{"id":3808,"date":"2019-03-19T10:30:42","date_gmt":"2019-03-19T05:00:42","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=3808"},"modified":"2024-08-12T10:13:13","modified_gmt":"2024-08-12T04:43:13","slug":"vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/","title":{"rendered":"Vue Retail Experiences: Fashion Brands Giving Experiential Retail A Whole New Meaning"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fab10b28059\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fab10b28059\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/#story\" title=\"STORY\">STORY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/#the-phluid-project\" title=\"The Phluid Project\">The Phluid Project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/#sk-ii\" title=\"SK-II\">SK-II<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/#missguided\" title=\"Missguided\">Missguided<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/#check-out-our-instagram-page-and-follow-us-to-stay-up-to-date-with-more-fashion-and-beauty-brands-giving-experience-in-retail-experience-a-new-meaning\" title=\"Check out our Instagram page and follow us to stay up to date with more fashion and beauty brands giving experience in retail experience a new meaning.\">Check out our Instagram page and follow us to stay up to date with more fashion and beauty brands giving experience in retail experience a new meaning.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The current economy is all about <\/span><a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/customer-experience-an-opportunity-your-brand-cant-ignore\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">So naturally, the old approach of \u201cproduct is king\u201d doesn\u2019t work anymore. Customers are at the heart of any activity and objective, making it safe to say that customer is king with retail stores being branded his or her castle. This has led to the <\/span><span style=\"font-weight: 400;\">very idea of what a store is being revolutionized \u2013 with the need to transform stores from just a shopping destination to a space where consumers are engaged in wholesome experiences that delight them at every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PSFK\u2019s Future of Retail 2018 Report even reveals that more retailers today are focused on investing in experiential marketing. Of the 400 retailers surveyed, as many as <\/span><a href=\"https:\/\/www.lafutura.org\/wp-content\/uploads\/2017\/11\/Piers-PSFK-LaFutura-The-Future-of-Retail-2018_Exec-Summary.pdf\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> said they would spend a considerable part of their marketing budget on in-store experiences by 2020. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with on-demand economy ruling all of retail, getting the in-store experience right to increase customer loyalty is becoming harder by the day \u2013 especially in a highly cut-throat industry like fashion. An increasing number of fashion brands, however, are realizing that it\u2019s becoming crucial to move from a product-centric to a consumer-centric model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here are some fashion brands that have been successful at nailing this down to the last detail and unfailingly continuing to please shoppers.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"story\"><\/span><b>STORY<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/thisisstory.com\/\">STORY<\/a> is perhaps the most story-intensive fashion retailer there is. Located in Manhattan\u2019s 10th Avenue retail corridor, its 2000-square foot store stands for the brand\u2019s retail concept that has \u201cthe point of view of a magazine, changes like a gallery, and sells things like a store.\u201d So, every 4 \u2013 8 weeks, the store reboots to bring in an entirely new range of merchandise that tells an entirely new story \u2013 with each story bringing to light a new theme, trend, or issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s unique about STORY is that the story drives the assortment rather than letting the assortment drive the story. So far, the brand has come up with as many as 41 different concepts like Color, Love, and Made in America while working with partners like American Express, Intel, and Target.<\/span><\/p>\n<figure id=\"attachment_3811\" aria-describedby=\"caption-attachment-3811\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3811 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/46313029_522917798187313_483765308455062432_n.jpg\" alt=\"\" width=\"750\" height=\"449\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/46313029_522917798187313_483765308455062432_n.jpg 750w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/46313029_522917798187313_483765308455062432_n-300x180.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3811\" class=\"wp-caption-text\">Source: Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The brand\u2019s Out of Office story in 2018 was extremely well executed, laying out everything a shopper would possibly need to kick back and enjoy the summer. Right from the store design that contributed to a poolside vibe with a mural by artist Georgia Elrod to swimwear by <\/span><a href=\"https:\/\/www.solidandstriped.com\/\"><span style=\"font-weight: 400;\">Solid and Striped<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.chubbiesshorts.com\/\"><span style=\"font-weight: 400;\">Chubbies<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/onia.com\/\"><span style=\"font-weight: 400;\">Onia<\/span><\/a><span style=\"font-weight: 400;\">, the store had it all. Add <\/span><span style=\"font-weight: 400;\">Dirty Lemon<\/span><span style=\"font-weight: 400;\"> refreshing beverages, Charcoal lemonade, and artisan salt water taffy <\/span><a href=\"https:\/\/www.thesaltyroad.com\/\"><span style=\"font-weight: 400;\">Salty Road Taffy<\/span><\/a><span style=\"font-weight: 400;\"> to the mix and shoppers had all the summer food and beverages they needed to beat the heat too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another story that worked quite well for the brand and was done more than once with a different spin to it each time is its LOVE story. This assortment offered products by female-owned brands and start-ups that showcase innumerable ways to express love or indulge in well-deserved love. In 2018, the LOVE story had offerings that included a <\/span><a href=\"https:\/\/www.instagram.com\/p\/BrU0djBhOVb\/\"><span style=\"font-weight: 400;\">host of products<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 like fresh floral bouquet service <\/span><a href=\"https:\/\/itsbyu.com\/\"><span style=\"font-weight: 400;\">It\u2019s BY U<\/span><\/a><span style=\"font-weight: 400;\">\u2019s DIY arrangements and <\/span><a href=\"https:\/\/lolibeauty.com\/\"><span style=\"font-weight: 400;\">LOLI beauty<\/span><\/a><span style=\"font-weight: 400;\">\u2019s customizable skincare products made of food-grade, responsibly-sourced ingredients. The LED infinity mirror with the signature neon STORY sign made for a fantastic Instagram studio too. It\u2019s certainly hard not to love STORY\u2019s LOVE story!