{"id":3364,"date":"2019-02-18T09:00:57","date_gmt":"2019-02-18T03:30:57","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3364"},"modified":"2024-05-02T13:49:17","modified_gmt":"2024-05-02T08:19:17","slug":"sustainability-fashion-new-mantra","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/","title":{"rendered":"Sustainability In Fashion: The New Mantra"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f84b9cd0253\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f84b9cd0253\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#sustainability-on-the-rise\" title=\"Sustainability On The Rise\">Sustainability On The Rise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#luxury-brands-lead-the-charge-on-sustainability-efforts\" title=\"Luxury Brands Lead The Charge On Sustainability Efforts\">Luxury Brands Lead The Charge On Sustainability Efforts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#four-transformation-priorities-for-fundamental-change\" title=\"Four Transformation Priorities For Fundamental Change\">Four Transformation Priorities For Fundamental Change<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#sustainable-material-mix\" title=\"Sustainable Material Mix\">Sustainable Material Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#closed-loop-fashion-system\" title=\"Closed-loop Fashion System\">Closed-loop Fashion System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#create-better-wage-systems\" title=\"Create Better Wage Systems\">Create Better Wage Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/sustainability-fashion-new-mantra\/#fourth-industrial-revolution\" title=\"Fourth Industrial Revolution\">Fourth Industrial Revolution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">\u201cSustainability in fashion today is like organic milk,\u201d <\/span><a href=\"https:\/\/www.ft.com\/content\/35f15dae-bfeb-11e8-84cd-9e601db069b8\"><span style=\"font-weight: 400;\">said Paul van Zyl<\/span><\/a><span style=\"font-weight: 400;\">, co-founder and CEO of American ethical brand<\/span><a href=\"https:\/\/maiyet.com\/\"><span style=\"font-weight: 400;\"> Maiyet.<\/span><\/a><span style=\"font-weight: 400;\"> \u201cFive years ago, it was seen as esoteric, a bit of a luxury. But increasingly, people are trying to only buy organic milk. Luxury fashion consumers are now demanding transparency. They want to know where their clothes came from.\u201d The <\/span><a href=\"https:\/\/www.instagram.com\/maiyet\/?hl=en\"><span style=\"font-weight: 400;\">Maiyet<\/span><\/a><span style=\"font-weight: 400;\"> Collective is a chic pop-up concept store in London that boasts of 60 luxury brands across homeware, beauty and fashion. It aims to change the way people think, create and buy fashion. And, the best part is that The <\/span><a href=\"https:\/\/maiyet.com\/\"><span style=\"font-weight: 400;\">Maiyet <\/span><\/a><span style=\"font-weight: 400;\">Collective is not the only one trying to pave the way for a more sustainable fashion industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the environmental concerns involving fashion are more acute than ever before. Nearly <\/span><span style=\"font-weight: 400;\">twice as <\/span><span style=\"font-weight: 400;\">many<\/span><span style=\"font-weight: 400;\"> clothes were sold in 2017<\/span><span style=\"font-weight: 400;\"> than in 2003. This not only showcases the growing spending capacity of consumers but also reflects the popularity of fast fashion. People get tired of their clothes more quickly, with global clothing utilization <\/span><span style=\"font-weight: 400;\">declining significantly<\/span><span style=\"font-weight: 400;\"> in the past couple of years. It\u2019s, therefore, not a surprise that the fashion industry is considered one of the most polluting sectors on the planet with experts blaming it all on the fast fashion phenomenon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, 60 million people worldwide are employed in the fashion industry with EUR 1.5 trillion being generated as global revenue. All this value is at risk. Essential resources like land and water are limited. Add to this the fact that consumers are increasingly insisting on sustainable practices and employees are demanding safer working conditions. Now the total value at risk adds up to a <\/span><span style=\"font-weight: 400;\">whopping EUR 160 billion for the global economy<\/span><span style=\"font-weight: 400;\">, as revealed in the <\/span><span style=\"font-weight: 400;\">CEO\u00a0<\/span><span style=\"font-weight: 400;\">Agenda 2018<\/span><span style=\"font-weight: 400;\"> report<\/span><span style=\"font-weight: 400;\"> by Global Fashion Agenda. If fashion companies don\u2019t take action soon, they will curb their opportunities for profitability and growth. It\u2019s crucial for us to change the way we create and promote consumer fashion because there is, undoubtedly, a world <\/span><span style=\"font-weight: 400;\">beyond next season<\/span><span style=\"font-weight: 400;\">. <\/span>Sustainability is the new mantra.