{"id":2642,"date":"2018-10-18T08:31:15","date_gmt":"2018-10-18T03:01:15","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2642"},"modified":"2022-04-28T16:55:00","modified_gmt":"2022-04-28T11:25:00","slug":"customer-experience-impact-fashion-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/","title":{"rendered":"How is Customer Experience Impacting retailers?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f821405cc4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f821405cc4f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#what-does-your-shopper-want\" title=\"What Does Your Shopper Want?\">What Does Your Shopper Want?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#faster-everything\" title=\"Faster everything\">Faster everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#intuitive-interactions\" title=\"Intuitive interactions\">Intuitive interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#customer-experience\" title=\"Customer experience\">Customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#enhanced-buying\" title=\"Enhanced buying\">Enhanced buying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#organic-will-to-purchase\" title=\"Organic will to purchase\">Organic will to purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#value-for-money\" title=\"Value for money\">Value for money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#sustainable-fashion\" title=\"Sustainable fashion\">Sustainable fashion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#here-are-some-things-retailers-can-do-to-keep-up-with-changing-consumer-expectations\" title=\"Here Are Some Things Retailers Can Do To Keep Up With Changing Consumer Expectations:\">Here Are Some Things Retailers Can Do To Keep Up With Changing Consumer Expectations:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#1-improve-order-fulfilment\" title=\"1. Improve order fulfilment\">1. Improve order fulfilment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#2-increase-sustainable-product-availability\" title=\"2. Increase sustainable product availability\">2. Increase sustainable product availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#3-ensure-unparalleled-customer-service\" title=\"3. Ensure unparalleled customer service\">3. Ensure unparalleled customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#4-provide-excellent-user-experience\" title=\"4. Provide excellent user experience\">4. Provide excellent user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#5-make-shopping-interactive\" title=\"5. Make shopping interactive\">5. Make shopping interactive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/#6-be-a-part-of-experiential-malls\" title=\"6. Be a part of experiential malls\">6. Be a part of experiential malls<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">Make no bones about it &#8211; Mango was in the doldrums in 2016. Roping in Kendall Jenner as a brand ambassador at that point was less a marketing tactic and more a desperate attempt to stay afloat, as the significantly better financial reports from 2017 show.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fashion brands around the world are beginning to wake up to the fast fashion monster they have created, and are finding ways to stay on top of the demand. And the change comes by fixing the processes. A fashion influencer can be a great facelift, but to provide what consumers want in a sustainable manner, brands need to focus on doing business better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mango woke up to change quickly and used a combination of omnichannel selling and leveraging fast fashion to build a sustainable business and survive the storm.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thankfully, for retailers today, the opportunity is there. The Consumer &amp; Retail industry (C&amp;R) is growing at a pace today as never before! According to a recent <\/span><a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/xx\/pdf\/2018\/02\/global-consumer-retail-m-and-a-trends-2018.pdf\"><span style=\"font-weight: 400\">KPMG report<\/span><\/a><span style=\"font-weight: 400\">, the sector contributed 13% to global deal volume and 10% to global deal value in 2017. <\/span><\/p>\n<p><span style=\"font-weight: 400\">But, with trends and consumers\u2019 needs changing every day, retailers need to step up their game if they want to make a difference in sales and profitability. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-your-shopper-want\"><\/span><b>What Does Your Shopper Want?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Today\u2019s consumers primarily want convenience, above all else. With <a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/what-millennials-want-from-fashion-brands-today\/\">millennials<\/a> making up a huge section of the fashion target market, and Gen Z all set to join in with their social media obsession, working around their general lack of patience can help you win it all. Shoppers today want:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"faster-everything\"><\/span><b>Faster everything<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">They want popular brands to reach them fast no matter where they are. This means ease of access through more channels and delivery when and how they want it. They also want you to be available to them instantly to answer questions about products and need clearly mentioned policies at points of purchase. Smooth, immediate grievance redressal is no longer good-to-have but rather a must-have.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"intuitive-interactions\"><\/span><b>Intuitive interactions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Retailers get all of 0.56 seconds to make or break a shopper\u2019s buying decision. Yep, that\u2019s how short an attention span people have on the internet today, and buying decisions are made under a second! Because consumers today want to make fast decisions, your interactions with them through all means \u2013 including smartphones \u2013 need to be informative, customized, and knowledgeable while being quick and easy. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"customer-experience\"><\/span><b>Customer experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">No consumer wants to scroll through a million options and end up buying nothing. They seek the right kind of interface with sufficient filters to make purchases easier. Designing a good User Experience (UX) comes into play here.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"enhanced-buying\"><\/span><b>Enhanced buying<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It\u2019s not just about shopping for the consumer anymore \u2013 it\u2019s the whole package. Consumers today want to make seamless purchases across all platforms. This includes a unique in-store experience \u2013 so they don\u2019t get bored \u2013 as well as excellent customer service \u2013 so they can get the help they need instantly.