{"id":3192,"date":"2019-01-22T10:37:24","date_gmt":"2019-01-22T05:07:24","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3192"},"modified":"2024-05-02T14:06:06","modified_gmt":"2024-05-02T08:36:06","slug":"how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/","title":{"rendered":"How Crucial Is It To Have A Brand Personality For Fashion Retail?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f7e27f23819\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f7e27f23819\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#what-makes-for-an-effective-brand-personality\" title=\"What Makes For An Effective Brand Personality?\">What Makes For An Effective Brand Personality?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#being-able-to-define-your-brand\" title=\"Being Able To Define Your Brand\">Being Able To Define Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#knowing-your-target-shoppers-in-and-out\" title=\"Knowing Your Target Shoppers In And Out\">Knowing Your Target Shoppers In And Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#figuring-out-your-unique-selling-point\" title=\"Figuring Out Your Unique Selling Point\">Figuring Out Your Unique Selling Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#positioning-your-brand-clearly\" title=\"Positioning Your Brand Clearly\">Positioning Your Brand Clearly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#having-a-powerful-brand-personality-on-social-media\" title=\"Having A Powerful Brand Personality On Social Media\">Having A Powerful Brand Personality On Social Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#focus-heavily-on-instagram-marketing\" title=\"Focus Heavily On Instagram Marketing\">Focus Heavily On Instagram Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#collaborate-with-influencers\" title=\"Collaborate With Influencers\">Collaborate With Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#engage-with-consumers-actively\" title=\"Engage With Consumers Actively\">Engage With Consumers Actively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-crucial-is-it-to-have-a-brand-personality-for-fashion-retail\/#have-customers-take-the-reign\" title=\"Have Customers Take The Reign\">Have Customers Take The Reign<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Think of a sportswear brand you love and immediately certain traits will jump to mind like the words comfort, achievement, or passion. Whether one likes another person or not is largely dependent on personality traits one finds appealing. The same goes for brands.<br \/>\nPeople usually attribute human personality traits with a brand to connect with it. And these traits are what make up the brand\u2019s personality.<\/p>\n<p>It is how the brand views itself and wants to be viewed by others.<\/p>\n<p>Brand personality adds value to a brand qualitatively by evoking an emotional response in its target consumer segment, which in turn incites a positive reaction by these consumers \u2013 often leading to them buying the brand\u2019s products.<\/p>\n<p>Every industry today is so incredibly crowded with several contenders vying for consumers\u2019 attention. In order to be able to sustain in a highly competitive environment, brands need to work on having a powerful brand personality that sticks with their target shoppers. This is especially the case with fashion brands because trends in the industry keep changing at the drop of a hat, leading to clothing today having an incredibly short life cycle. So, for fashion brands to be successful today, they need to be all about positioning themselves with a strong brand personality while understanding their consumers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-for-an-effective-brand-personality\"><\/span>What Makes For An Effective Brand Personality?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"being-able-to-define-your-brand\"><\/span>Being Able To Define Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Behind every powerful brand personality is great clarity of thought. Brand personality needs to be an extension of a brand\u2019s values, views, and story \u2013 all of which are often driven by how the brand wants to be perceived. Spending a considerable amount of time figuring this out can help a fashion brand bring out a personality that consumers are bound to remember.<\/p>\n<p><span style=\"font-weight: 400;\">Luxury street wear brand Pyre Moss has done a brilliant job of uniquely defining itself. As its website says, Pyre Moss \u201caims to use its voice and platform to challenge social narratives and evoke dialogue.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand has built its personality around heritage and activism with all its collections celebrating black culture in America, resonating the views of its Haitian-American founder Kerby Jean-Raymond. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Former First Lady Michelle Obama was also recently spotted wearing a Pyre Moss outfit, an endorsement of the voice the brand wants the world to hear.\u00a0<\/span><\/p>\n<figure id=\"attachment_3215\" aria-describedby=\"caption-attachment-3215\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3215\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo-300x300.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Photo.jpg 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3215\" class=\"wp-caption-text\">Source: Pyermoss<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"knowing-your-target-shoppers-in-and-out\"><\/span>Knowing Your Target Shoppers In And Out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3227\" aria-describedby=\"caption-attachment-3227\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3227\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/20170125_Alison-Lou_5556-200x300.jpg\" alt=\"\" width=\"750\" height=\"1124\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/20170125_Alison-Lou_5556-200x300.jpg 200w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/20170125_Alison-Lou_5556-768x1151.