{"id":3241,"date":"2019-01-25T13:13:43","date_gmt":"2019-01-25T07:43:43","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3241"},"modified":"2023-10-19T16:29:43","modified_gmt":"2023-10-19T10:59:43","slug":"style-in-the-age-of-instagram","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/","title":{"rendered":"Style In The Age Of Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f84bb6e8370\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f84bb6e8370\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/#the-buy-post-return-trend\" title=\"The Buy, Post, Return Trend\">The Buy, Post, Return Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/#instagram-and-other-social-media-are-driving-fashion-trends-today\" title=\"Instagram And Other Social Media Are Driving Fashion Trends Today\">Instagram And Other Social Media Are Driving Fashion Trends Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/#what-this-means-for-fast-fashion-brands\" title=\"What This Means For Fast Fashion Brands\">What This Means For Fast Fashion Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/#brand-presence-on-social-media-today-is-a-must\" title=\"Brand Presence On Social Media Today Is A Must\">Brand Presence On Social Media Today Is A Must<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">It almost seems impossible to try to think of the time before social media. All around us, people are constantly engaged with online \u2013 some use it to share content, and others use it to see what their friends and celebrities are up to.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The social media experience doesn\u2019t stop there though. Brands are impacted mainly by the way consumers use these channels to stay connected with them as well. Those in fashion particularly need to have a strong presence across social media channels to be able to impact shoppers enough to drive traffic and sales.<\/span><\/p>\n<p>So, how is social media impacting fashion brands and trends today?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-buy-post-return-trend\"><\/span><b>The Buy, Post, Return Trend<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3237\" aria-describedby=\"caption-attachment-3237\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3237\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_477835684-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_477835684-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_477835684-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_477835684.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3237\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">A recent <\/span><a href=\"https:\/\/www.home.barclaycard\/media-centre\/press-releases\/snap-and-send-back.html\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> by credit card company <\/span><a href=\"https:\/\/www.barclaycard.co.uk\/personal\"><span style=\"font-weight: 400\">Barclaycard<\/span><\/a><span style=\"font-weight: 400\"> revealed that nearly 10% of shoppers in the UK admit to buying clothes solely to upload photos on social media. And after the OOTD that is also known as \u201cOutfit of the Day\u201d goes online, they return it to the retailer because they don\u2019t want to be seen in the same outfit twice.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Interestingly, the survey also pointed out that men and women in the age group of 35 to 44 are the ones participating extensively in this trend. And although it might be first instinct to assume that women would be more likely to indulge in it, men have been revealed to be more self-conscious of their outfits socially and are more likely to wear clothes with tags on in case they wish to return them later.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With over 200 million #ootd, or outfit of the day posts on Instagram alone, it\u2019s clear that the pressure to keep up with fashion bloggers and celebrities is enormous. Everyone, not just celebrities, is expected to have and maintain a personal brand. And because people are documenting every aspect of their lives and posting them online for validation, being noticed in the same outfit more than once is not something they want. So, they\u2019re choosing to buy outfits, post photos in them, and then return the outfits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Experts say that the trend could be gaining popularity because of the \u201ctry before you buy\u201d policy that fashion retailers like<\/span><a href=\"https:\/\/www.asos.com\/\"><span style=\"font-weight: 400\"> ASOS <\/span><\/a><span style=\"font-weight: 400\">and<\/span><a href=\"https:\/\/www2.hm.com\/en_us\/index.html\"><span style=\"font-weight: 400\"> H&amp;M <\/span><\/a><span style=\"font-weight: 400\">offer to their shoppers. It allows consumers to pay for clothes ordered online only after they\u2019ve tried it on. With time, as more fashion brands are presenting themselves this way, shoppers are increasingly becoming comfortable with taking advantage of the option to try and then buy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"instagram-and-other-social-media-are-driving-fashion-trends-today\"><\/span><b>Instagram And Other Social Media Are Driving Fashion Trends Today<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3238\" aria-describedby=\"caption-attachment-3238\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3238\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1156511128-300x161.jpg\" alt=\"\" width=\"750\" height=\"402\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1156511128-300x161.