{"id":3158,"date":"2019-01-14T09:56:22","date_gmt":"2019-01-14T04:26:22","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3158"},"modified":"2024-04-23T11:18:57","modified_gmt":"2024-04-23T05:48:57","slug":"all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/","title":{"rendered":"All In The Eyes Of The Beholder: Using Visual Merchandising To Transform The In-Store Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2aeaf574d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2aeaf574d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#things-to-get-right-for-a-visual-merchandising-strategy-to-work\" title=\"Things To Get Right For A Visual Merchandising Strategy To Work\">Things To Get Right For A Visual Merchandising Strategy To Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#colors\" title=\"Colors\">Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#light\" title=\"Light\">Light<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#hierarchy\" title=\"Hierarchy\">Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#signage\" title=\"Signage\">Signage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#is-visual-merchandising-just-about-engaging-customers-vision\" title=\"Is Visual Merchandising Just About Engaging Customers\u2019 Vision?\">Is Visual Merchandising Just About Engaging Customers\u2019 Vision?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#sight\" title=\"Sight\">Sight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#sound\" title=\"Sound\">Sound<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#touch\" title=\"Touch\">Touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#smell\" title=\"Smell\">Smell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#taste\" title=\"Taste\">Taste<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#grouping-products-works-wonders\" title=\"Grouping Products Works Wonders\">Grouping Products Works Wonders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#how-not-to-overdo-visual-merchandising\" title=\"How Not To Overdo Visual Merchandising\">How Not To Overdo Visual Merchandising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/all-in-the-eyes-of-the-beholder-using-visual-merchandising-to-transform-the-in-store-experience\/#digital-and-interactive-installations-in-visual-merchandising\" title=\"Digital And Interactive Installations In Visual Merchandising\">Digital And Interactive Installations In Visual Merchandising<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">As visual beings, anything we see tends to have an impact on our thoughts. This makes sense because sight is responsible for as much as <\/span><a href=\"https:\/\/velvetchainsaw.com\/2012\/05\/23\/your-senses-your-raw-information-learning-portals\/\"><span style=\"font-weight: 400;\">83%<\/span><\/a><span style=\"font-weight: 400;\"> of the information our brains process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same is the case of apparel at a fashion retailer\u2019s store. Something as simple as how an outfit on a mannequin is presented will affect whether a shopper would want to try it out or not. So, fashion retailers need to pay close attention to how they set their stores and arrange their products to get shoppers\u2019 attention. And visual merchandising delves into just this. It is the science of using visual cues to get people to buy more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The objective of this strategy is to use aesthetics to enhance product displays to such an extent that consumers are drawn to a store and don\u2019t walk out without buying anything. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If done right, visual merchandising can go a long way in boosting a fashion retailer\u2019s sales significantly and increasing brand loyalty. It works to engage and inspire customers, which by extension drives them to shop more thus increasing sales, margin, and returns on store space.<\/span><\/p>\n<figure id=\"attachment_3160\" aria-describedby=\"caption-attachment-3160\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3160\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/best-window-displays_gap_2010_summer_rainbow_01-1024x551-300x161.jpg\" alt=\"\" width=\"750\" height=\"404\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/best-window-displays_gap_2010_summer_rainbow_01-1024x551-300x161.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/best-window-displays_gap_2010_summer_rainbow_01-1024x551-768x413.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/best-window-displays_gap_2010_summer_rainbow_01-1024x551.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3160\" class=\"wp-caption-text\">Source: GAP<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Menswear fashion brand Hackett London is a brilliant example of a brand excelling at visual merchandising. While catering to an array of clothing needs for men, the brand prides itself in its high-quality custom suits made with attention to every detail and stitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It once created a brilliant window display that was in line with these exact beliefs \u2013 it had statuettes meticulously tailoring one of its suits. This piqued the interest of shoppers who looked at the display and instantly wanted to explore the store. Visual elements that match brand messaging goes a long way with customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"things-to-get-right-for-a-visual-merchandising-strategy-to-work\"><\/span><b>Things To Get Right For A Visual Merchandising Strategy To Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3161\" aria-describedby=\"caption-attachment-3161\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3161\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/B__3679-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/B__3679-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/B__3679-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/B__3679-1024x683.