{"id":3039,"date":"2024-12-05T13:50:00","date_gmt":"2024-12-05T08:20:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3039"},"modified":"2024-12-13T14:18:20","modified_gmt":"2024-12-13T08:48:20","slug":"ecommerce-shopping-cart-abandonment-fashion-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/","title":{"rendered":"Online Cart Abandonment: The Best Strategies For eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d578a506ee9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d578a506ee9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#reasons-for-cart-abandonment\" title=\"Reasons for Cart Abandonment\">Reasons for Cart Abandonment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#1-a-lengthy-sign-up-process\" title=\"1. A Lengthy Sign-Up Process\">1. A Lengthy Sign-Up Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#2-expensive-shipping\" title=\"2. Expensive Shipping\">2. Expensive Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#3-a-drawn-out-complicated-checkout-process\" title=\"3. A Drawn-Out, Complicated Checkout Process\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\">3. A Drawn-Out, Complicated Checkout Process\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#4-insufficient-payment-options-and-security\" title=\"4. Insufficient Payment Options And Security\">4. Insufficient Payment Options And Security<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#strategies-to-reduce-online-shopping-cart-abandonment\" title=\"Strategies To Reduce Online Shopping Cart Abandonment\u00a0\">Strategies To Reduce Online Shopping Cart Abandonment\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#1-transparent-pricing-information-across-the-site\" title=\"1. Transparent Pricing Information Across The Site \">1. Transparent Pricing Information Across The Site <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#2-provide-ease-of-navigation-%e2%80%93-especially-at-checkout\" title=\"2. Provide Ease Of Navigation \u2013 Especially At Checkout\">2. Provide Ease Of Navigation \u2013 Especially At Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#3-get-rid-of-compulsory-sign-up-options\" title=\"3. Get Rid Of Compulsory Sign-Up Options\">3. Get Rid Of Compulsory Sign-Up Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#4-give-customers-access-to-popular-payment-options-and-ensure-website-safety\" title=\"4. Give Customers Access To Popular Payment Options And Ensure Website Safety\">4. Give Customers Access To Popular Payment Options And Ensure Website Safety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#5-send-timely-relevant-cart-abandonment-emails\" title=\"5. Send Timely, Relevant Cart Abandonment Emails\">5. Send Timely, Relevant Cart Abandonment Emails<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/#read-more-related-articles-here\" title=\"Read more related articles here:\">Read more related articles here:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Consider this holiday scenario: A shopper visits a website to find the perfect Christmas gifts. They spend time browsing and select a cozy sweater, a matching scarf, and a pair of gloves. Ready to purchase, they add the items to their cart but then abandon it and leave the site. This highlights a significant issue in eCommerce: shopping cart abandonment.<\/p>\n<p><a href=\"https:\/\/alloutseo.com\/cart-abandonment-stats\/?utm_source=chatgpt.com\">Recent data<\/a> indicates that the global shopping cart abandonment rate has risen to 74.09% in 2024, up from 70% in 2023.<\/p>\n<p>What causes shoppers to abandon their carts? Let&#8217;s explore the factors contributing to this challenge in eCommerce.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"reasons-for-cart-abandonment\"><\/span>Reasons for Cart Abandonment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-a-lengthy-sign-up-process\"><\/span><strong>1. A<\/strong><b> Lengthy Sign-Up Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The whole point of shoppers choosing to purchase online is that it\u2019s quick and easy. Facing the ordeal of several sign-up steps after having spent time browsing on an eCommerce site is bound to frustrate them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, having access to customer data is vital for marketing. But pushing a customer to share that data with compulsory sign-ups or a loyalty program they don\u2019t need could have a detrimental effect. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-expensive-shipping\"><\/span><b>2. Expensive Shipping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers almost always decide to buy something they like on an eCommerce brand\u2019s online store after carefully considering the price. But, on heading to checkout, they often find that the final invoice includes several additional charges like shipping and taxes that increase the cost of their purchase considerably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This unexpected expense leads to frustration, causing many to abandon their shopping carts. According to a <a href=\"https:\/\/www.tidio.com\/blog\/shopping-cart-abandonment-statistics\/?utm_source=chatgpt.com\">2023 study<\/a>, 48% of online shoppers abandon their carts due to extra costs like shipping and taxes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-a-drawn-out-complicated-checkout-process\"><\/span><b>3. A Drawn-Out, Complicated Checkout Process\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if shoppers have spent a fair bit of time picking out what they want to buy, a long or cumbersome checkout process is bound to throw them off and make them want to abandon their shopping carts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Payment solutions provider Splitit recently conducted a survey, which revealed that as many as 87% online shoppers will ditch their carts at checkout if the process ends up being too long or complicated. Not just that, 55% of such shoppers would not even come back to the retailer\u2019s site after abandoning their carts. This obviously means huge losses in revenues!