{"id":3715,"date":"2019-03-13T12:17:02","date_gmt":"2019-03-13T06:47:02","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3715"},"modified":"2024-04-30T10:22:34","modified_gmt":"2024-04-30T04:52:34","slug":"radical-transparency","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/","title":{"rendered":"Radical Transparency: A New Bar Of Consumer Trust in E-Commerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df239b834ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df239b834ad\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#a-classic-catch-22\" title=\"A Classic Catch-22\">A Classic Catch-22<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#building-trust-one-brick-at-a-time\" title=\"Building Trust, One Brick At A Time\">Building Trust, One Brick At A Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#make-creative-property-safe-again\" title=\"Make Creative Property Safe Again\">Make Creative Property Safe Again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#price-goes-independent\" title=\"Price Goes Independent\">Price Goes Independent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#belief-in-the-brand\" title=\"Belief In The Brand\">Belief In The Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#bucking-up-on-data-usage\" title=\"Bucking Up On Data Usage\">Bucking Up On Data Usage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/#making-the-case-for-radical-transparency\" title=\"Making The Case For Radical Transparency\">Making The Case For Radical Transparency<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">For as long as set frameworks didn\u2019t exist, doing conventionally unacceptable things has been prevalent and even acceptable in the world of selling. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The book <\/span><i><span style=\"font-weight: 400\">The Poison Squad<\/span><\/i><span style=\"font-weight: 400\">, tracks the commercial production of food and how before the days of the FDA, it was considered perfectly acceptable to add copper sulphate, a known pesticide, to food products to make them look brighter. Do we blame the pea makers? Not really, because they have a job to do- sell peas. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Such instances just go to show that without clear regulations and better consumer awareness, almost anything is passable as good practice.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, in retail, the time for change has come. The <\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Retail\/Our%20Insights\/The%20State%20of%20Fashion%202019%20A%20year%20of%20awakening\/The-State-of-Fashion-2019-final.ashx\"><span style=\"font-weight: 400\">2019 State Of Fashion<\/span><\/a><span style=\"font-weight: 400\"> report from McKinsey and Company in association with the Business of Fashion highlights that radical transparency in retail is the need of the hour as more and more consumers get jittery about the brands they buy from.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, customers are aware of everything that happens in the retail industry, and the sales ecosystem at large. Data breaches at established corporations and the subsequent introduction of GDPR rules has shown us that until now, our data has been used irresponsibly, willingly or otherwise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Add to this a broken customer experience chain, and we have a recipe for disaster. The omnichannel experience is evolving over time, but several retail brands still struggle with the implementation. As a result, what is promised on one channel isn\u2019t delivered on another, leading to a huge trust deficit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"a-classic-catch-22\"><\/span><b>A Classic Catch-22<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3716\" aria-describedby=\"caption-attachment-3716\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3716\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_795941305-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_795941305-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_795941305-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_795941305.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3716\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Even though the number of customers preferring a digital receipt is on the rise, they are wary about providing details such as their email address and phone number. The Cambridge Analytica scandal has proved that the most innocent of data elements can often lead to huge consequences. The wide coverage that this scandal received has rightfully made buyers second-guess their choice of sharing their information.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What\u2019s more, before the GDPR rules were set in place, customers would often receive promotional material even though they specifically requested not to. The other end of the argument- that companies have willingly extracted the email address and can thus use it as part of their data property, stands on flimsy ground today.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With so many different aspects influencing consumer trust today, how can we build a better consumer experience and get the buyer to trust the brands more?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"building-trust-one-brick-at-a-time\"><\/span><b>Building Trust, One Brick At A Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3717\" aria-describedby=\"caption-attachment-3717\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3717\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_634690916-300x169.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_634690916-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_634690916-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_634690916.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3717\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">There\u2019s a simple, straightforward question that surveys love and brands hate. The question is, \u201cName five brands that you trust.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The answer to this question is influenced by a range of factors such as the most recent buying experience, news from and about the brand, the product\u2019s efficiency, the number of purchases made from the brand, etc. For a brand to feature in this list of names is a steady ticket to the promised land of CLV (Customer Lifetime Value).