{"id":2620,"date":"2019-01-05T10:00:07","date_gmt":"2019-01-05T04:30:07","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2620"},"modified":"2024-05-17T12:12:14","modified_gmt":"2024-05-17T06:42:14","slug":"podcast-retail-judy-hsieh-julia-dietmar","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/podcast-retail-judy-hsieh-julia-dietmar\/","title":{"rendered":"The Retail Podcast by Vue.ai: Leaders in Retail | Nasty Gal"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>The second episode of The Retail Podcast by Vue.ai: Leaders in Retail features Julia Dietmar, our Chief Product Officer at Vue.Ai\u00ae interviewing Judy Hsieh, former SVP of Digital Product and Marketing at Nasty Gal. The conversation highlights Nasty Gal\u2019s evolution as a brand over the last decade, Hsieh\u2019s opinion on the role of social media to propel brand presence and how an impactful online-offline retail strategy is usually driven by the customer itself.<\/p>\n<p>Listen to the\u00a0<a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/impact-of-online-offline-retail-strategy\/\">The Retail Podcast by Vue.ai<\/a>\u00a0for the whole episode.<\/p>\n<div><span style=\"text-decoration: underline;\"><strong>Here\u2019s the transcript, to make your experience easier:<\/strong><\/span><\/div>\n<div>\n<p><b>Julia:<\/b><span style=\"font-weight: 400;\"> Hello and welcome to our second episode of <\/span><b>The Retail Podcast by Vue.ai, our podcast series on Leaders in Retail<\/b><span style=\"font-weight: 400;\">. I\u2019m Julia Dietmar, the Chief Product Officer at Vue.Ai\u00ae and your host for today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you tuned into our first episode, you might\u2019ve listened to our chat about the massive changes in the retail industry and a heavy focus on individualizing customer experience. <\/span><span style=\"font-weight: 400;\">What is it about personalisation that\u2019s influencing the way people shop today? It\u2019s interesting to see brands personalize at different levels &#8211; whether it\u2019s through culture, body type, social contexts, technology or through experiences. Let\u2019s continue to talk about this evolving industry and how it impacts competition and market with our today\u2019s guest!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are VERY excited to welcome Judy Hsieh, former Senior Vice President of Digital Product and Marketing at Nasty Gal.\u00a0 With <\/span><span style=\"font-weight: 400;\">over 15 years of experience in leading end-to-end digital and growth for\u00a0 e-commerce and lifestyle brands, Judy has been responsible for scaling several high growth startups across the United States. Thank you so much for joining us today, Judy!\u00a0<\/span><\/p>\n<p><b>Judy: <\/b><span style=\"font-weight: 400;\">Happy to be here! Thanks for having me.<\/span><\/p>\n<p><b>Julia: <\/b><span style=\"font-weight: 400;\">Tell us a little bit about yourself. You\u2019ve been working in eCommerce and Retail for a while now. But, if memory serves, when you and I met at Yahoo years ago, you were working on Yahoo! Finance. How did you switch to eCommerce? Was it on purpose?<\/span><\/p>\n<p><b>Judy<\/b><span style=\"font-weight: 400;\">:\u00a0 The early phase of my career was spent in personal finance. \u00a0 When we met, I was leading product at Yahoo! Finance and you were leading the platform team. I remember when I first got to know you, I thought to myself, \u201cthis woman is pretty badass!\u201d &#8211; a former engineer, a PM leading Platforms, the most technical and challenging team at Yahoo, and a mom with a little boy. \u00a0 This was more than 10 years ago, when there were even fewer women in tech and leadership positions back then.<\/span><\/p>\n<p><b>Julia<\/b><span style=\"font-weight: 400;\">: Thank you for your kind words. Yes, those were fun days for sure. But let\u2019s come back to you. How did you end up in eCommerce?<\/span><\/p>\n<p><b>Judy<\/b><span style=\"font-weight: 400;\">: My entry into eCommerce was serendipitous. \u00a0 I had left Yahoo because I wanted to work at a startup.\u00a0 I\u2019ve always enjoyed building consumer products\/services online, in an agile environment.\u00a0 I was introduced to Brett Markinson, one of the co-founders of HauteLook, shortly after he and his co-founder sold the online flash sale business to Nordstrom for about $270M. \u00a0 I think it was one of the first, if not the first, eCommerce business Nordstrom ever acquired. Right before the transaction, HauteLook had internally incubated Sole Society, a direct-to-consumer brand in shoes &amp; accessories.