{"id":3244,"date":"2019-01-28T11:00:28","date_gmt":"2019-01-28T05:30:28","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3244"},"modified":"2024-04-30T10:08:13","modified_gmt":"2024-04-30T04:38:13","slug":"local-brands-are-going-mainstream-heres-why","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/","title":{"rendered":"Local Brands Are Going Mainstream- Here\u2019s Why\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33ebf5843fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33ebf5843fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#increase-avenues-for-fashion-brands-looking-to-make-it-big\" title=\"Increase Avenues For Fashion Brands Looking To Make It Big\">Increase Avenues For Fashion Brands Looking To Make It Big<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#how-can-these-fashion-brands-go-global\" title=\"How Can These Fashion Brands Go Global?\">How Can These Fashion Brands Go Global?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#go-local-with-products-in-each-new-market\" title=\"Go Local With Products In Each New Market\">Go Local With Products In Each New Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#by-localizing-the-supply-chain-in-all-new-markets\" title=\"By Localizing The Supply Chain In All New Markets\">By Localizing The Supply Chain In All New Markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#by-making-the-cultural-transition-in-each-new-market\" title=\"By Making The Cultural Transition In Each New Market\">By Making The Cultural Transition In Each New Market<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/local-brands-are-going-mainstream-heres-why\/#going-global-is-the-way-to-go\" title=\"Going Global Is The Way To Go\">Going Global Is The Way To Go<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Globalization and the internet have been taking every industry by the storm for a while now. And both phenomena have been immense influencers for the steps brands have been taking to expand their businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because they have made it possible for shoppers across the world to access brands they otherwise could not. For local fashion brands, this is a big deal as they now have the opportunity to tap into new markets with the right doors willing to open up and welcome them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, local brands definitely have a few advantages in their market of origin. They\u2019ve been in the picture for long, have a robust supply chain in place, and also have a significant number of consumers already trusting them. But when they go global, they are left with the challenge of replicating this experience across each location. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what local fashion brands today have access to and need to work towards to go global:\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"increase-avenues-for-fashion-brands-looking-to-make-it-big\"><\/span><b>Increase Avenues For Fashion Brands Looking To Make It Big<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3245\" aria-describedby=\"caption-attachment-3245\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3245\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Delivery-300x167.jpg\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Delivery-300x167.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Delivery-470x260.jpg 470w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/Delivery.jpg 738w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3245\" class=\"wp-caption-text\">Source: finder<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com.au\/\"><span style=\"font-weight: 400;\">Amazon Australia<\/span><\/a><span style=\"font-weight: 400;\"> with its newly-launched storefront for local fashion brands has garnered a lot of attention recently. While the retail behemoth\u2019s interest in fashion is opening up a market worth <\/span><a href=\"https:\/\/www.insideretail.com.au\/news\/fashion-retail\/amazon-launches-local-fashion-offering-201811\"><span style=\"font-weight: 400;\">$1.3 trillion<\/span><\/a><span style=\"font-weight: 400;\">, Australian fashion brands are being driven by the availability of a platform as huge as Amazon giving them access to consumers around the world. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Also, the chance of being one among 15 up-and-coming Australian brands to win a whopping $75,000 marketing package is an obvious incentive too! The store reportedly features as many as 150 local fashion brands alongside many international ones.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">While Amazon\u2019s venture into fashion in Australia is more recent, <a href=\"https:\/\/www.shopbop.com\/\">Shopbop<\/a> Australia has been encouraging local brands by providing them with a platform to showcase their offerings to global audiences. Shopbop boasts collections from Australian fashion labels like<\/span><span style=\"font-weight: 400;\"> Alice McCall<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dionlee.com\/\"><span style=\"font-weight: 400;\">Dion Lee<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.zimmermannwear.com\/\"><span style=\"font-weight: 400;\">Zimmerman <\/span><\/a><span style=\"font-weight: 400;\">and more.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In addition, local fashion weeks have been setting the stage (literally) for local designers and brands to present their offerings and move toward a more global presence too. With more international biggies becoming a part of such events, it\u2019s becoming possible for local brands to get noticed in today\u2019s cut-throat fashion environment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take the Korean Hera Seoul Fashion Week for instance. The executive director of the event since 2015, Jung Ku-ho has been on a mission to help Seoul\u2019s best fashion designers and brands every year enter the global fashion scene with its \u201c10 Soul\u201d designers project. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">After being chosen, the best of the best local brands are helped with global marketing and networking with fashion editors and international buyers. Korean brands Blindness and Push Button made it big through this avenue and managed to find spots at the London Fashion Week this year.