<\/span><\/p>\n<p><span style=\"font-weight: 400\">In an oversaturated retail market, CLV is how some brands continue to thrive even as others perish. Apple may be topping the revenue charts right now, but with <\/span><a href=\"https:\/\/www.businessinsider.in\/Ive-used-Apple-computers-my-entire-life-Heres-why-Im-never-buying-one-again-\/articleshow\/66871888.cms\"><span style=\"font-weight: 400\">a failing product<\/span><\/a><span style=\"font-weight: 400\">, the chances of staying on top for too long are slim. As brands lose trust, the ramifications aren\u2019t visible immediately. Over time, ad spends go up, marketing gets expensive and by the time we realize what just happened, the time to change has passed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Indeed, even luxury brands aren\u2019t spared from the trust deficit. What was once perceived as the price of quality <\/span><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2017\/09\/11\/luxury-brands-are-in-danger-of-losing-it-with-american-millennials-how-to-get-it-back\/#792cbb1457d8\"><span style=\"font-weight: 400\">is today being seen <\/span><\/a><span style=\"font-weight: 400\">as being too expensive. Even a factor as basic as changing affordability can significantly erode CLV.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With this in mind, brands need to take a very different approach toward trust. The time has now come for full disclosure at every point in the interaction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"make-creative-property-safe-again\"><\/span><b>Make Creative Property Safe Again<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>https:\/\/www.instagram.com\/p\/BrFztxjlhpo\/<\/p>\n<p><span style=\"font-weight: 400\">Imitation is the best form of flattery, they say. Not if someone palms off a duplicate product as an original! And yet, such issues are extremely common, particularly in e-commerce where product visibility is limited to the number of pictures a retailer puts up.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The painstaking work of several designers often features on e-commerce stores where it doesn\u2019t belong. Customers can always tell whether a product is actually being sold by the retailer, or if it is just a \u2018representation, and actual quality may vary\u2019. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Indeed, such warning signs do nothing for the industry at large. Even marketplaces need to consider who their vendors are, which ones are underperforming consistently, and which ones are providing false information as all of these lapses reflect poorly on the marketplace itself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On Instagram, duplicate handles often get the attention of the unwanted kind from the original designers as well as sharp \u2018grammars who know a fake product when they see it. It also doesn\u2019t help that sometimes, well-known designers use a lesser-known entity\u2019s creative property. It isn\u2019t a mistake until it gets caught, except in today\u2019s connected world, it is very, very easy to get caught.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By keeping an eye out for counterfeits being passed on under a brand\u2019s name, and also reviewing the in-house creation and use of creative property, brands can prevent major embarrassments and also avoid losing trust. When in doubt, do all you can to avoid becoming <\/span><a href=\"https:\/\/www.dietprada.com\"><span style=\"font-weight: 400\">Diet Prada<\/span><\/a><span style=\"font-weight: 400\">\u2019s favorite new target.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"price-goes-independent\"><\/span><b>Price Goes Independent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3719\" aria-describedby=\"caption-attachment-3719\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3719\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_187399979-300x199.jpg\" alt=\"\" width=\"750\" height=\"497\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_187399979-300x199.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_187399979-768x509.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_187399979.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3719\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Any good pricing strategy almost always takes into account competitor pricing. While it isn\u2019t expected that brands offer heavy discounts all the time, there\u2019s no denying that most global markets are getting frugal with their spending. Rising student loans, an uncertain political atmosphere, and stagnation in traditionally growing markets have all led people to tighten their purse strings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With this in mind, brands need to go the extra mile to specify why a product costs as much as it does. The apparel industry, in particular, is known for exorbitant profit margins, but that\u2019s set to change. Everlane is one company that has taken the initiative of breaking down each product\u2019s cost to inform customers of the cost of production, labor, transport and even advertising. Seems counterintuitive, but it works as a differentiator for the brand established in 2011.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pricing today is no longer a product of what someone else in the market is charging. Instead, it needs to depend on what consumers know about the product and what they\u2019re willing to pay for it. The better a brand communicates its pricing strategy to the customer, the higher the chances are of making repeat sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"belief-in-the-brand\"><\/span><b>Belief In The Brand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3720\" aria-describedby=\"caption-attachment-3720\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3720\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_548672662-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_548672662-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_548672662-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_548672662.