<\/p>\n<p><span style=\"font-weight: 400;\">In its analysis of 52,000 apparel brands, Edited\u2014a fashion data research firm\u2014found a <\/span><span style=\"font-weight: 400;\">significant increase over the last three years<\/span><span style=\"font-weight: 400;\"> in garments labeled with certain descriptors pertaining to sustainability. It\u2019s evident that clothing retailers don\u2019t want to risk being late to what could be a consequential shift in consumer preferences. <\/span><\/p>\n<p><a href=\"https:\/\/www.levistrauss.com\/who-we-are\/leadership\/chip-bergh\/\"><span style=\"font-weight: 400;\">Chip Bergh,<\/span><\/a><span style=\"font-weight: 400;\"> CEO of <\/span><a href=\"https:\/\/www.levistrauss.com\/\"><span style=\"font-weight: 400;\">Levi Strauss<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">recently opined<\/span><span style=\"font-weight: 400;\"> that younger shoppers rate sustainability as being particularly important to them. Bergh is considered a <\/span><a href=\"https:\/\/www.retailwire.com\/discussion\/peers-call-levis-ceo-a-retail-visionary\/\"><span style=\"font-weight: 400;\">visionary in retail<\/span><\/a><span style=\"font-weight: 400;\">; someone who strategically seizes opportunities for growth and who constantly champions sustainability and innovation. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"sustainability-on-the-rise\"><\/span><b>Sustainability On The Rise<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As per Global Fashion Agenda\u2019s <\/span><a href=\"https:\/\/cdn.businessoffashion.com\/reports\/The_State_of_Fashion_2019.pdf\"><span style=\"font-weight: 400;\">The State of Fashion 2019 report<\/span><\/a><span style=\"font-weight: 400;\">, 12.5% of the global fashion market, including big names like<\/span><a href=\"https:\/\/www.levis.com.au\/\"><span style=\"font-weight: 400;\"> Levi\u2019s<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.nike.com\/\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.gap.co.uk\/\"><span style=\"font-weight: 400;\"> Gap<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.adidas.com\/us\"><span style=\"font-weight: 400;\"> Adidas, <\/span><\/a><span style=\"font-weight: 400;\">have signed up to 2020 sustainability targets. These include publishing lists of all the suppliers producing for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2018,<\/span><a href=\"https:\/\/www.levistrauss.com\/\"><span style=\"font-weight: 400;\"> Levi Strauss<\/span><\/a> <a href=\"https:\/\/www.levistrauss.com\/wp-content\/uploads\/2018\/02\/Project-FLX-Press-Release_Sustainability.pdf\"><span style=\"font-weight: 400;\">announced plans to create a more sustainable supply chain<\/span><\/a><span style=\"font-weight: 400;\"> and cleaner jeans. The radical new operating model called Project <\/span><a href=\"http:\/\/levistrauss.com\/unzipped-blog\/2018\/02\/27\/project-f-l-x-redefines-future-jeans-designed-made-sold\/\"><span style=\"font-weight: 400;\">F.L.X. (future-led execution)<\/span><\/a><span style=\"font-weight: 400;\"> automates the jeans finishing process enabling the company to cut down the number of chemicals used in the process, from thousands to a few dozen. Traditionally, denim finishing is a highly labor-intensive and chemical-dependent process. But technology today enables a sustainable and responsive supply chain at great scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThirty years ago, jeans were only available in three shades: rinsed, stonewashed and bleached. Today those three shades have exploded into endless variations, all produced with very labor-intensive jobs and long lists of chemical formulations,\u201d <\/span><a href=\"https:\/\/www.levistrauss.com\/wp-content\/uploads\/2018\/02\/Project-FLX-Press-Release_Sustainability.pdf\"><span style=\"font-weight: 400;\">said Bart Sights<\/span><\/a><span style=\"font-weight: 400;\">, vice president of technical innovation at <\/span><a href=\"https:\/\/www.levistrauss.com\/\"><span style=\"font-weight: 400;\">Levi Strauss &amp; Co.<\/span><\/a><span style=\"font-weight: 400;\"> and head of the company\u2019s <\/span><a href=\"https:\/\/www.levistrauss.com\/unzipped-blog\/tag\/eureka-innovation-lab\/\"><span style=\"font-weight: 400;\">Eureka Innovation Lab. <\/span><\/a><span style=\"font-weight: 400;\">\u201cWe\u2019re designing cleaner jeans for the planet and the people who make <\/span><a href=\"https:\/\/www.levi.com\/US\/en_US\/clothing\/women\/jeans\/c\/levi_clothing_women_jeans\"><span style=\"font-weight: 400;\">Levi\u2019s jeans,<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019re doing it on a scale that no one else has achieved to date.