{"id":317,"date":"2018-07-26T15:39:37","date_gmt":"2018-07-26T10:09:37","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=317"},"modified":"2024-01-09T17:26:46","modified_gmt":"2024-01-09T11:56:46","slug":"how-to-measure-the-success-of-your-video-campaigns","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/","title":{"rendered":"How To Measure The Success Of Your Video Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1b5cb228156\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1b5cb228156\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#video-as-a-marketing-channel-%e2%80%93-for-growth-in-traffic-and-revenue\" title=\"Video As A Marketing Channel &#8211; For Growth In Traffic And Revenue!\">Video As A Marketing Channel &#8211; For Growth In Traffic And Revenue!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#put-it-out-there-and-measure-it-right\" title=\"Put It Out There And Measure It Right\u00a0\">Put It Out There And Measure It Right\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#click-through-rate\" title=\"Click through rate\">Click through rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#time-spent-on-your-brands-real-estate\" title=\"Time spent on your brand\u2019s real estate\">Time spent on your brand\u2019s real estate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#interaction-rate\" title=\"Interaction rate\">Interaction rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#repeat-user-rate\" title=\"Repeat user rate\">Repeat user rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#recipe-for-video-marketing-success\" title=\"Recipe for Video Marketing success\u00a0\">Recipe for Video Marketing success\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#the-proof-is-in-the-numbers\" title=\"The Proof Is In The Numbers!\">The Proof Is In The Numbers!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#the-retention-struggle-is-very-very-real\" title=\"The Retention Struggle Is Very Very Real\">The Retention Struggle Is Very Very Real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-measure-the-success-of-your-video-campaigns\/#get-the-maximum-for-each-buck-with-vuestudio\" title=\"Get The Maximum For Each Buck With VueStudio\">Get The Maximum For Each Buck With VueStudio<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Remember that weird <a href=\"https:\/\/www.youtube.com\/watch?v=bJF5HAb8QMI\">meow mix ad<\/a>\u00a0on TV? Hasn\u2019t gotten off your mind, has it? Video ad campaigns have been traditionally used as a primary medium for the branding and topical promotion. As we thrive in the age of the internet, video ads are more relevant than ever, with digital consumption trends shifting heavily towards video over the past <a href=\"https:\/\/contently.com\/strategist\/2015\/07\/06\/the-explosive-growth-of-online-video-in-5-charts\/\">six<\/a> years,\u00a0<strong>4x as many consumers would prefer to watch a video about a product than to read about it.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"video-as-a-marketing-channel-%e2%80%93-for-growth-in-traffic-and-revenue\"><\/span><strong>Video As A Marketing Channel &#8211; For Growth In Traffic And Revenue!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-390\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_1124829842-1.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_1124829842-1.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_1124829842-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_1124829842-1-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h2>\n<p>There are lots of marketing channels in the industry and while some are video-specific, others are ideal for content of all shapes and sizes. Like all forms of content marketing, if you\u2019re going to take the time to create these videos, you must also have a strategy in place to promote it to the right audience. While social media channels are a popular agency for most brands and companies, brand&#8217;s website is one among many other popular mediums for viewing most videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"put-it-out-there-and-measure-it-right\"><\/span><strong>Put It Out There And Measure It Right\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have created cool videos, put them up on the different channels, hopefully made them instantly <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">shoppable<\/a>, and reached out to your audience, what do you do next?<\/p>\n<blockquote><p>With a large amount of time and money being invested in creating content for these channels, how would you measure returns? What metrics do I really need to pay attention to?<\/p><\/blockquote>\n<p>Here are four go-to set of metrics to measure your video campaign&#8217;s performance:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"click-through-rate\"><\/span><span style=\"color: #000000;\"><strong>Click through rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using elements (buttons, CTAs, links) in the video will help the user easily navigate and land on the required pages.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"time-spent-on-your-brands-real-estate\"><\/span><span style=\"color: #000000;\"><strong>Time spent on your brand\u2019s real estate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video increases the time spent by the user on your brand\u2019s real estate\u00a0(landing pages, blogs, websites, etc.)<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"interaction-rate\"><\/span><span style=\"color: #000000;\"><strong>Interaction rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on the video content, users typically advance and interact with elements in the video player<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"repeat-user-rate\"><\/span><span style=\"color: #000000;\"><strong>Repeat user rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Watching videos will help users connect with your brand and if the content is relevant, they will keep coming back for more!