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1156511128-768x412.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1156511128-1024x549.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3238\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">A decade ago, people would rely on glossy magazines like <\/span><a href=\"https:\/\/www.vogue.com\/\"><span style=\"font-weight: 400\">Vogue<\/span><\/a><span style=\"font-weight: 400\"> and fashion shows to stay up-to-date with the latest fashion trends. Fashion was exclusive and largely determined by magazine editors and designers. However in 2019, the story is entirely different.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With increased dependence on Instagram and other social media, it\u2019s become possible for every shopper to track what\u2019s hot and what\u2019s not in real time \u2013 this includes outfits being pushed out by retailers every season, clothes peers are wearing in their latest photos, and currently trending fashion bloggers and influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, magazines and advertising campaigns don\u2019t have as much of an impact on fashion choices as they used to. Most shoppers today are instead inclined to buy an outfit if it has been recommended by others. <\/span><a href=\"https:\/\/www.hubspot.com\/\"><span style=\"font-weight: 400\">HubSpot<\/span><\/a><span style=\"font-weight: 400\"> reveals that <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30239\/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx\"><span style=\"font-weight: 400\">71%<\/span><\/a><span style=\"font-weight: 400\"> of people are more likely to buy something if it has been endorsed by others. This is especially the case with millennial&#8217;s who are less trusting of traditional advertising, which they perceive to be over-planned and misleading. They instead believe what their peers say and hence seek opinions and validation from them. <\/span><\/p>\n<p><span style=\"font-weight: 400\">As for fashion brands, more users are following them on social media today to get inspirations for looks to buy or create by themselves. So, more of these brands are increasingly centering their marketing around social media \u2013 with some exclusively around Instagram alone. Even luxury brands like <\/span><a href=\"https:\/\/www.gucci.com\/us\/en\/\"><span style=\"font-weight: 400\">Gucci<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.bulgari.com\/\"><span style=\"font-weight: 400\">Bvlgari<\/span><\/a><span style=\"font-weight: 400\"> have gone the social media way to expand their reach. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In an industry where trends change in the blink of an eye, social media allows shoppers to stay on top of the latest trends and find style inspiration with ease. They don\u2019t see the need to wait for seasonal fashion shows or the newest issues of fashion magazines to come out. Instead, they can scroll through their news feed at any given moment and get real-time fashion trend updates. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-fast-fashion-brands\"><\/span><b>What This Means For Fast Fashion Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Many people today believe the notion that once an outfit or accessory is shared with can no longer be worn or photographed again. The problem with this trend is that the increasing number of conservatively spending fashionistas today find it expensive to keep buying new clothing as trends change \u2013 especially in the case of high-end items.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This has inspired the birth of fashion rental sites like Rent the Runway. The online service rents high-end clothing to people who want it for a fee, allowing them to sport a new look every day without spending a lot. So, whenever a style is trending, shoppers can rent the outfit, wear it and post a photo on social media, and then return it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That said, fast fashion brands have also started seeing great opportunities with the buy, post, return trend. And because fashion trends today have such short life cycles, these brands are only benefiting with people always looking for the next new outfit to satiate their moment of inspiration. Many of them even tailor outfits exclusively for social media that are meant to be worn once or twice, photographed, and then discarded.<\/span><\/p>\n<figure id=\"attachment_3239\" aria-describedby=\"caption-attachment-3239\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3239\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red-300x300.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/red.jpg 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3239\" class=\"wp-caption-text\">Source: Fashion Nova<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.fashionnova.com\/\"><span style=\"font-weight: 400\">Fashion Nova<\/span><\/a><span style=\"font-weight: 400\"> is a brand that wins big with this. With most of its outfits designed in a manner that they appeal to consumers looking out for the latest trends, the brand also ensures that these outfits are affordable. In fact, <\/span><a href=\"https:\/\/www.refinery29.com\/en-us\/2018\/07\/204895\/fashion-nova-models-instagram-business\"><span style=\"font-weight: 400\">recent findings<\/span><\/a><span style=\"font-weight: 400\"> even reveal that users engage with Fashion Nova on Instagram more than they do with best-performing fashion brands like<\/span><a href=\"https:\/\/www.zara.com\/uk\/\"><span style=\"font-weight: 400\"> Zara<\/span><\/a><span style=\"font-weight: 400\">,<\/span><a href=\"https:\/\/www2.hm.com\/en_us\/index.html\"><span style=\"font-weight: 400\"> H&amp;M,<\/span><\/a> <a href=\"https:\/\/us.puma.com\/en\/us\/home\"><span style=\"font-weight: 400\">Puma<\/span><\/a><span style=\"font-weight: 400\">, and the like.