{"id":3697,"date":"2019-03-12T08:10:02","date_gmt":"2019-03-12T02:40:02","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3697"},"modified":"2024-03-14T16:09:21","modified_gmt":"2024-03-14T10:39:21","slug":"fashion-furnishing-consumer-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/","title":{"rendered":"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f812ca0e1e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f812ca0e1e3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#here-are-some-such-long-standing-fashion-labels-that-have-dabbled-with-furnishing-over-time-and-created-a-space-for-themselves\" title=\"Here are some such long-standing fashion labels that have dabbled with furnishing over time and created a space for themselves:\">Here are some such long-standing fashion labels that have dabbled with furnishing over time and created a space for themselves:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#missoni\" title=\"Missoni\">Missoni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#fendi\" title=\"Fendi\">Fendi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#ralph-lauren\" title=\"Ralph Lauren \">Ralph Lauren <\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#while-brands-like-missoni-fendi-and-ralph-lauren-have-been-early-adopters-of-home-decor-another-generation-of-fashion-labels-has-started-testing-the-waters-of-homeware-recently\" title=\"While brands like Missoni, Fendi, and Ralph Lauren have been early adopters of home d\u00e9cor, another generation of fashion labels has started testing the waters of homeware recently:\">While brands like Missoni, Fendi, and Ralph Lauren have been early adopters of home d\u00e9cor, another generation of fashion labels has started testing the waters of homeware recently:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#gucci\" title=\"Gucci\">Gucci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#vera-bradley\" title=\"Vera Bradley\">Vera Bradley<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#salone-del-mobile-the-fashion-week-for-furniture\" title=\"Salone Del Mobile: The Fashion Week For Furniture\">Salone Del Mobile: The Fashion Week For Furniture<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#here-are-a-few-notable-brands-and-their-unique-ideas-from-the-exhibit-held-in-2018\" title=\"Here are a few notable brands and their unique ideas from the exhibit held in 2018.&nbsp;\">Here are a few notable brands and their unique ideas from the exhibit held in 2018.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#although-home-furnishing-is-an-uncharted-territory-for-many-fashion-brands-its-hard-to-ignore-the-several-years-of-success-of-those-brands-that-have-already-entered-it-with-consumers-becoming-more-aware-and-conscious-of-their-space-at-home-creating-a-well-rounded-lifestyle-offering-rather-than-just-a-fashion-centric-one-would-bode-well-for-fashion-brands-today-so-the-near-future-is-likely-to-see-more-fashion-labels-making-their-way-into-home-decor-to-capitalize-on-higher-consumer-spending\" title=\"Although home furnishing is an uncharted territory for many fashion brands, it\u2019s hard to ignore the several years of success of those brands that have already entered it. With consumers becoming more aware and conscious of their space at home, creating a well-rounded lifestyle offering rather than just a fashion-centric one would bode well for fashion brands today. So, the near future is likely to see more fashion labels making their way into home d\u00e9cor to capitalize on higher consumer spending.\">Although home furnishing is an uncharted territory for many fashion brands, it\u2019s hard to ignore the several years of success of those brands that have already entered it. With consumers becoming more aware and conscious of their space at home, creating a well-rounded lifestyle offering rather than just a fashion-centric one would bode well for fashion brands today. So, the near future is likely to see more fashion labels making their way into home d\u00e9cor to capitalize on higher consumer spending.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Lately, we&#8217;re seeing<span style=\"font-weight: 400\"> fashion labels show an interest in<\/span> luxury furnishing. From<span style=\"font-weight: 400\"> carpets, bed linen, furniture and so much more, luxury fashion houses are increasingly venturing into the home d\u00e9cor segment. <\/span><\/p>\n\n\n\n<p>In fact, a recent study by Fact.MR reveals that the global homeware market is expected to exceed <a href=\"https:\/\/globenewswire.com\/news-release\/2018\/08\/06\/1547540\/0\/en\/Global-Homewares-Market-Expected-to-Reach-a-Valuation-of-US-180-100-Mn-by-Year-2022.html\">$180.1 billion<\/a> in value by 2022. Demand for apartment accommodation is what&#8217;s reportedly driving this growth. In turn, this increases the need for home furnishing. It&#8217;s no wonder fashion and luxury brands today want to dabble in this extremely profitable industry!