{"id":3312,"date":"2019-01-31T13:36:07","date_gmt":"2019-01-31T08:06:07","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3312"},"modified":"2024-05-02T14:02:53","modified_gmt":"2024-05-02T08:32:53","slug":"augmenting-the-segment-accessories-in-the-mainstream-fashion-race","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/","title":{"rendered":"Augmenting The Segment: Accessories In The Mainstream Fashion Race"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f7ce6e823dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f7ce6e823dd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#what-customers-want\" title=\"What Customers Want\">What Customers Want<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#wysiwyg\" title=\"WYSIWYG\">WYSIWYG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#why-should-you-be-the-one\" title=\"Why Should You Be The One?\">Why Should You Be The One?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#money-on-the-advertising\" title=\"Money On The Advertising\">Money On The Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#the-best-product-description-there-ever-was\" title=\"The Best Product Description There Ever Was\">The Best Product Description There Ever Was<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#get-famous-and-get-rich\" title=\"Get Famous And Get Rich\">Get Famous And Get Rich<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/augmenting-the-segment-accessories-in-the-mainstream-fashion-race\/#through-the-looking-glass\" title=\"Through The Looking Glass\">Through The Looking Glass<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">When we think of fashion retail, we immediately think of apparel. All of those beautiful clothes selling in stores, the stunning displays, the ever-changing collections&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, numbers show that the real money resides in accessories. <\/span><span style=\"font-weight: 400;\">Nike is the second-largest revenue generator in fashion<\/span><span style=\"font-weight: 400;\">, and a majority of their profits come from the sale of shoes. The <\/span><a href=\"https:\/\/www.pro-football-reference.com\/players\/K\/KaepCo00.htm\"><span style=\"font-weight: 400;\">Colin Kaepernick <\/span><\/a><span style=\"font-weight: 400;\">advertisement may have generated a lot of controversies, but if anything, it has brought even more visibility to the brand. In other words,<\/span><span style=\"font-weight: 400;\"> Nike<\/span><span style=\"font-weight: 400;\"> is not slowing down anytime soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why stop at <\/span><span style=\"font-weight: 400;\">Nike<\/span><span style=\"font-weight: 400;\">, though?<\/span><span style=\"font-weight: 400;\"> Hermes<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Pandora and<\/span><span style=\"font-weight: 400;\">\u00a0Adidas <\/span><span style=\"font-weight: 400;\">all rank in the top ten in year-on-year revenue growth, and they all sell accessories of one kind or another. The one common thread that we notice in all successful accessories brands is this- they are online, and they went online at a time when most other brands were barely contemplating the decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><span style=\"font-weight: 400;\">omnichannel <\/span><span style=\"font-weight: 400;\">retail is how they do business. <\/span><span style=\"font-weight: 400;\">Take Pandora for example<\/span><span style=\"font-weight: 400;\">. Even as it scaled back on its stores across the globe, it made significant investments in developing a digital team and in e-Commerce analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arriving just in time to suit market sensibilities has helped several accessories retailers ace the e-Commerce game even as others flounder. What do people want when buying accessories online, and how can brands provide that? How are some brands managing to see unprecedented success in accessories e-Commerce? Let us answer those questions, starting as always with customer experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-customers-want\"><\/span><b>What Customers Want<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3315\" aria-describedby=\"caption-attachment-3315\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3315\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_712414756-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_712414756-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_712414756-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_712414756.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3315\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">We\u2019re not sure how many people would want Mel Gibson\u2019s superpower from the 2000 classic hit What Women Want, but we do know that many retailers would die- nay, kill- to be able to read the thoughts of their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to relentless work done in the space as well as observing consumer buying patterns over time, we now know that customers have some specific preferences that they may not always articulate into as many words. In the context of accessories e-Commerce, here are a few things that we think all customers look for.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"wysiwyg\"><\/span><b>WYSIWYG<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Well, that\u2019s a complicated mnemonic from the nineties, but it pretty much sums up what e-Commerce, in general, should look like- What You See Is What You Get. Particularly in accessories, the scope for duplication is very high. Apart from high-resolution product images, relevant gemstone certificates, proofs of authenticity and other such documentation need to be displayed up front.<\/p>\n<p>As we know, some accessories can be fairly expensive, and like a Birkin bag, most of them are lifelong investments. Hence, it is important for a customer to receive the message of authenticity loud and clear.