{"id":2865,"date":"2018-11-21T09:55:57","date_gmt":"2018-11-21T04:25:57","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2865"},"modified":"2024-05-02T14:16:33","modified_gmt":"2024-05-02T08:46:33","slug":"reducing-retail-returns-this-holiday-season-a-how-to-guide","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/","title":{"rendered":"How To Reduce Returns In E-commerce This Holiday Season: A How-To Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69debf854e1bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69debf854e1bc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#is-there-a-national-returns-day\" title=\"Is there a National Returns Day?\">Is there a National Returns Day?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#easy-returns-policy-key-to-reducing-returns\" title=\"Easy Returns Policy Key to Reducing Returns\">Easy Returns Policy Key to Reducing Returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#ditch-the-%e2%80%98item-not-as-described-wagon\" title=\"Ditch the \u2018Item Not As Described\u2019 Wagon\">Ditch the \u2018Item Not As Described\u2019 Wagon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#getting-the-team-surge-ready\" title=\"Getting the Team Surge-Ready\">Getting the Team Surge-Ready<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#make-returns-profitable\" title=\"Make Returns Profitable\">Make Returns Profitable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/#the-unbeatable-combination-of-product-quality-and-brand-trust\" title=\"The Unbeatable Combination of Product Quality and Brand Trust\">The Unbeatable Combination of Product Quality and Brand Trust<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Armed with foresights and insights, retailers across the world are gearing up for the biggest holiday season of the year. The shopping events, be it Black Friday or Cyber Monday, Green Monday or Free Shipping Day, promise to keep the cash registers ringing. Conditions (set by customers) apply, though. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To satisfy customers\u2019 conditions and keep pace with the ever changing face of retail, businesses are going through their <\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/getting-ready-for-the-holiday-season-planning-for-black-friday\/\"><span style=\"font-weight: 400;\">holiday checklist<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/are-you-mobile-ready-for-the-holiday-season\/\"><span style=\"font-weight: 400;\">readying their retail platform<\/span><\/a><span style=\"font-weight: 400;\">. But the flip side of the holiday season for retailers is high returns! Millions of business owners grapple with the surge in returns after witnessing a high number of orders.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"is-there-a-national-returns-day\"><\/span><b>Is there a National Returns Day?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The volume of returns after the holiday shopping season is so huge that there exists a day called \u2018National Returns Day\u2019! Coined by UPS, the American package delivery and supply chain management company, one day in the first week of January is informally reserved as returns day. <\/span><a href=\"https:\/\/www.pressroom.ups.com\/mobile0c9a66\/assets\/pdf\/pressroom\/infographic\/National%20Returns%20Day%20Infographic%202017.pdf\"><span style=\"font-weight: 400;\">As per UPS<\/span><\/a><span style=\"font-weight: 400;\">, this National Returns Day on 3<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\"> January, 1.4 million return packages are expected to be shipped back to retailers. And the number of return packages on days leading up to Christmas is expected to be 1 million. The top 5 categories that are usually returned are marketplace items, apparel, shoes, accessories and rental garment, according to the logistics company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The unavoidable menace of returns got stronger after the emergence of ecommerce. In the absence \u2018touch and feel\u2019, customers discovered the opportunity to order all they want and then return whatever didn\u2019t suit their needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why the percentage of returns <\/span><a href=\"https:\/\/www.retaildive.com\/news\/retailers-flummoxed-about-how-to-handle-serial-returners\/540227\/\"><span style=\"font-weight: 400;\">recorded<\/span><\/a><span style=\"font-weight: 400;\"> by traditional brick-and-mortar retail stores (8%) is less than the percentage recorded by online retailers (15-30%). In terms of specific categories, apparel sits at the top because of the need to touch &amp; feel the fabric, check the fit and colour of clothing items compared to other products like shoes or home d\u00e9cor items. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018Wardrobing\u2019, a form of return fraud, also contributes to the retail returns percentage, which are hard to spot and fix. But there are strategies that could help retailers to reduce genuine returns and turn the tables. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"easy-returns-policy-key-to-reducing-returns\"><\/span><b>Easy Returns Policy Key to Reducing Returns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Naysayers are quick to put the blame on easy shipping &amp; returns policy of online retailers for the returns issue. But turns out, it\u2019s the very \u2018easy returns policy\u2019 that assists retailers in building a loyal customer base, in the long run. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As per a <\/span><a href=\"https:\/\/www.retaildive.com\/news\/e-commerce-shoppers-expect-free-shipping-branded-giveaways\/532349\/\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> conducted by Dotcom Distribution, approximately 91% of the participants confessed that free shipping would encourage them to become a repeat customer. 90% of the same participants said that free returns service is the most vital feature for them and 62% would buy again from a brand that offers free returns\/exchanges. UPS\u2019s 2018 holiday returns forecast too <\/span><a href=\"https:\/\/www.pressroom.ups.com\/mobile0c9a66\/assets\/pdf\/pressroom\/infographic\/National%20Returns%20Day%20Infographic%202017.pdf\"><span style=\"font-weight: 400;\">states<\/span><\/a><span style=\"font-weight: 400;\"> that 79% of consumers regard \u2018free returns shipping\u2019 as important when selecting a retailer.