<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Marnie Fogg, author of <\/span><i><span style=\"font-weight: 400\">Couture Interiors: Living With Fashion<\/span><\/i> \u2014 <span style=\"font-weight: 400\">a book that explores the depths of fashion-led interiors<\/span> \u2014 <a href=\"https:\/\/www.independent.co.uk\/property\/interiors\/ready-to-ware-why-fashion-houses-such-are-turning-to-interior-design-828794.html\"><span style=\"font-weight: 400\">says<\/span><\/a><span style=\"font-weight: 400\">, &#8220;<em>Interiors and fashion have always shared significant aspects of the prevailing culture: both are intrinsic to the way we perceive and express ourselves.&#8221;<\/em> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">It\u2019s evident that consumers believe this to be true<\/span>. T<span style=\"font-weight: 400\">hey have increasingly been seeking brands that provide the complete lifestyle experience. <\/span>As a result,<span style=\"font-weight: 400\"> fashion brands are using this to capture more consumer spend by collaborating with traditional furnishing brands<\/span>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-some-such-long-standing-fashion-labels-that-have-dabbled-with-furnishing-over-time-and-created-a-space-for-themselves\"><\/span><span style=\"font-weight: 400\"><strong>Here are some such long-standing fashion labels that have dabbled with furnishing over time and created a space for themselves:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"missoni\"><\/span><b>Missoni<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11111\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing1-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">The Missoni Home collection is one of the oldest crossovers between fashion and lifestyle. Designed by Italian designer Rosita Missoni and distributed by leading home-textile producer T&amp;J Vestor, the collection debuted in 1983<\/span>. It features<span style=\"font-weight: 400\"> everything o<\/span>ne<span style=\"font-weight: 400\"> would need for a home project<\/span>, <span style=\"font-weight: 400\">for every area of the house. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The great part, of course, is having Missoni\u2019s signature brigh<\/span>t, <span style=\"font-weight: 400\">bold colors and patterns infused into home d\u00e9cor products. This includes the brand\u2019s iconic chevron pattern, which looks just as appealing on bath towels as it does on clothing. <\/span>And that&#8217;s not all. The<span style=\"font-weight: 400\"> textiles used for the products are of <\/span>premium<span style=\"font-weight: 400\"> quality<\/span> and<span style=\"font-weight: 400\"> display the finest workmanship<\/span>. This makes <span style=\"font-weight: 400\">Missoni Home products  a shopper\u2019s dream. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fendi\"><\/span><b>Fendi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11112\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing2-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\">Another couture brand that entered the home d\u00e9cor space quite early on was Fendi. Fendi Casa <\/span>was introduced in<span style=\"font-weight: 400\"> 1989 <\/span>as a result of a partnership between Anna Fendi and Italian entrepreneur Alberto Vignatelli<span style=\"font-weight: 400\">. <\/span> Since its inception, Fendi Casa has been <span style=\"font-weight: 400\">crafting furniture and prestigious d\u00e9cor objects to perfection. Its repertoire includes an array of home furnishings, decorative lighting, and accessories. <\/span><\/p>\n\n\n\n<p>T<span style=\"font-weight: 400\">he furniture collection includes a wide range of products like sofas, beds, poufs, and accessories<\/span>. Whereas<span style=\"font-weight: 400\"> <\/span>the <span style=\"font-weight: 400\">lighting <\/span>products<span style=\"font-weight: 400\"> are all made of a variety of precious materials including Murano glass. <\/span>The reinterpretation of daily life<span style=\"font-weight: 400\"> elements in Fendi style makes this collection all the more exciting.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Fendi Casa also incorporates the latest fashion trends into furniture<\/span> &#8211; often featuring <span style=\"font-weight: 400\">Swarovski crystals and fur. <\/span><\/p>\n\n\n\n<p><strong>Fun Fact:<\/strong> <span style=\"font-weight: 400\">The home d\u00e9cor line celebrated its 30th anniversary in 2018<\/span> and<span style=\"font-weight: 400\"> has estimated sales of over \u20ac <\/span><a href=\"https:\/\/uk.fashionnetwork.com\/news\/Fendi-Casa-celebrates-30-years-of-success,969587.html\"><span style=\"font-weight: 400\">70 million<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ralph-lauren\"><\/span><b>Ralph Lauren <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11113\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing3-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\">Ralph Lauren is often credited with introducing lifestyle to luxury fashion brands, and for a good reason. They were the first American luxury fashion label to make their way into homeware. In fact, the founder himself is quite well known for his interest in interiors, architecture, and home d\u00e9cor.