{"id":2550,"date":"2018-10-10T19:31:27","date_gmt":"2018-10-10T14:01:27","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2550"},"modified":"2024-01-10T19:42:50","modified_gmt":"2024-01-10T14:12:50","slug":"ecommerce-product-attributes","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/","title":{"rendered":"3 Tips To Have Great Ecommerce Product Attributes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f839b706e1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f839b706e1a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#what-is-a-product-attribute\" title=\"What is a Product Attribute?\">What is a Product Attribute?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#how-important-is-the-ecommerce-product-attributes-for-your-business\" title=\"How important is the eCommerce product attributes for your business?\">How important is the eCommerce product attributes for your business?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#is-there-a-good-or-bad-product-description\" title=\"Is There a Good or Bad Product Description? \">Is There a Good or Bad Product Description? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#yes\" title=\"YES!\">YES!<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#3-tips-for-better-ecommerce-product-attributes\" title=\"3 Tips for better Ecommerce Product Attributes\">3 Tips for better Ecommerce Product Attributes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#1-include-features-and-e-commerce-attributes\" title=\"1. Include Features and E-commerce Attributes\u00a0\">1. Include Features and E-commerce Attributes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#2-optimize-content-for-search-engines\" title=\"2. Optimize Content for Search Engines\">2. Optimize Content for Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#3-automate-to-avoid-errors-and-save-cost\" title=\"3. Automate to Avoid Errors and Save Cost\">3. Automate to Avoid Errors and Save Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-product-attributes\/#heres-what-you-need\" title=\"Here\u2019s What You Need!\">Here\u2019s What You Need!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h2><span class=\"ez-toc-section\" id=\"what-is-a-product-attribute\"><\/span>What is a Product Attribute?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Product attributes<\/strong> are a set of characteristics that define a particular product. Attributes include size, color, product type, price and other features relevant to the product. These <strong>e-commerce product attributes<\/strong> majorly influence the purchase decision of the consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-important-is-the-ecommerce-product-attributes-for-your-business\"><\/span><strong>How important is the eCommerce product attributes for your business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> study by <a href=\"https:\/\/www.nngroup.com\/reports\/ecommerce-user-experience\/\">Nielsen Norman Group<\/a> says, \u00a0<strong>20% of purchase failures<\/strong> are potentially a result of missing or unclear ecommerce product attributes or information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself, would you buy a shirt with well-laid out information that tells you a thing about the color, pattern, occasion, etc. about that shirt, or would you prefer to buy a shirt by just looking at an image of it? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the product title is the second thing a shopper may see on your website (after the product image, of course!), the <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/metadata-how-discoverable-is-your-product\/\">product description<\/a> is how shoppers <\/span><i><span style=\"font-weight: 400;\">converse<\/span><\/i><span style=\"font-weight: 400;\"> with you. A bad product description may cost you a potential sale.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"is-there-a-good-or-bad-product-description\"><\/span><strong>Is There a Good or Bad Product Description? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"yes\"><\/span><strong>YES!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your product information does not need to have too much detail, fancy words or long sentences. <\/span><span style=\"font-weight: 400;\">A good product description should be able to convey <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> your product is, a brief of its features, qualities, any details on relevance for a given occasion and <\/span><span style=\"font-weight: 400;\">why<\/span><span style=\"font-weight: 400;\"> one should buy it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim is to write a product description that quickly answers everything your shopper wants to know about your product. An inadequate product title and description stand incomplete and do not give shoppers enough data to help increase the chance of converting them. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-tips-for-better-ecommerce-product-attributes\"><\/span><strong>3 Tips for better Ecommerce Product Attributes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-include-features-and-e-commerce-attributes\"><\/span><strong>1. Include Features and E-commerce Attributes\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A product description that resonates with your shoppers&#8217; needs, is what will influence their purchase. For instance, if your shopper searches for a \u2018Blue Casual Dress\u201d on your website. Generally, they should get search results (<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a>) with a blue casual dress. But search results show a blue skirt, or something totally unrelated, like say a blacktop! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, shoppers want high-quality product attributes or information that gives them enough detail to make a purchase decision. So, how do you ensure you are giving your shoppers what they are looking for (that your competitor isn\u2019t)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how:<\/span><\/p>\n<ul>\n<li><b>Identify two or three top features for your product<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">Blue Casual Dress<\/span><\/li>\n<li><b>List attributes against the top features<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">Scoop-neck Fit and Flare Dress <\/span><\/li>\n<li><b>Describe the product with a value proposition for your shopper<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">This casual dress is designed with versatility in mind. Wear it for a fun Sunday brunch, a movie with friends or to work. It has a flattering scoop-neck with a whimsical touch of cute object prints. Complete the look with statement earrings and a watch.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2593\" aria-describedby=\"caption-attachment-2593\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2593\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Dress-with-Automated-Product-Tagging-300x217.png\" alt=\"Dress with automated product tagging\" width=\"750\" height=\"543\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Dress-with-Automated-Product-Tagging-300x217.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Dress-with-Automated-Product-Tagging.png 627w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2593\" class=\"wp-caption-text\">Source: Automatically generated SEO-ready product tags, title, description, and visual attributes.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Retailers are increasingly gravitating toward catalog intelligence to help them generate metadata that is clean, standardized, brand-language compliant, and consistent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><span style=\"font-weight: 400;\">Computer Vision and Image Recognition technology<\/span><\/a><span style=\"font-weight: 400;\">, tagging engines extract product e-commerce attributes that go beyond just color or pattern. They even include category, gender, pattern, dress length, sleeve length, and neckline amongst others, from images automatically.