{"id":3091,"date":"2018-12-27T06:50:17","date_gmt":"2018-12-27T01:20:17","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3091"},"modified":"2025-01-02T17:39:43","modified_gmt":"2025-01-02T12:09:43","slug":"6-tech-trends-that-are-taking-over-beauty","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/","title":{"rendered":"6 Tech Trends That Are Taking Over Beauty"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1ccc06adaf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1ccc06adaf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#wearable-skincare-technology\" title=\"Wearable Skincare Technology\">Wearable Skincare Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#skin-scanning-gadgets\" title=\"Skin Scanning Gadgets\">Skin Scanning Gadgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#sonic-technology\" title=\"Sonic Technology\">Sonic Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#predictive-genetics\" title=\"Predictive Genetics\">Predictive Genetics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#augmented-reality-and-virtual-reality\" title=\"Augmented Reality and Virtual Reality \">Augmented Reality and Virtual Reality <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#ai-and-automation\" title=\"AI and Automation\">AI and Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/6-tech-trends-that-are-taking-over-beauty\/#technology-is-helping-beauty-industry-to-adapt-to-change\" title=\"Technology is helping Beauty Industry to Adapt to Change \">Technology is helping Beauty Industry to Adapt to Change <\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>The beauty industry has always been dominated by the principles of science. From studying how two acids would react with each other before putting it in a potion to interpreting the nutrition of food for an organic range, it is all science when it comes to developing beauty and skincare products.<\/p>\n<p><span style=\"font-weight: 400;\">Somewhere in the 1900s, machinery &amp; tech devices joined scientific knowledge, which led to the invention of photo rejuvenation (laser skin treatment), laser hair removal, tanning beds and other such creations. But in the last few years, technology has been revolutionizing the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2017\/05\/18\/self-made-women-wealth-beauty-gold-mine\/#c134c402a3a5\"><span style=\"font-weight: 400;\">$445 billion<\/span><\/a><span style=\"font-weight: 400;\"> worth beauty industry at a faster pace compared to the previous decades. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the demand for \u2018personalization\u2019 increased and technology got more accessible and affordable, the interaction between science and gadgets amplified. \u00a0High-tech skincare and beauty trends are a result of this seamless communication, driven by <\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/retail-in-the-era-of-hyper-adoption-and-hyper-abandonment\/\"><span style=\"font-weight: 400;\">hyper-personalization<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the 6 tech trends that are transforming and defining the future of beauty industry.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"wearable-skincare-technology\"><\/span><b>Wearable Skincare Technology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/mind-over-matter\/tapping-into-the-movement-mindset\/\"><span style=\"font-weight: 400;\">Wearable technology<\/span><\/a><span style=\"font-weight: 400;\"> is a rage in the fashion and fitness industry. It was only time before beauty industry created its own set of wearable skincare devices. In 2018, the French beauty brand L&#8217;Or\u00e9al\u2019s La Roche-Posay <\/span><a href=\"https:\/\/www.wired.com\/story\/loreal-my-skin-track-uv-sensor\/\"><span style=\"font-weight: 400;\">launched<\/span><\/a><span style=\"font-weight: 400;\"> My Skin Track UV sensor clips that measures individual UV exposure levels. These sensor clips, which can be attached to clothes or bags, aims at educating people about UV radiation exposure and encourage them to use preventive measures such as applying sunscreen regularly.<\/span><\/p>\n<figure style=\"width: 436px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.wired.com\/photos\/5beb62ec7c024b62f5552255\/master\/w_2400,c_limit\/My-SkinTrack-UV-on-Bag-with-Hand.jpg\" alt=\"\" width=\"436\" height=\"327\" \/><figcaption class=\"wp-caption-text\">Source: L&#8217;Oreal<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Battery and Bluetooth free, the sensor uses a combination of LED technology and near-field communication antenna to capture photon data and transfer it in user\u2019s phone via an app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">UV sensor clip is an outcome of L\u2019Oreal\u2019s tech incubator project that was set up 8 years back. In 2016, they came up with My UV Patch, a sticker that measures UV exposure. This was enhanced to launch button-sized skin sensors \u2018UV Sense\u2019 in 2017, which required users to glue it on their nail. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In November this year, Apple Watch too <\/span><a href=\"https:\/\/appleinsider.com\/articles\/18\/11\/20\/apple-watch-could-protect-users-from-sunburn-by-monitoring-uv-light-intake\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> that they might infuse sensors to track UV light exposure.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"skin-scanning-gadgets\"><\/span><b>Skin Scanning Gadgets<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technology has made skin diagnostics easy with portable scanners that analyze facial skin at home, without visiting a dermatologist. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take for instance, the Neutrogena Skin360 App and Skin Scanner Tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The device offers a close view of the skin, that usually dermats have access to, with the help of a phone camera. Once fixed on a phone, it replicates the controlled setting of a scientific laboratory, and scans the pores, hydration level of the skin and appearance of fine lines. Users can view the magnified images on their phones, along with personalized skincare recommendations. Each scan and its results are stored in the app to provide customized skincare solutions and track progress. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wayskin, a Korean skin analyzer also works in a similar way. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"sonic-technology\"><\/span><b>Sonic Technology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Who would have thought that a technology once used for dental hygiene would become one of the hottest skincare trends. Battery operated sonic toothbrushes are used to clean teeth as the bristles vibrates and reaches the deep corners of the mouth. \u00a0\u00a0Soon the beauty industry realized that the gentle but effective sonic cleansing technology can be used to cleanse face. And, they struck gold!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clarisonic, Pixnor, DDF, Olay Foreo Luna, and Miniso are few of the many beauty brands that have introduced their own face cleansing sonic devices in the market. Foreo claimed that during the 2017 TMall Singles\u2019 Day sale in China, they <\/span><a href=\"https:\/\/www.foreo.com\/mysa\/foreo-sells-100-million-cny-in-24h-earning-1-beauty-brand-spot\/\"><span style=\"font-weight: 400;\">sold<\/span><\/a><span style=\"font-weight: 400;\"> over $15 million worth sonic devices in 24 hours!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"predictive-genetics\"><\/span><b>Predictive Genetics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">DNA Genetic Testing &amp; Analysis companies like Ancestry and 23andMe has piqued the interest of people as it satisfies the curiosity to discover their lineage, genetic history and assess risk for certain diseases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">DNA testing is now being used by companies like Allel, Skinshift and Proven Skincare to create personalized skincare regime for users. It addresses beauty concerns that are present due to the genetic composition of a person, and not due to lifestyle or external factors.<\/span><\/p>\n<figure style=\"width: 1716px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/4541520\/James%20homepage%20design%20assets\/product-section-hp-1.jpg\" alt=\"\" width=\"1716\" height=\"776\" \/><figcaption class=\"wp-caption-text\">Source: Proven<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Proven, the San Francisco based start-up <\/span><a href=\"https:\/\/www.provenskincare.com\/\"><span style=\"font-weight: 400;\">prompts<\/span><\/a><span style=\"font-weight: 400;\"> users to take their quiz, which assesses their skin and genetic history. From questions about age, melanin level, ethnicity, and lifestyle, it covers a wide range of questions in order to provide personalized skincare solutions. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe philosophy of using products that are specifically made with my particular situation, my particular skin profile, life situation and skin goals made so much sense to me. That was the first step in bringing personalized products to more people,\u201d <\/span><a href=\"https:\/\/www.cnbc.com\/2018\/12\/07\/beauty-company-rejects-traditional-skin-regimens-claims-ai-is-answer.html\"><span style=\"font-weight: 400;\">revealed<\/span><\/a><span style=\"font-weight: 400;\"> Ming Zhao, co-founder of Proven. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"augmented-reality-and-virtual-reality\"><\/span><b>Augmented Reality and Virtual Reality <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before the advent of technology in the beauty industry, customers had to physically test several looks before settling down on the final look. Now, with the help of Augmented Reality Cosmetic Apps, users can test digital makeovers and see results before trying it on their face or hair. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No wonder AR apps that offer instant makeovers are an absolute favourite of customers and beauty brands. L\u2019Oreal acquired Modiface, an AR beauty company in March 2018. Est\u00e9e Lauder has AR makeup training program for beauty advisors. \u00a0Sephora lets consumers try virtual makeup at home.