{"id":2628,"date":"2018-10-15T08:08:23","date_gmt":"2018-10-15T02:38:23","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2628"},"modified":"2024-04-30T10:13:37","modified_gmt":"2024-04-30T04:43:37","slug":"athleisure-the-story-so-far","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/","title":{"rendered":"Athleisure &#8211; The Story So Far"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f84bb5e88c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f84bb5e88c3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/#the-roots-of-athleisure\" title=\"The Roots of Athleisure\">The Roots of Athleisure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/#millennials-love-athleisure\" title=\"Millennials Love Athleisure\">Millennials Love Athleisure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/#does-athleisure-values-leisure-over-functionality\" title=\"Does Athleisure Values Leisure Over Functionality?\">Does Athleisure Values Leisure Over Functionality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/#geekly-athleisure-%e2%80%93-when-utility-meets-style\" title=\"Geekly Athleisure \u2013 When Utility Meets Style\">Geekly Athleisure \u2013 When Utility Meets Style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/athleisure-the-story-so-far\/#impact-of-athleisure\" title=\"Impact of Athleisure\">Impact of Athleisure<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">At the recently concluded Paris Fashion Week 2018, one of the most anticipated shows was of American fashion designer Virgil Abloh. The designer, famous for his luxurious street wear, presented his <\/span><span style=\"font-weight: 400;\">Off-White Spring\/Summer<\/span><span style=\"font-weight: 400;\"> collection that was all about being \u2018athletic\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designed in collaboration with Nike, from cropped sports bra peeking through midi dresses to neon running shorts worn under white lace see-through skirt, Abloh\u2019s ramp show was a hotbed of upcoming athleisure trends. Stella McCartney&#8217;s Spring\/Summer 2019 collection too featured pieces that were a blend of athletic and feminine silhouettes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it New York Fashion Week,London, Paris or Milan, if there\u2019s one trend that\u2019s a hot favourite of designers and fashion connoisseurs,that\u2019s Athleisure. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-roots-of-athleisure\"><\/span><b>The Roots of Athleisure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Athleisure started in the gym\/field, moved on to casual coffee outings, then was an airport favourite, and now is being applauded on and off the ramp. Many wonderhow a trend that celebrates the amalgamation of athletic wear with leisure elements found its place in the vanity-driven fashion world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it is not an invention but an adaption, athleisure doesn\u2019t have an inception date. The trend came to life when consumers decided that gym wear like yoga pants are chic enough to be worn outside the gym with the help of a little styling. \u2018Casual\u2019 had seeped into work settings; it was only natural that sports\/activewear would also cross the fence and enters places that used to be reserved for conventional business clothes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We now see the glamorous variations of yoga pants, jogger pants, tights, sports innerwear, sneakers, leggings, shorts, tracksuits, hoodies, and crop tops as casual work-wear and street-wear. From Kardashian-Jenners to Hadid sisters, from British royalty Kate Middleton to Music royalty Beyonce, everyone has been clicked putting their best athletic foot forward. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trend began spreading in early 2013 and became popular in 2014 when Beyonce announced her plans to launch an activewear line \u2018Ivy Park\u2019 with fashion retailer Topshop that year. Her collection was launched in 2016.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Socialite Paris Hilton was often <\/span><span style=\"font-weight: 400;\">spotted<\/span><span style=\"font-weight: 400;\"> in her Juicy Couture tracksuit back in the 2000s when the term \u2018athleisure\u2019 didn\u2019t even exist. It is quite possible that she is the inspiration behind this trend as matching tracksuits are in vogue right now. Earlier this year, Hilton <\/span><span style=\"font-weight: 400;\">collaborated<\/span><span style=\"font-weight: 400;\"> with UK-based online fashion retailer Boohooto launch a collection that is hugely inspired by her 2000s fashion choices, including her tracksuit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we wait for someone to claim the \u2018inventor of athleisure\u2019 title, it is safe to assume that the trend is refusing to slow down.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"millennials-love-athleisure\"><\/span><b>Millennials Love Athleisure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The global athleisure market is valued <\/span><span style=\"font-weight: 400;\">at $83 billion.