{"id":2745,"date":"2018-11-13T06:26:48","date_gmt":"2018-11-13T00:56:48","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2745"},"modified":"2024-01-09T15:56:59","modified_gmt":"2024-01-09T10:26:59","slug":"fashion-ecommerce-catalog-management","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/","title":{"rendered":"What is Fashion E-commerce Catalog Management?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb867d54ece\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb867d54ece\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#5-ways-ai-enabled-tagging-can-help-your-business\" title=\"5 Ways AI-Enabled Tagging Can Help Your Business\">5 Ways AI-Enabled Tagging Can Help Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#1-save-costs-with-faster-automated-product-digitization-and-go-to-market-10x-faster-than-before\" title=\"1. Save Costs With Faster, Automated Product Digitization And Go To Market 10x Faster Than Before\">1. Save Costs With Faster, Automated Product Digitization And Go To Market 10x Faster Than Before<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#2-make-better-merchandising-decisions-with-catalog-insights\" title=\"2. Make Better-Merchandising Decisions With Catalog Insights\">2. Make Better-Merchandising Decisions With Catalog Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#3-create-consistent-and-rich-metadata\" title=\"3. Create Consistent And Rich Metadata\">3. Create Consistent And Rich Metadata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#4-help-merchants-and-sellers-with-a-smoother-seller-on-boarding\" title=\"4. Help Merchants And Sellers With A Smoother Seller\u00a0On-boarding\">4. Help Merchants And Sellers With A Smoother Seller\u00a0On-boarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#5-curate-personalized-collections-with-style-occasion-season-tags-and-more\" title=\"5. Curate Personalized Collections With Style, Occasion, Season Tags And More\">5. Curate Personalized Collections With Style, Occasion, Season Tags And More<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/#poor-data-quality-results-in\" title=\"Poor Data Quality Results In\">Poor Data Quality Results In<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">In fashion e-commerce, growth is often associated with increasing catalog sizes. Growth also means that retailers are expanding reach, selling on different channels and possibly also working with several suppliers at the same time. Keeping track of a growing catalog can be a complicated catalog management process. Starting with an audit of a catalog, from understanding the existing loopholes to finding a way to clean up the ontology, the entire process requires quite a dedicated effort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling on different channels simultaneously also brings in different cataloging requirements. While discover-ability through web searches might be the most important factor in a Google merchandising catalog, index-ability for more relevant results might be the need of the hour for the eCommerce store catalog. While the former might require more broad tags like style and occasion, the latter would certainly require more in-depth, and domain-specific tags like, say, sleeve length and necklines for fashion. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><b>&#8220;By 2022, revenue in fashion is expected to show an annual growth rate of 11% worldwide, resulting in a market volume of $790 million USD.&#8221;\u00a0<\/b>*Statista<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">In a study, <\/span><a href=\"https:\/\/www.royalmail.com\/corporate\/marketing-data\/data-services\/data-quality\/\"><span style=\"font-weight: 400;\">Royal Mail<\/span><\/a><span style=\"font-weight: 400;\"> found out that poor data is costing brands 6% of their annual revenue. In 2016, <\/span><a href=\"https:\/\/www.ibmbigdatahub.com\/infographic\/four-vs-big-data\"><span style=\"font-weight: 400;\">IBM<\/span><\/a><span style=\"font-weight: 400;\"> estimated $3.1 trillion USD as the yearly cost of poor quality data in the US alone. Correcting this poor quality data is not only time-consuming but also a costly proposition for businesses. \u201cApproximately, data working waste 50% of their time finding and correcting errors, or attempting to confirm data sources they do not trust.\u201d, says Harvard Business Review. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manual tagging is bleeding the retail businesses. It takes more than 30 hours per person per week to tag roughly 200-300 images in a day. Tagging is one of those things that are invisible, and yet, indispensable \u2013 without which the entire gear assembly essentially falls apart. A catalog that has well-labeled tags helps the entire retail value chain \u2013 from decreasing costs by automating workflows, to aiding product discovery by helping index products better, leading to more accurate searches on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clever content management techniques are key to ensuring that, ultimately, your shoppers discover what they are looking for. Unless you have the right tools, this is going to be a difficult task to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growing retailer today is constantly expanding the breadth of their catalog and is finding ways to push SKUs across different channels. With this comes the deeper nuances of <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">catalog management<\/a>, working with multiple suppliers and their varied product information structures, finding ways to standardize and update product information in real time, ensuring that all stakeholders have a single view of the catalog for real-time decision making and ensuring that the right products reach the right set of customers at the right time.<\/span><\/p>\n<figure id=\"attachment_2747\" aria-describedby=\"caption-attachment-2747\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2747\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_378426421-300x204.jpg\" alt=\"AI-powered Product Tagging\" width=\"750\" height=\"510\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_378426421-300x204.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_378426421-768x522.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_378426421-1024x696.