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.levistrauss.com\/unzipped-blog\/2018\/02\/27\/project-f-l-x-redefines-future-jeans-designed-made-sold\/\"><span style=\"font-weight: 400;\">Project F.L.X<\/span><\/a><span style=\"font-weight: 400;\">. is expected to further <\/span><a href=\"https:\/\/www.levistrauss.com\/\"><span style=\"font-weight: 400;\">Levi Strauss\u2019<\/span><\/a><span style=\"font-weight: 400;\"> commitment to achieving zero discharge of deadly chemicals by 2020, reduce textile waste by creating more of what the market really needs, and even save water in the future. The company has already proved it can use <\/span><a href=\"https:\/\/www.levistrauss.com\/wp-content\/uploads\/2018\/02\/Project-FLX-Press-Release_Sustainability.pdf\"><span style=\"font-weight: 400;\">nearly 100% recycled water<\/span><\/a><span style=\"font-weight: 400;\"> in the final manufacturing stages of Project F.L.X. and will work towards expanding its water recycling capabilities over time.<\/span><\/p>\n<figure id=\"attachment_3367\" aria-describedby=\"caption-attachment-3367\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3367\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_558966082-1-300x199.jpg\" alt=\"\" width=\"750\" height=\"498\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_558966082-1-300x199.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_558966082-1-768x510.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_558966082-1.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3367\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8220;Consumers already find it really difficult to decide what food they should buy based on whether they are healthy or not,&#8221; <\/span><a href=\"https:\/\/www.businessgreen.com\/bg\/feature\/3064417\/meet-the-vegan-fashion-designer-shaking-up-the-world-of-wallets\"><span style=\"font-weight: 400;\">said<\/span><\/a> <span style=\"font-weight: 400;\">Helen Farr-Leander, <\/span><span style=\"font-weight: 400;\">founder of Surrey-based vegan wallet brand<\/span><a href=\"https:\/\/www.watsonwolfe.com\/\"><span style=\"font-weight: 400;\"> Watson &amp; Wolfe.<\/span><\/a><span style=\"font-weight: 400;\"> &#8220;Imagine when you are looking at the high street and all the clothes in each of those stores, to determine whether you are making a good decision or not. It&#8217;s impossible for consumers to make that decision.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is why the onus to create and sell sustainable products lies on fashion brands. According to <\/span><a href=\"http:\/\/companycheck.co.uk\/director\/918160906\/MRS-HELEN-FARR-LEANDER\/summary\"><span style=\"font-weight: 400;\">Farr-Leander<\/span><\/a><span style=\"font-weight: 400;\">, you don&#8217;t need a set of special &#8216;environmental&#8217; skills to start work in the green space. But one thing you need to do is believe in your brand and its mission, she added. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;You just need to have a passion to make sure you are researching your product line or where materials are coming from a bit more thoroughly,&#8221; Farr-Leander <\/span><a href=\"https:\/\/www.businessgreen.com\/bg\/feature\/3064417\/meet-the-vegan-fashion-designer-shaking-up-the-world-of-wallets\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">. &#8220;It&#8217;s not just about finding a polyester that&#8217;s thick and is the cheapest one you can find. That really isn&#8217;t the point of it. It&#8217;s about finding the material you want to use, finding the highest quality you can get but also from a factory that is aligned with your values.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several prominent clothing retailers, in fact, are rethinking their manufacturing and tailoring their brand images. For example, luxury group <\/span><a href=\"http:\/\/www.kering.com\/\"><span style=\"font-weight: 400;\">Kering S.A<\/span><\/a><span style=\"font-weight: 400;\">., Swedish fast-fashion chain<\/span><a href=\"https:\/\/www.hm.com\/\"><span style=\"font-weight: 400;\"> Hennes &amp; Mauritz <\/span><\/a><span style=\"font-weight: 400;\">AB, and<\/span><a href=\"https:\/\/www.marksandspencer.com\/\"><span style=\"font-weight: 400;\"> Marks &amp; Spencer<\/span><\/a><span style=\"font-weight: 400;\">\u00a0group place have all committed to environmental and social projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded 27 years ago,\u00a0People Tree\u00a0is a <\/span><a