{"id":2781,"date":"2018-11-16T09:18:43","date_gmt":"2018-11-16T03:48:43","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2781"},"modified":"2024-04-30T10:19:57","modified_gmt":"2024-04-30T04:49:57","slug":"ecommerce-retail-automation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/ecommerce-retail-automation\/","title":{"rendered":"R-Vue: Crafting Alternative Futures for Retail"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">Vue.ai hosted its first ever Customer Conference <\/span><b>R-Vue: Crafting Alternative Futures for Retail<\/b><span style=\"font-weight: 400\">, in San Francisco on 15th November. We had Julia Dietmar, Chief Product Officer at Vue.ai, host some fantastic conversations with panelists like <\/span><b>Keval Desai<\/b><span style=\"font-weight: 400\">, General Partner, InterWest, <\/span><b>Amod Setlur<\/b><span style=\"font-weight: 400\">, Co-founder and VP of Products, Auryc Inc, <\/span><b>Ravi N. Raj<\/b><span style=\"font-weight: 400\">, CEO and Co-founder, Passage AI, <\/span><b>Anand Vora<\/b><span style=\"font-weight: 400\">, Strategic Partner Development Manager, <a href=\"https:\/\/apps.shopify.com\/google-shopping-feed-2\">Google Shopping<\/a>, <\/span><b>Meera Bhatia<\/b><span style=\"font-weight: 400\">, COO, Stella &amp; Dot Family of Brands <\/span><b>Eileen Rizzo<\/b><span style=\"font-weight: 400\">, Senior VP, IT, Ashley Stewart Inc.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This conference saw some deep retail insights on the future of retail, the evolution of retail technology and how AI is changing the way products are brought to the market and the rise of platforms of the future.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2820 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/KevalDesai_Quote-300x152.png\" alt=\"\" width=\"542\" height=\"274\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/KevalDesai_Quote-300x152.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/KevalDesai_Quote.png 512w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/>\n<p><span style=\"font-weight: 400\">And we totally agree with Keval! With deep learning algorithms, retailers are readily adopting automation to get insights about their shoppers, and the information to the best of their advantage as well. AI can understand, learn and predict shopper behavior &#8211; faster, better and at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, fashion brands and marketers are collecting consumer data to not only identify new customer segments but also gather a much more unified marketing view of the shoppers for \u201cindividualization\u201d. Today\u2019s customer needs individualization which takes into account their specific preferences and expects retailers to understand their intent real-time.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2787 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Amod-for-Vue.ai-R-Vue-300x153.png\" alt=\"\" width=\"552\" height=\"282\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Amod-for-Vue.ai-R-Vue-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Amod-for-Vue.ai-R-Vue.png 769w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\n<p><span style=\"font-weight: 400\">By helping marketers collect data, identify new customer segments, and create a more unified marketing and analytics system, AI can scale customer personalization and precision in ways that didn\u2019t exist before. Connecting customer data from sources like websites and social media enables companies to craft marketing messages that are more relevant to consumers\u2019 current needs. AI can deliver an ad experience that is more personalized for each user, shapes the customer journey, influences purchasing decisions, and builds brand loyalty.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2792 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AnandVora-for-Vue.ai-R-Vue_Quote-300x153.png\" alt=\"\" width=\"559\" height=\"285\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AnandVora-for-Vue.ai-R-Vue_Quote-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AnandVora-for-Vue.ai-R-Vue_Quote-768x390.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/AnandVora-for-Vue.ai-R-Vue_Quote.png 769w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\n<p><span style=\"font-weight: 400\">\u201cProduct data is everything!\u201d, stated\u00a0<strong>Anand Vora<\/strong> from Google. And it is no surprise to see Google\u2019s continuous endeavor in reinventing their strategy and then bringing products to market. Chromecast with Pixel or Pixel with Daydream View is a great example to see technology-influenced user experience.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2794 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Eileen_for-Vue.ai-R-Vue-300x153.png\" alt=\"\" width=\"563\" height=\"287\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Eileen_for-Vue.ai-R-Vue-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Eileen_for-Vue.ai-R-Vue-768x390.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Eileen_for-Vue.ai-R-Vue.png 769w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/>\n<p>Retailers today are pushed beyond boundaries to transform their supply chain and customer experience. According to\u00a0<a href=\"https:\/\/performancein.com\/news\/2018\/09\/20\/retailers-embracing-ai-enhance-customer-shopping-experience\/\">VoucherCodes.co.uk<\/a>, 44% of retailers offer AI-powered chatbots to help shoppers while 54% are planning to in the next five years.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2795 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Ravi_for-Vue.ai-R-Vue-300x153.png\" alt=\"\" width=\"559\" height=\"285\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Ravi_for-Vue.ai-R-Vue-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Ravi_for-Vue.ai-R-Vue-768x390.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/Ravi_for-Vue.ai-R-Vue.png 769w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\n<p><span style=\"font-weight: 400\">Bots and virtual agents have been interacting with us smoothly, helping our shopping journey, our experiences and interactions with the brands. Conversational commerce requires AI, more than ever before, to marry the true potential of artificial intelligence with the market intelligence.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2796 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/MeeraBhatia_for-Vue.ai-R-Vue-300x153.png\" alt=\"\" width=\"559\" height=\"285\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/MeeraBhatia_for-Vue.ai-R-Vue-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/MeeraBhatia_for-Vue.ai-R-Vue-768x390.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/MeeraBhatia_for-Vue.ai-R-Vue.png 769w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\n<p>Is automation in retail a trend? Definitely! However, it is much more than that.\u00a0 The retail industry is at a transformational point in history. Retailers today must cater to a large shopper base that has highly varied tastes and requirements.<\/p>\n<p><span style=\"font-weight: 400\">It is incredible to see these leaders who are shaping up retail, talk about innovating with retail technology and automation, evoking conversational commerce, and transforming customer experiences. Retailers are increasingly experimenting with a different way to respond and also win their shoppers. And ultimately, it boils down to one thing &#8211; customer experience. Be it the evolving expectations of tech-savvy shoppers or the blurring lines between physical and digital experiences, the customer is clearly in the driver\u2019s seat. Today, it is no longer about selling your products, but selling experiences for your shoppers, to hook them to your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Stay tuned for more updates on everything we learned from this amazing conference!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Vue.ai hosted its first ever Customer Conference R-Vue: Crafting Alternative Futures for Retail, in San Francisco on 15th November. We had Julia Dietmar, Chief Product Officer at Vue.ai, host some fantastic conversations with panelists like Keval Desai, General Partner, InterWest, Amod Setlur, Co-founder and VP of Products, Auryc Inc, Ravi N. Raj, CEO and Co-founder,  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[55,172,171,173],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R-Vue: Crafting Alternative Futures for Retail | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Explore the transformative insights from R-Vue, Vue.ai&#039;s Customer Conference, delving into the future of retail, AI&#039;s impact on marketing, and the evolution of customer experience. Discover how automation and machine learning redefine customer engagement and drive retail innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/ecommerce-retail-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R-Vue: Crafting Alternative Futures for Retail | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Explore the transformative insights from R-Vue, Vue.ai&#039;s Customer Conference, delving into the future of retail, AI&#039;s impact on marketing, and the evolution of customer experience. 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