{"id":3780,"date":"2019-03-19T08:48:26","date_gmt":"2019-03-19T03:18:26","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3780"},"modified":"2024-05-02T13:47:50","modified_gmt":"2024-05-02T08:17:50","slug":"adaptive-clothing-fashion-meets-innovation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/","title":{"rendered":"Adaptive Clothing: Fashion Meets Innovation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f909f529309\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f909f529309\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/#the-consumer-is-the-starting-point-of-the-design-process\" title=\"The Consumer Is the Starting Point of the Design Process\">The Consumer Is the Starting Point of the Design Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/#adaptive-clothing-%e2%80%93-a-multibillion-dollar-retail-opportunity\" title=\"Adaptive Clothing &#8211; A Multibillion-Dollar Retail opportunity\">Adaptive Clothing &#8211; A Multibillion-Dollar Retail opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/#the-couture-experience-for-people-with-disabilities\" title=\"The Couture Experience For People With Disabilities \">The Couture Experience For People With Disabilities <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/#adaptive-fashion-pioneers\" title=\"Adaptive Fashion Pioneers\">Adaptive Fashion Pioneers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/#retails-multi-billion-opportunity-to-positively-impact-lives\" title=\"Retail&#8217;s multi-billion opportunity to positively impact lives\">Retail&#8217;s multi-billion opportunity to positively impact lives<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">For most of us, the decision of picking what to wear, however trivial, is the part of the process that involves maximum effort. The physical act of getting dressed is something that feels very natural. Wearing clothes doesn\u2019t take much effort. However, this isn\u2019t the same for people with disabilities. What we might shrug off as normal can be very difficult for someone facing a disability &#8211; be it physical, cognitive or any other. From not being able to button a shirt to excruciating pain because of a pair of jeans that are a snug fit &#8211; dressing up can be a whole different story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we take for granted is a privilege or even out of reach for many. Clothing matters. What you wear matters. Clothing has the power to change lives. It can make you <\/span><i><span style=\"font-weight: 400;\">feel like you<\/span><\/i><span style=\"font-weight: 400;\">. Not having the power to wear what you want can lead to isolation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you may be surprised to learn that people with disabilities and special needs have had to improvise with clothing \u2013 for years. They\u2019re unable to wear what they want because of their physical and cognitive challenges. And that\u2019s a soul-crushing experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2008, Don Horton, an assistant football coach, struggled to get a dressed post a game as Parkinson\u2019s disease made him acutely aware for the first time that life was going to get difficult. His wife Maura <\/span><a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2018\/04\/13\/adaptive-fashion-and-inclusive-design-multibillion-dollar-opportunity\/#4fbffaa034a8\"><span style=\"font-weight: 400;\">heard his account<\/span><\/a><span style=\"font-weight: 400;\"> of the episode and noticed something that she had never seen before \u2013 an expression of fear, sadness and humiliation. Maura\u2019s business idea was born one day when she clicked her magnetic iPad shut. She realized magnets were the key to solving her husband\u2019s button problem. She experimented with the magnets\u2019 strength for a while and the fabric thickness to create a dress shirt that would allow her husband to easily fasten his shirts. She even had to create a casing that would protect the magnets from water and detergents and that would also enable them to hold tightly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adaptive clothing (like Maura\u2019s <\/span><a href=\"https:\/\/www.magnaready.com\/\"><span style=\"font-weight: 400;\">MagnaReady<\/span><\/a><span style=\"font-weight: 400;\"> brand) is designed to improve the quality of life for seniors and people living with sensory, mobility and cognitive challenges. After all, living with disabilities is hard enough. Getting dressed shouldn\u2019t be a stressful task too. Horton <\/span><a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2018\/04\/23\/adaptive-clothing-designers-are-innovating-like-amazon-by-putting-the-customer-first\/#29cf5d886ff7\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> that she never planned to start a business. But today, 68% of MagnaReady customers now refer a friend after their first buy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-consumer-is-the-starting-point-of-the-design-process\"><\/span><b>The Consumer Is the Starting Point of the Design Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adaptive fashion, for most designers and brand owners, begins with the simple need to solve a problem for someone close to them. This means the consumer