<\/span><\/p>\n\n\n\n<p>In fact, the home d\u00e9cor collection &#8211;<span style=\"font-weight: 400\"> Ralph Lauren Home<\/span>, is almost as popular as their fashion clothing label<span style=\"font-weight: 400\">. Shoppers can buy Ralph Lauren furniture, lighting, rugs, china and glassware, wall coverings, and even paint.<\/span> The brand&#8217;s offerings<span style=\"font-weight: 400\"> come in innumerable looks with evocative names like Thoroughbred, Jamaica, Modern Penthouse and Apartment No. One.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The brand\u2019s online experience for its home collection is quite s<\/span>pectacular<span style=\"font-weight: 400\"> too. <\/span>Here, s<span style=\"font-weight: 400\">hoppers <\/span>can<span style=\"font-weight: 400\"> learn about the craftsmanship behind every category. <\/span>The v<span style=\"font-weight: 400\">ideo design tutorials educate shoppers on using color and lighting to best effect in the home.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"while-brands-like-missoni-fendi-and-ralph-lauren-have-been-early-adopters-of-home-decor-another-generation-of-fashion-labels-has-started-testing-the-waters-of-homeware-recently\"><\/span><span style=\"font-weight: 400\">While brands like Missoni, Fendi, and Ralph Lauren have been early adopters of home d\u00e9cor, another generation of fashion labels has started testing the waters of homeware recently<\/span>:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gucci\"><\/span><b>Gucci<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11114\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing4-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\">One of the latest fashion brands t<\/span>o<span style=\"font-weight: 400\"> ma<\/span>k<span style=\"font-weight: 400\">e its way into home d\u00e9cor is Italian luxury brand<\/span> <span style=\"font-weight: 400\">Gucci. Available online and in select specialty stores, the Gucci D\u00e9cor collection designed by the brand\u2019s Creative Director Alessandro Michele. <\/span>The collection i<span style=\"font-weight: 400\">ncludes e<\/span>verything from<span style=\"font-weight: 400\"> scented candles in porcelain jars <\/span>to <span style=\"font-weight: 400\">lacquered chairs upholstered with embroidered seats. Each item features design motifs that are often associated with Gucci \u2013 like its <\/span><a href=\"https:\/\/www.gucci.com\/uk\/en_gb\/ca\/decor\/cushions-c-decor-cushions\"><span style=\"font-weight: 400\">garden floral, eye, butterfly, and bee designs<\/span><\/a><span style=\"font-weight: 400\">. Some of the porcelain pieces for Gucci\u2019s home d\u00e9cor range have even been exclusively produced by the renowned Florentine company Richard Ginori.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vera-bradley\"><\/span><b>Vera Bradley<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11115\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing5-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\">Iconic quilted bag and backpack company Vera Bradley too recently entered the world of home d\u00e9cor<\/span>!<span style=\"font-weight: 400\"> T<\/span>he brand&#8217;s<span style=\"font-weight: 400\"> first collection comprised just quilts<\/span> <span style=\"font-weight: 400\">and pillows<\/span>. However, <span style=\"font-weight: 400\">they now offer a wide variety of homeware products including towels, dinnerware, home accessories, and more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The brand went a step further by providing its shoppers with interactive shopping options. <\/span>Apart from<span style=\"font-weight: 400\"> goi<\/span>ng<span style=\"font-weight: 400\"> the traditional way and <\/span>ordering<span style=\"font-weight: 400\"> products from the website or one of the brand\u2019s many physical stores, s<\/span>hoppers<span style=\"font-weight: 400\"> can also choose to enjoy high-tech shopping with the brand\u2019s 360 shopping experience powered by virtual reality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Developed in partnership with Obsess VR and Daydream by Google, the <\/span><a href=\"https:\/\/globenewswire.com\/news-release\/2017\/07\/26\/1062787\/0\/en\/Vera-Bradley-Launches-First-Bedding-Collection-with-Virtual-Reality-In-Store-Experience.html\"><span style=\"font-weight: 400\">360 experience<\/span><\/a><span style=\"font-weight: 400\"> allows shoppers to view some of the brand\u2019s fully styled sets of comforters, quilts, coverlets, and pillows interactively. With the Daydream View VR headset, shoppers can move the bed around to observe intricate patterns and designs on the products and even switch from one set to another and get inspiration for different color and pattern combinations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"salone-del-mobile-the-fashion-week-for-furniture\"><\/span><b>Salone Del Mobile: The Fashion Week For Furniture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Every year, the most high-profile interiors expo in the world Salone Del Mobile takes place in Milan. It is a week-long event where home d\u00e9cor products and brands that are likely to make it big in the coming year are showcased. And the last few years have seen many international fashion labels carve spaces for themselves at the event as they make their way into home d\u00e9cor. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-a-few-notable-brands-and-their-unique-ideas-from-the-exhibit-held-in-2018\"><\/span><span style=\"font-weight: 400\"><strong>Here are a few notable brands and their unique ideas from the exhibit held in 2018.&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11116\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing6-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\">French luxury fashion designer <strong>Hermes<\/strong> reportedly had one of the most Instagrammable spaces at the event. The brand showcased its new homeware collection in a block colored space that used over 150,000 Moroccan tiles! Hermes\u2019s space was an incredible inspiration for home design and showcased some of the most unique objects at the event.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11117\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing7-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\"><strong>Diesel<\/strong> was another fashion brand with a unique space at the event. While many of its contemporaries went the way of constructing a room, Diesel created the floorplan of an entire house with a kitchen, dining space, living space, bedroom, and bathroom. This was meant to showcase a part of the <\/span><a href=\"http:\/\/www.scavolini.design\/Bathrooms\/Diesel_Open_Workshop_bathroom\"><span style=\"font-weight: 400\">Diesel Open Workshop<\/span><\/a><span style=\"font-weight: 400\">, which has a rugged industrial sensibility with the sleekness expected from a fashion label.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8.jpg\" alt=\"Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think\" class=\"wp-image-11118\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8.jpg 2240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/fashion-furnishing8-150x84.jpg 150w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400\"><strong>Dolce &amp; Gabbana<\/strong> returned with a third installment of its Divina Cucina kitchen collaboration with Italian domestic appliance manufacturer Smeg. It featured a range cooker, extractor hood, and FAB28 fridge by Smeg, all of which came in a blue and white design inspired by Italian ceramic pottery and an alternative zingy orange and red design.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"although-home-furnishing-is-an-uncharted-territory-for-many-fashion-brands-its-hard-to-ignore-the-several-years-of-success-of-those-brands-that-have-already-entered-it-with-consumers-becoming-more-aware-and-conscious-of-their-space-at-home-creating-a-well-rounded-lifestyle-offering-rather-than-just-a-fashion-centric-one-would-bode-well-for-fashion-brands-today-so-the-near-future-is-likely-to-see-more-fashion-labels-making-their-way-into-home-decor-to-capitalize-on-higher-consumer-spending\"><\/span><span style=\"font-weight: 400\"><strong>Although ho<\/strong><\/span>me furnishing<span style=\"font-weight: 400\"><strong> is an uncharted territory for many fashion brands, it\u2019s hard to ignore the several years of success of those brands that have already entered it. With consumers becoming more aware and conscious of their space at home, creating a well-rounded lifestyle offering rather than just a fashion-centric one would bode well for fashion brands today. So, the near future is likely to see more fashion labels making their way into home d\u00e9cor to capitalize on higher consumer spending.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Use AI to curate lifestyle profile based shopper journeys and help your shoppers find their new favourite piece of furniture. Click here.<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related Articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/furniture-retail-ai-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">How AI Can Help Furniture Retailers Provide The Best Customer Experiences<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Lately, we&#8217;re seeing fashion labels show an interest in luxury furnishing. From carpets, bed linen, furniture and so much more, luxury fashion houses are increasingly venturing into the home d\u00e9cor segment. In fact, a recent study by Fact.MR reveals that the global homeware market is expected to exceed $180.1 billion in value by 2022. Demand  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[27,21,88,197],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Fashion &amp; Furnishing Might Be More Closely Related Than You Think<\/title>\n<meta name=\"description\" content=\"From runways to living spaces - We discuss the big names in fashion that are stepping into furnishing to keep up with rising consumer demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-furnishing-consumer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Fashion &amp; 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