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/20170125_Alison-Lou_5556-684x1024.jpg 684w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/20170125_Alison-Lou_5556.jpg 1367w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3227\" class=\"wp-caption-text\">Source: Emoticore &#8211; Alison Lou<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A winning fashion brand knows its target market well. Take the fine jewelry brand Alison Lou for instance. It launched its introductory emoticon-inspired collection <\/span><span style=\"font-weight: 400;\">Emoticore | Alison Lou<\/span><span style=\"font-weight: 400;\"> while keeping in mind its target audience of millennial&#8217;s, who express their feelings largely through emoticons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it is competing with jewelry brands that are at least 4 times larger, Alison Lou has only become more popular in the recent past because its collections are designed exclusively for its target shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving past surveys and focus groups is the key to making it big for brands like Alison Lou. And going the extra mile (in the right direction, of course) always does the trick. Connecting with the target audience personally, spending time and resources studying their behavior, and asking questions about their likes and dislikes go a long way in helping fashion brands stay ahead of their competition.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"figuring-out-your-unique-selling-point\"><\/span>Figuring Out Your Unique Selling Point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every fashion brand needs to identify and assimilate its unique selling point (USP) \u2013 that one thing that sets it apart from its competitors and leaves behind a distinct brand personality for shoppers to remember. A brand\u2019s USP needs to be such that pricing plays a lesser role in product purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is almost impossible to discuss USP and not mention Everlane. There is a reason the brand\u2019s revenue hit a whopping $100 million in 2016.<\/span><\/p>\n<figure id=\"attachment_3207\" aria-describedby=\"caption-attachment-3207\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3207\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/everlane.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/everlane.png 286w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/everlane-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/everlane-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/everlane-80x80.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3207\" class=\"wp-caption-text\">Source: Pinterest<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"positioning-your-brand-clearly\"><\/span>Positioning Your Brand Clearly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A fashion brand\u2019s personality is bound to stand out when its position relative to other brands in the same space becomes clear.\u00a0<\/span><span style=\"font-weight: 400;\">However, design alone is not always sufficient for this. Identifying competitors and current market position are crucial for a fashion brand to find the sweet spot or gap in the target market to fill.\u00a0 \u00a0<\/span><\/p>\n<figure id=\"attachment_3208\" aria-describedby=\"caption-attachment-3208\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3208\" style=\"text-align: center;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/f21-300x279.jpg\" alt=\"\" width=\"750\" height=\"697\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/f21-300x279.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/f21.jpg 570w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3208\" class=\"wp-caption-text\">Source: Forever 21<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Everlane managed to perfect this by identifying that consumers craved transparency above all else and worked to give them just that, leaving its competitors far behind.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"having-a-powerful-brand-personality-on-social-media\"><\/span>Having A Powerful Brand Personality On Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the rise in tech-savvy consumers, brands have been increasingly working towards growing their personality on social media to stay connected with their shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, social media platforms, like the fashion industry itself, are ever so crowded with brands in a constant fight to come out on top in news feeds. Add to that the constantly changing rules of these platforms in the form of frequently tweaked algorithms and brands are left grappling with a host of areas to compete in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With competitors spanning across rival brands, influencers, and celebrities, what must fashion brands do to keep up with these constant changes in social media?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"focus-heavily-on-instagram-marketing\"><\/span>Focus Heavily On Instagram Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With as much as <\/span><a href=\"http:\/\/docs.trendalytics.co\/whitepapers\/Trendalytics_BNP_Paribas_Social_Media_Boxing_Ring_Two_Years_After.pdf\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of brand posts coming from it, Instagram continues to remain the place to be for fashion brands everywhere. And if anything, this number is only growing. So, brands need to work on strong, exclusive social media strategies for Instagram to ensure a more impactful presence.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Together Forever: A Vans Snowboarding Film | Snow | VANS\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/QvBVH9xRCOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">With a whopping 14.3 million followers on Instagram, Vans is certainly on point with its social media strategy. Its Instagram business account features a mix of product shots as well as action photos of people sporting their favorite Vans gear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What truly stands out, however, is the amount of skateboarding content on the brand\u2019s page for its huge skateboarder target market. This has been working brilliantly for the brand as it no longer attracts just teenage skateboarders to its page. Instead, it engagingly shows its loyalty toward skateboarding as a lifestyle itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, brands also need to market themselves through other platforms.