<\/span><span style=\"font-weight: 400;\"> The industry\u2019s valuation sits at $44 billion in the US. The market size is expected to grow by 30% in the next two years, with a <\/span><span style=\"font-weight: 400;\">CAGR<\/span><span style=\"font-weight: 400;\"> (compound annual growth rate) of 6.5 % from 2018 to 2024. Even when the rest of the retail categories were reeling under the losses, the sale figures of athletic wear was only going up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Allied Market Research\u2019s (AMR) global activewear research <\/span><span style=\"font-weight: 400;\">report<\/span><span style=\"font-weight: 400;\">, North America is touted to be the dominant market (CAGR of 6.3%) along with Asia-Pacific (CAGR of 8%). In terms of fabric, polyester is expected to lead the global activewear market, as per the research findings. If we look at other global markets, China\u2019s sportswear <\/span><span style=\"font-weight: 400;\">market<\/span><span style=\"font-weight: 400;\"> is the second-largest in the world (after US) and it grew by 12% in 2017. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest contributing factor to the growth of athleisure is \u2018versatility\u2019. It offers versatility in terms of comfort, style, durability, size, fit and utility. Therefore, it doesn\u2019t come as a surprise that a host of big names and brands have entered the competitive arena of this retail category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides Beyonce\u2019s Ivy Park, many A-listers have their own line of activewear. Kanye West\u2019s Yeezy, Kate Hudson\u2019s Fabletics, Rita Ora\u2019s Adidas line, Carrie Underwood\u2019s Calia, Behati Prinsloo\u2019s Juicy Couture line, and Selena Gomez\u2019s Adidas Neo line are just a few of the many celebrity athleisure brands. Even traditional clothing brands like Gap, J. Crew, and Forever 21 have jumped on the bandwagon.<\/span><\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/preview.thenewsmarket.com\/Previews\/ADID\/StillAssets\/370291.jpg\" alt=\"global athleisure market\" width=\"800\" height=\"600\" \/><figcaption class=\"wp-caption-text\">Source: news.adidas.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While the celebrity and designer collections are available at premium prices, the fast-fashion brands cater to the mass consumers that are looking for affordable clothes. For example, Virgil Abloh\u2019s Off-White Tech-Jersey Track Pants retail for $655. On the other hand, Gap\u2019s Tech-Jersey Joggers are available for $55. The luxury as well as economical range of athleisure has many takers. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-athleisure-values-leisure-over-functionality\"><\/span><b>Does Athleisure Values Leisure Over Functionality?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The modern day athleisure and athletic street wear are often used interchangeably during conversations around activewear. But industry leaders believe that this shouldn\u2019t be the case. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canada-based athletic apparel retailer Lululemon has been in business for about 20 years. The luxury brand is famous for its yoga clothes and other athletic clothes. The founder of the company Chip Wilson <\/span><span style=\"font-weight: 400;\">believes<\/span><span style=\"font-weight: 400;\"> that he is the \u2018godfather of the category\u2019. In his Forbes feature, the founder expressed that the modern trend of athleisure offers no functionality that his brand Lululemon offers.<\/span><\/p>\n<figure style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F38739971%2F960x0.jpg%3Ffit%3Dscale\" alt=\"athletic clothes\" width=\"960\" height=\"640\" \/><figcaption class=\"wp-caption-text\">Source: www.forbes.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201c\u2026Everyone from the Gap to Victoria\u2019s Secret to Givenchy has launched mass-market \u201cathleisure\u201d lines to cash in on the trend. As a result, the terms athleisure and technical apparel have become confused and conflated in the apparel space. They are actually two vastly different markets, with different functions, different cultures, and different ways of looking at their consumer. Athleisure is faux athletic gear sold largely to non-athletes who care about fashion, not necessarily function. Technical wear is for active individuals who value performance first, plus the flexibility of clothing stylish enough to wear on the street,\u201d Wilson <\/span><span style=\"font-weight: 400;\">emphasized<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wilson\u2019s statements hint at the fact, that functional aspect of the clothes is probably the last thought on the minds of designers, celebrities and retailers that are riding the waves of athleisure\u2019s success. People are busy producing clothes that look apt for the gym but would they survive a gruelling fitness session is what brands like Lululemon, Athleta, Nike and Under Armour would like to ask. