{"id":2966,"date":"2018-12-12T02:05:14","date_gmt":"2018-12-11T20:35:14","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=2966"},"modified":"2024-04-23T11:34:05","modified_gmt":"2024-04-23T06:04:05","slug":"gifting-ecommerce-personalization","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/","title":{"rendered":"The Role Of Gifting In The eCommerce Game"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3414149d6e9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3414149d6e9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#ecommerce-gifting-options-available-for-consumers-today\" title=\"eCommerce Gifting Options Available For Consumers Today\">eCommerce Gifting Options Available For Consumers Today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#gift-cards-and-certificates\" title=\"Gift Cards And Certificates\">Gift Cards And Certificates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#product-bundles\" title=\" Product Bundles\"> Product Bundles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#personalized-product-recommendations\" title=\" Personalized Product Recommendations\"> Personalized Product Recommendations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#why-online-gift-shopping-is-the-way-to-go\" title=\"Why Online Gift Shopping Is The Way To Go\">Why Online Gift Shopping Is The Way To Go<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#efficient-product-sorting-makes-gift-shopping-online-easier\" title=\"Efficient Product Sorting Makes Gift Shopping Online Easier\">Efficient Product Sorting Makes Gift Shopping Online Easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#online-gift-shopping-comes-with-added-benefits-and-convenience\" title=\"Online Gift Shopping Comes With Added Benefits And Convenience\">Online Gift Shopping Comes With Added Benefits And Convenience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#last-minute-gift-shopping-is-becoming-quicker-online\" title=\"Last Minute Gift Shopping Is Becoming Quicker Online\">Last Minute Gift Shopping Is Becoming Quicker Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#gift-cards-work-better-online-than-offline\" title=\"Gift Cards Work Better Online Than Offline\">Gift Cards Work Better Online Than Offline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#corporate-gifting\" title=\"Corporate Gifting\">Corporate Gifting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#the-festive-season-and-beyond\" title=\"The Festive Season And Beyond\">The Festive Season And Beyond<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Every holiday season sees a dramatic increase in retail sales across industries \u2013 fashion included. This year too, total retail sales have been predicted to increase by 5\u20135.6%. Online sales, on their own, are expected to rise by 17\u201322% in the 2018 holiday season. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With gifts driving most of these sales, we delve into gifting trends that have been working well for consumers and retailers alike so far as well as some gifting ideas for this holiday season.<\/span><\/p>\n<figure id=\"attachment_2972\" aria-describedby=\"caption-attachment-2972\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2972\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.31.39-AM-300x198.png\" alt=\"Personalization-Gift Cards\" width=\"750\" height=\"495\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.31.39-AM-300x198.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.31.39-AM-768x507.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.31.39-AM.png 794w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2972\" class=\"wp-caption-text\">Source: iamwire<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"ecommerce-gifting-options-available-for-consumers-today\"><\/span><b>eCommerce Gifting Options Available For Consumers Today<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"gift-cards-and-certificates\"><\/span><b>Gift Cards And Certificates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Gift card sales in the United States alone are expected to hit a massive <\/span><a href=\"https:\/\/www.statista.com\/statistics\/671202\/us-gift-card-sales\/\"><span style=\"font-weight: 400;\">$160 billion<\/span><\/a><span style=\"font-weight: 400;\"> this year. And as many as <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-will-spend-41-percent-more-last-year-during-winter-holidays\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers surveyed by the National Retail Federation say that they would prefer to get gift cards and certificates over other gifts this holiday season. Clearly, folks enjoy the opportunity to spend on what they genuinely like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prominently showcasing gift cards in online and offline stores has become imperative to capitalize on this trend. Gift cards and certificates also minimize returns which is a tiring affair for both retailers and consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offline retailers usually do well to place these at checkout so that shoppers notice them and buy them on the way out. Likewise, online retailers find that links for gift cards on their websites, emails, and social media work well for them. You can play around with current and popular themes to design attractive versions and entice more shoppers. The advantage is that the backend process remains the same while your card designs can cover birthdays, personal milestones, the festival season and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Australian fashion retailer City Beach took this one step further by eliminating expiry dates on their gift cards. The absence of an expiry date allows shoppers to use the gift cards over time and redeem the whole value as they please. City Beach managed to please a considerable set of its shoppers, and from a business viewpoint, almost guaranteed themselves sales well beyond the festive season.