{"id":3766,"date":"2019-03-18T13:58:17","date_gmt":"2019-03-18T08:28:17","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3766"},"modified":"2024-05-17T12:27:03","modified_gmt":"2024-05-17T06:57:03","slug":"top-10-sessions-we-loved-at-etail-asia","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/","title":{"rendered":"Top 10 Sessions We Loved At eTail Asia"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee4a547c69e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee4a547c69e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#1-going-from-the-heart-to-the-brain-to-the-wallet-%e2%80%93-how-can-you-drive-customer-engagement-and-foster-loyalty-with-blockchain-ar-and-vr\" title=\"1.\u00a0Going from the heart to the brain to the wallet \u2013 How can you drive customer engagement and foster loyalty with blockchain, AR and VR?\">1.\u00a0Going from the heart to the brain to the wallet \u2013 How can you drive customer engagement and foster loyalty with blockchain, AR and VR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#the-future-is-here\" title=\"The future is here:\u00a0 \">The future is here:\u00a0 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#2-augmented-reality-%e2%80%93-how-to-look-beyond-the-borders-of-your-ecommerce-operations-to-drive-growth-and-increase-customer-engagement\" title=\"2.\u00a0Augmented Reality \u2013 How to look beyond the borders of your eCommerce operations to drive growth and increase customer engagement \n\">2.\u00a0Augmented Reality \u2013 How to look beyond the borders of your eCommerce operations to drive growth and increase customer engagement \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#ar-in-ecommerce\" title=\"AR in eCommerce:\">AR in eCommerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#3-the-ai-promise-%e2%80%93-how-artificial-intelligence-and-computer-vision-are-creating-new-opportunities-for-automation-for-retail-teams-and-incredible-experiences-for-consumers\" title=\"3.\u00a0The AI Promise &#8211; How artificial intelligence and computer vision are creating new opportunities for automation for retail teams and incredible experiences for consumers?\">3.\u00a0The AI Promise &#8211; How artificial intelligence and computer vision are creating new opportunities for automation for retail teams and incredible experiences for consumers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#the-ai-promise\" title=\"The AI promise:\">The AI promise:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#4-how-can-you-combine-artificial-intelligence-with-data-from-multiple-sources-to-predict-the-likelihood-that-a-customer-will-achieve-a-specific-milestone-within-their-journey\" title=\"4.\u00a0How can you combine artificial intelligence with data from multiple sources to predict the likelihood that a customer will achieve a specific milestone within their journey?\">4.\u00a0How can you combine artificial intelligence with data from multiple sources to predict the likelihood that a customer will achieve a specific milestone within their journey?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#buyer-journey\" title=\"Buyer Journey:\">Buyer Journey:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#5-how-to-use-ai-powered-audience-analysis-to-better-understand-your-customers-demographics-interests-and-opinions\" title=\"5.\u00a0How to use AI-powered audience analysis to better understand your customer&#8217;s demographics, interests and opinions \n\">5.\u00a0How to use AI-powered audience analysis to better understand your customer&#8217;s demographics, interests and opinions \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#audience-analysis\" title=\"Audience Analysis: \">Audience Analysis: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#6-the-dark-side-of-digital-shopping-%e2%80%93-how-to-tweak-your-fraud-prevention-systems-to-approve-more-orders\" title=\"6.\u00a0The dark side of digital shopping \u2013 How to tweak your fraud prevention systems to approve more orders\">6.\u00a0The dark side of digital shopping \u2013 How to tweak your fraud prevention systems to approve more orders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#fraud-prevention\" title=\"Fraud Prevention:\">Fraud Prevention:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#7-entering-and-succeeding-in-chinas-800-billion-ecommerce-market-%e2%80%93-how-to-put-together-a-winning-strategy\" title=\"7.\u00a0Entering and succeeding in China\u2019s $800 billion eCommerce market \u2013 How to put together a winning strategy? \n\">7.\u00a0Entering and succeeding in China\u2019s $800 billion eCommerce market \u2013 How to put together a winning strategy? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#chinas-ecommerce-market\" title=\"China\u2019s eCommerce Market: \">China\u2019s eCommerce Market: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#8-perfecting-the-customer-journey-%e2%80%93-how-to-deliver-a-great-customer-experience-through-kpis-and-testing\" title=\"8.