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"recipe-for-video-marketing-success\"><\/span><strong>Recipe for Video Marketing success\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_211902511-1.jpg\" alt=\"\" width=\"750\" height=\"728\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_211902511-1.jpg 5000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_211902511-1-300x291.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_211902511-1-768x745.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/07\/shutterstock_211902511-1-1024x993.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<p>Although 59% of executives prefer watching a video about a product than reading about it, it is important to make the videos relevant and easily consumable. We came to know through Google that 4 out of 5 users will click away or drop off if the video stalls while loading. This clearly shows that the recipe for success of a video marketed is the right mix of effectiveness, relevancy and ease of use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-proof-is-in-the-numbers\"><\/span><strong>The Proof Is In The Numbers!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>At Vue.ai, we conducted a study on a popular jeanswear brand that launched their first shoppable video campaign using <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a> &#8211; <a href=\"https:\/\/www.vue.ai\/\">Vue.ai<\/a>&#8216;s Shoppable Video solution.<\/p><\/blockquote>\n<p style=\"text-align: left;\">As a Holiday season special, a popular jeanswear brand launched its first shoppable video campaign in 2017. The objective of the video campaign was to maximize returns by driving traffic to the website and in turn, conversions.<\/p>\n<p style=\"text-align: left;\">The main outcomes of the campaign are engagement and conversion based insights.<\/p>\n<ul>\n<li style=\"text-align: left;\">Keeping in line with the booming mobile usage, it\u2019s no surprise that engagement\/interaction<strong>\u00a0for video was 2x higher on mobile devices<\/strong><\/li>\n<li style=\"text-align: left;\">At least <strong>1 out of every 4 users<\/strong> who interacted with video <strong>returned<\/strong> to the client&#8217;s website more than once<\/li>\n<li style=\"text-align: left;\">An online user spends at least 16 minutes each month watching video ads. When users interact with VueStudio powered videos, they <strong>spend almost 3x time<\/strong> with the brand<\/li>\n<li style=\"text-align: left;\">Relevant shoppable videos make the users stick to the brand in the long term. <strong>2 out of 5 users<\/strong> who interact with the video, watched the video again and almost always <strong>1 user buys again because of the video<\/strong><\/li>\n<li style=\"text-align: left;\">Including videos on a landing page <strong>increases conversions by 80%<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"the-retention-struggle-is-very-very-real\"><\/span><strong>The Retention Struggle Is Very Very Real<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Making the videos actionable involve a lot of obstacles such as:<\/p>\n<ol>\n<li>Problem of connecting inspiration to shopping quickly through videos<\/li>\n<li>Not enough visitors who were actually engaging with product after watching videos<\/li>\n<li>Videos did not connect to real time inventory<\/li>\n<li>Presence of extra elements next to the videos, causing a disjointed experience<\/li>\n<li>Unnecessary navigation between windows<\/li>\n<\/ol>\n<blockquote><p><em>Q.\u00a0<\/em>Is there one solution to try and tackle most, (if not all) of the hurdles mentioned above?<br \/>\n<strong>&#8212; Yes! Turn your visual stories into growth stories with VueStudio. It\u2019s the only missing piece in your marketing stack.<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"get-the-maximum-for-each-buck-with-vuestudio\"><\/span><strong>Get The Maximum For Each Buck With VueStudio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shoppable videos are the next big thing in the world of video marketing and advertising. Making video campaigns shoppable is one of the best ways to get achieve high RoI.<br \/>\nVuestudio helped create shoppable videos, by directly linking video frames to product pages. This enabled the brand to sell to viewers directly from the video, without redirecting them from the ad, allowing enhanced product discovery.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/d3J2oVSZt2w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>To discover VueStudio&#8217;s features, <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">click here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Remember that weird meow mix ad\u00a0on TV? Hasn\u2019t gotten off your mind, has it? Video ad campaigns have been traditionally used as a primary medium for the branding and topical promotion. As we thrive in the age of the internet, video ads are more relevant than ever, with digital consumption trends shifting heavily towards video  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[129,130,48,49,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Measure The Success Of Your Video Campaigns | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"This blog explains four go-to sets of metrics to measure your video campaign&#039;s performance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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