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor usability because of a clunky UI or long, unnecessary forms for customer info is often responsible for this. Even something as basic as filling an address form can seem complicated because it offers a challenge in the form of too many boxes underneath each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The act of moving them around a bit to make them look less daunting alone can help increase the conversion rates. A good example is the checkout page on ASOS. Instead of offering all the forms in one go, the customer is led step-by-step to filling out information.<\/span><\/p>\n<figure id=\"attachment_3041\" aria-describedby=\"caption-attachment-3041\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3041\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-19-at-5.09.40-PM-300x221.png\" alt=\"shopping-cart-abandonment\" width=\"600\" height=\"443\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-19-at-5.09.40-PM-300x221.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-19-at-5.09.40-PM-768x566.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-19-at-5.09.40-PM.png 1010w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3041\" class=\"wp-caption-text\">Source: asos<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Also, while ads are great for business, having too many of them \u2013 especially on the checkout page \u2013 could bother customers enough to abandon their shopping carts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-insufficient-payment-options-and-security\"><\/span><b>4. Insufficient Payment Options And Security<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every customer prefers certain payment options over others. If they don\u2019t find these listed on an eCommerce site while buying something, they\u2019re more likely to ditch their shopping carts and move to a competitor\u2019s site simply because their preferred and trusted payment options are available there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, websites that process payments directly without a safe payment gateway may run the risk of security issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Failing to keep Secure Sockets Layer (SSL) certificates up-to-date and not displaying industry-standard trust logos can also leave shoppers feeling that the retailer\u2019s website isn\u2019t safe. A survey revealed that 84% of shoppers would not buy anything if they noticed data was being transmitted over an unsafe connection.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"strategies-to-reduce-online-shopping-cart-abandonment\"><\/span><b>Strategies To Reduce Online Shopping Cart Abandonment\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the issues mentioned above are commonplace and often plague online fashion retailers, it is possible to resolve them and prevent online shopping cart abandonment with the strategies below.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-transparent-pricing-information-across-the-site\"><\/span><strong>1. Transparent Pricing Information Across The Site<br \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No customer wants to be shocked by exorbitant prices at the end of their shopping experience. While it is not always possible to waive shipping and other charges for customers, retailers should ensure transparency at every stage. Even if they do intend to charge customers for shipping, mentioning a potential shipping charge on the product page or as a standard message across the website can go a long way in preventing cart abandonment because of expensive shipping.<\/span><\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12005\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e-1024x712.jpeg\" alt=\"shopping-cart-abandonment \" width=\"600\" height=\"417\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e-1024x712.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e-300x209.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e-768x534.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e-150x104.jpeg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/research-media-file-f07d88b0af9f3730cea2ed5d8859026e.jpeg 1120w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><b style=\"color: inherit; font-size: 1.56em; font-family: 'Noto Serif';\"><\/b><\/h6>\n<h3><span class=\"ez-toc-section\" id=\"2-provide-ease-of-navigation-%e2%80%93-especially-at-checkout\"><\/span><strong>2. Provide Ease Of Navigation \u2013 Especially At Checkout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fewer clicks and screens throughout the shopping process, while hard to achieve, is extremely important in preventing cart abandonment. Reducing the number of screens from the start to the end of a customer\u2019s shopping experience on the website can do wonders for this. This means smooth navigation between product pages, a shopper\u2019s wish list, and checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring optimized number of form fields for customer info would enable keeping fatigue with respect to mandatory processes to a minimum. Collecting all the information in one critical section, such as billing and payment, minimizes customer drop-off at other points along the journey. Adding an option to ship to the billing address and allowing them to select existing addresses from their address book are now basic features of any retail checkout\/payment process and need to be implemented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a progress indicator, along the checkout process, can also work out well. As a shopper moves through each stage of the checkout process, highlight just that section while leaving the rest of the sections visible yet faded. This helps them move back to any stage at any point to make any corrections and to be aware of what other information they need to provide.