<\/p>\n<p>Supplier-members of<a href=\"https:\/\/www.bbb.org\"> Better Business Bureau<\/a> are often trusted for providing the right product at a genuine cost price. Communicating this to the end customer is one other way to help them make a purchase decision.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"why-should-you-be-the-one\"><\/span><strong>Why Should You Be The One?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Today, there is no dearth of advertising or avenues to put the word out there. However, only some accessories retailers succeed in the din, while others perish. Needless to say, brands always have the upper hand since they have already established their position in the market. That said, newer brands like<\/span><a href=\"https:\/\/www.allbirds.com\/\"><span style=\"font-weight: 400;\"> Allbirds<\/span><\/a><span style=\"font-weight: 400;\"> have also seen success in the online accessories space.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One common thread that connects all of the successful brands is their clear value proposition. For example, <\/span><span style=\"font-weight: 400;\">ASOS <\/span><span style=\"font-weight: 400;\">makeup is unisex, <\/span><span style=\"font-weight: 400;\">Allbirds<\/span><span style=\"font-weight: 400;\"> shoes are all-terrain, and <\/span><span style=\"font-weight: 400;\">Zappos<\/span><span style=\"font-weight: 400;\"> has excellent customer service. Brands like these have taken the consumer\u2019s perception of them and spread the word far and wide. As a result, customers now trust them.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"money-on-the-advertising\"><\/span><strong>Money On The Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For an up-and-coming brand, there is no replacement today for paid advertising. Luckily, though, it is possible to advertise in a targeted manner unlike the print advertisements of the previous century.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By virtue of design, accessories are attractive products! Brands know this- they know that we love to look at nice pictures. So, they do everything in their power to put up these nice pictures. A clear content strategy is where they begin their digital efforts from, and every post serves a purpose.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.instagram.com\/theofficialpandora\/\"><span style=\"font-weight: 400;\">Pandora\u2019s Instagram account<\/span><\/a><span style=\"font-weight: 400;\"> is all about the product. Even their videos are oriented towards a more freethinking customer looking to buy jewelry. The same goes for <\/span><a href=\"https:\/\/www.instagram.com\/skinnytiemadness\/\"><span style=\"font-weight: 400;\">Skinny Tie Madness<\/span><\/a><span style=\"font-weight: 400;\">. Because they have a very niche product, they find fun and creative ways of showcasing the product itself.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Until the followers come in, it is always a good idea to advertise on visual platforms like Instagram to garner more eyeballs.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"the-best-product-description-there-ever-was\"><\/span><strong>The Best Product Description There Ever Was<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">That does sound like a copywriter\u2019s epitaph, but well, e-Commerce is all about the showcase. Detailed, in-depth product descriptions are a common feature across all successful brand websites. Take <\/span><span style=\"font-weight: 400;\">ASOS <\/span><span style=\"font-weight: 400;\">for example. One of their product\u2019s description reads like this:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It&#8217;s already got your attention <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cat design <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Long chain strap<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Branded back<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Glitter-flecked finish <\/span><\/li>\n<li><b><\/b><span style=\"font-weight: 400;\">Interior compartment<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Does it get any better than a little bit of a show, all of the details and an easy-to-read format? Just that bit of extra attention can go a long way in getting customers to remember a brand, and then buy from the brand when the time comes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike,<\/span><span style=\"font-weight: 400;\"> on the other hand, writes <\/span><a href=\"https:\/\/www.nike.com\/in\/t\/epic-react-flyknit-2-running-shoe-ShRZnm\/BQ8928-001\"><span style=\"font-weight: 400;\">descriptions that answer questions<\/span><\/a><span style=\"font-weight: 400;\"> the same way a store employee would. What does the product do? Where do we use it? Is it water-resistant? This format provides information upfront.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"get-famous-and-get-rich\"><\/span><b>Get Famous And Get Rich<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any accessories brand looking to sell online needs to be able to present itself as an authentic brand that completely gets its customers and caters to their specific needs. In order to do this, different retailers apply different techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands like<\/span><span style=\"font-weight: 400;\"> Lovoda <\/span><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">Obscura<\/span><span style=\"font-weight: 400;\"> Shop <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/jewelry-accessories-ecommerce-design\/#5obscura-shop\"><span style=\"font-weight: 400;\">use interfaces like BigCommerce<\/span><\/a><span style=\"font-weight: 400;\"> to host their online stores on. They say that the importance to visual detail and clean design helps them focus all of a customer\u2019s attention onto the products themselves. But that isn\u2019t the only way to become popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stores like <\/span><span style=\"font-weight: 400;\">ASOS<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.selectfashion.co.uk\"><span style=\"font-weight: 400;\">Select<\/span><\/a><span style=\"font-weight: 400;\"> almost always have a sale going on, and they highlight this very prominently on their respective websites. They understand that a good portion of their audience is coming for a fair deal, and they\u2019re happy to provide it up front.