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s constant about this store\u2019s ever-changing model is that its idea of retail goes beyond just transactions and a permanent retail space to show that experience is everything in retail today.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"the-phluid-project\"><\/span><b>The Phluid Project<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although the New York Fashion Week now has a nonbinary category and most brands advertise that they welcome any customer, brick and mortar stores still tend to be organized by gender. \u00a0While fashion certainly isn\u2019t unfamiliar to the concept of gender-free, the industry hadn\u2019t seen brands permanently establishing themselves with gender-nonconforming or nonbinary offerings until the Phluid Project \u2013 the world\u2019s first gender-free store \u2013 came along.<\/span><\/p>\n<figure id=\"attachment_3812\" aria-describedby=\"caption-attachment-3812\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3812\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/50020174_1001209273400878_1483341198237875619_n-300x182.jpg\" alt=\"\" width=\"750\" height=\"455\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/50020174_1001209273400878_1483341198237875619_n-300x182.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/50020174_1001209273400878_1483341198237875619_n.jpg 607w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3812\" class=\"wp-caption-text\">Source:Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Opened in New York City&#8217;s NoHo neighborhood, the store offers an array of products from clothes and shoes to miscellaneous items like photo books and custom candles. While the brand does have its own namesake label with offerings like t-shirts, tank tops, hoodies, and hats (which feature slogans like <\/span><a href=\"https:\/\/www.instagram.com\/p\/Bs4YCMUh8o9\/\"><span style=\"font-weight: 400;\">\u201cStronger Together\u201d and \u201cOne World\u201d<\/span><\/a><span style=\"font-weight: 400;\">), its most notable products are those from <\/span><a href=\"https:\/\/gypsysportny.com\/\"><span style=\"font-weight: 400;\">Gypsy Sport<\/span><\/a><span style=\"font-weight: 400;\"> and latex-heavy label <\/span><a href=\"https:\/\/www.meatclothing.co.uk\/\"><span style=\"font-weight: 400;\">Meat<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, there are brands like <\/span><a href=\"https:\/\/www.fila.com\/\"><span style=\"font-weight: 400;\">Fila<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.champion.com\/\"><span style=\"font-weight: 400;\">Champion<\/span><\/a><span style=\"font-weight: 400;\"> whose products are available in sizes from both men\u2019s and women\u2019s lines that work for all body types, sizes, and shapes. Add to this the fact that everything in the store is relatively affordable with prices ranging from $25 to $300 and it\u2019s every young gender-nonconforming shopper\u2019s paradise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We are not just a store, we are a movement committed to challenging the ethos of the traditions of the past that inhibit freedom and self-expression,&#8221; the company <\/span><a href=\"https:\/\/www.retaildive.com\/news\/nyc-retailer-offers-gender-free-experience\/524044\/\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">. With this vision, the Phluid Project works to redefine the way consumers think about gender by creating an immersive shopping experience as well as a community hub for gender-nonconforming people.<\/span><span style=\"font-weight: 400;\"> This is clear from the fact that the store doubles as a juice and coffee shop where shoppers can relax and socialize. This space is also where the brand holds talks about identity and activism.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"sk-ii\"><\/span><b>SK-II<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Technology is fast making its way into fashion and beauty and there\u2019s certainly no stopping it! Its much-welcomed intervention, however, has enabled brands to get detailed insights into consumer preferences and take immersive shopping experiences to a whole new level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to talk about beauty and technology in one breath and not mention SK-II. The beauty brand has, for a while, been known to leverage the best technology to give every shopper a unique experience.<\/span><\/p>\n<figure id=\"attachment_3814\" aria-describedby=\"caption-attachment-3814\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3814\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/51218192_2551401585086382_8159712415155997465_n-300x168.jpg\" alt=\"\" width=\"750\" height=\"421\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/51218192_2551401585086382_8159712415155997465_n-300x168.