<\/span><\/p>\n<figure id=\"attachment_3246\" aria-describedby=\"caption-attachment-3246\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3246\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/fw-300x200.jpg\" alt=\"\" width=\"750\" height=\"499\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/fw-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/fw.jpg 700w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3246\" class=\"wp-caption-text\">Source: Georgian Journal<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The same goes for Georgian fashion events. Thanks to the country\u2019s yearly <\/span><a href=\"http:\/\/mbfashionweek.com\/\"><span style=\"font-weight: 400;\">Mercedes-Benz Fashion Week<\/span><\/a><span style=\"font-weight: 400;\"> Tbilisi that hosts editors, influencers, and buyers from across the globe, Georgian designers are on their way to becoming known entities in the global fashion scene. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With the kind of exposure this event offers, more local designers are inspired to create for an international audience.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"how-can-these-fashion-brands-go-global\"><\/span>How Can These Fashion Brands Go Global?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"go-local-with-products-in-each-new-market\"><\/span><b style=\"font-size: 16px;\">Go Local With Products In Each New Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For many brands today, going global mean fashion brands need to keep in mind that regional exclusivity is essential for shoppers across countries. So, a great deal of market research accompanied by insider knowledge can help a brand come up with unique ideas that work in specific markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the high level of focus on customers helps Spanish fashion retailer Zara factor in the physical, climatic, and cultural differences for its offerings across markets. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This includes smaller sizes for its more petite shoppers in Japan, clothes made to suit the South American climate, or specially-designed outfits for women in Arab countries while keeping in mind the cultural differences.<\/span><\/p>\n<figure id=\"attachment_3248\" aria-describedby=\"caption-attachment-3248\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3248\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/air-jordan-5-shanghai-shen-1-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/air-jordan-5-shanghai-shen-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/air-jordan-5-shanghai-shen-1-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/air-jordan-5-shanghai-shen-1-1024x682.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/air-jordan-5-shanghai-shen-1.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3248\" class=\"wp-caption-text\">Source: Nike Air Jordan<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Another brand that gets going local amazingly right is<\/span><a href=\"https:\/\/www.nike.com\/\"><span style=\"font-weight: 400;\"> Nike<\/span><\/a><span style=\"font-weight: 400;\">. It once launched a shoe model in Shanghai with a Chinese character for the city\u2019s shortened name alongside the brand\u2019s trademark \u201cswoosh\u201d. A small but effective way to appeal to its fashion-conscious consumers in Shanghai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another seemingly surprising addition to brands that have perfected going local is luxury brand, <\/span><a href=\"https:\/\/www.louisvuitton.com\/\"><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/a><span style=\"font-weight: 400;\">. Although always international in its outlook, the brand has always understood the importance of localizing for a new market. When it launched in Japan in the mid-1990s, the brand didn\u2019t go the conventional way of opening its store in an established area of Tokyo. \u00a0Instead, it opened its flagship store in a relatively unknown area and had it designed by a successful local architect who fused Japanese minimalism with the classic <\/span><a href=\"https:\/\/www.louisvuitton.com\/\"><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/a><span style=\"font-weight: 400;\"> style. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, this area has become a center of high-end retail in Tokyo. Louis Vuitton\u2019s strategy is a great example of how going local could be more than just customizing outfits for different locations.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"by-localizing-the-supply-chain-in-all-new-markets\"><\/span><b>By Localizing The Supply Chain In All New Markets<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The fashion industry has always been the stage for changing trends. With shoppers today wanting the latest and the best trends as quickly as possible, fast fashion brands are increasingly being preferred across the globe. So, local fashion retailers looking to go global need to work toward localizing their supply chains in newer markets as well.<\/span><\/p>\n<figure id=\"attachment_3249\" aria-describedby=\"caption-attachment-3249\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3249\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/rexfeatures_5224637f_trans_NvBQzQNjv4BqbFWWpigZGUS2rP-sASCChsna1G4IpVHr4oGLagpfwXo-300x188.jpg\" alt=\"\" width=\"750\" height=\"469\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/rexfeatures_5224637f_trans_NvBQzQNjv4BqbFWWpigZGUS2rP-sASCChsna1G4IpVHr4oGLagpfwXo-300x188.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/rexfeatures_5224637f_trans_NvBQzQNjv4BqbFWWpigZGUS2rP-sASCChsna1G4IpVHr4oGLagpfwXo-768x480.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/rexfeatures_5224637f_trans_NvBQzQNjv4BqbFWWpigZGUS2rP-sASCChsna1G4IpVHr4oGLagpfwXo-1024x640.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/rexfeatures_5224637f_trans_NvBQzQNjv4BqbFWWpigZGUS2rP-sASCChsna1G4IpVHr4oGLagpfwXo.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3249\" class=\"wp-caption-text\">Source: The Telegraph<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It seems impossible to talk about this without bringing up<\/span><a href=\"https:\/\/www.zara.com\/us\/\"><span style=\"font-weight: 400;\"> Zara.<\/span><\/a><span style=\"font-weight: 400;\"> The brand is much-loved no matter which market it makes its way into because of its incredible design-to-shelf speeds. Although its basic collections are mostly made in Asia, as many as half of Zara\u2019s products are made in Spain or nearby European countries. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This works out extremely well for the brand because its factories can manage sudden changes in production driven by constant customer feedback. Not just that, because of being closer to its target markets, Zara can also make the latest fashion available to its shoppers in a matter of days! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, by outsourcing its standard designs (which are a low risk factor), Zara manages cheaper production costs while reducing wastage of raw material and stock of most of its products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Zara hits the mark with its localized supply chain strategy, brands like <\/span><a href=\"https:\/\/www.uniqlo.com\/\"><span style=\"font-weight: 400;\">Uniqlo<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www2.hm.com\/en_us\/index.html\"><span style=\"font-weight: 400;\"> H&amp;M<\/span><\/a><span style=\"font-weight: 400;\">, and Marks &amp; Spencer aren\u2019t too far behind with their interest in local sourcing. These brands too have been increasingly focused on offering customers the latest fashion by localizing their supply chain efforts to the maximum extent possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, with transport contributing to <\/span><span style=\"font-weight: 400;\"> of greenhouse gas emissions in the lifecycle of a garment, localized supply chains can help fashion brands lower carbon footprints and transportation costs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"by-making-the-cultural-transition-in-each-new-market\"><\/span><b>By Making The Cultural Transition In Each New Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a local fashion brand going global, factoring in the needs of local populations across countries and tailoring offerings according to those needs is extremely vital. This naturally includes taking steps like analyzing the local market to understand local shoppers\u2019 needs better, switching language where necessary to reach out to more people, and modifying brand positioning in a manner that appeals to local people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although native to Spain,<\/span><a href=\"https:\/\/www.zara.com\/us\/\"><span style=\"font-weight: 400;\"> Zara <\/span><\/a><span style=\"font-weight: 400;\">has managed to give its customers \u2013 no matter where they are \u2013 what they want. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How? Because of its unrelenting focus on these customers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Zara trains its employees and store managers to be at the forefront of customer research. So, they pay close attention to shopper feedback and continuously keep an eye out on what they are wearing for inspiration for local, unique Zara styles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A local fashion brand that decides to expand globally also needs to make the language switch but only where necessary. Take Zara\u2019s launch in the Malaysian market for instance. While it might be first instinct for a brand to use Malay in such a case, Zara used English \u2013 the preferred language for its young target audience in the country \u2013 for its ads on social media prior to the launch. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Although its website is in the national language Malay, the brand allows users to switch to English if they wish to, thus catering to the needs of local users language-wise.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"UNIQLO - MADE FOR ALL\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/N9cAVNm3kIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">As for brand positioning, Japanese brand Uniqlo gets it perfectly right. The brand\u2019s international revenue has <\/span><a href=\"https:\/\/www.fastretailing.com\/eng\/ir\/financial\/summary.html\"><span style=\"font-weight: 400;\">surpassed<\/span><\/a> <span style=\"font-weight: 400;\">its revenue in Japan for the first time in 2018, showing for its impressive global presence today.<\/span><\/p>\n<p><a href=\"https:\/\/www.uniqlo.com\/\"><span style=\"font-weight: 400;\">Uniqlo<\/span><\/a><span style=\"font-weight: 400;\"> has been expanding unstoppably with the belief that irrespective of the location of a market, the truth will sell. So, it doesn\u2019t feel the need to hype its products while advertising them, making it safe to say that its slogan \u201cMade for all\u201d isn\u2019t just a statement. The brand lives up to it with its offerings of casual clothes made for everyone no matter what their age, gender, or ethnicity. Even other aspects of its business like its choice of models and global brand ambassadors resonate with the slogan. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"going-global-is-the-way-to-go\"><\/span><b>Going Global Is The Way To Go<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entering the mainstream doesn\u2019t really come with a one-size-fits all strategy. The kind of approach you need as you go global will naturally change with the market you are tapping into, and the kind of brand yours is. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The one thing to keep in mind, however, is to stick with your brand message no matter where you go. Striking the right balance between the culture of the market you\u2019re entering and what makes you different as a brand is crucial for success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Globalization and the internet have been taking every industry by the storm for a while now. And both phenomena have been immense influencers for the steps brands have been taking to expand their businesses. Why? Because they have made it possible for shoppers across the world to access brands they otherwise could not. For local  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[30,154,55,8,150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Brands Are Going Mainstream- Here\u2019s Why\u00a0 | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Expanding local fashion brands into the global market requires strategic approaches, from leveraging platforms like Amazon to tailoring products and supply chains to suit each market&#039;s unique needs. 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