\u00a0<\/span><span style=\"font-weight: 400\">Birchbox has some of the most addictive unboxing videos ever- what\u2019s not to love about watching some amazing beauty products being opened and tested? With technology increasingly making its way into everything, consumers also want access to thrilling experiences like unboxing videos, which allow them to get a feel of buying the product without having to visit a store physically.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"organic-will-to-purchase\"><\/span><b>Organic will to purchase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Consumers want relevant ads and <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/ecommerce-retail-email-personalization\/\">promotional emails<\/a> in their inbox. They don\u2019t want you to continually hound them with more emails and ads than necessary pushing them to make a purchase. Ever stepped into a store and had the sales assistant follow you around until they\u2019re sure you\u2019ll buy? No one wants that kind of pressure! They call it retail therapy for a reason. Knowing what is optimal marketing is important.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"value-for-money\"><\/span><b>Value for money<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Buyers today know that anything they buy is likely to be out of fashion soon and hence is not worthy of the investment. They would much rather invest in something that\u2019s economical yet trendy so they can move on once it\u2019s no longer fashionable. Millennial shoppers, specifically, are also highly unlikely to be loyal to one brand because they crave choice, low price, and convenience \u2013 whether this means shopping online, at a store, or both.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sustainable-fashion\"><\/span><b>Sustainable fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Although the market for sustainable products is probably not too big right now, it is growing by the day with consumers wanting fashion that they can use for longer. Take a cue from Mango and start making changes before it is too late.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8006\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2020\/04\/customer-impact-fashion-retail.jpg\" alt=\"Faster Product Digitization with Automated Tagging\" width=\"384\" height=\"256\" \/>\n<h2><span class=\"ez-toc-section\" id=\"here-are-some-things-retailers-can-do-to-keep-up-with-changing-consumer-expectations\"><\/span><b>Here Are Some Things Retailers Can Do To Keep Up With Changing Consumer Expectations:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-improve-order-fulfilment\"><\/span>1. Improve order fulfilment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Consumers today expect a <a href=\"https:\/\/www.vue.ai\/blog\/vuetag-2\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/\">seamless experience<\/a> at every stage of shopping. Naturally, this extends to beyond just receiving the product on time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shoppers hate the idea of having to jump through hoops to return products that didn\u2019t fit them well or didn\u2019t look right after they bought them. As a retailer, you should allow for replacements and refunds at your store for products bought online just as you would offer click-and-collect for purchases. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">You could even collaborate with companies that provide last-mile distribution services to make deliveries, refunds, and replacements significantly faster. Offering free returns can also go a long way in ensuring your customers who have to return products don\u2019t abandon you. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Luxury fashion platform Farfetch has taken order fulfilment a step further by partnering with Gucci to provide a 90-minute delivery service called F90 in 10 cities across the globe which include London, Paris, Milan, Dubai, Los Angeles, and New York. Farfetch also ensures that the fee is entirely refunded if there are any delivery delays. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Surely, someone making a few thousand dollars\u2019 worth of purchase expects to be treated right, and Farfetch has found a way to make that happen.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-increase-sustainable-product-availability\"><\/span><b>2. Increase sustainable product availability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">In a time where fashion today may no longer be trendy the next day, there is an increasing need for sustainable fashion to cater to a small but growing market of shoppers who want to reduce waste and <a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/on-fashion-and-carbon-neutrality\/\">carbon footprints<\/a> for a better future. Today, small and big brands alike are working towards making this a reality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Multinational retailer Marks &amp; Spencer is working on enabling sustainable purchase decisions for its customers via its <\/span><a href=\"https:\/\/corporate.marksandspencer.com\/documents\/plan-a\/plan-a-2025-commitments.pdf\"><span style=\"font-weight: 400\">Plan A initiative<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even luxury brand Gucci has reportedly committed to operating sustainably. Its approach includes going fur-free alongside lowering waste and sustainable raw material sourcing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-ensure-unparalleled-customer-service\"><\/span><b>3. Ensure unparalleled customer service<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Consumers today don\u2019t want to sit around waiting for responses to any questions they have. So, making sure that your <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/chasing-after-an-elusive-metric-doing-customer-satisfaction-right\/\">customer service is absolutely top-notch<\/a> has become crucial.\u00a0<\/span><span style=\"font-weight: 400\">Fashion consumers often require more information that is available to them on your website or app before making a purchase. It\u2019s hard to judge some products with just a picture! <\/span><\/p>\n<p><span style=\"font-weight: 400\">So, enabling a multichannel contact service can allow shoppers to resolve any issues quickly. You could have customer service start with a live chat \u2013 which could be automated for predictable questions \u2013 and then move to a phone call or email depending on the assistance they need.\u00a0<\/span><span style=\"font-weight: 400\">You can also have a customer service desk that looks exclusively into all orders being processed at a given moment. Providing and automating functions like tracking and delivery emails will also save you time and keep your customers happy.