{"id":39,"date":"2016-01-18T12:18:42","date_gmt":"2016-01-18T06:48:42","guid":{"rendered":"http:\/\/ec2-54-169-252-119.ap-southeast-1.compute.amazonaws.com\/?p=39"},"modified":"2023-10-19T16:28:12","modified_gmt":"2023-10-19T10:58:12","slug":"future-of-fashion","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/","title":{"rendered":"The Future Of Fashion As We See It"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a13de78f12b7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a13de78f12b7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#our-history-with-predicting-fashion\" title=\"Our History with Predicting Fashion\">Our History with Predicting Fashion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#designers-extrapolate-whats-avant-garde-to-suit-future-use-cases\" title=\"Designers extrapolate what\u2019s avant-garde to suit future use cases.\">Designers extrapolate what\u2019s avant-garde to suit future use cases.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#fashion-tech-cant-be-about-what-designers-and-engineers-want-it-has-to-be-about-what-customers-need\" title=\"Fashion-tech can\u2019t be about what designers and engineers want, it has to be about what customers need.\">Fashion-tech can\u2019t be about what designers and engineers want, it has to be about what customers need.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#when-technology-doesnt-have-to-look-the-part\" title=\"When Technology Doesn\u2019t Have to Look the Part\">When Technology Doesn\u2019t Have to Look the Part<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#from-clothes-to-shopping-environments\" title=\"From Clothes to Shopping Environments\">From Clothes to Shopping Environments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#the-road-ahead-is-paved-with-context\" title=\"The Road Ahead is Paved with Context\">The Road Ahead is Paved with Context<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p id=\"c72d\" class=\"graf--p graf-after--h3\" style=\"text-align: justify;\">It\u2019s 1939. A TV news program, <em class=\"markup--em markup--p-em\">Pathetone Weekly,<\/em> runs a segment to predict what the 21st century woman will wear. They call it <em class=\"markup--em markup--p-em\">Eve, Ad 2000!<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Eve, Ad 2000! (1939)\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/MGl-OqLzBWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p id=\"1911\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">One prediction in the show boldly conjectures that women will forgo skirts in favour of pants in the year 2000. Others foresee cantilever heels and glass wedding dresses.<\/p>\n<p id=\"e468\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">But certain flights of fancy like a climate-controlled belt and a telephone suit \u2014 educated guesses that were cutting edge in the 30\u2019s \u2014 come pretty close to heat-controlled jackets and mobile phones.<\/p>\n<p id=\"e4e1\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Cut to the present.<\/p>\n<p id=\"08b5\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">It\u2019s almost 2016 A.D. Several technologists and designers predict that real clothes will start resembling science fiction. Again.<\/p>\n<h3 id=\"49af\" class=\"graf--h3 graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"our-history-with-predicting-fashion\"><\/span>Our History with Predicting Fashion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"fc18\" class=\"graf--p graf-after--h3\" style=\"text-align: justify;\">Whether it\u2019s the retro-futuristic style of 2001: A Space Odyssey, the outlandish, leading-edge clothes designed by <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/garethpugh.blogspot.in\/p\/collections.html\" rel=\"nofollow\">Gareth Pugh<\/a> or Intel\u2019s robotic&nbsp;spider dress that defends your personal space, the influence of fashion on technology and vice versa is apparent in the steady rise of experimental themes in popular culture.<\/p>\n<figure id=\"attachment_40\" aria-describedby=\"caption-attachment-40\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40 size-large\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/space-odyssey-1024x476.jpeg\" alt=\"Science fiction and fashion\" width=\"900\" height=\"418\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/space-odyssey-1024x476.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/space-odyssey-300x139.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/space-odyssey-768x357.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/space-odyssey.jpeg 1536w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-40\" class=\"wp-caption-text\">A scene from Stanley Kubrick\u2019s 2001: A Space Odyssey<\/figcaption><\/figure>\n<p id=\"fdfa\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">Take, for instance, the cult hit <em class=\"markup--em markup--p-em\">Back to the Future II.