\u00a0Perfecting the customer journey \u2013 How to deliver a great customer experience through KPIs and testing? \n\">8.\u00a0Perfecting the customer journey \u2013 How to deliver a great customer experience through KPIs and testing? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#customer-journey\" title=\"Customer Journey: \">Customer Journey: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#9-unlocking-the-potential-%e2%80%93-how-to-enter-and-obtain-long-term-success-in-indias-385-billion-ecommerce-market\" title=\"9.\u00a0Unlocking the potential \u2013 How to enter and obtain long term success in India\u2019s $38.5 billion eCommerce market \n\">9.\u00a0Unlocking the potential \u2013 How to enter and obtain long term success in India\u2019s $38.5 billion eCommerce market \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#indias-ecommerce-market\" title=\"India\u2019s eCommerce Market: \">India\u2019s eCommerce Market: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/top-10-sessions-we-loved-at-etail-asia\/#10-scaling-brands-globally-through-online-marketplaces-%e2%80%93-challenges-opportunities\" title=\"10.\u00a0Scaling Brands Globally through Online Marketplaces \u2013 Challenges &amp; Opportunities\">10.\u00a0Scaling Brands Globally through Online Marketplaces \u2013 Challenges &amp; Opportunities<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><b>eTail Asia 2019<\/b><span style=\"font-weight: 400;\"> was the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce and digital marketing. \u00a0<\/span><span style=\"font-weight: 400;\">While the Agenda was packed with plenty of sessions, we have listed down 10 amazing sessions packed with information that we loved at eTail Asia 2019.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-going-from-the-heart-to-the-brain-to-the-wallet-%e2%80%93-how-can-you-drive-customer-engagement-and-foster-loyalty-with-blockchain-ar-and-vr\"><\/span><strong>1.\u00a0Going from the heart to the brain to the wallet \u2013 How can you drive customer engagement and foster loyalty with blockchain, AR and VR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3767\" aria-describedby=\"caption-attachment-3767\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3767\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_658205395.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_658205395.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_658205395-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_658205395-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3767\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"the-future-is-here\"><\/span><b>The future is here<i>:<\/i><\/b><span style=\"font-weight: 400;\">\u00a0 <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of all the technology initiatives out there, AR, VR and blockchain probably are the most mysterious ones owing to their largely unexplored business potential. In this panel, five of the leading industry experts unveiled said business potential of what these technologies can do to increase your customer engagement and take customer loyalty to the next level. The discussion focused on the importance of blockchain and how and why you should integrate blockchain, AR and VR into your engagement strategy. It also placed special emphasis on how blockchain would provide you with a 360-degree customer view. While discussing AR\u2019s potential role in replacing traditional customer service and other client-facing roles, topics like getting your customers emotionally attached to your product by promoting multi-sensory learning for easy access to your product information were also discussed. Creating captivating and imaginative experiences and helping consumers make an educated purchase online without the assistance of a store associate were also covered. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Moderator:<\/b><span style=\"font-weight: 400;\"> Mike Ghasemi, Founder &amp; Chief Analyst, Mike Ghasemi Research<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Panelists: <\/b><b>Dr. Wolfgang Baier<\/b><span style=\"font-weight: 400;\">, Group CEO (Luxasia), <\/span><b>Reynold D&#8217;Silva<\/b><span style=\"font-weight: 400;\">, SVP &amp; Head of Data Marketing Innovation (GO- JEK), <\/span><b>Lorenzo Perrachione<\/b><span style=\"font-weight: 400;\">, Regional Director eCommerce (Sephora), <\/span><b>Wendy Liu<\/b><span style=\"font-weight: 400;\">, MD &amp; Co-Founder (ezbuy), <\/span><b>Joshua Koh<\/b><span style=\"font-weight: 400;\">, CEO (Commune Lifestyle)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-augmented-reality-%e2%80%93-how-to-look-beyond-the-borders-of-your-ecommerce-operations-to-drive-growth-and-increase-customer-engagement\"><\/span><strong>2.\u00a0Augmented Reality \u2013 How to look beyond the borders of your eCommerce operations to drive growth and increase customer engagement<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3768\" aria-describedby=\"caption-attachment-3768\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3768\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/AR_ecommerce_4-853x480.