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2747\" class=\"wp-caption-text\">Source: Fashion E-commerce Catalog Management<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5-ways-ai-enabled-tagging-can-help-your-business\"><\/span><strong>5 Ways AI-Enabled Tagging Can Help Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-save-costs-with-faster-automated-product-digitization-and-go-to-market-10x-faster-than-before\"><\/span><b>1. Save Costs With Faster, Automated Product Digitization And Go To Market 10x Faster Than Before<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">AI-generated tags, titles and descriptions for real-time ontology clean up, and consistency<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Standardize product information across all distribution channels for a unified view of the catalog<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reduce operational costs, errors and time associated with manual tagging<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Easy export of the tags to comply with the formats of existing PIM systems<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-make-better-merchandising-decisions-with-catalog-insights\"><\/span><b>2. Make Better-Merchandising Decisions With Catalog Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Understand the split of categories and visual styles, trends, seasonality and styles <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Understand shopper behavior based on the granularity of the attributes of products they interact with <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use this data for more robust inventory planning<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-create-consistent-and-rich-metadata\"><\/span><b>3. Create Consistent And Rich Metadata<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>SEO and better search listings for improved product discovery<\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Get cleaner and consistent metadata, including titles and descriptions, translate into rich data for search indexes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reduced bounce rates on-site due to relevant results on pointed searches<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ensure a better RoI on ad spend <\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Clean catalogs, better navigation <\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Get enhanced faceted navigation based on deeper product classification<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4-help-merchants-and-sellers-with-a-smoother-seller-on-boarding\"><\/span><b>4. Help Merchants And Sellers With A Smoother Seller\u00a0<\/b><span style=\"font-size: 18.72px;\">On-boarding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Enrich metadata for standardized product information across all distribution channels<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5-curate-personalized-collections-with-style-occasion-season-tags-and-more\"><\/span><b>5. Curate Personalized Collections With Style, Occasion, Season Tags And More<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Classify catalog based on themes and collections and curate ensembles based on visual attributes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provide individualized experiences by understanding customers\u2019 affinities to visual attributes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create and highlight the right merchandise to the right audience at the right time<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_2743\" aria-describedby=\"caption-attachment-2743\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2743\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/google-728-90-300x37.jpg\" alt=\"product discovery with automated catalog management\" width=\"750\" height=\"93\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/google-728-90-300x37.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/google-728-90.jpg 728w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2743\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Automated catalog management<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Managing a catalog (classifying products into categories, identifying attributes and creating titles and descriptions) can be a tedious process if done manually, requiring substantial resources and time and causes human fatigue. Manual processes and issues associated with them and different input images of different format and type, contribute to inconsistencies in the metadata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poorly classified products cause the quality of the data to suffer, leaving retailers with product information that is not standardized across all distribution channels. This prevents teams across an organization from having one single view of their catalog and customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"poor-data-quality-results-in\"><\/span><strong>Poor Data Quality Results In<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Operational inefficiencies<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">increase in labor costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">inaccurate demand forecasting and merchandising <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inaccurate site search results and product discovery <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-robust SEO tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lost sales and revenue due to site and <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a> <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopper frustration due to navigational issues<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Convenience is an integral aspect of a customer\u2019s shopping experience. How can a retailer ensure that your catalog offers products that are labeled accurately with specific and rich metadata so that they\u2019re categorized properly and produce relevant <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> results that gratify customers instantly? Introducing, <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">VueTag<\/a> &#8211; an <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">AI-powered automated catalog management tool<\/a> for accurate tags and better product discovery. The tool enables 10x faster product digitization, with no manual intervention, thereby reducing manual errors, faster time to market and significant cost savings for eCommerce businesses.<\/span><\/p>\n<p><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">Sign-up<\/a> for a free trial today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> In fashion e-commerce, growth is often associated with increasing catalog sizes. Growth also means that retailers are expanding reach, selling on different channels and possibly also working with several suppliers at the same time. Keeping track of a growing catalog can be a complicated catalog management process. Starting with an audit of a catalog, from  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[170,59,61,8,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Fashion E-commerce Catalog Management? | Vue.ai<\/title>\n<meta name=\"description\" content=\"Establish an online presence and increase product discoverability by integrating automatic fashion product tagging tools for e-commerce catalog management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/fashion-ecommerce-catalog-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Fashion E-commerce Catalog Management? 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