\u00a0<\/span><span style=\"font-weight: 400;\">Fashion brands today are even going so far as to moving away from broad strategies for all social media and having campaigns tailored exclusively for a specific platform. Tatcha, for instance, posts news and blogs on Facebook, product photos on Instagram, and has its founder using Snapchat to respond personally to customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"collaborate-with-influencers\"><\/span>Collaborate With Influencers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, influencers are competition. However, it has become imperative for fashion brands to work with them today. Influencers generate a great deal of social traction \u2013 sometimes even higher than brands. So, it is more a question of <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/influencer-marketing-the-journey-from-endorsers-to-stakeholders\/\">how<span style=\"font-weight: 400;\"> fashion brands should work with influencers<\/span><\/a><span style=\"font-weight: 400;\"> rather than <\/span><i>if<\/i><span style=\"font-weight: 400;\"> they should work with them today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is simply about maintaining a relationship with influencers \u2013 both big and small \u2013 and having conversations about your brand with them. Without a relationship, your brand has no voice in these conversations and hence is unable to shape them in any way.<\/span><\/p>\n<figure id=\"attachment_3226\" aria-describedby=\"caption-attachment-3226\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3226\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/vv-200x300.jpg\" alt=\"\" width=\"750\" height=\"1125\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/vv-200x300.jpg 200w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/vv.jpg 550w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3226\" class=\"wp-caption-text\">Source: Vogue<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Many brands have taken collaborations with influencers extremely seriously. A brand as big as Adidas signed supermodel and influencer, Kendall Jenner as a brand ambassador for its Originals collection in 2017. Combining Kendall\u2019s 101 million followers with Adidas Originals\u2019 31.3 million followers on Instagram alone is bound to have increased Adidas\u2019s social reach and more so toward Kendall\u2019s younger fashion following.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"engage-with-consumers-actively\"><\/span>Engage With Consumers Actively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The golden rule of social media platforms for brands is to ensure as much active engagement as possible.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Fashion brands need to work toward connecting with their followers as much as possible \u2013 whether this is through conversations in the comments or through direct messages.<\/span><\/p>\n<figure id=\"attachment_3218\" aria-describedby=\"caption-attachment-3218\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3218\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP-298x300.jpg\" alt=\"\" width=\"750\" height=\"755\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP-298x300.jpg 298w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/PP.jpg 723w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3218\" class=\"wp-caption-text\">Source: Fashion Nova<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Fashion Nova, for one, does this brilliantly. Every time a user tags the brand in a photo, it goes the extra mile to reach out to them directly through a like, comment, or repost.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"have-customers-take-the-reign\"><\/span>Have Customers Take The Reign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion brands can also get their brand personality out there to attract more shoppers by encouraging fans to create content for them. When fan communities are engaged, they create memes or original art about a brand, making them more noticeable by consumers who probably follow brands in hundreds on social media. Fans may even engage in conversations about new products and popularize them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huda Beauty, for instance, often reposts fan-created content like looks, makeup suggestions, and tutorials. So, people are motivated to try out more of its products and post content about it to get noticed.<\/span><\/p>\n<figure id=\"attachment_3222\" aria-describedby=\"caption-attachment-3222\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3222\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/huda-final-300x173.jpg\" alt=\"\" width=\"750\" height=\"434\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/huda-final-300x173.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/huda-final.jpg 301w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3222\" class=\"wp-caption-text\">Source: Huda Beauty.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Brand personality is certainly crucial for a fashion brand to stick in the minds of consumers. Every brand needs to get it right with a story that clearly defines it, a thorough idea of its target market, a truly \u201cunique\u201d selling point, and a strong brand position. Add to these the right mix of marketing strategies for an unparalleled social media presence and you have a brand personality that stands out like no other for shoppers.<\/span><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Think of a sportswear brand you love and immediately certain traits will jump to mind like the words comfort, achievement, or passion. Whether one likes another person or not is largely dependent on personality traits one finds appealing. The same goes for brands. People usually attribute human personality traits with a brand to connect with  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[55,53,29,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Crucial Is It To Have A Brand Personality For Fashion Retail ? | Vue.ai<\/title>\n<meta name=\"description\" content=\"Diving into the significance of brand personality in fashion retail, uncovering strategies for defining brand traits and leveraging social media impact. 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