<\/em><\/p>\n<p id=\"57e5\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">The movie introduced its own version of futuristic fashion that was close enough to the clothing styles of the decade to be relatable(like Marty\u2019s jacket), but novel in terms of technology. It was so impactful that there\u2019s a pervasive feeling of disappointment today that hover boards and self-lacing shoes still haven\u2019t materialized.<\/p>\n<p id=\"665b\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">The common gripe is, <em class=\"markup--em markup--p-em\">\u2018What, no flying cars yet? And we call this the future?\u2019<\/em><\/p>\n<p id=\"e65b\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">This lies at the heart of our universal discontent (or wonder, depending on your perspective) that the future doesn\u2019t play out exactly the way we think it will.<\/p>\n<p id=\"802a\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">We\u2019re an imaginative race. We tend to extrapolate the contemporary, pick elements we like from the past, throw in some combinatorial creativity and present a patchwork of recycled ideas as a vision of the future. A good example is Blade Runner\u2019s <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/silverscreenmodes.com\/the-look-of-blade-runner\/\" rel=\"nofollow\">\u2018<em class=\"markup--em markup--p-em\">unique melange of 1940s styling, Japanese-inspired fashion, and punk-rock flash<\/em>\u2019.<\/a><\/p>\n<p id=\"a21c\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">As Will Gibson who writes for the Wall Street Journal observes,<\/p>\n<blockquote><p>\u201cHistorically, we\u2019ve seldom been very good at envisioning the fashion that our real futures would eventually bring. Instead, we\u2019ve accumulated a canon of futuristic tropes: very loose clothing (the toga), very tight clothing (Superman\u2019s costume), sacred clothing (cassocks, surplices, habits), bilateral asymmetry and rigid architectural silhouettes.\u201d<\/p><\/blockquote>\n<p id=\"e489\" class=\"graf--p graf-after--pullquote\" style=\"text-align: justify;\">Predicting the future, even if it\u2019s only a few decades ahead, depends on far too many factors for us to be reasonably accurate.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/giphy.com\/gifs\/art-fashion-tech-loNlYUErIen72\">Behnaz Farahi\u2019s Caress of the Gaze \u2014 a 3D-printed cape that responds to an onlooker\u2019s gaze<\/a><\/p>\n<p id=\"cc10\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">So while capes that move in response to a gaze, invisibility cloaks that bend light around an object and 3-D printed gowns that fit you to a tee are absolutely fascinating, it\u2019s too early to tell if we\u2019ll find them in our wardrobes in 20 years or if they\u2019ll have an impact on the business of fashion.<\/p>\n<p id=\"7a8d\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">These predictions and prototypes are important to push the boundaries of possibilities on their own terms, but will they ever make their way into a quaint 2-bedroom home owned by your average family?<\/p>\n<p id=\"5875\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Take a deeper look and you\u2019ll understand why none of these cases can draw a reasonably reliable picture of how consumer fashion will evolve. There are two main disconnects between our ideas and reality because:<\/p>\n<h4 id=\"81af\" class=\"graf--p graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"designers-extrapolate-whats-avant-garde-to-suit-future-use-cases\"><\/span>Designers extrapolate what\u2019s avant-garde to suit future use cases.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p id=\"24fe\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">If there\u2019s one thing we\u2019ve learnt by now, it\u2019s that almost all intelligent predictions are just creative projections of the past and the present. They\u2019re not meant to be accurate. In fact, they <em class=\"markup--em markup--p-em\">can\u2019t be.<\/em><\/p>\n<p id=\"a309\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Right now, all we can tell about the future of consumer fashion is that we\u2019re going to be playing a lot of ball with technology. But technology is still bent on making things utilitarian, while fashion wants to stay on the edge of contemporary chic or experimental grotesquerie. And that leads us to the next disconnect.<\/p>\n<h4 id=\"aa1e\" class=\"graf--p graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"fashion-tech-cant-be-about-what-designers-and-engineers-want-it-has-to-be-about-what-customers-need\"><\/span>Fashion-tech can\u2019t be about what designers and engineers want, it has to be about what customers need.