{"id":271,"date":"2018-07-10T12:47:08","date_gmt":"2018-07-10T07:17:08","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=271"},"modified":"2024-01-09T18:42:11","modified_gmt":"2024-01-09T13:12:11","slug":"shoppable-videos-fashion-marketing-weapon","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/","title":{"rendered":"Shoppable videos are your best marketing weapon Vue.ai"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f838748e96d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f838748e96d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/#the-changing-face-of-fashion-and-marketing\" title=\"The Changing Face Of Fashion And Marketing\">The Changing Face Of Fashion And Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/#converting-visual-media-into-a-new-revenue-stream\" title=\"Converting Visual Media Into A New Revenue Stream\">Converting Visual Media Into A New Revenue Stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/#empowering-the-fashion-marketer-with-shoppable-videos\" title=\"Empowering The Fashion Marketer With Shoppable Videos\">Empowering The Fashion Marketer With Shoppable Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/#vuestudio-%e2%80%93-the-one-piece-every-marketer-needs-in-their-growth-stack\" title=\"VueStudio &#8211; the one piece every marketer needs in their growth stack\">VueStudio &#8211; the one piece every marketer needs in their growth stack<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h2><span class=\"ez-toc-section\" id=\"the-changing-face-of-fashion-and-marketing\"><\/span>The Changing Face Of Fashion And Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px;\">The consumer market is constantly changing, and with that, so is the concept of marketing. A century or so ago, in the \u2018Production Era\u2019 of marketing \u2013 all a marketer had to worry about was lost cost and mass numbers in production. If the product is good and price fair, people will buy it was the simple logic of this marketing period. This, until the concept of competition started coming up \u2013 then the time came for the \u2018Sales Era\u2019 \u2013 means of promotion of the product and the company became highly crucial. It wasn\u2019t enough to just have a good product at a fair price \u2013 it was important to endorse one\u2019s product as the best among the several others in the market, to show that it is just what the customer needs. With more players in the market, arose the need for the \u2018Relationship Era\u2019. One-time promotion of the product just didn\u2019t cut it anymore \u2013 building a relationship with customers and gaining their loyalty were this era\u2019s priorities. The latest in these marketing eras is the \u2018Social Marketing Era\u2019 \u2013 communication is seen as the key in this era. Being the age of Twitter, Facebook, and Instagram \u2013 there is no excuse for brands to not stay connected with their consumer base anymore. The different approaches of doing so is what sets the brands apart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fashion market is no different \u2013 it has seen all these eras and has been through all the phases. However, there is a huge advantage that this industry enjoys now. Using visual media is seen hands-down as the best way of marketing in the current era and the fashion is already primarily visual content. This compatibility brings in a lot of benefits for fashion that few other fields enjoy. One look at any brand\u2019s Instagram page and anyone can validate this. You open Zara\u2019s page \u2013 the aesthetic themes, the elegant colour schemes, the chic outfits \u2013 you can\u2019t help but swoon. But as more brands enter the market, it becomes essential to come up with strategies for catching the eye of the social media sweeper better.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">How can you empower fashion marketers with the right tools for their growth strategies?<\/span><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"converting-visual-media-into-a-new-revenue-stream\"><\/span>Converting Visual Media Into A New Revenue Stream<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-274\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_761214448.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_761214448.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_761214448-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_761214448-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">Over the last decade or so, the answer by many fashion marketers has been the same \u2013 videos. The statistics that lead to this obvious answer are astounding. YouTube \u2013 a purely video platform \u2013 has over a billion users \u2013 that is about one-third of all internet users. 72 hours of videos are uploaded on Youtube every minute and over 500 million hours of video is watched every single day. One can go on and on with the figures and it will continue completely blowing your mind. More than just uploading and watching, the engagement rates for video marketing are out of this world too. Social video generates 1200% more shares than text and images combined. The average user spends 88% more time on a website that has video. It is no wonder that 51% marketers worldwide name video as the type of content with maximum ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these staggering numbers, it is no doubt that you\u2019d want your videos to stand out and catch the attention of this very valuable audience base. marketers across fashion brands have been constantly been trying to make their videos stand out. Some take the humour road \u2013 and manage to build a huge viewer base. Most people would remember Lanvin\u2019s Fall 2011 campaign movie.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lanvin Fall 2011 Campaign Movie\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/S3N8QZTsZic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The combination of the vintage d\u00e9cor, high-fashion clothing, goofy dance steps and poker faces got everyone to crack a smile. More recently, earlier this year, Diesel used the highly popular trend of online dating and related amusing stories to sell their Joggjeans that were \u2018Made to run away\u2019. Some other brands take the route talking of some relevant social issues. Being body beautiful has been a theme in this space that many brands have used in the last few years. A theme being used more widely now is breaking labels. River Island\u2019s recent campaign \u2018Labels are for Clothes\u2019 was widely appreciated for mocking social, gender, religion, and culture labels people put on each other.