href=\"https:\/\/www.forbes.com\/sites\/annaschaverien\/2018\/11\/26\/ethical-sustainable-fashion-retailers\/#1062c72ac845\"><span style=\"font-weight: 400;\">well-known ethical retailer<\/span><\/a><span style=\"font-weight: 400;\">. The shop\u2019s mission is simple: to reduce its own <\/span><a href=\"https:\/\/www.carbonfootprint.com\/\"><span style=\"font-weight: 400;\">carbon footprint<\/span><\/a><span style=\"font-weight: 400;\">, reduce the overall impact the fashion industry has on the environment and be 100% fair trade throughout its supply chain. Fair trade essentially means workers aren\u2019t discriminated against. Their rights are protected and they\u2019re paid sustainable prices for their products. That means all its products are created by people who\u2019re treated well and not exploited. The clothing, too, is ethically sourced. It\u2019s all made from organic cotton and colored with safe dyes.<\/span><\/p>\n<p><a href=\"http:\/\/fortune.com\/2018\/12\/19\/fashion-sustainability-green-environment\/\"><span style=\"font-weight: 400;\">Recent reports by the Ellen MacArthur Foundation<\/span><\/a><span style=\"font-weight: 400;\"> show global textile production has more than doubled in the past 15 years. At the same time, the average consumer holds on to clothing for half that long. This means more than 85% of discarded clothing in the U.S. ends up in landfills, and this cycle of make, use and dispose comes at a considerable cost. The fashion industry generates more greenhouse gas emissions than the international maritime shipping and aviation industries combined, as per the<\/span><a href=\"https:\/\/unfccc.int\/\"><span style=\"font-weight: 400;\"> UN Framework <\/span><\/a><span style=\"font-weight: 400;\">Convention on Climate Change.<\/span><\/p>\n<figure id=\"attachment_3368\" aria-describedby=\"caption-attachment-3368\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3368\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_760710721-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_760710721-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_760710721-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_760710721.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3368\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It\u2019s partly this massive irresponsibility and disregard for the environment that <\/span><a href=\"http:\/\/fortune.com\/2018\/12\/19\/fashion-sustainability-green-environment\/\"><span style=\"font-weight: 400;\">sparked the idea for Veja<\/span><\/a><span style=\"font-weight: 400;\">, a footwear brand that\u2019s been at the forefront of sustainable fashion even before \u201csustainable\u201d was a thing. Founders <\/span><a href=\"http:\/\/archives.lesechos.fr\/archives\/2011\/Enjeux\/00285-079-ENJ.htm\"><span style=\"font-weight: 400;\">Franc\u0327ois-Ghislain Morillion and Se\u0301bastien Kopp <\/span><\/a><span style=\"font-weight: 400;\">devoted all their efforts and resources to producing sustainably manufactured sneakers (that cost five to seven times as much to make as other sneakers cost). They have access to fair-trade cotton and wild rubber in Brazil, and have set up factories that pay fair wages to the workers. Additionally, they use recycled plastic bottles, silk, flannel, up-cycled tilapia hides and other environment-friendly materials for their shoes. They\u2019ve sold two million pairs globally till date. In the founders\u2019 own words, <\/span>sustainable business is ultimately good business<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sustainability might be an easier practice for brands that started off with that as the foundation. Legacy brands, on the other hand, might face much bigger challenges.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"luxury-brands-lead-the-charge-on-sustainability-efforts\"><\/span><b>Luxury Brands Lead The Charge On Sustainability Efforts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">But luxury and legacy brand <\/span><a href=\"http:\/\/www.kering.com\/\"><span style=\"font-weight: 400;\">Kering <\/span><\/a><span style=\"font-weight: 400;\">is one of the few luxury fashion companies that are leading the charge on sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSustainability is an opportunity. It creates long-term value for stakeholders and it is optimistic, not constricting,\u201d <\/span><span style=\"font-weight: 400;\">said<\/span> <span style=\"font-weight: 400;\">Fran\u00e7ois-Henri Pinault<\/span><span style=\"font-weight: 400;\">, chairman and CEO of Kering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2017, Kering not only was named top sustainable apparel, textile and luxury goods company, but also it announced its sustainability goals through 2025. These included <\/span><a href=\"http:\/\/fortune.com\/2018\/12\/19\/fashion-sustainability-green-environment\/\"><span style=\"font-weight: 400;\">cutting its environmental footprint by 40%<\/span><\/a><span style=\"font-weight: 400;\"> and increased transparency about its manufacturing, supply chain and distribution. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being one of the most complex global production networks, the fashion industry finds it difficult to keep track of where and how its products are made. Traceability is key to help identify and improve the environmental, social and ethical impact of fashion production. It\u2019s crucial to help unlock the EUR 160 billion, which is at stake for the global economy. Traceability drives transparency and brand value, and builds trust. The good news is that with the right tools fashion producers can track all relevant product details, including the environmental and social impact a garment has.<\/span><\/p>\n<p><a href=\"https:\/\/www.gucci.com\/\"><span style=\"font-weight: 400;\">Gucci <\/span><\/a><a href=\"https:\/\/www.vogue.co.uk\/article\/gucci-equilibrium\"><span style=\"font-weight: 400;\">recently announced<\/span><\/a><span style=\"font-weight: 400;\"> a 10-year sustainability plan centered around three pillars: people, innovation and environment. It has set a goal to guarantee the traceability of 95% of its raw materials. In 2018,<\/span><a href=\"https:\/\/www.chopard.com\/\"><span style=\"font-weight: 400;\"> Swiss watchmaker Chopard<\/span><\/a><span style=\"font-weight: 400;\"> committed to using 100% ethical gold in its watch creations and jewelry. <\/span><a href=\"https:\/\/www.adidas.com\/us\"><span style=\"font-weight: 400;\">Adidas<\/span><\/a><span style=\"font-weight: 400;\">, too, unveiled its first collection of vegan Stan Smith sneakers in collaboration with <\/span><a href=\"https:\/\/www.stellamccartney.com\/\"><span style=\"font-weight: 400;\">Stella McCartney. <\/span><\/a><\/p>\n<figure id=\"attachment_3370\" aria-describedby=\"caption-attachment-3370\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3370\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1202611702-300x263.jpg\" alt=\"\" width=\"750\" height=\"658\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1202611702-300x263.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1202611702-768x674.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1202611702.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3370\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cSustainability is a long journey. What\u2019s key is to deliver concrete results; after that, you have to share your difficulties and your failures,\u201d <\/span><span style=\"font-weight: 400;\">Kering\u2019s Marie-Claire Daveu<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">adds<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fashion industry at present <\/span><span style=\"font-weight: 400;\">contributes 2%<\/span><span style=\"font-weight: 400;\"> to the global carbon budget. In the next few decades, this share is expected to go up more than tenfold. It\u2019s essential for industry leaders to work closely with their suppliers to reduce the consumption of water, energy and chemicals, and minimize pollution in the processing stage of the supply chain, among other things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sustainability\u2019s complexity has <\/span><span style=\"font-weight: 400;\">driven fashion executives globally<\/span><span style=\"font-weight: 400;\"> to come together to set out some guidance to ensure it becomes a business imperative. Industry leaders agree on four transformation priorities for fundamental change that will help steer the conversation about sustainability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"four-transformation-priorities-for-fundamental-change\"><\/span><b>Four Transformation Priorities For Fundamental Change<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"sustainable-material-mix\"><\/span><b>Sustainable Material Mix<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3371\" aria-describedby=\"caption-attachment-3371\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3371\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1301213101-300x152.jpg\" alt=\"\" width=\"750\" height=\"379\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1301213101-300x152.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1301213101-768x388.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_1301213101.