<\/span><\/p>\n<figure id=\"attachment_2978\" aria-describedby=\"caption-attachment-2978\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2978\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_521773576-300x200.jpg\" alt=\"Personalized Gift Card\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_521773576-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_521773576-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_521773576-1024x683.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2978\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"product-bundles\"><\/span><b> Product Bundles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Launched by stylists Christine Centenera and designer Josh Goot, Wardrobe.NYC has always sold its luxury fashion essentials in bundles of 4 or 8 instead of individually. A 4-piece luxury wardrobe consisting of a blazer, a t-shirt, a shirt, and a pair of leggings costs $1500. Turns out, this is an excellent format for their customers to pamper themselves with luxury clothing and they enjoy gifting it too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is, without a doubt, more profitable for Wardrobe.NYC to sell multiple products together as bundles rather than individually \u2013 it helps the brand reduce inventory risk and enhance its economies of scale. Plus, it\u2019s a great way to move products that aren\u2019t selling fast enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good product bundle is one that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Combines products bought together in the past,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Includes an expensive item and other items used with it, or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contains products needed in sets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consumers find bundles lucrative too because they are almost always economical than buying individual products. For instance, a luxury blazer can easily cost a shopper a few thousand dollars. But buying a 4- or 8-piece luxury wardrobe like the ones offered by Wardrobe.NYC will cost the same and come with the blazer and suitably paired clothes or accessories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes meaningful gifting less expensive too. And even if there is no financial incentive, consumers are always drawn to bundles when products are paired well.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"personalized-product-recommendations\"><\/span><b> Personalized Product Recommendations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Personalizing product recommendations for gifts and otherwise are another here-to-stay trend that retailers need to get right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today smart algorithms use user data, and artificial intelligence to make this possible. With a sound knowledge of shoppers\u2019 search history, retailers are able to track every shopper\u2019s changing needs. This is especially important in the holiday shopping season when shoppers are looking at multiple products and jumping across different categories in a short span of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, thanks to the growth of machine learning expertise, retailers are now able to <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/dynamic-personalization\/\"><span style=\"font-weight: 400;\">personalize every shopper\u2019s experience<\/span><\/a><span style=\"font-weight: 400;\"> down to the last detail. Whenever shoppers change their mind, intelligent algorithms pick up on this and provide relevant product recommendations to customers in real time, making shopping for gifts an enjoyable experience. The technology exists to help retailers keep the shopper engaged on their site to ultimately boost conversion and order values. Not just that, they also help in creating better product bundles during holiday seasons and discount sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-online-gift-shopping-is-the-way-to-go\"><\/span><b>Why Online Gift Shopping Is The Way To Go<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">House of Fraser \u2013 in business for 169 years \u2013 \u00a0decided to shut down <\/span><a href=\"https:\/\/www.bbc.com\/news\/business-44579109\"><span style=\"font-weight: 400;\">31 of its 59 stores<\/span><\/a><span style=\"font-weight: 400;\"> in the UK because of sales drops. Even New Look announced that it would be closing up to a 100 of its stores because of plunging profits. While many offline retailers like these are taking a hard hit in their sales, online retailers have been soaring high. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASOS reported a sales growth of <\/span><a href=\"https:\/\/fashionunited.uk\/news\/business\/asos-posts-retail-sales-growth-of-22-percent\/2018071230701\"><span style=\"font-weight: 400;\">22%<\/span><\/a><span style=\"font-weight: 400;\"> in the first half of 2018! Boohoo, too, is taking the fashion world by storm with a reported <\/span><a href=\"https:\/\/www.insider.co.uk\/company-results-forecasts\/boohoo-shares-profits-revenues-retailer-12686914\"><span style=\"font-weight: 400;\">53%<\/span><\/a><span style=\"font-weight: 400;\"> increase in its sales in just 3 months in the first half of the year! And with the holiday season here, this trend is likely to sustain, if not increase, over the coming weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These brands are making strides for a reason \u2013 more customers are making the shift to online shopping now than ever before. And this is going to extend to gift shopping during the holiday season as well. Here are some reasons why.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"efficient-product-sorting-makes-gift-shopping-online-easier\"><\/span><b>Efficient Product Sorting Makes Gift Shopping Online Easier<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/fashion-product-tagging-for-fashion-brands\/\"><span style=\"font-weight: 400;\">With retailers adopting features like automated product tagging<\/span><\/a><span style=\"font-weight: 400;\">, it is becoming increasingly simple for shoppers to sift through millions of products on a retailer\u2019s website. Whether this means looking for gifts based on occasions or style preferences, retailers have it all covered. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if a shopper is looking for Christmas scarves and a retailer\u2019s website had all Christmas-related accessories on one page under different categories, Christmas shopping would be a breeze.<\/span><\/p>\n<figure id=\"attachment_2981\" aria-describedby=\"caption-attachment-2981\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2981\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_347093282-1-2-300x199.jpg\" alt=\"Ecommerce listing autp tagging\" width=\"750\" height=\"496\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_347093282-1-2-300x199.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_347093282-1-2-768x508.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_347093282-1-2.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2981\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"online-gift-shopping-comes-with-added-benefits-and-convenience\"><\/span><b>Online Gift Shopping Comes With Added Benefits And Convenience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With product bundles and increasingly accurate product recommendations, shopping online is becoming the preferred choice for many gift categories. Shoppers can now confidently buy personal items like apparel and makeup as gifts online without wondering about size and color even while shopping at the last minute. Shoppable looks give shoppers enough ideas and tips on what may look good on whom and what to pair together as a gift. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping also makes it easy to get the best deals and shop at any time of the day- during your commute, at lunch break or even when pretending to listen on a conference call!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"last-minute-gift-shopping-is-becoming-quicker-online\"><\/span><b><b>Last Minute Gift Shopping Is Becoming Quicker Online<\/b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A recent survey of over 2000 consumers in the U.S. revealed that <\/span><span style=\"font-weight: 400;\"> of shoppers intend to shop for gifts last minute this holiday season. While it may seem likely that they would head to stores in such a situation, online retailers have been turning this around and making the gifting season work for them. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They have started winning over last-minute shoppers by offering same-day delivery and following through on the promise. After opting for same-day delivery, <\/span><span style=\"font-weight: 400;\"> of shoppers who receive products on the same day are likely to recommend the retailer to others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fashion retailer Net-a-Porter offers efficient same-day delivery services to its shoppers. If a shopper places an order before 10 am, they will receive it between 10 am and 5 pm the same day. And on placing an order by 2 pm, the shopper will receive the order between 6 and 9 pm the same day. Such an efficient same-day delivery service works out brilliantly for shoppers looking for gifts at the last minute. Why bother with mall crowds, parking, and heavy bags to carry home?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"gift-cards-work-better-online-than-offline\"><\/span><b>Gift Cards Work Better Online Than Offline<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital gift cards are becoming increasingly popular with every passing day. They\u2019re incredibly convenient as all it takes is a virtual trip to the retailer\u2019s website, making it ideal for last minute purchases and when you&#8217;re just not sure what the other person will appreciate as a gift. The recipient gets the card via email, keeping it eco-friendly and eliminating the need for paper or plastic. A 2017 survey by gift card retailer Gift Card Granny revealed that as many as <\/span><a href=\"https:\/\/d3lh2hqqgsec27.cloudfront.net\/Infographics\/Holiday+2017\/Gift+Card+Granny+Gift+Card%C2%A0Survey+2017.pdf\"><span style=\"font-weight: 400;\">37.9%<\/span><\/a><span style=\"font-weight: 400;\"> consumers reportedly prefer digital gift cards to physical ones.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"corporate-gifting\"><\/span><b>Corporate Gifting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This industry is often driven by bulk orders, which benefit both retailers as well as corporates. Retailers get to sell more of their products, while corporates get them at significantly lower prices.<\/span><\/p>\n<figure id=\"attachment_2971\" aria-describedby=\"caption-attachment-2971\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2971\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.28.04-AM-300x150.png\" alt=\"Personalization-gifting\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.28.04-AM-300x150.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-12-at-7.28.04-AM.png 700w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2971\" class=\"wp-caption-text\">Source: Dragon-images | Getty Images<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">That said, retailers need to keep in mind that every corporate gift works best when it is memorable and personal. While gift cards are appreciated by many corporate gift receivers, they remain a convenience and not something the receiver will cherish. And why is memorability important? Because it is what drives brand recall and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers can work on making corporate gifts memorable by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring exclusivity in gift selection for every gift receiver<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including a personal message in each gift<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalizing the gifts with the receivers\u2019 names or initials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Packaging every gift attractively \u2013 to keep receivers from devaluing the gifts within<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoiding company logos \u2013 to prevent receivers from feeling that the company is forcing them to think about it rather than how much the company values them<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other attributes like sustainable gifts, and handmade gifts by smaller businesses or NGOs strike the right chord with the receiver and make the gifts cherished.