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"geekly-athleisure-%e2%80%93-when-utility-meets-style\"><\/span><b>Geekly Athleisure \u2013 When Utility Meets Style<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These brands \u00a0might have a point. There are creators that are infusing technology and the knowledge of fabrics into developing activewear clothes that are trendy yet functional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take for instance, the latest \u2018Serena Williams and Virgil Abloh Queen collection\u2019 designed in collaboration with Nike for US Open 2018. Abloh <\/span><span style=\"font-weight: 400;\">revealed<\/span><span style=\"font-weight: 400;\"> that the \u2018Queen\u2019 range of activewear embodies Serena\u2019s power and spirit. While the asymmetrical cuts, and ballerina tutu dress silhouette takes care of the aesthetic appeal of the clothes, special care was also taken to keep the dress functional. The designer ensured that the fabric used is light and airy, and incorporated a supportive-mesh fit, which allowed her to stay cool and flexible while playing. Even her \u2018Black Panther\u2019 catsuit that she wore to the French Open served a very important purpose. The dress was designed to reduce the risk of blood clots, a health scare that Serena had faced after delivering her daughter in 2017.<\/span><\/p>\n<figure style=\"width: 1068px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/nikeinc\/assets\/81071\/Nike-x-Virgil-Abloh-for-Serena-Williams_1808010_A-358_V1_native_1600.jpg?1534005965\" alt=\"Serena Williams and Virgil Abloh Queen collection\" width=\"1068\" height=\"1600\" \/><figcaption class=\"wp-caption-text\">Source: news.nike.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Burton\u2019s NASA-inspired Olympic snowboarding uniform<\/span><span style=\"font-weight: 400;\"> is another such great example of designers who know how to bring together visual aesthetics and functionality in activewear. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to be missed here are smart activewear, which come embedded with sensors that track a wearer\u2019s form, foot pressure, and other health indicators. \u00a0There are smart t-shirts that send performance analysis data to an app, a shirt that vibrates when the wearer slouches, shorts with in-built waist trainer and sweat-bands that help to keep the core tight. Brands are getting innovative and aspirational while choosing fabrics, selecting fastening elements and narrowing down on technology to make activewear as practical as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTechnology and big data are being increasingly linked to all aspects of our lives, from how we communicate to how we shop for groceries and athletic apparel and footwear are no different,\u201d <\/span><span style=\"font-weight: 400;\">pointed<\/span><span style=\"font-weight: 400;\"> out Chris Glod\u00e9, former VP Digital at Under Armour Connected Fitness.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"impact-of-athleisure\"><\/span><b>Impact of Athleisure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Athliesure is a trend that has evolved and is still evolving,deeply connected to an independent retail category &#8211; sportswear. While there might be a difference in popularity, it would continue to grow strong with each passing day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these clothes become more accessible to consumers across the world, the market size would multiply in size. With complete faith in this trend, brands like <\/span><span style=\"font-weight: 400;\">Nike have already locked down<\/span><span style=\"font-weight: 400;\"> future collaborations with designers to design a fresh range of athleisure collections. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According<\/span><span style=\"font-weight: 400;\"> to Matt Powell<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Senior Industry Advisor, Sports at the NPD Group, \u201cI often get asked whether the bubble around leisure will burst anytime soon, and the answer is no.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purists like Wilson and McCartney might want casual activewear to stay away from technical activewear and <\/span><span style=\"font-weight: 400;\">detest<\/span><span style=\"font-weight: 400;\"> the term \u2018athleisure\u2019. But the fact remains that the introduction of athleisure has benefitted the global sportswear retail market as well as the fashion industry in a substantial way. In addition, the trend has brought about a social change by putting health and fitness in the forefront. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The projected sales figures of the global active wear market are very encouraging. If retailers continue to focus on quality, innovation and functionality, while being size inclusive, and affordable, then nothing would be able to shake the popularity of athleisure anytime soon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> At the recently concluded Paris Fashion Week 2018, one of the most anticipated shows was of American fashion designer Virgil Abloh. The designer, famous for his luxurious street wear, presented his Off-White Spring\/Summer collection that was all about being \u2018athletic\u2019. Designed in collaboration with Nike, from cropped sports bra peeking through midi dresses to neon  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Athleisure - The Story So Far | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Explore the evolution and impact of athleisure in the fashion industry, from its roots in athletic wear to its prominence on runways and in retail. 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