<\/span><\/p>\n<figure style=\"width: 890px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"irc_mi\" src=\"https:\/\/i1.wp.com\/digiday.com\/wp-content\/uploads\/2017\/10\/Modifacebnner.jpg?fit=1440%2C600&amp;ssl=1\" alt=\"Image result for Modiface\" width=\"890\" height=\"371\" \/><figcaption class=\"wp-caption-text\">Source: Digiday<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While speaking about the Modiface acquisition and impact of AR apps, Lubomira Rochet, L\u2019Or\u00e9al\u2019s Chief Digital Officer <\/span><a href=\"https:\/\/www.forbes.com\/sites\/kittyknowles\/2018\/06\/04\/loreal-buys-silicon-valley-startup-but-ar-beauty-is-just-the-beginning-says-cdo\/#29a5c49b1982\"><span style=\"font-weight: 400;\">affirmed<\/span><\/a><span style=\"font-weight: 400;\">, \u201cWe acquired Modiface because we absolutely believe that services are the future of beauty. People are really craving for experiences such as virtual try-on apps, skin diagnostics and live streaming for influencers. Technology will only impact beauty more and more.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beauty brands are also investing in AI-powered chat bots to interact with their consumers 24\/7 and provide personalized product recommendations and tips. High-tech mirrors also illustrate the true power of technology by evaluating skin conditions like wrinkles, aging, fine lines, uneven skin tone, dark circles, spots and enlarged pores. This assists the beauty industry to innovating and making tailor-made skincare regimes for its users. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ai-and-automation\"><\/span><b>AI and Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personalization wouldn\u2019t have been an achievable goal without artificial intelligence (AI), automation and machine learning. This technology has been a game changer for the beauty industry as it enabled brands to hop on the \u2018embracing diversity\u2019 boat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in a world that emphasizes on embracing all kinds of beauty and being diverse. Therefore, skincare companies required a tool that was quick, accurate, bespoke and relevant in order to represent this diversity. In an industry that termed Caucasian skin as \u2018natural\u2019 or \u2018nude\u2019 not too long ago, representing the various shades of skin visible globally became important. \u00a0That\u2019s where AI came to the rescue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictive genetics was made possible only by AI \u00a0and automation as companies like Proven were able to aggregate data of millions of consumers, process the quiz results, compare thousands of skincare products, match thousands of ingredients to each individual\u2019s needs and decode thousands of research papers to churn out customized skincare routine for every single user. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, it is AI that supports wearable technology by keeping track of the score and skin progress to provide real-time analysis to users. Skincare apps and scanning devices also operate on AI and use a range of algorithms to examine and interpret the changes in the app user\u2019s face.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"technology-is-helping-beauty-industry-to-adapt-to-change\"><\/span><b>Technology is helping Beauty Industry to Adapt to Change <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this selfie-crazy world, beauty industry is often viewed as a place that promotes one-dimensional beauty. And this assumption isn\u2019t wrong. The beauty standards were skewed towards a particular skin tone or body shape, which mirrored the industry\u2019s non-inclusive practices. But technology is breaking these walls by involving consumers in the ideation and product development process by prioritizing personalization. It is compelling brands to be innovative, diverse and inclusive. Technology has enabled beauty companies to engage with end consumers, learn their expectations, discover new ingredients and spread out their product portfolio to meet these expectations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at the pace that the beauty tech industry is growing, it is clear that by the end of 2019, we would witness more disruptive innovation in action. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The beauty industry has always been dominated by the principles of science. From studying how two acids would react with each other before putting it in a potion to interpreting the nutrition of food for an organic range, it is all science when it comes to developing beauty and skincare products. Somewhere in the 1900s,  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[76,201],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tech Trends That Are Taking Over Beauty | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Explore the dynamic intersection of technology and beauty, unveiling six cutting-edge trends reshaping the industry. 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