{"id":2372,"date":"2018-10-05T07:37:46","date_gmt":"2018-10-05T02:07:46","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2372"},"modified":"2024-05-02T13:44:01","modified_gmt":"2024-05-02T08:14:01","slug":"evolution-of-music-videos-how-has-the-storytelling-changed","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/","title":{"rendered":"Evolution Of Music Videos: How Has The Storytelling Changed?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f86be0733ce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f86be0733ce\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#powerful-visual-storytelling\" title=\"Powerful Visual Storytelling\">Powerful Visual Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#how-brands-harnessed-the-power-of-music-videos\" title=\"How Brands Harnessed The Power Of Music Videos?\">How Brands Harnessed The Power Of Music Videos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#the-impact-of-digital-age\" title=\"The Impact of Digital Age\">The Impact of Digital Age<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#are-brand-placements-going-out-of-hand\" title=\"Are Brand Placements Going Out of Hand? \">Are Brand Placements Going Out of Hand? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#understanding-creative-partnerships\" title=\"Understanding Creative Partnerships\">Understanding Creative Partnerships<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/#read-about-how-some-brands-are-blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\" title=\"Read about how some brands are blurring the lines between Art, Media and Advertising with Shoppable Videos\">Read about how some brands are blurring the lines between Art, Media and Advertising with Shoppable Videos<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">With Halloween around the corner, one can\u2019t help but think about Michael Jackson\u2019s iconic music video \u2018Thriller\u2019. Released in 1983, the horror staple song is considered as one of the biggest successes of the music industry. From Jackson\u2019s red jacket to the dancing zombies, everything is etched into the minds of music lovers even after 35 years. It exemplifies the magic that comes to life when the power of music meets the power of visuals. No wonder, the video bagged all the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Thriller_(song)#Concept\"><span style=\"font-weight: 400;\">top awards<\/span><\/a><span style=\"font-weight: 400;\"> and continues to find itself at the top of \u2018greatest music videos\u2019 polls even now.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Michael Jackson - Thriller (Official Video)\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/sOnqjkJTMaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Thriller reminds us of the time when storytelling became an integral part of creating music. Picturization of the song became as important as the musical notes and tunes. Lady Gaga\u2019s Bad Romance, Beyonce\u2019s Single Ladies, Aerosmith\u2019s Cryin\u2019, and Peter Gabriel\u2019s Sledgehammer are just a few of the many legendary songs that are still remembered for their concepts and choreography besides the good music. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storytelling through music videos still is an important part of the music industry; although, the narrative has changed. When, why and how, let\u2019s trace the evolution of music videos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"powerful-visual-storytelling\"><\/span><b>Powerful Visual Storytelling<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The music video industry can be divided into \u2018Pre-MTV\u2019 and \u2018Post-MTV\u2019 period. The modern music videos that we know now came into existence when 24-hour music television channel MTV was launched in the year 1981. The Buggles&#8217; \u2018<\/span><a href=\"https:\/\/www.billboard.com\/articles\/columns\/pop\/7454390\/mtv-first-music-video-video-killed-radio-star-buggles-anniversary-35\"><span style=\"font-weight: 400;\">Video Killed the Radio Star\u2019<\/span><\/a><span style=\"font-weight: 400;\"> was the very first music video which was broadcasted on MTV. In the initial few years, the channel didn\u2019t have a bank of videos to play. But gradually the trend of producing videos along with the music started and MTV became a powerful medium to discover new music and artists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there were many events that took place much before MTV\u2019s entry, which contributed to the creation of the term \u2018music video\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">American singer Tony Bennett believes that he invented music video in 1953 with his song \u2018Stranger in Paradise\u2019. He <\/span><a href=\"https:\/\/books.google.co.in\/books?id=v4QS3VSVqfgC&amp;pg=RA1-PA1940&amp;lpg=RA1-PA1940&amp;dq=%22I+filmed+what+I+believe+to+be+the+first+music+video%22+and+%22tony+bennett%22&amp;source=bl&amp;ots=W94EwvqkAs&amp;sig=nsAe0XytnjrXnMxr6Hx5xYpLQGw&amp;hl=en&amp;sa=X&amp;redir_esc=y#v=onepage&amp;q=%2\"><span style=\"font-weight: 400;\">wrote<\/span><\/a><span style=\"font-weight: 400;\"> in his autobiography \u2018The Good Life: The Autobiography Of Tony Bennett\u2019, \u201cI filmed what I believe to be the first music video \u2013 I was shot walking in Hyde Park along the Serpentine while my recording of \u201cStranger in Paradise\u201d was played. The clip was distributed to all the local TV stations in the UK and America, where it was aired on shows like Dick Clark\u2019s American Bandstand.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some believe that talkies, sheet music, soundies, musical short films and musical films that existed between the early 1890s and late 1950s were the actual <\/span><a href=\"http:\/\/mentalfloss.com\/article\/82972\/10-music-video-milestones-predated-mtv\"><span style=\"font-weight: 400;\">predecessors of music video<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/party-on-queens-brian-may-remembers-bohemian-rhapsody-on-40th-anniversary-67545\/\"><span style=\"font-weight: 400;\">According<\/span><\/a><span style=\"font-weight: 400;\"> to Rolling Stone, it was Queen\u2019s Bohemian Rhapsody that invented music videos. It was the success of this song\u2019s promotional clip that compelled record companies to pay attention to videos as a way to market new releases and increase sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it was the talkies, Bennett or Queen, the fact of the matter is that each of these milestones played a crucial role in preparing the world for the post-MTV era. Singers became performers, and entertainers. Synchronized one-dimensional dancing videos turned into high-production value short movies. Immersive audio and video experience is what artists started to offer through music videos to their listeners. And Michael Jackson\u2019s body of work is one of the biggest examples of it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Jackson talked about the making and conceptualization of \u2018Thriller\u2019, he didn\u2019t call it a music video; he called it a short movie instead. \u201cMy idea was to make this short film with conversation &#8230; I like having a beginning and a middle and an ending, which would follow a story,\u201d Jackson <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Thriller_(song)#Sales_and_certifications\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> in an interview while talking about Thriller. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-brands-harnessed-the-power-of-music-videos\"><\/span><b>How Brands Harnessed The Power Of Music Videos?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the 1980s and the 1990s, the revenue generated from the sale of albums and concerts tickets were the primary source of income for music creators and producers. But the music programming industry witnessed a dip in sales during the early 90s. MTV shifted its focus from music shows to reality shows and thus ended the golden period of the 24-hour music channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things changed in 2005 when American video-sharing website YouTube made its debut. The music video industry was revived in that year, and since then it has grown from strength to strength. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its revival, came<a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product placements<\/a>. The world of branding and advertising seeped into music videos. And it helped music producers to generate an alternate source of revenue. Brands also immensely benefited from it as they realized the reach of music artists and their videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to Michael Jackson\u2019s Thriller. It holds the record of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_best-selling_albums\"><span style=\"font-weight: 400;\">number one<\/span><\/a><span style=\"font-weight: 400;\"> best-selling album with 62 million copies sold (claimed sales). On YouTube, the official video has <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=sOnqjkJTMaA\"><span style=\"font-weight: 400;\">garnered<\/span><\/a><span style=\"font-weight: 400;\"> 542 million views! It has no product placements as it was made at the time when the concept didn\u2019t exist. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the <a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/all-your-visual-content-is-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">opportunity of monetizing music videos<\/a> exists now. Therefore, it doesn\u2019t come as a surprise that brands want their share of fame; even it means paying bags full of money just for a few minutes (or seconds) in a music video. In addition, placements in music videos are not time sensitive like TV shows or movies. People stream their favourite music over and over again. If it features top artists, then brands can see a steady stream of revenue being generated from an investment they made 5 or 10 years ago. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lady Gaga\u2019s 9 and a half minute video \u2018Telephone\u2019 has not one but <\/span><span style=\"font-weight: 400;\">twelve brand<\/span><span style=\"font-weight: 400;\"> placements, with Diet Coke, Virgin Mobile, Monster Heartbeats and Miracle Whip being some of them. This 9 minute video got the featured brands noticed by over 296 million people.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lady Gaga - Telephone ft. Beyonc\u00e9 (Official Music Video)\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/EVBsypHzF3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mercedes and Adidas were able to reach 3.2 billion viewers by placing their products in the 2012 released surprise hit PSY\u2019s Gangnam Style. It would be safe to assume that with good visibility came good revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn a new study, Nielsen found that not only do people notice brands in music videos, but these videos can contribute to a lift of 8 percentage points, on average, in purchase intent and improved perception. Even in the cases where the brand product placements weren\u2019t as noticeable, overall awareness increased. In essence, these videos can present a more organic alternative to a blatant endorsement, which can be less effective with certain music genres,\u201d a Nielsen report <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2014\/behind-the-music-video-how-important-are-videos-to-both-artists-and-brands.print.html\"><span style=\"font-weight: 400;\">stated<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>With more brands and artists maximizing revenue on their videos, <a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/6-things-you-need-to-be-doing-with-your-brands-videos-asap\/\" target=\"_blank\" rel=\"noopener noreferrer\">new technology in video making<\/a> is taking over.<\/p>\n<p>Read about these\u00a0<a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/6-things-you-need-to-be-doing-with-your-brands-videos-asap\/\">6 Things You Need To Be Doing With Your Brand\u2019s Videos ASAP<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-impact-of-digital-age\"><\/span><b>The Impact of Digital Age<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The next curve of growth in the music video industry life cycle became visible in the last five years due to the advent of social media and technology. The moulds of conventional collaboration between an artist and a brand are getting broken every day. And what\u2019s growing in its place is an environment that thrives on creativity, smart use of technology, commentary on culture and rich visual language. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point: Pharrell Williams\u2019 viral song \u2018Happy\u2019. It started as a soundtrack for the movie Despicable Me 2. The song became a massive hit across the world and 100s of tribute videos were uploaded on YouTube. The end result \u2013 the movie became one of the highest grosser of 2013 because of its association with Williams\u2019 song.