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"empowering-the-fashion-marketer-with-shoppable-videos\"><\/span>Empowering The Fashion Marketer With Shoppable Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px;\">While colorful videos catch the eye of the viewer very well, it does sometimes have a con of distracting them from the main product \u2013 the clothes. There is often no immediate cue for action making the audience miss the point of the video. Here is where new technology-enabled ads come in making a whole world of a difference. Shoppable videos are videos where the viewers can interact with the video, and directly view and buy the clothing items they like. It removes a whole bunch of steps in the consumer process making the products that much more attractive. Imagine watching the Lanvin video and being completely bewitched by the black and white floral dress Karen Elson wears in one of the frames. Now usually, you\u2019d finish watching the entire video, and in the unlikely case that you haven\u2019t forgotten about the dress by the end of it, you go through their entire catalog trying to find that awe-worthy dress. It is a lot of work and way more effort than we can expect our consumers to put in. Instead, imagine just clicking on the dress while watching the video \u2013 the link opens in a new tab, you complete watching the rest of the video uninterrupted and then go on to view and purchase the dress of your dreams with no hassle.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">This really does sound like the ideal marketing setup, doesn\u2019t it?\u00a0<\/span><\/p>\n<\/blockquote>\n<p>https:\/\/www.youtube.com\/watch?v=czgaW8el_VM&amp;feature=youtu.be<\/p>\n<p>Read here for tips on what you can do with your brand videos.<\/p>\n<p><span style=\"font-weight: 400;\">It is hardly surprising that more and more brands today are moving towards shoppable videos. The increased consumer engagement and conversion rates, the insights available, the beautiful simplicity of it all \u2013 makes shoppable videos a fashion marketer\u2019s haven. It doesn\u2019t just stop there though. With each day newer, better features are being introduced to shoppable videos. Making the shoppable feature interfere as less with the user\u2019s viewing experience as possible, recommending other ensemble parts based on what the user has picked, analysing colours, patterns, styles and recommending similar products that may be of the consumer\u2019s liking \u2013 the list goes on and on. When it comes to the world of shoppable videos and AI, there are no limits \u2013 or none that are seen yet.<\/span><\/p>\n<p>Read here to learn more about how you can create viral video campaigns!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"vuestudio-%e2%80%93-the-one-piece-every-marketer-needs-in-their-growth-stack\"><\/span><b>VueStudio &#8211; the one piece every marketer needs in their growth stack<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 2732px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-272 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/03-onboarding.png\" alt=\"\" width=\"2732\" height=\"1536\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/03-onboarding.png 2732w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/03-onboarding-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/03-onboarding-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/03-onboarding-1024x576.png 1024w\" sizes=\"(max-width: 2732px) 100vw, 2732px\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">VueStudio\u2019s 5 steps to creating a shoppable video, empowers marketers with an easy to use solution that is flexible and quick from start to finish. (Source:VueStudio.ai)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Shoppable videos have been used by some top brands for a while now \u2013 Burberry, Hugo Boss, Levi\u2019s \u2013 all having tried different versions of them. Today, shoppable videos are much more accessible. You don\u2019t need a massive budget and months of time stocked away for this. It is as easy as counting to five. VueStudio helps making something as seemingly complex as shoppable videos, something you can make in less than the average time than you spend at your coffee shop. Vue.ai\u2019s computer vision and image recognition technology identifies objects with their attributes from videos instantly and connects them to retailers catalogs. You can upload the collection catalogue \u2013 and the technology will map the products to it. After making and publishing the video, the gains are unceasing. Shoppable videos can successfully improve key metrics and by creating more shopper touchpoints in a video, a retailer is able to better understand customer preferences. <\/span><\/p>\n<figure id=\"attachment_273\" aria-describedby=\"caption-attachment-273\" style=\"width: 994px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-273 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/Metrics3.png\" alt=\"\" width=\"994\" height=\"376\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/Metrics3.png 994w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/Metrics3-300x113.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/Metrics3-768x291.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><figcaption id=\"caption-attachment-273\" class=\"wp-caption-text\">Shoppable Video solutions like VueStudio can increase conversions and improve the watch times of videos. (Source: VueStudio.ai)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">VueStudio\u2019s real-time analytics tracking allows you to measure ROI data in real-time, helping marketers analyze their growth strategies.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppable videos are the present and the future \u2013 and making it a key part of marketing strategies seems to be the most logical way ahead. However, one must keep certain things in mind to make the best use of it \u2013 shots may need to run a little longer than the usual video for the user to be able to click it, keeping it minimal with few products on the screen at each point will make sure the user doesn\u2019t get crowded with options, and of course \u2013 telling the user that it is an interactive video right in the beginning and how to use it would help clarify any doubts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppable videos have now become the clear path to taking fashion industry a notch higher and an essential part of the marketer\u2019s gear.<\/span><\/p>\n<p>To sign up for a free trial \u2013\u00a0<a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">Click here<\/a><\/p>\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The Changing Face Of Fashion And Marketing The consumer market is constantly changing, and with that, so is the concept of marketing. A century or so ago, in the \u2018Production Era\u2019 of marketing \u2013 all a marketer had to worry about was lost cost and mass numbers in production. If the product is good and  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppable videos are your best marketing weapon Vue.ai | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Learn all the ways to monetize and market all your visual content better, with AI powered solution that allows you to do more with your videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-videos-fashion-marketing-weapon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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