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3371\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial for the industry to reduce the negative impact of existing fibers and develop new, more sustainable fibers. But before these fibers can be developed, we need to decode the environmental impact of the raw materials used. And, that\u2019s not an easy task. What\u2019s needed is a major innovation push to develop new materials that can be more easily recycled. Changing the material mix can go a long way toward reducing your carbon footprint. For instance, replacing conventional cotton with organic cotton can help cut the footprint by 25%. Materials like silk, leather and wool have a very high environmental impact because their production entails things like unethical slaughtering, force feeding, etc. Chemicals used for tanning leather are also harmful to the environment. Most synthetic fibers, which are often more durable than natural fibers, are not biodegradable. When these fibers are washed, the microfibers they shed account for up to 30% of the plastic pollution in the oceans. The industry, undoubtedly, is far away from attaining a completely sustainable material mix. But it\u2019s a worthwhile endeavor for fashion industry leaders to evaluate the impact of the materials they use in their products, considering our burgeoning global population and our depleting natural resources.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"closed-loop-fashion-system\"><\/span><b>Closed-loop Fashion System<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3403\" aria-describedby=\"caption-attachment-3403\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3403\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_531841327-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_531841327-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_531841327-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_531841327.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3403\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The fashion industry today is a linear system of \u201ctake, make and dispose\u201d considering <\/span><span style=\"font-weight: 400;\">73% of the world\u2019s clothes<\/span><span style=\"font-weight: 400;\"> end up in landfills. Here\u2019s an interesting statistic: <\/span>Every second, a whole garbage truck full of textiles is thrown out<span style=\"font-weight: 400;\">. The problem is that many products are not designed keeping recycling or durability in mind. They are made up of mixed fibers that are hard to disassemble. The fashion industry, therefore, is far away from becoming a closed-loop system in which materials are designed and recycled to avoid waste and generate additional value because the necessary infrastructure doesn\u2019t exist yet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this: If we triple the textile collection rate by 2030, you can expect it to be worth more than <\/span><a href=\"https:\/\/www.un.org\/development\/desa\/dpad\/wp-content\/uploads\/sites\/45\/publication\/WESP2018_Full_Web-1.pdf\"><span style=\"font-weight: 400;\">EUR 4 billion for the global economy.<\/span><\/a><span style=\"font-weight: 400;\"> There are a few ways to fix this problem. Fashion retailers can train their teams to create products that are recyclable and durable. They can boost the collection of old, used garments and collaborate with government and other industry organizations to create better systems for collection of used clothes. That\u2019s not all. Technological innovation can help convert textile waste into high-quality fibers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"create-better-wage-systems\"><\/span><b>Create Better Wage Systems<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion brands must ensure their suppliers are paid minimum wages; they can certainly explore improvements in this area. Additionally, open conversations among employee representatives, brands, industry associations and manufacturers can help spark systemic change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important issue plaguing the supply chain further upstream is transparency with consumers becoming increasingly aware of sustainability, the environment and fair labor. Therefore, not surprisingly, <\/span><a href=\"https:\/\/cdn.businessoffashion.com\/reports\/The_State_of_Fashion_2019.pdf\"><span style=\"font-weight: 400;\">66% were found willing<\/span><\/a><span style=\"font-weight: 400;\"> to pay more for sustainable goods. Around 42% of millennial&#8217;s <\/span><a href=\"https:\/\/cdn.businessoffashion.com\/reports\/The_State_of_Fashion_2019.pdf\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> they want to know what goes into products and how they are made before they buy.