\u00a0 Brett reached an agreement with Nordstrom to spin off Sole Society, since the business is very different from HauteLook\u2019s main flash sale model. Brett is a serial entrepreneur. He impressed me. Here\u2019s a guy who could have taken some time off after his new-found wealth, but he chose to jump right back in with a super early venture.\u00a0 I\u2019ve found that I like eCommerce a lot, because to be successful, you need to balance \u201cart and science\u201d, and the results of your effort are very immediate. But I found that passion for the category later. In this case I got into eCommerce because of Brett the founder. Throughout my career, I\u2019ve worked at a lot of startups. When I consider startups, it\u2019s really the founder that matters more than anything else. I suppose that approach is not all that different from how VC\u2019s evaluate startups.<\/span><\/p>\n<p><b>Julia<\/b><span style=\"font-weight: 400;\">: And eventually you ended up at Nasty Gal, one of the first cult brands that started online.\u00a0 How did that come about?<\/span><\/p>\n<p><b>Judy<\/b><span style=\"font-weight: 400;\">: I was approached about a leadership position at Nasty Gal a couple of times.\u00a0 I remember checking out the site they had at the time &#8211; it was kind of janky, and thought it didn\u2019t seem very interesting.\u00a0 However, after I learned about Sophia the founder\u2019s unconventional background and saw the emotional connection she was able to cultivate with her users on Instagram , I really wanted to meet her &#8211; not really for the job, but I was just really curious about her as a person, a young entrepreneur with a unique approach and point of view. \u00a0 This was before she became kind of famous in the eCommerce world. I think through Nasty Gal, she unintentionally started the Girlboss movement even before she published her first book and before she officially started Girlboss the media company.<\/span><\/p>\n<p><b>Julia<\/b><span style=\"font-weight: 400;\">: Sophia Amoruso and Nasty Gal have been quite influential.\u00a0 Why do you think people are so fascinated by them?<\/span><\/p>\n<p><b>Judy<\/b><span style=\"font-weight: 400;\">: Through Nasty Gal, Sophia created a space for young women who felt they were different from the \u201dmainstream\u201d type that most brands were speaking to.\u00a0 Instead of feeling a bit weird about their own identity\/style, these young women felt they could celebrate their uniqueness through the brand. That\u2019s very empowering and liberating. \u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As you pointed out in the beginning of this conversation, brands and retailers have the opportunity to personalize at di<\/span><span style=\"font-weight: 400;\">fferent levels.\u00a0 Nasty Gal isn\u2019t for everyone.\u00a0 You can say that the brand has always felt personalized for its customers, mainly through culture, social context, and style expression.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Julia: <\/b><span style=\"font-weight: 400;\">As you know, Judy, with the advent of technology, fashion brands are actively trying to drive innovation to give shoppers a better experience.\u00a0 What do you see in the industry? Are Brands and eTailers actively experimenting with AI and other new tech? Where does it go in the next few years?\u00a0<\/span><\/p>\n<p><b>Judy: <\/b><span style=\"font-weight: 400;\">We started experimenting using AI via a partner to improve our search results at Nasty Gal about 2 years ago, and saw promising results.\u00a0 For the last couple of years, AI has been the most popular buzzword at all the retail conferences I\u2019ve attended. As AI technology improves, wider adoption is inevitable.\u00a0 When I was at Nasty Gal we had 3 site merchandisers who manually merchandised top categories several times a week. AI and computer vision could have certainly made that go a lot faster.\u00a0 Over time, the nature of site merchandisers\u2019 job will simply evolve, so that they focus more on training the machine and divert more time to fashion story-telling. Another obvious opportunity is using AI to learn preferences faster, so that shoppers no longer have to plow through pages of merchandise online.\u00a0 That\u2019s been the advantage as well as the problem with online shopping, right? Endless options &#8211; because online you never run out of shelf space. Online shopping sometimes becomes so time consuming and exhausting! AI would solve that challenge.