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/AR_ecommerce_4-853x480.jpg 853w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/AR_ecommerce_4-853x480-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/AR_ecommerce_4-853x480-768x432.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3768\" class=\"wp-caption-text\">Source: Cloudfront<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"ar-in-ecommerce\"><\/span><b>AR in eCommerce:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Augmented reality<span style=\"font-weight: 400;\"> in eCommerce soon will redefine the way we shop online. This change in the preferences and tastes of the consumer demands an evolution of mobile devices and market capabilities equipped with the technology that will lead to strong trends making AR one of the major means of shopping in the world.<\/span><span style=\"font-weight: 400;\"> In this closed door high-level interactive session the speaker spoke about how you could allow\u00a0customers to interact with your product in real time and deliver \u2018touch-and-feel\u2019 experience similar to that of in-store shopping. It also revolved around how Augmented Reality can be used to reach customers in new ways and how it could improve the customer\u2019s visual experience of the entire product from their homes through VR.<br \/>\n<b><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Speaker: <\/b><b>Sumit Ramchandani<\/b>, Chief Client Officer, Head of Markets, (Lion &amp; Lion)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-the-ai-promise-%e2%80%93-how-artificial-intelligence-and-computer-vision-are-creating-new-opportunities-for-automation-for-retail-teams-and-incredible-experiences-for-consumers\"><\/span>3.\u00a0<strong>The AI Promise &#8211; How artificial intelligence and computer vision are creating new opportunities for automation for retail teams and incredible experiences for consumers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3769\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Dz1_3weU0AUgXTY.png\" alt=\"\" width=\"750\" height=\"581\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Dz1_3weU0AUgXTY.png 783w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Dz1_3weU0AUgXTY-300x233.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Dz1_3weU0AUgXTY-768x595.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<h3><span class=\"ez-toc-section\" id=\"the-ai-promise\"><\/span><b>The AI promise:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Many companies have identified that using Artificial Intelligence and Computer Vision leads to opening up of plenty of opportunities where automation can benefit a retailer and make for an unforgettable experience for the customer. In this age of algorithms, every brand\u2019s ambition is to become the customer\u2019s \u2018first choice\u2019. Retailers are constantly on the lookout for innovative ways to create an incredible and a memorable customer shopping experience. This talk was focused on why companies invest so heavily in AI and how it can be approached to add immense value to your business leading to growth in revenue and efficiency at your workplace. It also touched upon how the future of fashion will look with AI and how can you be a part of this change. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Moderator:<\/b> <b>Patrick Giusti<\/b><span style=\"font-weight: 400;\">, Senior VP, (Vue.ai\u00ae)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Panelists:<\/b> <b>Ankiti Bose<\/b><span style=\"font-weight: 400;\">, Co-founder &amp; CEO, (Zilingo), <\/span><b>Anandamoy Roychowdhary<\/b><span style=\"font-weight: 400;\">, Director, Technology (Sequoia Capital).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-how-can-you-combine-artificial-intelligence-with-data-from-multiple-sources-to-predict-the-likelihood-that-a-customer-will-achieve-a-specific-milestone-within-their-journey\"><\/span>4.\u00a0<strong>How can you combine artificial intelligence with data from multiple sources to predict the likelihood that a customer will achieve a specific milestone within their journey?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3771\" aria-describedby=\"caption-attachment-3771\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3771\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_681431335.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_681431335.jpg 4134w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_681431335-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_681431335-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_681431335-1024x683.