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2868 alignnone\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_579104254.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_579104254.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_579104254-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_579104254-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">\u201cOver the past few years, most retailers have come to appreciate that creating a good return experience offers a competitive advantage. Retailers that significantly tightened their return policies drove customers away,\u201d <\/span><a href=\"http:\/\/www.inboundlogistics.com\/cms\/article\/managing-retail-returns-the-good-the-bad-and-the-ugly\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Charles Johnston, former Director of Repair and Returns at The Home Depot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Easy returns policy helps to build customer loyalty and increase the chances of repeat purchases. On the other hand, a complex returns process could lead to a bad shopping experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point \u2013 luxury footwear and accessory retailer Zappos. When most brands offer 7-30 days returns policy on an average, Zappos offers <\/span><a href=\"https:\/\/luxury.zappos.com\/c\/return-policy\"><span style=\"font-weight: 400;\">365 days full-refund returns<\/span><\/a><span style=\"font-weight: 400;\"> window period to its buyers. And this strategy has worked for the company in the form of an army of loyal customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While speaking about their return policy, Alex Genov, Head of Customer Research at Zappos <\/span><a href=\"https:\/\/www.cmo.com.au\/article\/641587\/what-zappos-doing-personalise-customer-experience-services\/\"><span style=\"font-weight: 400;\">averred<\/span><\/a><span style=\"font-weight: 400;\">, \u201cThat fed my perspective of not looking at people as a big blob, but always thinking about what are meaningful differences in certain context. The way we phrase it here is Zappos is a customer service company that happens to sell shoes and clothes and handbags and accessories, but its DNA is customer centricity.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ditch-the-%e2%80%98item-not-as-described-wagon\"><\/span><b>Ditch the \u2018Item Not As Described\u2019 Wagon<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u2018Product does not match the description\u2019 is the biggest reason for returns. <\/span><a href=\"https:\/\/www.readycloud.com\/info\/can-product-returns-actually-make-you-money\"><span style=\"font-weight: 400;\">22% of<\/span><\/a><span style=\"font-weight: 400;\"> returns happen due to the difference in appearance. Vague, incomplete, inaccurate or misleading product descriptions lead to high returns. This is particularly true for the apparel retail industry. It is often hard to capture the true colours of items. As a result, receiving a product that doesn\u2019t match a customer\u2019s expectations often leads to a negative shopping experience. While, most retailers add a disclaimer about the colours or finish of the product, it doesn\u2019t dissuade people from returning it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writing the product information in as descriptive manner as possible could help to combat this issue. When describing the fabric, instead of writing \u2018cotton blend\u2019, it would be beneficial if the retailer specifies the type of blend like \u201870% cotton, 30% polyester\u2019. Instead of describing the colour of a shirt as \u2018green\u2019, it would be helpful if the exact shade of the green is mentioned like emerald green, forest green, sea green or olive green. This allows customers to visualize the clothes they are buying and make an informed purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key thing to remember is matching the product listed on the website with the product delivered to the customer. This goal can be achieved with the help of automation, data analytics and machine learning. Automating <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/3-things-about-product-title-and-description-that-you-might-be-ignoring-and-need-to-know\/\"><span style=\"font-weight: 400;\">product descriptions<\/span><\/a><span style=\"font-weight: 400;\"> and titles with the help of AI reduces error, improves accuracy and speeds-up the process. AI also helps to infuse personalization into catalogues and make product discovery accurate and relevant, which would help to simplify the shopping experience for customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"getting-the-team-surge-ready\"><\/span><b>Getting the Team Surge-Ready<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hiring seasonal workers to absorb the surge in demand during the holiday season is an excellent strategy to reduce retail returns. From adding workers and packing &amp; delivery fleet to increasing the headcount in the quality check department, the right number of employees is imperative during the holiday season. It helps to get rid of or at least reduce returns\/cancellations due to \u2018late delivery\u2019, \u2018wrong item received\u2019, \u2018wrong colour\/size\u2019, or \u2018damaged product received\u2019 situations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers could save a lot of time and money by hiring extra hands and training the staff for the peak festive period. For instance, Amazon is <\/span><span style=\"font-weight: 400;\">hiring<\/span><span style=\"font-weight: 400;\"> seasonal delivery drivers. So are <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/matheson-is-hiring-over-1-000-employees-in-mass-holiday-hiring-surge-300744901.html\"><span style=\"font-weight: 400;\">Matheson<\/span><\/a><span style=\"font-weight: 400;\">, FedEx, <\/span><a href=\"https:\/\/patch.com\/michigan\/rochester\/ups-hiring-seasonal-workers-oakland-county\"><span style=\"font-weight: 400;\">UPS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/knowledge.wharton.upenn.edu\/article\/holiday-hiring-can-retailers-attract-talent-tight-labor-market\/\"><span style=\"font-weight: 400;\">JC Penny, Target, Gap, and Old Navy<\/span><\/a><span style=\"font-weight: 400;\"> to fulfil holiday orders. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"make-returns-profitable\"><\/span><b>Make Returns Profitable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides being dissatisfied with the quality of a product, people often visit stores to return their gifts after the holiday season, if they are not happy with it or if they already have it. While a few might settle for cash, there are many who can be turned into potential customers, if retailers employ smart selling tactics.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2866 alignnone\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_166288967.jpg\" alt=\"\" width=\"1000\" height=\"703\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_166288967.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_166288967-300x211.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/11\/shutterstock_166288967-768x540.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to Zappos that has surprising insights to share on returns. If their 1 year returns policy wasn\u2019t shocking enough, read about their love for customers who return their products. Craig Adkins, ex-VP at the luxury firm had once <\/span><a href=\"https:\/\/www.fastcompany.com\/1614648\/zappos-best-customers-are-also-ones-who-return-most-orders\"><span style=\"font-weight: 400;\">declared<\/span><\/a><span style=\"font-weight: 400;\">, \u201cOur best customers have the highest returns rates\u2026. but they are also the ones that spend the most money with us and are our most profitable customers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To people who received identical items or ill-fitting clothes as gifts, brands can offer an upgrade, suggest an alternative, or take through better options to turn returns into profits like Zappos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there are companies like <\/span><a href=\"https:\/\/nrf.com\/blog\/new-when-returns-are-win-win\"><span style=\"font-weight: 400;\">Rohvi<\/span><\/a><span style=\"font-weight: 400;\"> that offer customers an opportunity to return old items\/previous purchases that are collecting dust in their closet in exchange of store credit. And <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20181026005057\/en\/Happy-Returns-Announces-Full-Stack-Returns-Comprehensive\"><span style=\"font-weight: 400;\">Happy Returns<\/span><\/a><span style=\"font-weight: 400;\"> that has created a range of return solutions for retailers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omni-channel strategy of retailers also comes into play here. Customers detest returning their holiday orders and then waiting for weeks for refund or exchanged items. While in today\u2019s time the scales heavily tilt towards ecommerce and m-commerce, the option of a physical outlet to return\/exchange the items purchased online <\/span><a href=\"https:\/\/www.mhlnews.com\/technology-automation\/consumers-are-changing-e-commerce-preferences\"><span style=\"font-weight: 400;\">influences 74%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers to make a purchase. Omni-channel comes in particularly handy in case of returns due to \u2018wrong item received\u2019 or \u2018size issue\u2019. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-unbeatable-combination-of-product-quality-and-brand-trust\"><\/span><b>The Unbeatable Combination of Product Quality and Brand Trust<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From the customers\u2019 perspective, free shipping and returns is highly desirable. So is receiving freebies and giveaways during the holiday season. These factors encourage people to shop more without hitting the \u2018return\u2019 tab. But the two major factors that could help retailers to keep their returns rate low and increase repeat purchases are the product quality and brand trust. Nearly 75% of the participants of Dotcom Distribution\u2019s <\/span><a href=\"https:\/\/www.retaildive.com\/news\/e-commerce-shoppers-expect-free-shipping-branded-giveaways\/532349\/\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> said that when it comes to giving product recommendations, product quality wins hands down. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The wise words of Erik Nordstrom, Co-President at Nordstrom, the American luxury department store, could help retailers to deal with the exhaustive nature of retail returns. In one of his <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=taAWMIRsEx4\"><span style=\"font-weight: 400;\">interviews<\/span><\/a><span style=\"font-weight: 400;\"> he was asked about the value of working his way up in a family business. He explained that working in various departments across all levels provided immense value because, \u201cRetail is a customer business. You\u2019re trying to take care of the customer \u2014 solve something for the customer.\u201d This simple but effective sentence mirrors thoughts of every brand owner because in the retail business everything boils down to solving customers\u2019 problem and meeting their demands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High returns poses a big problem for the retail industry during the peak holiday season. It eats into profits and increases the retailers\u2019 burden. But it can be solved if brands adopt a customer-centric approach and minimize preventable errors by delivering the right product and service. In addition, the ability to smell an opportunity, even in the pile of despair that is returns, would improve profitability of the business. <\/span><\/p>\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Armed with foresights and insights, retailers across the world are gearing up for the biggest holiday season of the year. The shopping events, be it Black Friday or Cyber Monday, Green Monday or Free Shipping Day, promise to keep the cash registers ringing. Conditions (set by customers) apply, though. To satisfy customers\u2019 conditions and keep  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[27,34,169,75,178,179],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to reduce returns in e-commerce this holiday season: Guide | Vue.ai<\/title>\n<meta name=\"description\" content=\"Here is the guide for how to reduce returns In e-commerce this holiday season.It helps to get rid of or at least reduce returns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reducing-retail-returns-this-holiday-season-a-how-to-guide\/\" \/>\n<meta property=\"og:locale\" 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