{"id":2605,"date":"2018-10-12T06:03:40","date_gmt":"2018-10-12T00:33:40","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2605"},"modified":"2024-01-09T15:42:10","modified_gmt":"2024-01-09T10:12:10","slug":"fashion-ecommerce-excel-sheets","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/","title":{"rendered":"Ecommerce Automation Platform For Fashion: Kill Excel Sheets Now!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f86885c5487\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f86885c5487\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#what-is-stopping-retailers-today-from-having-a-single-centralized-view-of-their-catalog\" title=\"What Is Stopping Retailers Today From Having A Single Centralized View Of Their Catalog?\">What Is Stopping Retailers Today From Having A Single Centralized View Of Their Catalog?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#what-is-metadata-and-why-is-it-important-to-standardize-it\" title=\"What Is Metadata And Why Is It Important To Standardize It?\">What Is Metadata And Why Is It Important To Standardize It?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#catalog-management\" title=\"Catalog Management:\">Catalog Management:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#end-customer-touch-points\" title=\"End-customer\u00a0Touch-points:\">End-customer\u00a0Touch-points:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#what-causes-unreliable-metadata-and-how-does-it-affect-operational-efficiency\" title=\"What Causes Unreliable Metadata And How Does It Affect Operational Efficiency?\">What Causes Unreliable Metadata And How Does It Affect Operational Efficiency?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#discrepancies-in-information-from-different-sellers\" title=\"Discrepancies In Information From Different Sellers\">Discrepancies In Information From Different Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#quality-of-product-images\" title=\"Quality Of Product Images\">Quality Of Product Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#manual-hours-spent\" title=\"Manual Hours Spent\u00a0\">Manual Hours Spent\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#outdated-existing-product-information-management-systems\" title=\"Outdated Existing Product Information Management Systems\u00a0\">Outdated Existing Product Information Management Systems\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#how-does-poor-metadata-impact-customer-experience\" title=\"How Does Poor Metadata Impact Customer Experience?\">How Does Poor Metadata Impact Customer Experience?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#what-metrics-are-impacted-by-an-unreliable-product-information-system\" title=\"What metrics are impacted by an unreliable product information system?\">What metrics are impacted by an unreliable product information system?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/#heres-what-you-need\" title=\"Here\u2019s What You Need!\">Here\u2019s What You Need!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Excel sheets are popular, convenient and practical for millions of users worldwide. But, are spreadsheets enough to derive insights out of your data? Does Excel enable your data analytics to drive your sales? Are your merchandising, buying, sales and marketing team talking to each other with data points to understand (and give) what your shoppers want? Ecommerce Automation Platform For Fashion\u00a0is the solution to this problem.<\/span><\/p>\n<p>In a study on the spreadsheets, nine experiments using over 1,000 participants in total have found an average <a href=\"https:\/\/arxiv.org\/pdf\/1602.02601.pdf\">error detection rate of 60%<\/a>.<\/p>\n<p><a href=\"http:\/\/info.f1f9.com\/capitalisms-dirty-secret\">33% of large businesses<\/a> report poor decision making due to spreadsheet problems.<\/p>\n<p><span style=\"font-weight: 400;\">The hypothesis that while spreadsheets are great for organizing data, they don\u2019t necessarily show the \u2018bigger picture\u2019 with data that is shared, updated, consumed and churned for real-time action, is why you should ditch the Excel for your retail business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You probably have large teams who spend countless hours compiling and updating user-generated content. Somewhere in your company, there is a folder filled with numerous sheets that, taken together, have your entire product catalog information. Elsewhere, there is another folder containing unclassified images that have been left on the back burner for the next available person to sort through and tag. If you are a tech-savvy business, you might have a part of your catalog that is completely digitized but chances are that you still need a small army to sort through, cleanse, and standardize them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These unclassified products will never find their way to the store\u2019s front end, <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/\">rendering them undiscoverable<\/a>. Even the ones that do make it would have gone through hours and hours of manual attribution, and might still have sub-par product metadata. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your shoppers are dropping off since they are unable to locate their favorite items, your bounce rates are sky high, your search results are inaccurate and your products are not SEO optimized &#8211; leaving you with significant untapped revenue and a shaky foundation for your catalog management process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can get messy, quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a multi-channel seller, product information management requires information changes and updates in multiple places and channels. Your product data has to be formatted with extra information in order to make it customer-ready. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>\u201cAutomation can save retailers up to 90% in operation and human costs.\u201d<\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">A growing retailer today is constantly expanding the breadth of their catalog and is finding ways to push SKUs across different channels. With this comes the deeper nuances of <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">catalog management<\/a>, working with multiple suppliers and their varied product information structures, finding ways to standardize and update product information in real time, ensuring that all stakeholders have a single view of the catalog for real-time decision making and ensuring that the right products reach the right set of customers at the right time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-stopping-retailers-today-from-having-a-single-centralized-view-of-their-catalog\"><\/span><strong>What Is Stopping Retailers Today From Having A Single Centralized View Of Their Catalog?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, teams spend hours daily, manually sorting through catalog images, classifying them, adding <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-title-and-description-fashion-retail\/\">product attribute information<\/a> and making them eCommerce ready. Associated with this are problems of spelling errors, time constraints, disparate image formats, duplicate product images and various other inconsistencies in the data that teams need to tackle first. In addition to this, there is no established manual method to connect real-time shopping behavior with catalog information which means that it becomes impossible to track product movement across channels, or a customer\u2019s interaction with any given product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lack of an <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">automated catalog management<\/a> system increases the risk of a retailer relying on product data that is prone to inconsistencies. According to Experian, poor <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-management\/\">product data quality<\/a> costs businesses over $3.1 trillion in the US alone, which is roughly around 20% of their revenues!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-metadata-and-why-is-it-important-to-standardize-it\"><\/span><strong>What Is Metadata And Why Is It Important To Standardize It?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201c<a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/metadata-how-discoverable-is-your-product\/\">Metadata<\/a>\u201d &#8211; is all product attribute information that includes titles, descriptions, stock, price, brand, category and other relevant words or phrases. It is the only identifiable set of information for any given product, which is used by different teams across a company for internal and customer-facing products.<\/span><\/p>\n<p>So, where is metadata needed:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"catalog-management\"><\/span><strong>Catalog Management:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Product information (titles and descriptions, categories, attributes)<\/li>\n<li>Tracking the life cycle of a product across channels<\/li>\n<li>Inventory management (procurement, stock data collection)<\/li>\n<li>Understanding trends and customer behavior<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"end-customer-touch-points\"><\/span><strong>End-customer\u00a0<\/strong><b>Touch-points:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>On-site search and attribute filters<\/li>\n<li>External search engines and SEO<\/li>\n<li><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization engine<\/a> and recommendations engines that use product attributes<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-causes-unreliable-metadata-and-how-does-it-affect-operational-efficiency\"><\/span><strong>What Causes Unreliable Metadata And How Does It Affect Operational Efficiency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Teams across departments rely on the quality of the product metadata to make decisions around inventory, forecasting, and supply. An incomplete view of the entire catalog gives way multiple views of the product and customer, leading to misallocation of resources, inaccurate inventory forecasting and an increase in operational costs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"discrepancies-in-information-from-different-sellers\"><\/span><b>Discrepancies In Information From Different Sellers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data has to be exported to and imported from various sources from a wide range of sellers who have different formats, vocabularies, and methods of documenting product information.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"quality-of-product-images\"><\/span><b>Quality Of Product Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Input product images vary from photo-shopped garment images to professionally shot model images, to user-generated content. The lack of standardization leads to difficulties in adding appropriate product information.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"manual-hours-spent\"><\/span><b>Manual Hours S<\/b><b>pent\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process of manually identifying metadata tags is prone to human errors like spelling mistakes, incorrect category mapping, duplication of information and ambiguous product titles.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"outdated-existing-product-information-management-systems\"><\/span><b>Outdated Existing Product Information Management Systems\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That require significant \u201chacks\u201d to make them compatible with newer e-commerce systems.