ views) \u2013 Committed Collection Campaign\">Mango\u2019s Video (11M+ views) \u2013 Committed Collection Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#louis-vuitton-198m-views-%e2%80%93-masters-a-collaboration-with-jeff-koons\" title=\"Louis Vuitton (19.8M+ views) \u2013 Masters, a collaboration with Jeff Koons\">Louis Vuitton (19.8M+ views) \u2013 Masters, a collaboration with Jeff Koons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#gap-%e2%80%93-bridging-the-gap-3m-views\" title=\"Gap \u2013 Bridging the Gap (3M views)\">Gap \u2013 Bridging the Gap (3M views)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#capitalizing-on-consumer-behavior-and-love-of-video\" title=\"Capitalizing On Consumer Behavior And Love Of Video\">Capitalizing On Consumer Behavior And Love Of Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/#seamless-shopper-experiences-are-key\" title=\"Seamless Shopper Experiences Are Key\">Seamless Shopper Experiences Are Key<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><blockquote><p><strong>Launching a product or promoting your brand? The right video could put your business and product into the viral hall of fame<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Video is popular. Cisco predicts that by 2021 over 75 percent of global mobile data traffic will be video, and there will be more than 11.6 billion mobile connected devices. Mobile video will increase nine fold between 2016 and 2021 (Cisco). Moreover, video is the fastest-growing ad format and now accounts for 35% of all display advertising spend. Last year, video advertising grew by 46% to become the fastest-growing ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC (Source:\u00a0<a href=\"http:\/\/www.thedrum.com\/news\/2017\/10\/17\/online-video-ad-spend-grows-46-year-overtake-banner-ads-first-time\">www.thedrum.com<\/a>).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tend to think that people will only share fluffy videos of animals doing cute things or people falling. However, according to a study conducted by video explainer company Wyzowl, if you create video content that your audience likes, <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">83%<\/a> will consider sharing it with friends or family.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"successful-brand-videos-that-went-viral\"><\/span><b>Successful Brand Videos That Went Viral<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to creating great product or brand videos with the potential to go viral, you want to have some combination of informational, humorous, and visually and audibly beautiful content. There isn\u2019t a set framework as to what will work and potentially go viral, but if you ensure that your content is genuinely compelling, you are likely on to something. Be true to your brand, make the video visually beautiful and use a combination of some elements of humour, storytelling, music and influencers when creating a video. For inspiration, we\u2019ve selected some of our favourite examples of brands that are doing great things with video be it for a product or campaign launch, or a general brand video. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"diesel-%e2%80%93-joggjeans-made-to-run-away-25m-views\"><\/span><strong>Diesel \u2013 JoggJeans Made to Run Away (2.5M views)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"DIESEL JOGGJEANS - Made To Run Away\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/YLmzyfpavtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"superdry-%e2%80%93-this-is-the-jacket-5m-views\"><\/span><strong>Superdry \u2013 This is the Jacket (5M views)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/youtu.be\/AQKQ33FSG2k\">https:\/\/youtu.be\/AQKQ33FSG2k<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"mangos-video-11m-views-%e2%80%93-committed-collection-campaign\"><\/span><strong>Mango\u2019s Video (11M+ views) \u2013 Committed Collection Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"COMMITTED Collection Campaign | MANGO SS17\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/PlcgG79l8so?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"louis-vuitton-198m-views-%e2%80%93-masters-a-collaboration-with-jeff-koons\"><\/span><strong>Louis Vuitton (19.8M+ views) \u2013 Masters, a collaboration with Jeff Koons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"Louis Vuitton - Masters, a collaboration with Jeff Koons\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/r0b7uHrSzoM?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"gap-%e2%80%93-bridging-the-gap-3m-views\"><\/span><strong>Gap \u2013 Bridging the Gap (3M views)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe loading=\"lazy\" title=\"Bridging the Gap\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/-Cbbd1gPIxU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">These videos are popular for a variety of reasons. The Diesel ad for example, cleverly used humour to engage with the audience. The\u00a0 Gap ad on the other hand is both cheerful and fun; whereas the Nike ad is inspirational. In contrast, Superdry and Louis Vuitton connect through a combination of visually and audibly beautiful compelling content. While not fashion specific, there\u2019s a lot you can learn from <strong><em>Dollar Shave Club<\/em> <\/strong>(<a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\">Our Blades are F\u2019king Great<\/a>) and <em><strong><a href=\"https:\/\/www.youtube.com\/watch?v=YbYWhdLO43Q\">Squatty Potty<\/a><\/strong><\/em>\u00a0 \u2013 not only are they truly funny, but they also clearly demonstrate the product benefits in a non &#8220;salesy&#8221; way. It is not surprising that both have 25M+ views a piece.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"capitalizing-on-consumer-behavior-and-love-of-video\"><\/span><b>Capitalizing On Consumer Behavior And Love Of Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video offers a great opportunity to connect with your audience with engaging shareable content. By providing shop now links within the video that take the consumer directly to the product, shoppable video offers a way to intelligently capitalise on video marketing spend by shortening the path to purchase. Shoppable video allows shoppers to skip any hard sales pitches or other promotions, leading to a better customer experience. If a viewer is interested in something they see, all it takes is a click to add that product to their virtual cart. The user experience is interactive, engaging and seamless.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denim apparel brand, Levi\u2019s, recognised this opportunity and is using shoppable video to connect with their younger audience. Over the holidays they released a shoppable video on its website for last-minute holiday gift inspiration. The video ran about one minute and 45 seconds and was packed with shoppable frames. Viewers were able to click on any of the &#8220;shop now&#8221; buttons throughout the video (shown below) to place the item in their cart for purchase.\u00a0<\/span><\/p>\n<figure id=\"attachment_109\" aria-describedby=\"caption-attachment-109\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign.png\" alt=\"Levi's shoppable videos\" width=\"750\" height=\"848\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign.png 2006w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-265x300.png 265w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-768x868.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-906x1024.png 906w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-109\" class=\"wp-caption-text\">Levi&#8217;s Holiday Season Video Campaign | Source: Levi<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"seamless-shopper-experiences-are-key\"><\/span><b>Seamless Shopper Experiences Are Key<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retailers who want to stand out from the crowd need to create story-worthy experiences that are seamless and easy to use. Customers do not want to spend time searching for a product from a video so it is imperative to make it readily available for those who are interested. Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>\u00a0is a great example of a solution that can help create visual stories and turn viewers into buyers, by adding shoppable elements to existing videos. Videos can also be customized as per the user&#8217;s choice by way of templates, placement of products and layouts. With so many robust solutions available there is really no reason for retailers to miss out anymore. There\u2019s no doubt that we are quickly heading towards a future where video content will be more engaging and shoppable. Happy news for both consumers and retailers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Launching a product or promoting your brand? The right video could put your business and product into the viral hall of fame Video is popular. Cisco predicts that by 2021 over 75 percent of global mobile data traffic will be video, and there will be more than 11.6 billion mobile connected devices. Mobile video will  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Viral Videos That Stick And Tick! | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Retailers who want to stand out from the crowd need to create story-worthy experiences that are seamless and easy to use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/building-viral-videos-that-stick-and-tick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Viral Videos That Stick And Tick! 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