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"brand-presence-on-social-media-today-is-a-must\"><\/span><b>Brand Presence On Social Media Today Is A Must<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">With social media impacting shoppers\u2019 choices significantly, brand presence on these channels is undoubtedly more crucial now than ever before. So, more fashion brands are going the influencer marketing way and providing convenient shopping features that allow shoppers to buy directly from social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s no denying that industry influencers play a huge role in impacting shoppers\u2019 decisions in fashion and beauty. They are often responsible for starting trends and determine what looks are cool and desirable. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This is clear from Nordstrom\u2019s extensive traffic on mobiles in August last year. Close to <\/span><a href=\"https:\/\/wwd.com\/business-news\/retail\/influencers-chriselle-lim-man-repeller-leandra-medine-reward-style-drive-traffic-and-sales-10994073\/\"><span style=\"font-weight: 400\">80%<\/span><\/a><span style=\"font-weight: 400\"> of the fashion brand\u2019s mobile traffic was driven by just one of its influencers \u2013 RewardStyle \u2013 during the entire month, boosting its sales considerably.<\/span><\/p>\n<p><a href=\"https:\/\/www.fashionnova.com\/\"><span style=\"font-weight: 400\">Fashion Nova<\/span><\/a><span style=\"font-weight: 400\"> is also on point with its influencer marketing strategy. The brand currently boasts of over 14 million followers on Instagram thanks to its partnerships with celebs like <\/span><a href=\"https:\/\/www.instagram.com\/iamcardib\/?hl=en\"><span style=\"font-weight: 400\">Cardi B<\/span><\/a><span style=\"font-weight: 400\"> and<\/span><a href=\"https:\/\/www.instagram.com\/kyliejenner\/?hl=en\"><span style=\"font-weight: 400\"> Kylie Jenner.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">So, fashion brands would do well to identify which bloggers, vloggers, or YouTubers have their users\u2019 attention and then interact and collaborate with them.&nbsp;<\/span><\/p>\n<figure id=\"attachment_3259\" aria-describedby=\"caption-attachment-3259\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3259\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1018468075-300x200.jpg\" alt=\"\" width=\"750\" height=\"501\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1018468075-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1018468075-768x513.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1018468075-1024x684.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3259\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Also, shoppers today seek convenience above all else. So, when they want to buy something, they want to buy it right away and as quickly as possible. This is precisely why more fashion brands are implementing features that simplify the shopping experience with the help of the latest technological advancements.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether this is the simple \u201cshop now\u201d feature on Facebook or Instagram \u2013 which redirects shoppers to the product page on the brand\u2019s website \u2013 or<\/span><a href=\"https:\/\/www.vue.ai\/\"><span style=\"font-weight: 400\"> AI-powered <\/span><\/a><span style=\"font-weight: 400\">shop the look features, consumers have a hoard of options to choose from while buying the newest looks. Technology in fashion retail for <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/shop-the-look\/\"><span style=\"font-weight: 400\">shop the look<\/span><\/a><span style=\"font-weight: 400\"> has even gone so far as to use computer vision technology that quickly identifies objects in any image without manual curation and, with the help of user-generated content, recommends complete, relevant looks to shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the immediate future likely to be a time of a lot of trying with less buying, fast fashion brands will do well to offer shoppers more affordable clothing that helps them stay trendy. With this, an active social media presence will also help shoppers stay connected with the brands they love and help them track the latest trends. Additionally, taking to the right kind of influencer marketing alongside the latest technology to make shopping easier will go a long way with today\u2019s impatient shoppers.<\/span><\/p>\n\n\n<p><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It almost seems impossible to try to think of the time before social media. All around us, people are constantly engaged with online \u2013 some use it to share content, and others use it to see what their friends and celebrities are up to. The social media experience doesn\u2019t stop there though. Brands are impacted  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[30,154,55,51,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Style In The Age Of Instagram | Vue.ai<\/title>\n<meta name=\"description\" content=\"An active social media presence will also help shoppers stay connected with the brands they love and help them track the latest trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/style-in-the-age-of-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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