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-get-rid-of-compulsory-sign-up-options\"><\/span><strong>3. Get Rid Of Compulsory Sign-Up Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Eliminating mandatory sign-up and replacing it with a guest checkout can speed up shopping for a new user. Guest checkout options allow shoppers to complete their purchases after providing just their email addresses and names. A social media sign-up option also works well if users want to create an account on the website without having to manually enter details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both these options keep customers from losing their patience at the time of purchase because they don\u2019t have to deal with a drawn-out sign-up process. This, in turn, lowers online shopping cart abandonment and hence increases conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-give-customers-access-to-popular-payment-options-and-ensure-website-safety\"><\/span><strong>4. Give Customers Access To Popular Payment Options And Ensure Website Safety<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppers today don\u2019t stop at choices just for the products they buy. They want choices in the ways they pay for them too. So, providing as many popular payment options as possible is extremely important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most customers in the US and UK use their credit cards to pay for purchases, the trend of using other payment options is on the rise. A 2018 study by PayPal has shown that providing PayPal as a payment option can increase conversion by <a href=\"https:\/\/www.pymnts.com\/news\/payment-methods\/2018\/paypal-checkout-conversion-rate-mobile-wallets\/#:~:text=PayPal%20Checkout%20Has%20Conversion%20Rate%20Of%2088.7%20Percent&amp;text=A%20new%20study%20has%20found,other%20digital%20wallets%20and%20cards.\">88.7%<\/a>. Which retailer wouldn\u2019t want to capitalize on such huge numbers and boost their revenues?<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12006\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5-1024x541.png\" alt=\"Shopping cart abandonment\" width=\"600\" height=\"317\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5-1024x541.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5-300x159.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5-768x406.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5-150x79.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/PayPal-Checkout-5.png 1209w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p><span style=\"font-weight: 400;\">Websites and payment gateways also need to have Secure Sockets Layer (SSL) certification to protect shoppers from identity theft. Customers are more informed today than ever before. And as many as <a href=\"https:\/\/paragondigital.com\/blog\/concerned-website-security-migrate-https\/\">28.9%<\/a> of them are going to look for that green lock in the search bar when they use the website for the first time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are also keen to know about all the security measures on a site. So, it\u2019s important to ensure that trust seals are noticeable on the website. It would surprise retailers at how much SSL certificates and trust seals can do for their conversion. Displaying a relevant trust seal next to the call to action button not only relieves customers of their anxiety but also increases conversion rates drastically.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-send-timely-relevant-cart-abandonment-emails\"><\/span><strong>5. Send Timely, Relevant Cart Abandonment Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cart abandonment emails, which notify customers about products left in shopping carts, when sent at the right time can vastly improve a brand\u2019s conversion rate. To work well, they need to remind shoppers about all the products in their abandoned carts, with an enticing call to action.<\/span><\/p>\n<p>Sending cart abandonment emails has become more of a requirement than a choice. Given the sheer number of emails in any user\u2019s mailbox, how can a particular brand stand out? Personalizing cart abandonment emails can help the brand get noticed in that huge pile of emails each customer gets from multiple online retailers.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12815\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-1024x576.png\" alt=\"shopping cart abandonment \" width=\"610\" height=\"343\" data-wp-editing=\"1\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/12\/lap-01-150x84.png 150w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/>\n<p><span style=\"font-weight: 400;\">With increased AI intervention, it is now even possible to personalize emails with not just contextual data left behind by shoppers but based on their visual style preferences. This includes recommendations for products that are similar to the abandoned ones in colors, patterns, shapes, and styles. This also ensures that shoppers are never directed to an out-of-stock product, and are rather provided with an alternative in keeping with their style choices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important that brands and retailers are cognizant of online shopping cart abandonment being an issue and constantly tackling it, especially with automation where possible. With these strategies, it is definitely possible to tackle cart abandonment through varied tactics, some of which are now imperative and others which are more innovation driven.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"read-more-related-articles-here\"><\/span><strong>Read more related articles here:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/\">Your One-Stop Guide To Reducing Cart Abandonment In Grocery eCommerce<\/a><\/p>\n<p>\u00a0<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Consider this holiday scenario: A shopper visits a website to find the perfect Christmas gifts. They spend time browsing and select a cozy sweater, a matching scarf, and a pair of gloves. Ready to purchase, they add the items to their cart but then abandon it and leave the site. This highlights a significant issue  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":12167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[198,1027,1389,199,27,1039,1026,101,29,1394,1388,1037,1390,1396],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online shopping cart abandonment : The Best Strategies For eCommerce<\/title>\n<meta name=\"description\" content=\"Are you looking for ways to stop online shopping cart abandonment? You can find the best strategies for Ecommerce in this blog. 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