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/B__3679.jpg 2025w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3161\" class=\"wp-caption-text\">Source: Premiata store in Rome<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Stores cost money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is only fair for fashion retailers to think about how every inch of every store can make them more money. Visual merchandising involves precisely this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the window display of shoe brand Premiata\u2019s Spring 2018 collection for instance. It consisted of a refreshing display (literally!) of Premiata\u2019s shoes in a watermelon slice setup to resonate with the feel of spring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fresh look for a fresh season, we must say! Let\u2019s talk a little more about what\u2019s working in their display and what every fashion retailer needs to look into while planning their visual merchandising strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"colors\"><\/span><strong>Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Research suggests that people make decisions about a product <\/span><a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-understand-customer-psychology-chapter-4\/\"><span style=\"font-weight: 400;\">in under 90 seconds<\/span><\/a><span style=\"font-weight: 400;\">. And <\/span><a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/00251740610673332\"><span style=\"font-weight: 400;\">62\u201090%<\/span><\/a><span style=\"font-weight: 400;\"> of this assessment is based on colors alone. Naturally, colors are important for getting potential customers\u2019 attention through visual merchandising. Premiata\u2019s watermelon display with its soothing colors pleases the eyes, making people want to look at it \u2013 an indicator that the right colors to go with your product alongside shapes and props work well. It\u2019s also a good idea to go with a subtle solid colored background like the brand has to make products noticeable.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"light\"><\/span><strong>Light<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lighting can be used to highlight parts of a store strategically. Premiata gets this right too by bringing in the needed contrast with focused lights on its shoes and slightly duller lighting for the rest of the store.\u00a0<\/span><span style=\"font-weight: 400;\">Lights\u00a0 also double up as signage, as IKEA shows us with arrows pointing where to go, except they\u2019re really just lights on the ceiling.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"hierarchy\"><\/span><strong>Hierarchy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A hierarchy for product displays is important because it provides visual contrast and peaks customer interest. Having a focal point and position to support products below is a good way to make a display intriguing. The structure of Premiata\u2019s watermelon display itself creates this kind of a hierarchy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"signage\"><\/span><strong>Signage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Doing signage with imagery and graphics can help in drawing more customers to a fashion retailer\u2019s store. The signs can be placed strategically in the store and used to provide customers with the information they need while browsing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"is-visual-merchandising-just-about-engaging-customers-vision\"><\/span><strong>Is Visual Merchandising Just About Engaging Customers\u2019 Vision?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, the name does imply just that. But, visual merchandising actually involves so much more because consumers\u2019 perceptions of a fashion brand are built on all senses (albeit without them realizing it). So, engaging all senses of shoppers and not just sight is vital to any visual merchandising strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abercrombie and Fitch has been known to design its stores using dim lighting, loud music, attractive staff, and its signature line fragrance. Why it does this is simple \u2013 to resonate with its target market of adolescents and drive them to make more purchases on the spot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here\u2019s everything fashion retailers need to keep in mind while looking into the multi-sensory aspects of visual merchandising.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sight\"><\/span><strong>Sight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppers can be stimulated visually with a number of attributes including but not limited to color, lighting, contrast, and symmetry. Using these, fashion retailers can redirect and influence where their customers look and for how long.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sound\"><\/span><strong>Sound<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although extremely subtle, the music played in a store can do a lot for a fashion brand too. Keeping the target audience in mind while picking out music is important. For example, a fashion brand looking to attract Gen Z shoppers would do well by playing weekly top hits or loud club music like A&amp;F does to attract its target market of young shoppers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"touch\"><\/span><strong>Touch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A physical store has the upper hand on this aspect any day. Customers want to feel and try products, and a physical store allows them to do this with ease. Arranging products in an interesting way that makes customers want to pick them up is worth considering.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"smell\"><\/span><strong>Smell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> This isn\u2019t just for perfumes. <\/span><a href=\"http:\/\/www.neurensics.com\/influence-consumer-behaviour\/\"><span style=\"font-weight: 400;\">Research <\/span><\/a><span style=\"font-weight: 400;\">has shown that smell is a crucial aspect influencing memory and emotion in consumers. With both these factors driving a shopper\u2019s decision to choose one brand over another, it\u2019s important for fashion retailers to work on making their stores smell nice. Lush\u2019s products create a strong aroma that, although sometimes overpowering, gives shoppers a sense of Lush\u2019s brand identity. So, leaving smell out of merchandising would mean losing out on leaving a stronger impact on shoppers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"taste\"><\/span><strong>Taste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers love to have something to munch on while shopping. While this does work out rather well for retailers in the consumables industry, giving tasty treats out to shoppers looking for apparel too can make them walk into your store more often \u2013 this is an especially good idea in the holiday season.<\/span><\/p>\n<figure id=\"attachment_3162\" aria-describedby=\"caption-attachment-3162\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3162\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/anthro-stores-300x184.jpg\" alt=\"\" width=\"750\" height=\"461\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/anthro-stores-300x184.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/anthro-stores.jpg 620w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3162\" class=\"wp-caption-text\">Source:Anthropologie<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Anthropologie, as it happens, manages to engage all senses of its shoppers with its visual merchandising strategy too \u2013 the perfect lighting to fit the mood, dreamy music, and art pieces that are handcrafted to give shoppers the homely feel they crave. The brand even makes sure that its products are arranged in such a way that shoppers want to pick them up to get a feel of them. While its stores do stock scented candles, sales staff have even been found to burn incense before the doors open in some of its stores.