is always the starting point, never an afterthought, in adaptive-clothing design. Horton and many others have created various clothes, fasteners and solutions in order to help loved ones living with disabilities maintain their independence and perform daily tasks that most of us take for granted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FFORA is a fashion lifestyle brand that serves more than <\/span><a href=\"https:\/\/www.xrclabs.com\/ffora\"><span style=\"font-weight: 400;\">30 million U.S. citizens<\/span><\/a><span style=\"font-weight: 400;\"> who have a physical disability. The company\u2019s final products are always designed with a person\u2019s specific needs and want in mind. This positively impacts not only that individual\u2019s life but also the lives of millions of others facing a similar challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is vital that disability is involved not only in the design process but also [in] every aspect of our company, including employment,\u201d <\/span><a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2018\/04\/23\/adaptive-clothing-designers-are-innovating-like-amazon-by-putting-the-customer-first\/#29cf5d886ff7\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Lucy Jones, founder and creative director at FFORA.<\/span><\/p>\n<figure id=\"attachment_3781\" aria-describedby=\"caption-attachment-3781\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3781\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/ffora-300x200.jpeg\" alt=\"Fashion Tech - Retail Tech\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/ffora-300x200.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/ffora-768x512.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/ffora.jpeg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3781\" class=\"wp-caption-text\">Source: www.xrclabs.com\/ffora<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Target has been at the forefront with a <\/span><a href=\"https:\/\/www.today.com\/parents\/target-launches-adaptive-clothing-special-needs-children-t117779\"><span style=\"font-weight: 400;\">line of adaptive clothing for kids<\/span><\/a><span style=\"font-weight: 400;\"> designed by Stacey Monsen whose daughter has autism. Monsen often struggled to find clothing that fit her daughter who has limited fine motor skills and is not potty trained. She needed clothes that cover a bulky diaper and enabling easy access. But most of these clothes were made for babies and toddlers. So she used her design experience \u2013 along with feedback from several Target shoppers and companies that work with special needs children \u2013 to create clothing for the Cat &amp; Jack collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, bodysuits allow for easy access during diaper changes, while wheelchair-friendly jackets have side-openings and zip-on sleeves for easier dressing. Functionality was essential \u2013 but the clothes needed to be cool, too.<\/span><\/p>\n<figure id=\"attachment_3787\" aria-describedby=\"caption-attachment-3787\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3787\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/adaptive-clothing-target-today-split-3-171020_c8390191f070d36945a97fe165953d27.fit-560w-300x169.jpg\" alt=\"adaptive-clothing-fashion-tech\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/adaptive-clothing-target-today-split-3-171020_c8390191f070d36945a97fe165953d27.fit-560w-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/adaptive-clothing-target-today-split-3-171020_c8390191f070d36945a97fe165953d27.fit-560w.jpg 560w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3787\" class=\"wp-caption-text\">This bodysuit has a hidden opening for abdominal access and no tag, which often annoys children with sensory processing sensitivities &#8211; Target | Source: www.today.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s not just about making the routine of getting dressed easier for kids. It\u2019s also about offering clothing options that are fashionable and be able to express your child\u2019s personality and still meet their needs,\u201d Monsen <\/span><a href=\"https:\/\/www.today.com\/parents\/target-launches-adaptive-clothing-special-needs-children-t117779\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tommy Hilfiger, best known for high-end sportswear, launched <\/span><a href=\"https:\/\/www.bustle.com\/p\/tommy-hilfigers-spring-2018-adaptive-clothing-line-was-designed-especially-for-people-with-disabilities-8702382\"><span style=\"font-weight: 400;\">Tommy Adaptive<\/span><\/a><span style=\"font-weight: 400;\"> in 2017 \u2013 featuring things like adjustable pant hems, magnetic buttons, wrist loops to help wear pants, one-handed zippers and more.\u00a0<\/span><span style=\"font-weight: 400;\">From Tommy Hilfiger to Target, more and more designers and big box brands are beginning to become more inclusive and listen to the needs of their consumers with disabilities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"adaptive-clothing-%e2%80%93-a-multibillion-dollar-retail-opportunity\"><\/span><b>Adaptive Clothing &#8211; A Multibillion-Dollar Retail opportunity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2018\/04\/13\/adaptive-fashion-and-inclusive-design-multibillion-dollar-opportunity\/#20025dee34a8\"><span style=\"font-weight: 400;\">millions with unmet needs in the U.S.