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3771\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"buyer-journey\"><\/span><b>Buyer Journey:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Big Data and AI are changing the world pretty fast, making it easier for online stores to be more successful and useful. According to futurists, this technology is surely going to reshape the eCommerce industry. While it can be a massive investment for small time eCommerce retailers, failing to use big data and AI may put retailers at a significant disadvantage compared to their competitors. In this panel, the speakers talked about how you can gain real-time visualisation of digital behavior, identifying customer pain points quickly to convert any engagement into a positive experience and increase lifetime customer value. The talk also touched upon how you could collect the right data and strengthen your customer relationships through AI,identifying and engaging with prospects and customers at the right time using the best channel whether automated or assisted. Most importantly, it focused on how you could apply the right resources to the most important customer needs at the right time during the customer journey.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Moderator:<\/b><b> Jane Leong<\/b><span style=\"font-weight: 400;\">, Head of Data, (Love Bonito) <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Panelists:<\/b> <b>Michael Yin<\/b><span style=\"font-weight: 400;\">, Founder &amp; CEO, (Deja Fashion), <\/span><b>Mahip Dwivedi<\/b><span style=\"font-weight: 400;\">, Head of Mobile &amp; Performance Marketing, (Flipkart), <\/span><b>Dong Hyun Kim<\/b><span style=\"font-weight: 400;\">, eBusiness Leader APAC, Procter &amp; Gamble) <\/span><b>Charles Ng<\/b><span style=\"font-weight: 400;\">, VP Enterprise Artificial Intelligence, (Appier)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-how-to-use-ai-powered-audience-analysis-to-better-understand-your-customers-demographics-interests-and-opinions\"><\/span>5.\u00a0<strong>How to use AI-powered audience analysis to better understand your customer&#8217;s demographics, interests and opinions<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3772\" aria-describedby=\"caption-attachment-3772\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3772\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_193594160.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_193594160.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_193594160-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_193594160-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3772\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"audience-analysis\"><\/span><b>Audience Analysis: <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Powered by AI, the kind of consumer data we can receive will be a highly detailed picture. The speaker, Miguel, CEO of Zoomoov, demonstrated how they had managed to gain 108,000 members through their membership platform and the 16 quadrant model that they had built for customer segmentation. He gave his inputs on leveraging AI, data and user insights to track and segment your customers across channels, using AI to discover amazing threads of knowledge to get that detailed picture of your audience. He also included in his talk topics like, what are some important segmentation types to take into account when optimizing your audience analysis, how can AI audience analysis help you improve your messaging, segment your target audience, and create engaging brand interactions. Most importantly, he talked on how to ask the right questions to avoid dispelling your ideas of who your audience is and how to achieve a deeper understanding of what compels consumers to support your brand or make a purchase.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Speaker: <\/b><b>Miguel Pereira<\/b><span style=\"font-weight: 400;\">, CEO (Zoomoov)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-the-dark-side-of-digital-shopping-%e2%80%93-how-to-tweak-your-fraud-prevention-systems-to-approve-more-orders\"><\/span>6.\u00a0<strong>The dark side of digital shopping \u2013 How to tweak your fraud prevention systems to approve more orders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3773\" aria-describedby=\"caption-attachment-3773\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3773\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1098423464.jpg\" alt=\"\" width=\"750\" height=\"509\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1098423464.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1098423464-300x203.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1098423464-768x521.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3773\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"fraud-prevention\"><\/span><b>Fraud Prevention:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retail eCommerce sales are booming worldwide and it is predicted that within 2 years the global eCommerce sales will reach $5T. Online merchants invest a lot to prevent fraud. The cost of fraud is estimated to be up to 3% of a company&#8217;s revenue, but most of these companies are not aware of the fact that up to 30% of their sales volume is considered lost revenue, due to &#8220;fear of fraud&#8221;, which includes good orders from legitimate customers that are falsely declined or bank payment declination. In this session, the speaker from Riskified presented case studies to show new online purchasing behaviours that retailers should know in order to tweak your fraud prevention systems and approve more orders. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Speaker: <\/b><b>Eric Kansky<\/b><span style=\"font-weight: 400;\">, Director of Business Development, APAC (Riskified)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-entering-and-succeeding-in-chinas-800-billion-ecommerce-market-%e2%80%93-how-to-put-together-a-winning-strategy\"><\/span>7.\u00a0Entering and succeeding in China\u2019s $800 billion eCommerce market \u2013 <strong>How to put together a winning strategy?<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3774\" aria-describedby=\"caption-attachment-3774\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3774\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/s3-news-tmp-75806-china-3303411_1280-2x1-940.jpg\" alt=\"\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/s3-news-tmp-75806-china-3303411_1280-2x1-940.jpg 940w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/s3-news-tmp-75806-china-3303411_1280-2x1-940-300x150.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/s3-news-tmp-75806-china-3303411_1280-2x1-940-768x384.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3774\" class=\"wp-caption-text\">Source: TheDrum<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"chinas-ecommerce-market\"><\/span><b>China\u2019s eCommerce Market: <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eMarketer predicts that retail m-commerce sales in China will top US$1.64 trillion by 2020, representing about 23% of total retail sales. Huge opportunities await brands prepared to win over Chinese consumer, adapt to local market nuances, and put strategies in place which effectively adjust to a dynamic, mobile-centric, eCommerce environment. A keynote panel of 5 expert speakers shared their insights on the 5 golden rules for succeeding in the Chinese marketplace, what are the best digital marketing channels you can tap into to help your brand to stand out in a crowded marketplace, how to balance lower price and customer experience, and how to identify where to strengthen the marketing strategy &#8211; online or offline?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Moderator: <\/b><b>Lui Tong<\/b><span style=\"font-weight: 400;\">, COO China &amp; BD Director (StrawberryNET Cosmetics) <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Panelists: <\/b><b>Suzan Chen<\/b><span style=\"font-weight: 400;\">, Head of eCommerce, GC (Under Armour), <\/span><b>Andrea Mantovani<\/b><span style=\"font-weight: 400;\">, Head of eCommerce APAC, (Moleskine), <\/span><b>Vincenzo Carrieri<\/b><span style=\"font-weight: 400;\">, Regional Director Asia Pacific (CANALI Far East), <\/span><b>Sree Menon<\/b><span style=\"font-weight: 400;\">, SVP Strategy &amp; Global Operations (Tophatter)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-perfecting-the-customer-journey-%e2%80%93-how-to-deliver-a-great-customer-experience-through-kpis-and-testing\"><\/span>8.\u00a0<strong>Perfecting the customer journey \u2013 How to deliver a great customer experience through KPIs and testing?<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3775\" aria-describedby=\"caption-attachment-3775\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3775\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_716978803.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_716978803.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_716978803-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_716978803-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3775\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"customer-journey\"><\/span><b>Customer Journey: <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is predicted that by the year 2020, customer experience will overtake price and product as the key brand differentiator. With this in mind, it\u2019s no surprise that businesses are increasingly investing in customer experience to attract, engage, and retain customers. As companies allocate large chunks of their budgets to improving customer experience initiatives, they need a way to measure the results of their efforts. In this session, the speakers shed light on how to identify the main components of your customer journey mapping, what KPIs should you use to measure consumer engagement and conversions. They also discussed topics like how to identify when and where the fragmented customer journey begins and ends and how to effectively measure it to create a relevant, meaningful and connected experiences that lead to conversions and long-term loyalty.