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"grouping-products-works-wonders\"><\/span><strong>Grouping Products Works Wonders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A customer looking at a shirt at a fashion brand\u2019s store would absolutely love the idea of having a complete ensemble that goes with the shirt readily available. The ready ensemble keeps the shopper from having to spend more time looking for items to match. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, grouping products that go well together is a great way to get visual merchandising right as a fashion brand. It not only gets shoppers\u2019 attention but also gives them ideas about how products can be matched. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grouping can also be extended to products of the same price, size, and color.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers often take to the rule of three while grouping products for displays in physical stores. According to the rule, sets of three work well while grouping products. The logic behind this is that 3 objects usually lead to asymmetry, which triggers the brain and keeps shoppers\u2019 eyes moving to find the next thing to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with one or two items, it so happens that shoppers find the symmetry their brains are looking for and stop looking around. This rule also works with any odd number or even just something odd for that matter \u2013 like an item that\u2019s out of place in a display.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-not-to-overdo-visual-merchandising\"><\/span><strong>How Not To Overdo Visual Merchandising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest problems with visual merchandising is that it\u2019s very easy to do more than necessary. This is especially the case with window displays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is tempting to use every product on offer and put it on display, which then leads to an unfocused display with way too many elements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers would certainly be less inclined to look at something like that rather than something that makes the logic of product arrangement evident. They would want to understand why certain products have been grouped together immediately, and this is possible only with an uncluttered display. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping the number of elements limited and being able to justify the reason for every item present in a display is the way to go for fashion retailers looking to avoid clutter. Doing this also gives them a clear idea of what\u2019s working and what\u2019s not, allowing them to provide displays that are more likely to strike a chord with shoppers.<\/span><\/p>\n<figure id=\"attachment_3164\" aria-describedby=\"caption-attachment-3164\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3164\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Hermes-Leather-Forever-6-Burlington-Gardens-London-12-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Hermes-Leather-Forever-6-Burlington-Gardens-London-12-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Hermes-Leather-Forever-6-Burlington-Gardens-London-12.jpg 680w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3164\" class=\"wp-caption-text\">Source: Cdclifestyle<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">French luxury goods manufacturer Herm\u00e8s, in fact, perfects its window displays. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It once had a few of its handbags displayed in a huge frame of \u2013 surprise, surprise \u2013 a handbag! The brand simply played around with the image of one of its products to get more shoppers to pay attention to its display, which would make them interested in buying its handbags.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"digital-and-interactive-installations-in-visual-merchandising\"><\/span><b>Digital And Interactive Installations In Visual Merchandising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because every customer wants to experience products, not just look at them, retail stores are becoming more immersive with every passing day. So, why not introduce interactive elements that make visual displays more than just \u201cvisual\u201d displays?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers need to keep up with new digital trends \u2013 like media displays and interactive floor models \u2013 and incorporate them into their visual merchandising strategy to stay relevant. This is crucial to stay connected with their constantly-in-touch audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anthropologie knows its consumers well. This shows in how immersive the brand makes its shopping experience with its well-designed, uniquely-decorated displays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital installations like digital signage also work wonders with more brands increasingly engaging with millennial shoppers. When used right, it can create personalized in-store experiences for today\u2019s shoppers, which is precisely what they seek. Its vibrant displays have often been found to drive shoppers to stores and influence purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having digital kiosks in stores also helps customers navigate themselves through stores with useful information about the store, products on sale, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting visual merchandising right is crucial to increase customer engagement and hence profitability for you as a fashion retailer. Engaging all 5 senses with just enough products in displays while using stimulating elements and technology will keep shoppers interested in your brand and coming back to you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> As visual beings, anything we see tends to have an impact on our thoughts. This makes sense because sight is responsible for as much as 83% of the information our brains process. The same is the case of apparel at a fashion retailer\u2019s store. Something as simple as how an outfit on a mannequin is  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[214,188,213,73],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All In The Eyes Of The Beholder: Using Visual Merchandising To Transform The In-Store Experience<\/title>\n<meta name=\"description\" content=\"Unlock the power of visual merchandising for your fashion brand. Engage customers&#039; senses, optimize displays, and drive sales. 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