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">ASOS is beginning to try out a feature that prevents the need for too many consumer interactions. Some of their products come with the option of viewing them on models of different body types, so the consumer can closely map what it might look like on them. Innovative ideas like these take your consumer experience one step better.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-provide-excellent-user-experience\"><\/span><b>4. Provide excellent user experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your website is the main point for your consumers to interact with you. Even if you do have a brick and mortar store, they are likely to still be shopping online on your website. And if you want them to keep shopping from you, you need to provide the flawless user experience.\u00a0<\/span><span style=\"font-weight: 400\">Some stores, like that of Missguided, are experience centers that lead to online conversion. Such stores need to be all about trying on clothes and makeup and making exploration fun.\u00a0<\/span><span style=\"font-weight: 400\">Others, like Zara, are primary points of purchase. They need to be efficient. Thinking through the purpose of each of your points of contact is a good way to build great user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brands like Tommy Hilfiger and Farfetch have in the recent past <a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/gift-great-customer-experience\/\">increased customer engagement<\/a> through mobiles in the store via digital wardrobes, options to pay by an app, and links to social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, shoppers, today want deals that <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/cross-product-recommendation-ecommerce\/\">tailor product recommendations<\/a> based on what they actually buy. For this, you need to understand every consumer a little better by factoring in his\/her identity, location, and sentiment. You must also adopt algorithms to gather useful data about purchase history and AI-powered tools like image recognition for better product recommendations, which influence purchase decisions.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2646\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_520843114-300x125.jpg\" alt=\"\" width=\"750\" height=\"312\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_520843114-300x125.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_520843114-768x319.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_520843114.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><b><\/b>\n<h3><span class=\"ez-toc-section\" id=\"5-make-shopping-interactive\"><\/span><b>5. Make shopping interactive<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Consumers no longer have the patience to sift through tons of brands online to find something they liked in a video or a movie they watched. Retailers need to up their game and start focusing on making shopping an interactive experience. Introducing <\/span><a href=\"https:\/\/www.vue.ai\/blog\/search\/Monetize+Your+Visual+Content+with+Shop+the+look\/\"><span style=\"font-weight: 400\">shoppable videos<\/span><\/a><span style=\"font-weight: 400\">, which allow consumers to buy products as and when they see them, is a brilliant way to close the gap between inspiration and actually buying. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Burberry, which has always been at the cutting edge of digital and social media, has been tinkering with this for a long time now. Not only are its campaign videos shoppable, but consumers can now also buy the latest fashion from its seasonal shows because even that is shoppable.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-be-a-part-of-experiential-malls\"><\/span><b>6. Be a part of experiential malls<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopping is no longer just about the buying products but about shopping experiences. With most of today\u2019s shoppers moving their retail activity online, malls need to be more experiential if they intend to stay in business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Niche concepts like pop-up stores that sell distinct products for a short while and retail centers that are also about entertainment are in now. Retailtainment, as some call it, merges retail and entertainment into one for an enhanced shopping experience. This could simply mean giving consumers the chance to enjoy something new that they haven\u2019t seen before.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.theguardian.com\/us-news\/2017\/jul\/22\/mall-of-america-minnesota-retail-anniversary\"><span style=\"font-weight: 400\">Mall of America<\/span><\/a><span style=\"font-weight: 400\"> is a perfect example of successful retailtainment as it has managed to move from being a traditional mall to an experiential mall over the years. Besides just its stores, it also has cinemas, rides, an aquarium, hotels, and more for today\u2019s consumer. As a part of its 25<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> year in business, it even employed a poet to write poems on his typewriter for shoppers in the mall.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, how can you adapt your retail business with the evolving customer needs?<\/span><\/p>\n<p><span style=\"font-weight: 400\">With growing business and increasing expectations of shoppers, automating retail processes end-to-end is the way forward for fashion brands. AI-enabled retail automation can provide your fashion brand operational efficiency, a better understanding of shoppers\u2019 behavior, and saving considerable cost while growing your business. \u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Make no bones about it &#8211; Mango was in the doldrums in 2016. Roping in Kendall Jenner as a brand ambassador at that point was less a marketing tactic and more a desperate attempt to stay afloat, as the significantly better financial reports from 2017 show. Fashion brands around the world are beginning to wake  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[55,163,162],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How is Customer Experience Impacting retailers? | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Customer Experience is perhaps the most important aspect that can make a solid impact on the balance sheet of a retailer. AI-enabled retail automation can provide your fashion brand operational efficiency, a better understanding of shoppers\u2019 behavior, and save considerable costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-experience-impact-fashion-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Customer Experience Impacting retailers? | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Customer Experience is perhaps the most important aspect that can make a solid impact on the balance sheet of a retailer. 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