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Julia:<\/b><span style=\"font-weight: 400;\"> That\u2019s amazing. Thank you so much for joining us Judy. Your take on Nasty Gal\u2019s growth, new brand and retail strategy and your view on experimenting with technology was extremely insightful. We were thrilled to have you on The Vue Podcast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we continue to see these changes in retail, we\u2019re going to bring you interviews with various players of the retail value chain &#8211; heads of product, heads of innovation, CEOs, CTOs, founders, and investors to understand the way the industry is shaping up, what\u2019s still working for brands, and technology trends that are making waves in retail. We hoped you enjoyed today\u2019s conversation with Judy Hsieh. Stay tuned for our next episode. Until then, Good Bye.<\/span><\/p>\n<\/div>\n<div>\n<p><strong>About The Vue Podcast<\/strong><\/p>\n<div>Our podcast features the true champions of retail \u2013 We\u2019re interviewing CEOs, CTOs, Investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up this billion-dollar industry. The conversations highlight the state of the retail industry today, the potential for personalisation on scale, AI\u2019s role in the future of retail, deep-rooted process and operational inefficiencies within companies and how AI can change the way brands operate.\u00a0We\u2019ve featured some amazing change-makers from Milaner, Ashley Stewart, Macy\u2019s, Nasty Gal, USPL, Yoga Club, Tata Cliq, Mercado Libre and will continue to feature leaders in this series. Subscribe to our podcast to understand how these decision-makers are influencing worldwide fashion retail!<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div class=\"msd-wd-80 msd-m1280-wd-90 msd-m992-wd-95 msd-m768-wd-95 msd-m640-wd-95 msd-m520-wd-95 msd-ds-bl margin-auto\">\n<div class=\"msd-wd-90 msd-m992-wd-95 msd-m768-wd-95 msd-m640-wd-95 msd-m520-wd-95 msd-ds-bl margin-auto\">\n<div class=\"msd-wd-95 entry-content margin-auto\">\n<div class=\"msd-wd-100 margin-auto msd-ds-bl post-content\">\n<div><b>How to tune into our podcast:<\/b><\/div>\n<div><\/div>\n<div>We\u2019re available here on\u00a0<a href=\"https:\/\/soundcloud.com\/vue_ai\/the-vue-podcast-judy-hsieh-julia-dietmar-episode-2\" target=\"_blank\" rel=\"noopener noreferrer\">Soundcloud<\/a>,\u00a0\u00a0<a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/vue-podcast-leaders-in-retail-judy-hsieh-julia-dietmar\/id1437126782?i=1000421651351\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>,\u00a0\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/ganya\/the-vue-podcast\/e\/63951787\" target=\"_blank\" rel=\"noopener noreferrer\">Stitcher<\/a>,\u00a0\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/1XGpRMaU4DW7JAQDjJMMON\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a>,\u00a0and\u00a0\u00a0<a href=\"https:\/\/player.fm\/series\/the-retail-podcast-by-vueai\/the-vue-podcast-leaders-in-retail-judy-hsieh-julia-dietmar-episode-2\" target=\"_blank\" rel=\"noopener noreferrer\">PlayerFM<\/a>.<\/div>\n<p>You may also want to see more episodes of Leaders in Retail.<\/p>\n<p><a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/china-digital-landscape-benchmark-for-business-growth\/\">The Vue Podcast: Leaders In Retail | Karen Bruck, Mercado Libre<\/a><br \/>\n<a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/build-lasting-brand-to-make-shoppers-come-back\/\"><i>The Vue Podcast: Leaders In Retail | Dave Palmer, YogaClub<\/i><\/a><br \/>\n<a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/banswara-leveraging-technology-for-effective-supply-chain-management\/\"><i>The Vue Podcast: Leaders in Retail | Dhruv Toshniwal<\/i><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The second episode of The Retail Podcast by Vue.ai: Leaders in Retail features Julia Dietmar, our Chief Product Officer at Vue.Ai\u00ae interviewing Judy Hsieh, former SVP of Digital Product and Marketing at Nasty Gal. The conversation highlights Nasty Gal\u2019s evolution as a brand over the last decade, Hsieh\u2019s opinion on the role of social media  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5968,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Retail Podcast by Vue.ai: Leaders in Retail | Nasty Gal | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Judy Hsieh, on the role of social media to propel brand presence and how an impactful online-offline retail strategy is usually driven by customer itself\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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