<\/span><\/a><span style=\"font-weight: 400;\"> and in the world. In the U.S., more than 54 million people have been diagnosed with arthritis, 30,000 with ALS and over one million with Parkinson\u2019s disease. Chaitenya Razdan co-founded a company called <\/span><a href=\"https:\/\/www.careandwear.com\/\"><span style=\"font-weight: 400;\">Care + Wear<\/span><\/a><span style=\"font-weight: 400;\"> that produces specialized \u201chealthware\u201d clothing. The company collaborates with clinicians, designers and patients to keep patient dignity and comfort at the center of all their creations. Razdan estimates the global healthware apparel market to be worth close to $40 billion. <\/span><\/p>\n<figure id=\"attachment_3789\" aria-describedby=\"caption-attachment-3789\" style=\"width: 749px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3789\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/https___blogs-images.forbes.com_deborahweinswig_files_2018_04_MagnaReady-Photo-1200x673-300x168.jpg\" alt=\"\" width=\"749\" height=\"420\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/https___blogs-images.forbes.com_deborahweinswig_files_2018_04_MagnaReady-Photo-1200x673-300x168.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/https___blogs-images.forbes.com_deborahweinswig_files_2018_04_MagnaReady-Photo-1200x673-768x430.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/https___blogs-images.forbes.com_deborahweinswig_files_2018_04_MagnaReady-Photo-1200x673.jpg 960w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><figcaption id=\"caption-attachment-3789\" class=\"wp-caption-text\">Button-down shirts with magnets sewn in behind every button. Photo by Charlyne Thorn. MAGNAREADY | Source: www.forbes.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In India, there is a huge demand for adaptive clothing, but hardly any designers or brands cater to this segment. Shalini Visakan is one such designer who is married to a <\/span><a href=\"https:\/\/timesofindia.indiatimes.com\/home\/sunday-times\/the-wheelchair-wardrobe-how-fashion-is-becoming-more-disabled-friendly\/articleshow\/67605199.cms\"><span style=\"font-weight: 400;\">wheelchair-bound polio survivor<\/span><\/a><span style=\"font-weight: 400;\">. She began tailoring clothes for her husband in 2016 and now has a client base of close to 60 in Chennai, India.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor instance, while being transferred from the chair to a car, or to a seat in an airplane, he would be lifted with his elbows; this was painful and often resulted in dislocation. So I designed trousers with strong cloth loops, like handles, on both sides of the waist,\u201d Visakan <\/span><a href=\"https:\/\/timesofindia.indiatimes.com\/home\/sunday-times\/the-wheelchair-wardrobe-how-fashion-is-becoming-more-disabled-friendly\/articleshow\/67605199.cms\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">. \u201cThe person can be lifted using these loops,\u201d she adds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Kochi, India, Joe Ikareth <\/span><span style=\"font-weight: 400;\">Move Ability Clothing<\/span><span style=\"font-weight: 400;\"> provides clothing and accessories solutions for differently abled people. Well-designed clothes for this segment of customers boosts their confidence, gives them better self-esteem and changes the way people look at a person with physical or cognitive challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBeing different does not exclude us from access to public spaces, jobs, education, and travel so why should it deprive us of a smart wardrobe?\u201d said J D Madan, a wheelchair-bound entrepreneur who gets his clothes designed by Visakan.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-couture-experience-for-people-with-disabilities\"><\/span><b>The Couture Experience For People With Disabilities <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Disability-friendly clothing certainly doesn\u2019t have to be boring or sacrifice stylishness. In recent times, British designer Lucy Jones has won recognition for her <\/span><a href=\"https:\/\/www.lucyjonesdesign.com\/\"><span style=\"font-weight: 400;\">\u201cSeated Design\u201d<\/span><\/a><span style=\"font-weight: 400;\"> collections created for wheelchair users. She hopes her \u201capproach to Seated Design will create a conversation within a fashion that is far overdue. It is up to designers to better the fit, practicality and comfort of our garments, and it is vital that we see the value of <\/span><a href=\"https:\/\/www.lucyjonesdesign.com\/\"><span style=\"font-weight: 400;\">involving disability into all aspects of design<\/span><\/a><span style=\"font-weight: 400;\">. To that end, designers should share, design, develop and listen to the needs of all individuals.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For her design, Jones had to consider things like how seams might chafe legs constantly in the seated position or the angle of the pelvis when seated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Dressing is such a basic and intimate need,\u201d <\/span><a href=\"https:\/\/www.forbes.com\/sites\/xianhorn\/2018\/11\/09\/innovation-love-meet-the-woman-bringing-the-couture-experience-to-worlds-largest-minority\/#613f484d5018\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Open Style Lab co-founder Grace Teo. \u201cWe hope to restore the independence and dignity of dressing to people with disabilities.