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i><br \/>\n<\/i><\/b><b>Moderator:<\/b> <b>Manoj Aravindakshan<\/b><span style=\"font-weight: 400;\">, Director, (On Target Media &amp; Marketing Services) <\/span><b><i>Speakers:<\/i><\/b> <b>Avis Easteal<\/b><span style=\"font-weight: 400;\">, Regional Head Of Consumer, (Luxasia), <\/span><b>Mahip Dwivedi<\/b><span style=\"font-weight: 400;\">, Head of Mobile &amp; Performance Marketing (Flipkart), <\/span><b>Poonpat Wattanavinit<\/b><span style=\"font-weight: 400;\">, aCommerce Regional Director of Product (aCommerce)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-unlocking-the-potential-%e2%80%93-how-to-enter-and-obtain-long-term-success-in-indias-385-billion-ecommerce-market\"><\/span>9.\u00a0<strong>Unlocking the potential \u2013 How to enter and obtain long term success in India\u2019s $38.5 billion eCommerce market<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3776\" aria-describedby=\"caption-attachment-3776\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3776\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_409853983.jpg\" alt=\"\" width=\"750\" height=\"498\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_409853983.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_409853983-300x199.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_409853983-768x510.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3776\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"indias-ecommerce-market\"><\/span><b>India\u2019s eCommerce Market: <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">China\u2019s neighbour India is expected to have 475 million online shoppers, up from 60 million in 2016. The Indian eCommerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second largest eCommerce market in the world by 2034. Technology enabled innovations like digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements will likely support the growth in the sector. With the increase in the number of electronic payment gateways and mobile wallets, it is expected that by the year 2020, cashless transaction will constitute 55 per cent of the online sales. The speaker addressed topics like how are the leading giants Flipkart, Walmart and Amazon contributing to this growth and how can you break your way and prosper in this upcoming eCommerce giant and how sustainable, scalable or cost effective this is and what does the future hold. Most importantly, how are Indian retailers embracing social channels to be on the top of agenda to market online? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Speaker: <\/b><b>Rakesh Sharma<\/b><span style=\"font-weight: 400;\">, Business Head for Stores and Omnichannel (METRO Cash &amp; Carry India)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-scaling-brands-globally-through-online-marketplaces-%e2%80%93-challenges-opportunities\"><\/span>10.\u00a0<strong>Scaling Brands Globally through Online Marketplaces \u2013 Challenges &amp; Opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_3777\" aria-describedby=\"caption-attachment-3777\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3777\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1313270192.jpg\" alt=\"\" width=\"750\" height=\"565\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1313270192.jpg 7000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1313270192-300x226.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1313270192-768x578.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1313270192-1024x771.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3777\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The global eCommerce market is expected to reach a market value of US$3.4 trillion by 2020 &#8211; and roughly 22% of that is expected to come from cross border eCommerce. The growth in online channels across countries brings opportunity for domestic brands and sellers to explore international markets.Through this workshop, the speaker aimed to address the pressing questions in cross border eCommerce and presented strategies for success like best fit categories for cross border eCommerce, finding the right partners for enabling cross border eCommerce, key enablers to build the cross border ecosystem, digital marketing, localized content, website for the country of retail etc. The speaker also touched upon overall strategies to enable cross border eCommerce, current challenges and opportunities a retailer might face while selling on marketplaces.<\/span><\/p>\n<p><b>Speaker: <\/b><b>Venkat Nott<\/b><span style=\"font-weight: 400;\">, Founder &amp; CEO (Vinculum)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> eTail Asia 2019 was the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce and digital marketing. \u00a0While the Agenda was packed with plenty of sessions, we have listed down 10 amazing sessions packed with information that we loved at eTail Asia 2019. 1.\u00a0Going  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[244,23,195],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Sessions We Loved At eTail Asia | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Getting your customers emotionally attached to your product by promoting multi-sensory learning for easy access to your product information -- AR, VR, blockchain. 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