<\/span><\/p>\n<figure id=\"attachment_2606\" aria-describedby=\"caption-attachment-2606\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2606\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/Why-is-metadata-important-190x300.jpg\" alt=\"Primary and downstream effects of poor catalog management\" width=\"750\" height=\"1186\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/Why-is-metadata-important-190x300.jpg 190w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/Why-is-metadata-important-768x1214.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/Why-is-metadata-important-648x1024.jpg 648w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/Why-is-metadata-important.jpg 1352w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2606\" class=\"wp-caption-text\">Source: Vue.ai<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"how-does-poor-metadata-impact-customer-experience\"><\/span><strong>How Does Poor Metadata Impact Customer Experience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a poorly tagged catalog exists, the discover-ability of the catalog is heavily impacted. Product tags are fed into indexing the site content and with inherent inaccuracies, on-site and external search engines pick up product related words that are not relevant to what the shoppers are looking for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are faced with zero search result pages &#8211; the top reason for high website bounce rates. At a more nuanced level, metadata is used by data and AI engines that personalize shopper journeys with products that are tailored towards certain attributes or facets that they are interested in. When the input metadata is incomplete, a retailer\u2019s understanding of the end customer also becomes incomplete.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-metrics-are-impacted-by-an-unreliable-product-information-system\"><\/span><strong>What metrics are impacted by an unreliable product information system?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Revenue per Visitor <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Revenue per Visit <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer Lifetime Value <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Website Bounce Rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Managing a catalog like classifying products into categories, identifying attributes and creating titles and descriptions, can be a tedious process if done manually, requiring substantial resources and time and causes human fatigue. Manual processes and issues associated with them and different input images of different format and type, contribute to inconsistencies in the metadata. Poorly classified products cause the quality of the data to suffer, leaving retailers with product information that is not standardized across all distribution channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This prevents teams across an organization from having one single view of their catalog and customers. Poor data quality results in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Operational inefficiencies: the increase in labor costs, inaccurate demand forecasting and merchandising<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inaccurate site search results and product discovery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-robust SEO tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lost sales and revenue due to site abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopper frustration due to navigational issues<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"heres-what-you-need\"><\/span><strong>Here\u2019s What You Need!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">VueTag<\/a> is the answer to Ecommerce Automation Platform For Fashion. VueTag uses Image Recognition to instantly help you digitize your catalog 10x faster than before with accurate product attribute tags like color, pattern, sleeve-length, style, neckline and more. Add to this, an automatically generated title and description for each one and you have taken your products from offline to online, faster than you&#8217;ve ever done before. The best news &#8211; no manual intervention, unless of course, you wish to review and edit and let the tool take the feedback and fix itself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upload, review tags, publish and you&#8217;re done! Go online to offline in <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/introducing-vuetag-a-3-step-ai-powered-catalog-tagging-tool-for-fashion-retailers\/\"><span style=\"font-weight: 400;\">3 easy steps.<\/span><\/a><\/p>\n\n\n<p>Learn more about <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\"><strong>personalized search<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Excel sheets are popular, convenient and practical for millions of users worldwide. But, are spreadsheets enough to derive insights out of your data? Does Excel enable your data analytics to drive your sales? Are your merchandising, buying, sales and marketing team talking to each other with data points to understand (and give) what your shoppers  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[58,93,61,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Automation Platform For Fashion: Kill Excel Sheets Now! | Vue<\/title>\n<meta name=\"description\" content=\"Save upto 90% in operation and human costs by switching to automated product labelling resulting in a single centralized view of the catalog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-excel-sheets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Automation Platform For Fashion: Kill Excel Sheets Now! 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