&#8221; Open Style Lab, founded in 2014, is an organization <\/span><a href=\"https:\/\/www.openstylelab.org\/our-story\"><span style=\"font-weight: 400;\">dedicated to creating functional wearable solutions<\/span><\/a><span style=\"font-weight: 400;\"> for people with disabilities. Its mission is to enable access to style regardless of your cognitive or physical ability.<\/span><\/p>\n<figure id=\"attachment_3790\" aria-describedby=\"caption-attachment-3790\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3790\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM-300x297.png\" alt=\"adaptive fashion - fashion tech\" width=\"750\" height=\"741\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM-300x297.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM-768x759.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-19-at-12.18.39-PM.png 785w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3790\" class=\"wp-caption-text\">Source: www.openstylelab.org<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Every summer, the team at Open Style Lab creates bespoke outfits for four or five people, who have disabilities ranging from paralysis to nerve sensitivity. Now when you think of couture, you think high fashion, expensive custom clothing, usually created for the uber-rich. But there\u2019s another way to look at couture: custom clothing made by design students at Parson for people with disabilities. Teo and her team at Open Style Lab have served 50 clients and worked with more than 150 students by collaborating with occupational therapists, engineers, and physical therapists at events and hackathons globally. Teo\u2019s own personal encounter with a temporary disability post an accident made her aware of the difficulties disabled people face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think it\u2019s just looking next door most of the time. Not seeing disability as something foreign or another afterthought. To really ask what people want. What are they doing? How are they living? And then we can create,\u201d Teo <\/span><a href=\"https:\/\/www.forbes.com\/sites\/xianhorn\/2018\/11\/09\/innovation-love-meet-the-woman-bringing-the-couture-experience-to-worlds-largest-minority\/#613f484d5018\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"adaptive-fashion-pioneers\"><\/span><b>Adaptive Fashion Pioneers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sasha Radwan founded <\/span><a href=\"https:\/\/specialkids.company\/\"><span style=\"font-weight: 400;\">Special Kids.Company<\/span><\/a><span style=\"font-weight: 400;\">, an online adaptive clothing retailer after hearing about an extended family member in her parents\u2019 native Egypt who was disabled. The kid died 10 years later after being institutionalized at age 18. SpecialKids.The company sells clothing for kids with physical and mental challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">We design the garments around what parents want for their children, what occupational therapists are asking for, what children are saying they\u2019re most comfortable in,\u201d Radwan <\/span><a href=\"https:\/\/www.smithsonianmag.com\/innovation\/designing-adaptive-clothing-for-those-with-special-needs-180968976\/\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before finding Special Kids.Company, 49-year-old Kevin Iverson would scour the web for garments adapted to his needs. He struggles with incontinence and is short. So, he finds the company\u2019s clothing a perfect fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marks &amp; Spencer Easy Dressing kidswear clothing line was conceived, designed and developed over two years, starting with a survey of 300 parents. It\u2019s been designed to be as similar to the main kidswear range as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cParents passionately told us that disabilities don\u2019t define their children, so the adaptations shouldn\u2019t define their clothes, it\u2019s why all the products are inclusively designed and modeled closely on our main collection,\u201d <\/span><a href=\"https:\/\/www.marketingweek.com\/2019\/02\/06\/how-brands-are-being-more-inclusive-for-people-with-disabilities\/\"><span style=\"font-weight: 400;\">explained<\/span><\/a><span style=\"font-weight: 400;\"> Rebecca Garner, Marks &amp; Spencer kidswear designer.<\/span><\/p>\n<figure id=\"attachment_3791\" aria-describedby=\"caption-attachment-3791\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3791\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/asos-jumpsuit-3-300x180.jpg\" alt=\"adaptive fashion - fashion tech\" width=\"750\" height=\"450\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/asos-jumpsuit-3-300x180.