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3720\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">With so many brands out there today, it isn\u2019t easy to tell a unique story. As a result, companies find themselves adhering to a strict set of guidelines on representing themselves correctly across all platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Needless to say, a customer can instantly spot the difference between a shallow message and a heartfelt one. The purchase decisions usually tend to accompany the latter. With this in mind, up-and-coming retailers need to pay specific attention to the story. It is a back-to-the-basics approach, and however ordinary the story may seem, it is worth telling. Customers trust a brand with a story more. Often, it can be as simple as stating the problem the brand set out to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, Warby Parker\u2019s brand story is very memorable. They noticed just how much eyewear costs, and they set out to solve the problem- a relatable problem, a logical solution, and a very ordinary-sounding name is all it took to give them a <\/span><a href=\"https:\/\/www.recode.net\/2018\/3\/14\/17115230\/warby-parker-75-million-funding-t-rowe-price-ipo\"><span style=\"font-weight: 400\">$1.75B valuation<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trust comes with relatability, and brands like Birchbox, Lululemon, THINX, and the master-storytellers Nike all know this very well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"bucking-up-on-data-usage\"><\/span><b>Bucking Up On Data Usage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_3721\" aria-describedby=\"caption-attachment-3721\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3721\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_619615334-300x214.jpg\" alt=\"\" width=\"750\" height=\"536\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_619615334-300x214.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_619615334-768x548.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_619615334-420x300.jpg 420w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_619615334.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3721\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Ever had the experience of signing up on one website, and beginning to receive promotional email from nine others? When we stop and think about it, how are all of these irrelevant ads and promos getting into our inbox?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brands in the retail space, moreover, have access to data beyond just the email address. They know the product size ordered by the customer. They can tell if a purchase was made for a special occasion (gift wrapping, anyone?). What\u2019s more, with advanced data analytics, they can even predict what products a customer is likely to buy in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is information that most brands guard ferociously. Up until now, though, the intent in safeguarding this data has been to maintain market dominance and to encourage customers to buy more. Today, however, such a need for data protection takes on ethical implications as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether a brand does or doesn\u2019t divulge data is of no significance to customers. What matters to them is for them to know for sure that such a thing isn\u2019t happening. If word gets out that customer data is being misused, big names can crumble in no time at all. This reason alone is enough for brands to want to bring in tighter regulations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"making-the-case-for-radical-transparency\"><\/span><b>Making The Case For Radical Transparency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The time is now for brands to consider every individual customer, their preferences and their process of thinking. What is the best way to tell them more about their favorite brand? What initiatives can brands take to continue garnering trust? These are some of the questions that key decision-makers need to think through today.<\/span><\/p>\n<figure id=\"attachment_3748\" aria-describedby=\"caption-attachment-3748\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3748\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-15-at-9.48.34-AM-300x170.png\" alt=\"\" width=\"750\" height=\"425\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-15-at-9.48.34-AM-300x170.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-15-at-9.48.34-AM.png 703w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3748\" class=\"wp-caption-text\">Source: RetailDetail<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">For a fast-fashion label, H&amp;M\u2019s Conscious initiative is a refreshing example of what transparency can look like. Just the fact that they are willing to close the loop on buying and discarding, and that they\u2019re doing so in a customer-centric manner earns them major brownie points. A similar approach may not work for all brands.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The key to better transparency is to identify the one area where it is lacking and begin by fixing just that one first. Keeping your customers informed about the measures you business takes towards making a change, makes all the difference between a mitigation process and going that extra mile for providing a bespoke service<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> For as long as set frameworks didn\u2019t exist, doing conventionally unacceptable things has been prevalent and even acceptable in the world of selling. The book The Poison Squad, tracks the commercial production of food and how before the days of the FDA, it was considered perfectly acceptable to add copper sulphate, a known pesticide, to  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[55,27,29,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Radical Transparency: A New Bar Of Consumer Trust in E-Commerce<\/title>\n<meta name=\"description\" content=\"Discover how radical transparency is reshaping consumer trust in e-commerce. From data protection to pricing strategies, learn how brands are building trust through honesty and accountability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/radical-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radical Transparency: A New Bar Of Consumer Trust in E-Commerce\" \/>\n<meta property=\"og:description\" content=\"Discover how radical transparency is reshaping consumer trust in e-commerce. 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