{"id":289,"date":"2018-07-11T14:00:25","date_gmt":"2018-07-11T08:30:25","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=289"},"modified":"2024-05-17T12:27:12","modified_gmt":"2024-05-17T06:57:12","slug":"using-video-for-a-killer-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/","title":{"rendered":"Using Video For A Killer Social Media Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a378772ec839\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a378772ec839\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#the-numbers-prove-it\" title=\"The numbers prove it\">The numbers prove it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#winning-video-campaigns\" title=\"Winning video campaigns\">Winning video campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#creating-a-social-media-campaign-with-video\" title=\"Creating a social media campaign with video\u00a0\">Creating a social media campaign with video\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#for-that-winning-touch\" title=\"For that winning touch\">For that winning touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#with-vuestudio-its-easy-to-make-your-assets-shoppable\" title=\"With VueStudio, it&#8217;s easy to make your assets shoppable\u00a0\">With VueStudio, it&#8217;s easy to make your assets shoppable\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">There are few things that we have learnt about ourselves, and one of them is this \u2013 humans are visual creatures. What we see makes up for a major part of the experience. 65% of adults are said to be visual learners. When marketers learnt this, a significant portion of strategies started leaning towards photographs, posters, and other types of eye-catching imagery. While this worked well, ways of making even more impactful campaigns were brainstormed for. The answer was simple \u2013 videos. Videos can have a tremendously lasting effect on the audience.<\/span><\/p>\n<p>It has been estimated that one minute of video would be equal to 1.8 million words.<\/p>\n<p><span style=\"font-weight: 400;\">That is quite a jump from the now seemingly measly thousand words that a picture offers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-numbers-prove-it\"><\/span><b>The numbers prove it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone has come across some or the other statistic related to videos and their role in marketing \u2013 and these never fail to create an impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost <\/span><a href=\"https:\/\/www.youtube.com\/yt\/about\/press\/\"><span style=\"font-weight: 400;\">one-third of total internet users<\/span><\/a><span style=\"font-weight: 400;\">, over one billion people, are on YouTube. That is one-seventh of the population of the entire world watching videos on the internet.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/tubularinsights.com\/500-million-watch-facebook-video\/\">500 million people<\/a> watch Facebook videos every day. That is a figure larger than the population of US, UK, and Germany \u2013 combined!<\/p>\n<p><span style=\"font-weight: 400;\">It has been found that when video and text are both available on the same page, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2018\/\">72%<\/a> of consumers prefer video to learn about a product or service. That translates roughly to less than 3 out of 10 audience members wanting to read what is written.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that use videos in their marketing have <a href=\"https:\/\/blog.bufferapp.com\/social-media-video-marketing-statistics\">27% higher click-through rate and 34% higher conversion rates<\/a> than those that don\u2019t. And nearly <a href=\"https:\/\/think.storage.googleapis.com\/docs\/shopping-micro-moments-mobile-trends.pdf\">50% of internet users<\/a> look for videos related to a product or service before visiting a store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If having an impactful visual medium wasn\u2019t enough incentive for brands to start using videos, these figures have certainly done the trick.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"winning-video-campaigns\"><\/span><b>Winning video campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With more and more marketers understanding the power of video marketing, a lot of wonderful video campaigns have done their rounds in the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Android \u2018Friends Furever\u2019 video (below) shows unlikely friendships among different animals in adorable situations making even the most stoic hearts go \u2018Aww\u2019. This video won by stealing our hearts and putting a smile on our faces \u2013 no wonder it was the most shared video of 2015 with over 6.4 million shares.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Unlikely Animal Friends! &#039;Friends Furever&#039; Commercial - Google Android\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/q-NKpDTwMms?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nike Women came up with a campaign taking the humor route \u2013 a series called \u2018Better For It\u2019 showing women\u2019s inner thoughts while working out. So many women related to it making it a very successful campaign for the brand.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Nike Women - Better For It - Inner Thoughts\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/WF_HqZrrx0c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Like humor, something else that is a sure way of making a video campaign compelling is love and care. Canadian Tire shook the internet with their ad, \u201cWheels\u201d. The story of a small wheelchair-bound boy and how the neighbourhood children create a basketball game for him warmed millions of hearts.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Canadian Tire \u201cWheels\u201d :60\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/pFuwUiHo-WI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">GoPro also, ditching its usual adventure sports themed ads, came up with one about a fireman saving a little kitten. This video was widely appreciated and helped GoPro widen its audience base beyond just the adrenaline enthusiasts, making it a complete win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More and more videos are entering the internet space with varied types of brands using them. Slack, with an intent of showing that even B2B marketing can be done with videos, came up with \u201cSo yeah, we tried Slack\u201d. With its own quirky take on testimonial videos, an interesting title, and engaging storyboard \u2013 Slack sure did spike up viewers\u2019 interest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"creating-a-social-media-campaign-with-video\"><\/span><b>Creating a social media campaign with video\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So what are you doing with all your existing media assets?