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/asos-jumpsuit-3.jpg 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3791\" class=\"wp-caption-text\">Asos\u2019s wheelchair-friendly jumpsuit | Source: www.marketingweek.com<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"retails-multi-billion-opportunity-to-positively-impact-lives\"><\/span><b>Retail&#8217;s multi-billion opportunity to positively impact lives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adaptive clothing empowers people. 1 in 10 Americans have some form of disability, and those numbers rising as people age, adaptive fashion is a growth opportunity. It\u2019s up to manufacturers, brands, retailers, and designers to ensure people of <\/span><i><span style=\"font-weight: 400;\">all abilities <\/span><\/i><span style=\"font-weight: 400;\">have clothes that fit their needs and wants. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cClothing transforms me, defines me, gives me confidence. You may not feel the same way about fashion, but I bet you have a favorite T-shirt or a pair of jeans that transforms you, makes you feel good, makes you feel like you,\u201d Mindy Scheier <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=a17Z5Sk2XJY\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> as she began her TED talk in 2018. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her middle child Oliver was born with a rare form of muscular dystrophy (MD). He had to wear leg braces and a feeding tube. And everyday tasks for him \u2013 that we take for granted \u2013 were incredibly challenging. Just like his friends, Oliver wanted to wear jeans to school, but couldn\u2019t find any that fit properly over leg braces and that were easy to put on and take off. It was a nightmare for him. \u201cIt became a constant reminder of what he could and could not do,\u201d Scheier added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWearing sweatpants every day makes me feel like I\u2019m dressing disabled,\u201d Oliver told his mother, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=a17Z5Sk2XJY\"><span style=\"font-weight: 400;\">as she recounted<\/span><\/a><span style=\"font-weight: 400;\"> in her talk.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How adaptive clothing empowers people with disabilities | Mindy Scheier\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/a17Z5Sk2XJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In 2014, Scheier launched Runway of Dreams, a nonprofit that promotes inclusive clothing design. Its mission is to educate the fashion industry. According to its website, \u201cit\u2019s founded on the basis that clothing is a basic human need. The Runway of Dreams Foundation develops, delivers and supports charitable initiatives to broaden the reach of adaptive clothing and promote the differently-abled community in the fashion industry. Through adaptive clothing donations, employment opportunity initiatives, adaptive design workshops, awareness building campaigns and scholarship programs, the Runway of Dreams Foundation is empowering people with disabilities with opportunity, confidence, independence and style.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grace Teo\u2019s goal, too, is to serve people who are ignored and people who are not seen. She wants to build a stronger community by bringing clinicians, companies and collaborators with disabilities together. She <\/span><a href=\"https:\/\/www.forbes.com\/sites\/xianhorn\/2018\/11\/09\/innovation-love-meet-the-woman-bringing-the-couture-experience-to-worlds-largest-minority\/#613f484d5018\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> she advocates &#8220;for more rights and create opportunities for all people when working with large companies like IKEA &#8211; to act and think inclusively for people with disabilities.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The adaptive clothing market remains virtually untapped. Designers and brands that cater to this market could not only create a positive economic and social impact but also gain first-mover advantage by becoming the go-to provider of certain adaptive fashion styles. Clothing can be transformative. Clothing equals confidence. Now, take a moment to think back to the process of putting on your favorite pair of jeans. Think about what you chose and how it makes you feel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time for the fashion industry to look up, pay attention, and positively impact the millions of lives that matter.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> For most of us, the decision of picking what to wear, however trivial, is the part of the process that involves maximum effort. The physical act of getting dressed is something that feels very natural. Wearing clothes doesn\u2019t take much effort. However, this isn\u2019t the same for people with disabilities. What we might shrug off  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[242,55,243,8,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adaptive Clothing Fashion Meets Innovation - Vue.ai<\/title>\n<meta name=\"description\" content=\"Adaptive clothing is designed to improve the quality of life for seniors and people living with sensory, mobility and cognitive challenges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/adaptive-clothing-fashion-meets-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adaptive Clothing Fashion Meets Innovation - 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