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-optimize-content-for-search-engines\"><\/span><strong>2. Optimize Content for Search Engines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Title descriptions include keywords relevant to the content on the website they are listed at. These keywords help search engines understand the content of the page and list the website accordingly for relevant phrases. It also gives shoppers a sneak peek into the content of your website and helps them filter information relevant to their search or query. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers use this metadata to decide which search result to click on, which makes it all the more important to use high-quality and relevant titles to optimize your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">NLP or Natural Language Processing and CV or Computer Vision processes have now made it possible to automatically generate titles and descriptions using retail-conformed templates and enrich metadata and SEO-friendly pages. This auto-generated rich metadata is not only consistent and unique but also corresponds to the style and brand language of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consistent product information <\/span><span style=\"font-weight: 400;\">can work both ways for your retail business:<\/span><\/p>\n<p><strong>SEO and better search listing improve product discovery on search engines (Google, Bing, etc.) and across selling platforms.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cleaner and more consistent metadata, including titles and descriptions translate into rich data for search indexes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced bounce rates on-site due to relevant results on pointed searches<\/span><\/li>\n<li style=\"font-weight: 400;\">Ensure a better RoI on ad spend<\/li>\n<\/ul>\n<p><strong>Clean Catalogs Result In Better Navigation:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standardized category information improves the quality of metadata that is fed into indexing the webpage content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improved navigation due to clear product classification helps shoppers to find what they are looking for, <\/span><i><span style=\"font-weight: 400;\">effortlessly<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the example of Seller A, Seller B, and Seller C. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All three are sellers in the same marketpl<\/span><span style=\"font-weight: 400;\">ace selling the same product (refer to the image below) in their catalog. However, their product description is either inconsistent or has missing ecommerce product attributes.<\/span><\/p>\n<figure id=\"attachment_2594\" aria-describedby=\"caption-attachment-2594\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2594\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AI-enabled-Product-Tagging-271x300.png\" alt=\"AI-enabled Product Tagging with Vue.ai\" width=\"750\" height=\"831\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AI-enabled-Product-Tagging-271x300.png 271w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AI-enabled-Product-Tagging.png 626w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2594\" class=\"wp-caption-text\">Source: Automated product tagging instantly generates rich, accurate product data at scale.<\/figcaption><\/figure>\n<p>At a categorization level, most retailers decide between 3 and 4-level hierarchies that generally take the form.<\/p>\n<p><strong>Gender &gt; Category &gt; Sub-category &gt; Sub-sub-category<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">However, AI-powered algorithms can classify products based on multiple levels, keeping in retailers\u2019 style guidelines. For instance, in the example above, you can see that the <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">auto-tagging engines<\/a> have classified the same dress with detailed visual attributes, occasion, and style. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The above taxonomy clean-up is possible with Image Recognition which can identify duplicate product images across Seller A, B, and C who are selling the same product in a marketplace by compiling product information, and auto-generating title and description on one product page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-automate-to-avoid-errors-and-save-cost\"><\/span><strong>3. Automate to Avoid Errors and Save Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that manual tagging consumes more than 30 hours in a week to tag only 200-300 products per day? Manual labelling is erroneous, time-consuming and lacks uniformity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In e-commerce, the process of manually identifying and labelling product attributes is prone to human errors like missing details, spelling mistakes, incorrect category mapping, duplication of information and ambiguous product titles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing a catalog like classifying products into categories, identifying attributes and creating titles and descriptions can be a tedious process if done manually, requiring substantial resources and time and causes human fatigue &#8211; which can cost your business dearly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that automated product tagging gives you 10x faster product digitization. You get to save significant operational costs with AI-generated tags, titles, and descriptions with enriched and consistent product data. Retailers get standardized product information on websites and across selling platforms. Upload, review tags, publish and you&#8217;re done! Go online to offline in <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/introducing-vuetag-a-3-step-ai-powered-catalog-tagging-tool-for-fashion-retailers\/\"><span style=\"font-weight: 400;\">3 easy steps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"heres-what-you-need\"><\/span><strong>Here\u2019s What You Need!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For apparel retailers who spend weeks creating, compiling, and publishing product data, <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><span style=\"font-weight: 400;\">Vue.ai&#8217;s Product Taggin tool<\/span><\/a><span style=\"font-weight: 400;\"> is an AI-powered solution that instantly generates rich, accurate product data at scale. Unlike manually creating product data, product tagging automates the process by identifying and extracting <strong>ecommerce product attributes<\/strong> to generate high-quality and deep fashion tags. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated tagging means no manual intervention, 10x faster product digitization and significant cost savings. With better data, you can unify product information across channels, improve product discovery multi-fold and make informed buying and merchandising decisions. Get better insights into your inventory and shoppers with clean and accurate product data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see how Vue.ai&#8217;s Product Tagging tool can help your fashion brand? <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">Sign-up<\/span><\/a><span style=\"font-weight: 400;\"> for a free trial today!<\/span><\/p>\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> What is a Product Attribute? Product attributes are a set of characteristics that define a particular product. Attributes include size, color, product type, price and other features relevant to the product. These e-commerce product attributes majorly influence the purchase decision of the consumers. How important is the eCommerce product attributes for your business? An ecommerce  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[93,60,104,61,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#3 Tips To Have Great Ecommerce Product Attributes | Vue.ai<\/title>\n<meta name=\"description\" content=\"Did you know by improving the quality of ecommerce product attributes, retailers can influence shopper&#039;s purchase decisions? 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