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your campaign goals, objectives, target audience and social channels in place, the important step is the choice of content and execution. What is the content going to look like? What are you trying to convey? What are you trying to achieve through this campaign? It could be more sales, more exposure, or any other brand-specific objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what your objective might be, today, technology advancements can be used in so many different ways to make your campaign a better experience for the audience. Shoppable videos is one such feature that is sure to take your video a notch higher and bring in several more customers. It helps connect the video directly to the products of the brand. Shoppable videos enable the customer to pick out products from the video and directly add it to their shopping cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Creating a video campaign does not need to be any more difficult than creating any other campaign. Assess all your marketing material to see which you can turn into videos and in turn, into a shoppable medium. This can be anything from imagery to review videos, that you can re-equip and sell directly from. Moreover, be it Facebook, Instagram, Twitter, LinkedIn or Snapchat, any and all channels that exist today are video friendly.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"for-that-winning-touch\"><\/span><b>For that winning touch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-291 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_300116627.jpg\" alt=\"\" width=\"616\" height=\"420\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_300116627.jpg 4545w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_300116627-300x204.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_300116627-768x523.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_300116627-1024x698.jpg 1024w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/>\n<p><span style=\"font-weight: 400;\">There are some tips that can boost a video from being just any other video you see to becoming a viral success. All these look at the video from the eyes of the viewer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read here <\/span><span style=\"font-weight: 400;\">to learn about how you can create viral video campaigns.<\/span><\/p>\n<p>The first five seconds of the video is the most important part. Here is where the viewer is going to decide whether or not \u2013 the key is to make it as appealing and engrossing.<\/p>\n<p><span style=\"font-weight: 400;\">But while a viewer may have sat through the first five seconds and perhaps more, it is always a good practice to keep the video as short as possible. 95% of customers believe a video should be less than 2 minutes long, and videos less than 15 seconds are shared 37% more often. Brevity is the key. Say more in less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using an attention-grabbing still as the thumbnail of the video helps loads. Before a viewer even starts playing the video, they need to want to. An interesting thumbnail, an eye-catching description are all ways of doing that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the audience cannot be emphasized enough. Know who they are, what they want to see, what is going on in their lives, and what is the story you want them to hear. Understanding the audience will help translate your content into something they connect with.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"with-vuestudio-its-easy-to-make-your-assets-shoppable\"><\/span><b>With VueStudio, it&#8217;s easy to make your assets shoppable\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">VueStudio in five simple steps help you make your video shoppable \u2013 make it your growth story. It helps create visual stories and turn viewers into buyers, by adding shoppable elements to existing videos. Videos can also be customized as per the user\u2019s choice by way of templates, placement of products and layouts. VueStudio enables you use the power of shoppable video to stay ahead of the competition &#8211; with an easy to use tool that keeps you in control, without dependency on your tech team.<\/span><\/p>\n<figure id=\"attachment_258\" aria-describedby=\"caption-attachment-258\" style=\"width: 1800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-258\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/Vue-Tool-GIF-1.gif\" alt=\"\" width=\"1800\" height=\"1012\" \/><figcaption id=\"caption-attachment-258\" class=\"wp-caption-text\">Vue.ai\u2019s Shoppable Video solution &#8211; tool, VueStudio, lets retailers upload any video of their choice and makes them instantly shoppable in 5 quick and easy steps, connecting their shoppers to their catalogs in real time. Source:VueStudio.ai<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Videos are here to stay \u2013 and shoppable videos will help you stay ahead of the curve.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><strong>SIGN UP FOR A FREE TRIAL\u00a0<a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">HERE<\/a>\u00a0<\/strong><\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> There are few things that we have learnt about ourselves, and one of them is this \u2013 humans are visual creatures. What we see makes up for a major part of the experience. 65% of adults are said to be visual learners. When marketers learnt this, a significant portion of strategies started leaning towards photographs,  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Video For A Killer Social Media Strategy | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"65% of adults are said to be visual learners. 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One minute of video equals 1.8 million words. when video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-11T08:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T06:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_496650994.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shradha R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shradha R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/\"},\"author\":{\"name\":\"Shradha R\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\"},\"headline\":\"Using Video For A Killer Social Media Strategy\",\"datePublished\":\"2018-07-11T08:30:25+00:00\",\"dateModified\":\"2024-05-17T06:57:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/\"},\"wordCount\":1224,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_496650994.jpg\",\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/\",\"name\":\"Using Video For A Killer Social Media Strategy | Vue.ai Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/using-video-for-a-killer-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_496650994.jpg\",\"datePublished\":\"2018-07-11T08:30:25+00:00\",\"dateModified\":\"2024-05-17T06:57:12+00:00\",\"description\":\"65% of adults are said to be visual learners. 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