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/transparencyinfashion\/\"><span style=\"font-weight: 400;\">Neliana Fuenmayor <\/span><\/a><span style=\"font-weight: 400;\">is founder and CEO of A<\/span><span style=\"font-weight: 400;\"> Transparent Company<\/span><span style=\"font-weight: 400;\">, which advises brands on sustainable innovation. She <\/span><a href=\"https:\/\/cdn.businessoffashion.com\/reports\/The_State_of_Fashion_2019.pdf\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> luxury fashion is especially problematic. \u201c[Consumers] don\u2019t question luxury because if it has that high price ticket [then] you want to think it\u2019s been done in the best way possible.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers\u2019 distrust has extended to every aspect of their lives \u2013 from food and medicine to news and fashion. After more than 1,000 people died in a garment factory collapse in Bangladesh a few years ago, pressure has mounted on retailers to be transparent about their supply chains. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAn apparel company might think that they only have 1,000 to 2,000 suppliers, but the reality is they have 20,000 to 50,000 when you count all the sub-suppliers. It\u2019s a real challenge [for brands] to map their supply chain because there are too many third parties involved,\u201d <\/span><a href=\"https:\/\/cdn.businessoffashion.com\/reports\/The_State_of_Fashion_2019.pdf\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Leonardo Bonanni, founder and CEO of <\/span><a href=\"https:\/\/www.sourcemap.com\/\"><span style=\"font-weight: 400;\">Sourcemap<\/span><\/a><span style=\"font-weight: 400;\">, which helps brands trace the journey of their products.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"fourth-industrial-revolution\"><\/span><b>Fourth Industrial Revolution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technological innovation is already impacting the fashion industry in more ways than one. Brands will need to work with key stakeholders to develop a system of responsible automation, which takes into account the impact on workers across the supply chain. What\u2019s really needed is a robust plan for the transition of the workforce at scale to keep pace with the magnitude of change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not all brands are jumping at the opportunity to use cutting-edge materials in their products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTo put it simply, innovation is more expensive, no matter how much progress we have made. Look at electric cars \u2013 they are still more expensive than regular cars. With fashion, people need to be willing to take a risk and absorb the cost in the short-run to save in the long term,\u201d <\/span><a href=\"https:\/\/www.scmp.com\/lifestyle\/fashion-beauty\/article\/2178832\/sustainable-fashion-could-transform-entire-industry\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Erik Bang, innovation lead of the<\/span><a href=\"https:\/\/www2.hm.com\/en_us\/index.html\"><span style=\"font-weight: 400;\"> H&amp;M<\/span><\/a><span style=\"font-weight: 400;\"> Foundation. \u201cFashion is not an industry known for its level of innovation. It requires new ways of working and new perspectives.\u201d<\/span><\/p>\n<figure id=\"attachment_3374\" aria-describedby=\"caption-attachment-3374\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3374\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_572689816-300x225.jpg\" alt=\"\" width=\"750\" height=\"563\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_572689816-300x225.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_572689816-768x576.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/02\/shutterstock_572689816.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3374\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As customers become more conscious about the food they\u2019re consuming or the clothes they\u2019re wearing, brands that blatantly disregard concerns for the environment risk appearing ignorant at best or heartless at worst. Reducing fashion\u2019s terrible impact on our planet is not only a moral and ethical obligation, but also is proving to be good business sense.<\/span><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> \u201cSustainability in fashion today is like organic milk,\u201d said Paul van Zyl, co-founder and CEO of American ethical brand Maiyet. \u201cFive years ago, it was seen as esoteric, a bit of a luxury. But increasingly, people are trying to only buy organic milk. Luxury fashion consumers are now demanding transparency. They want to know where  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[30,154,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainability In Fashion: The New Mantra | Vue.ai<\/title>\n<meta name=\"description\" content=\"Why is sustainability in fashion crucial for the industry? Read our blog post to know more. 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