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Despicable Me 2 - Happy\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/Mdr8vI37MvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Canada-based fashion company Ssense <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=tbe4jpmKmEI\"><span style=\"font-weight: 400;\">collaborated<\/span><\/a><span style=\"font-weight: 400;\"> with music artists Iggy Azalea Diplo and FKi to release an interactive shoppable video. In 2015, Grammy-winner artist The Weeknd released \u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=2fhjdtQDcOo\"><span style=\"font-weight: 400;\">The Hill\u2019<\/span><\/a><span style=\"font-weight: 400;\"> music video that offered a virtual reality experience, courtesy GoPro. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has opened new channels for brands to <a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/from-the-runway-to-the-shopping-cart-in-seconds\/\" target=\"_blank\" rel=\"noopener noreferrer\">market their products in creative ways<\/a>. A decade ago it would have been impossible to imagine that a tech product can be advertised by showing the \u2018experience\u2019 and not necessarily the product. But GoPro did it by creating a 360-degree music video and promoting it via a hugely popular music performer The Weeknd. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"are-brand-placements-going-out-of-hand\"><\/span><b>Are Brand Placements Going Out of Hand? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gaga\u2019s Telephone was heavily criticized for the sheer number of brand placements and how they were presented. At one point in the video, she can be seen wearing Diet Coke cans as hair rollers. This brings forth the alarming shift in the narrative when it comes to storytelling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Earlier, the music and the artists were at the centre stage and product placement was secondary and seamless. Now, it is becoming too in-your-face and some brands like <\/span><a href=\"https:\/\/www.complex.com\/music\/2014\/07\/blatant-beats-by-dre-product-placement-in-music-videos\/return-the-favor\"><span style=\"font-weight: 400;\">Beats<\/span><\/a><span style=\"font-weight: 400;\"> by Dr.Dre are overdoing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be wrong to believe that the issue can be fixed by reducing\/restricting the number of brands in one video. Primarily because multiple brands are not the main issue. For instance, in Ariana Grande\u2019s \u2018Focus\u2019, Samsung Galaxy is the brand that is featured prominently. But the song\u2019s theme \u2018galaxy\u2019 and the over-presence of the phone didn\u2019t sit well with the viewers. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A song with a story might require hundred different things. The problem starts when brands are not seamlessly infused or have no place within the story and therefore, stick out like a sore thumb.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"understanding-creative-partnerships\"><\/span><b>Understanding Creative Partnerships<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The 24-hour viewing figure of every single video of music artists like K-pop band BTS, Taylor Swift and Adele are record-breaking. BTS\u2019s Fake Love\u2019s 24-hour viewing figure was 35.9 million and now it has over 327 million views. USA\u2019s population is 327.16 million. Therefore, it would be unwise to not take advantage of such an amazing marketing opportunity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, emphasis should be placed on inserting brands into videos only where relevant. And it can only happen when performers value their personal brand more than the endorsements. There are budding artists like Ella Mai who <\/span><a href=\"https:\/\/www.billboard.com\/articles\/columns\/pop\/8467395\/how-music-videos-get-made-and-make-money\"><span style=\"font-weight: 400;\">admit<\/span><\/a><span style=\"font-weight: 400;\"> that the extra money through brand placements helps because producing a video is a costly affair. On the other hand, there are celebrated performers like Beyonce who often voluntarily plugs businesses\/brands. In her \u2018Formation\u2019 song, she <\/span><a href=\"https:\/\/www.theguardian.com\/media\/shortcuts\/2016\/feb\/10\/beyonce-lobsters-and-value-of-a-lyrical-namecheck-formation\"><span style=\"font-weight: 400;\">casually mentioned<\/span><\/a><span style=\"font-weight: 400;\"> Red Lobster seafood chain and the restaurant\u2019s sales increased by 33%!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Technology allows experimenting, getting creative and creating an interactive experience; so there\u2019s no room for lazy storytelling. Focus should be on understanding partnerships, endorsements, and placements. A music video can have 10 paid brands like Gaga, 1 like Mai or zero like Beyonce, if the driving force behind the narrative doesn\u2019t affect the music\u2019s soul.<\/span><\/p>\n<p>With smart technology enabled syndications, brands and stars today are taking these collaborations to a whole new level. From taking brand endorsements from promotions to the add-to-cart page, video enabling solutions today are closing the loop on collaborations benefits all parties involved.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"read-about-how-some-brands-are-blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\"><\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\">Read about how some brands are blurring the lines between Art, Media and Advertising with Shoppable Videos<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> With Halloween around the corner, one can\u2019t help but think about Michael Jackson\u2019s iconic music video \u2018Thriller\u2019. Released in 1983, the horror staple song is considered as one of the biggest successes of the music industry. From Jackson\u2019s red jacket to the dancing zombies, everything is etched into the minds of music lovers even after  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[154,152,153],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolution Of Music Videos: How Has The Storytelling Changed? |<\/title>\n<meta name=\"description\" content=\"Storytelling through music videos still is an important part of the music industry; although, the narrative has changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/evolution-of-music-videos-how-has-the-storytelling-changed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution Of Music Videos: How Has The Storytelling Changed? 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