<\/span><\/p>\n<figure id=\"attachment_3316\" aria-describedby=\"caption-attachment-3316\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3316\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/10532999-1-beeswax-236x300.jpg\" alt=\"\" width=\"750\" height=\"955\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/10532999-1-beeswax-236x300.jpg 236w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/10532999-1-beeswax.jpg 314w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3316\" class=\"wp-caption-text\">Source: ASOS<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Others like <\/span><span style=\"font-weight: 400;\">Macy\u2019s<\/span><span style=\"font-weight: 400;\"> have excellent backend operations that make things like next day delivery possible. Needless to say, they are not shy about putting the word out there. The Misguided page banner itself proclaims their delivery feature and the supremely cheap price at which customers can make it happen for themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some brands like <\/span><span style=\"font-weight: 400;\">Zara<\/span><span style=\"font-weight: 400;\"> are well-aware of just how famous they are. They do not need to throw the entire product catalog into their customers\u2019 faces. Instead, they choose to use big, bold shots of models and looks almost like a fashion editorial. A single image often showcases apparel, accessories and so much more, and nearly all of them are available in the specific product catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One common feature that all successful retailers in the accessories space exhibit is the easy of sending feedback and receiving a response. It is natural for someone buying jewelry online to be jittery about it, however, established the store may be. Keeping this in mind, most brands use social media as a sounding board for their customers. They also pay close attention to customer complaints and service calls. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zappos,<\/span><span style=\"font-weight: 400;\"> for example, has customer service personnel that can engage in calls for <\/span><span style=\"font-weight: 400;\">hours on end.<\/span><span style=\"font-weight: 400;\"> Since they are so closely connected to customers, both disgruntled and otherwise, they are able to work on issues that will benefit the community at large. As a result, even customers who do not voice their complaints often find their problems solved, and the brand gains credibility.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"through-the-looking-glass\"><\/span><b>Through The Looking Glass<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What does the future of accessories ecommerce look like? For one, we will see many more established and new brands turning on the omnichannel switch and figuring out their online operations. In an industry that is <\/span><a href=\"https:\/\/www.shopify.com\/enterprise\/ecommerce-fashion-industry\"><span style=\"font-weight: 400;\">expected to touch $120 billion<\/span><\/a><span style=\"font-weight: 400;\"> next year selling shoes alone, major changes in how business is done are to be expected.<\/span><\/p>\n<figure id=\"attachment_3317\" aria-describedby=\"caption-attachment-3317\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3317\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a-300x300.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/01\/large_ce4618ad-2f32-428e-b486-3d8e50bd220a.jpg 570w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3317\" class=\"wp-caption-text\">Source: Cgtrader<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">We see a growing demand for customized 3D printed accessories. Web stores make this a possibility because customers can easily design their product from the comfort of their favorite screens, upload the design and have the product delivered to them. One just needs to take a look at the number of projects in this space funded on sites like<\/span><span style=\"font-weight: 400;\"> Indiegogo<\/span><span style=\"font-weight: 400;\"> to know that this is a distinct possibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With growing trust in e-Commerce, we can also look forward to fairly new accessories such as wearable technology being sold online. Again, the potential for customizing any given product is limitless. Brands in these spaces should look to move online as soon as possible to gain the first-mover advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the fashion industry grows as a collective, its subsets in accessories can also be expected to continue to grow in response to rising demand. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> When we think of fashion retail, we immediately think of apparel. All of those beautiful clothes selling in stores, the stunning displays, the ever-changing collections&#8230;\u00a0 And yet, numbers show that the real money resides in accessories. Nike is the second-largest revenue generator in fashion, and a majority of their profits come from the sale of  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[30,154,51,150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmenting The Segment: Accessories In The Mainstream Fashion Race<\/title>\n<meta name=\"description\" content=\"The secrets to success in accessories e-commerce. 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