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p id=\"c77e\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">In the<em class=\"markup--em markup--p-em\"> Tech x Fashion Talk<\/em> hosted by Samsung, Carine Roitfeld, the editor-in-chief of CR Fashion Book and global fashion director at Harper\u2019s Bazaar, pinned down why technology\u2019s attempts at fashion aren\u2019t selling like hotcakes,<\/p>\n<blockquote id=\"4508\" class=\"graf--pullquote pullquote graf--startsWithDoubleQuote graf-after--p\"><p>\u201cThe problem with technology is, it\u2019s a bit cold. It\u2019s a bit sharp.\u201d<\/p><\/blockquote>\n<p id=\"689a\" class=\"graf--p graf-after--pullquote\" style=\"text-align: justify;\">And the head of industrial design at Samsung, in an interview after the panel, replied that it made him think about how tech could be \u2018soft and warm\u2019. He\u2019s not alone.<\/p>\n<h3 id=\"c1e6\" class=\"graf--h3 graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"when-technology-doesnt-have-to-look-the-part\"><\/span>When Technology Doesn\u2019t Have to Look the Part<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"4985\" class=\"graf--p graf-after--h3\" style=\"text-align: justify;\">Fashion technology doesn\u2019t have to be mechanical.<\/p>\n<p id=\"c076\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">It\u2019s part of the reason why Apple collaborated with Herm\u00e8s to create leather straps for its smartwatches. And why Fitbit launched a new accessory, the eponymously named Tory Burch Fret, that has alternating leather bands paired with its signature metal fretwork.<\/p>\n<figure id=\"attachment_41\" aria-describedby=\"caption-attachment-41\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41 size-large\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/hermes-apple-watch-1024x683.jpeg\" alt=\"wearable fashion\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/hermes-apple-watch-1024x683.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/hermes-apple-watch-300x200.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/hermes-apple-watch-768x512.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/hermes-apple-watch.jpeg 1500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-41\" class=\"wp-caption-text\">The Herm\u00e8s Apple Watch.<\/figcaption><\/figure>\n<p id=\"2f38\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">Ringly, the startup for smart jewelry, is taking it one step further and is working with designer and gemologist Annie Van Harlingen to create chic, functional rings <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.forbes.com\/sites\/barrysamaha\/2015\/03\/11\/ringly-shows-how-wearable-technology-can-be-fashionable\/\" rel=\"nofollow\">that don\u2019t look anything like wearables<\/a>.<\/p>\n<p id=\"1030\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Ringly\u2019s CEO, Christina Mercando, believes that her product is first a fashion accessory and, only second, a wearable. And you have to admit, while functionality is nice to have, screens don\u2019t look great on a cocktail ring.<\/p>\n<p id=\"2558\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">When Elle magazine asked her about Ringly\u2019s origins, she replied:<\/p>\n<blockquote id=\"b5af\" class=\"graf--pullquote pullquote graf--startsWithDoubleQuote graf-after--p\"><p>\u201cIt was always about wanting to make beautiful things. It was never, \u2018How can we make technology beautiful?\u2019 I wanted to make beautiful things and put technology intothem. And I think that\u2019s very different from the way a lot of technology companies work, because they start with the technology first and then design around it.\u201d<\/p><\/blockquote>\n<p id=\"f347\" class=\"graf--p graf-after--pullquote\" style=\"text-align: justify;\">Wearable creators are starting to realize that tech in fashion needs to appeal to people\u2019s sense of style, especially if it comes with a luxury price tag. And as long as tech stays gelid and grey, it\u2019s not going to permeate a culture where the ability to stand out and express individuality is increasingly being prized over mass-produced efficiency.<\/p>\n<h3 id=\"b7a9\" class=\"graf--h3 graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"from-clothes-to-shopping-environments\"><\/span>From Clothes to Shopping Environments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"5592\" class=\"graf--p graf-after--h3\" style=\"text-align: justify;\">The experience of acquisition (a.k.a shopping) is as visceral to us as the experience of ownership.<\/p>\n<p id=\"bcfc\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">In retail, big chains like Staples and Nordstrom are racing to personalize offers with geo-fencing apps that send alerts with coupons when customers enter a store.