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-festive-season-and-beyond\"><\/span><b>The Festive Season And Beyond<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Irrespective of the time of the year, the end goal for any retailer is to ensure customer lifetime value. Customers are spoilt for choices, which can even work the other way too and end up overwhelming them enough to leave your site. So, it\u2019s essential to simplify every step of the shopping experience for them \u2013 especially during holiday sales when they\u2019re looking for so much at the same time. Here are a few important things to keep in mind for this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlight your best deals and product bundles. This will help shoppers get the most out of the limited time they may have to shop.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create urgency through social media and by sending out relevant, <\/span><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalisation\/\"><span style=\"font-weight: 400;\">personalized emails to shoppers<\/span><\/a><span style=\"font-weight: 400;\">. This helps them make the most of your best deals and benefits you by maximizing your conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it easy for shoppers to find products recommended to them exclusively. You could add category pages specific to audience segments around the holidays. This helps reduce shopper fatigue immensely.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that browsing your website is comfortable with low load time. Customers are already burdened with the stress of gift shopping. You don\u2019t want them to have to wait around for your site to load when they\u2019re impatient and in a hurry.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reward loyal customers with exclusive deals and promotions just for them. Repeat customers are always good for business as they bring more business as well as new people with them.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Every holiday season sees a dramatic increase in retail sales across industries \u2013 fashion included. This year too, total retail sales have been predicted to increase by 5\u20135.6%. Online sales, on their own, are expected to rise by 17\u201322% in the 2018 holiday season. With gifts driving most of these sales, we delve into gifting  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[27,191,29],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Role Of Gifting In The eCommerce Game | Vue.ai<\/title>\n<meta name=\"description\" content=\"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role Of Gifting In The eCommerce Game | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-11T20:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T06:04:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"The Role Of Gifting In The eCommerce Game\",\"datePublished\":\"2018-12-11T20:35:14+00:00\",\"dateModified\":\"2024-04-23T06:04:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\"},\"wordCount\":1842,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg\",\"keywords\":[\"eCommerce\",\"Gifting\",\"Personalization\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\",\"name\":\"The Role Of Gifting In The eCommerce Game | Vue.ai\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg\",\"datePublished\":\"2018-12-11T20:35:14+00:00\",\"dateModified\":\"2024-04-23T06:04:05+00:00\",\"description\":\"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg\",\"width\":6475,\"height\":4317},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Role Of Gifting In The eCommerce Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Role Of Gifting In The eCommerce Game | Vue.ai","description":"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/","og_locale":"en_US","og_type":"article","og_title":"The Role Of Gifting In The eCommerce Game | Vue.ai","og_description":"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!","og_url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2018-12-11T20:35:14+00:00","article_modified_time":"2024-04-23T06:04:05+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726-1024x683.jpg","type":"image\/jpeg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"The Role Of Gifting In The eCommerce Game","datePublished":"2018-12-11T20:35:14+00:00","dateModified":"2024-04-23T06:04:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/"},"wordCount":1842,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg","keywords":["eCommerce","Gifting","Personalization"],"articleSection":["AI in Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/","url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/","name":"The Role Of Gifting In The eCommerce Game | Vue.ai","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg","datePublished":"2018-12-11T20:35:14+00:00","dateModified":"2024-04-23T06:04:05+00:00","description":"The goal for any retailer is to ensure customer lifetime value. Here are some gifting options available to consumers today!","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_730549726.jpg","width":6475,"height":4317},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/gifting-ecommerce-personalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"AI in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/"},{"@type":"ListItem","position":3,"name":"The Role Of Gifting In The eCommerce Game"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/2966"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":17,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"predecessor-version":[{"id":17670,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/2966\/revisions\/17670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/2976"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}