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/51218192_2551401585086382_8159712415155997465_n.jpg 698w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3814\" class=\"wp-caption-text\">Source:Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Its experiential concept store launched in Shanghai last year, the Future X Smart Store is a perfect example of this. The store incorporated facial recognition, computer vision, and AI and was augmented by the brand\u2019s skin science and diagnostics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entrance of the store was flanked by a large digital wall that changed according to the facial expressions and body movements of shoppers who stood in front of it. After making their way inside, shoppers could explore the Miracle Water lab, which offered a demo of how SK-II facial treatment essence works on the skin. They could also walk into skin scanning booths for a detailed skin analysis followed by a display of the analysis on an interactive skincare wall with result-based recommendations. Using a specially-designed bracelet, consumers could buy the recommended products by just waving their wrists on a scanner. Truly an end-to-end skincare experience!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand also recently launched a first-of-its-kind Augmented Reality pop-up store called <\/span><a href=\"https:\/\/www.moshimoshi-nippon.jp\/147830\"><span style=\"font-weight: 400;\">SK-II Wonderland<\/span><\/a><span style=\"font-weight: 400;\"> powered by Google\u2019s AR Core technology. One thing\u2019s for sure \u2013 this brand surely knows its way around tech and is taking retail into the future with it!<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"missguided\"><\/span><b>Missguided<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Representing a massive <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-state-of-fashion-2019-a-year-of-awakening\"><span style=\"font-weight: 400;\">$200 billion<\/span><\/a><span style=\"font-weight: 400;\"> of spending power in the US alone, millennial shoppers are, without a doubt, a powerful consumer group. They are a \u201csee now, buy now\u201d generation that is constantly on the lookout for brands that cater to this need.<\/span><\/p>\n<figure id=\"attachment_3816\" aria-describedby=\"caption-attachment-3816\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3816 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n.jpg 750w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/49858549_241376430119667_3780130969257074924_n-80x80.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-3816\" class=\"wp-caption-text\">Source:Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Missguided hits the mark right with millennials when it comes to this, courtesy of its highly immersive retail store experience. Designed to mimic a television studio, Missguided\u2019s store represents an \u201con air\u201d concept that gives its young consumer base a feeling of shopping \u201clive\u201d as opposed to online. The brand connects with its shoppers using slang and pop culture references everywhere in the store that is indicative of its playful and recognizable tone of voice. Add to this its countless screens and dramatic lighting and it\u2019s bound to catch every teenage to 20-something girl\u2019s attention. Even its mannequins are \u201cmissguided,\u201d striking poses and taking selfies around the giant pink monster truck at the store\u2019s entrance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand\u2019s shopping app too gives its target shoppers an experience that resonates with them. Much like the Tinder experience, the <\/span><a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/missguided-makes-app-debut-with-tinder-like-shopping-experience\"><span style=\"font-weight: 400;\">Swipe to Hype<\/span><\/a><span style=\"font-weight: 400;\"> feature allows consumers to scroll through innumerable looks and choose the outfits they like by swiping right and reject the ones they dislike by swiping left. Missguided also very cleverly fuses its online and offline experience by prompting shoppers to download the app and follow it on social media using its brightly colored, neon signage. Undeniably a brand that knows its shoppers quite well!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With fashion brands constantly competing to stay on top by providing flawless customer experience, consumer demand for unparalleled in-store experience will only rise in the future. Consumers will walk into stores expecting to have their minds blown away. So, fashion brands would do well to offer\u00a0<\/span><span style=\"font-weight: 400;\">a retail experience that is intuitive, immersive, and personalized to get shoppers to keep coming back to them. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"check-out-our-instagram-page-and-follow-us-to-stay-up-to-date-with-more-fashion-and-beauty-brands-giving-experience-in-retail-experience-a-new-meaning\"><\/span><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/www.instagram.com\/vue.ai\/\"><span style=\"font-weight: 400;\">our Instagram page<\/span><\/a><span style=\"font-weight: 400;\"> and follow us to stay up to date with more fashion and beauty brands giving experience in retail experience a new meaning.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The current economy is all about customer experience. So naturally, the old approach of \u201cproduct is king\u201d doesn\u2019t work anymore. Customers are at the heart of any activity and objective, making it safe to say that customer is king with retail stores being branded his or her castle. This has led to the very idea  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[154,106,29,197],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Brands Giving Experiential Retail A Whole New Meaning | Vue<\/title>\n<meta name=\"description\" content=\"Learn how inclusive spaces and engaging storytelling are revolutionizing shopping experiences for top fashion brands. Learn how pioneers in the field of experiential retail, such as SK-II, Missguided, The Phluid Project, and STORY, are transforming the conventional retail experience. Discover how these companies put a high value on customization and customer interaction to produce unique shopping experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/vue-retail-experiences-fashion-brands-giving-experiential-retail-a-whole-new-meaning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Brands Giving Experiential Retail A Whole New Meaning | Vue\" \/>\n<meta property=\"og:description\" content=\"Learn how inclusive spaces and engaging storytelling are revolutionizing shopping experiences for top fashion brands. 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