<\/p>\n<p id=\"dfa0\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">But at the vanguard, brands are experimenting with augmented reality for better in-store experiences. Like Rebecca Minkoff and her brother Uri, who have launched a range of high-end, connected retail stores with <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.fastcompany.com\/3042713\/rebecca-minkoffs-store-of-the-future-will-blow-your-mind\" rel=\"nofollow\">smart walls and magic mirrors<\/a>.<\/p>\n<p id=\"eb55\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Uri Minkoff in an interview with CNBC, says,<\/p>\n<blockquote id=\"4d73\" class=\"graf--pullquote pullquote graf--startsWithDoubleQuote graf-after--p\"><p>\u201cOur customer is a millenial. She\u2019s an online digital native. She\u2019s never known anything different. And so, it\u2019s our goal to keep in touch with her and all of her devices, to see how she consumes information and how she shops. We want to be right there with her when she\u2019s discovering new things.\u201d<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"Rebecca Minkoff Connected Store Demo\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/6G3JIyG_GeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p id=\"80b7\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">New Zealand clothing retailer AS Colour has incorporated <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/retail-innovation.com\/shop-window-advises-you-on-your-outfit\/\" rel=\"nofollow\">a digital stylist<\/a>into their shop window that analyzes the colors of the clothes someone is wearing and suggests a better match.<\/p>\n<p id=\"0069\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">The Dezeen watch store lets people try on <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.dezeen.com\/2014\/01\/17\/augmented-reality-demonstration-at-dezeens-imagine-shop-for-selfridges-movie\/\" rel=\"nofollow\">virtual watches<\/a> by putting on a wrist band and holding it up to a camera. E-Commerce is not far behind with several stores allowing customers to capture photos in real-time and virtually \u2018try on\u2019 their products.<\/p>\n<p id=\"5c9d\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">Shopping experiences are taking a front seat in the race to capture people\u2019s attention. And fashion businesses are catching on to fact that good user experience, and not just visual grandeur, is the perfect differentiator.<\/p>\n<h3 id=\"e0e2\" class=\"graf--h3 graf-after--p\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"the-road-ahead-is-paved-with-context\"><\/span>The Road Ahead is Paved with Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p id=\"5037\" class=\"graf--p graf-after--h3\" style=\"text-align: justify;\">Fashion-tech is going through a paradigm shift that puts the focus on anticipating and satisfying the emotions, desires and needs of the individual. We can see this happening across industries too. Most modern businesses are already leaning heavily towards emotion-based marketing, better user experience in design and <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">personalization.<\/a><\/p>\n<p id=\"2bb0\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">But the real diamond in the rough is context. And true context can only be achieved by delving into the next frontier of technology: artificial intelligence and machine learning.<\/p>\n<p id=\"b067\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">AI brings with it its own string of complexities. The problem is not just creating AI that works (which is difficult enough on its own). It\u2019s weaving it into the fabric of everyday life and into products that already exist. But we\u2019ll get there. We\u2019re already on our way.<\/p>\n<p id=\"7396\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">For instance, take something as common as eCommerce. There are a sea of choices everywhere. Ads are rampant. There are endless rows of clothes, accessories, shoes and bags that materialize with a swipe and a tap. Trends change in a flash.<\/p>\n<p class=\"graf--p graf-after--p\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-42 size-large\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/clothes-rows-1024x501.jpeg\" alt=\"future of fashion\" width=\"900\" height=\"440\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/clothes-rows-1024x501.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/clothes-rows-300x147.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/clothes-rows-768x376.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/04\/clothes-rows.jpeg 1600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<section class=\" section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner layoutSingleColumn\">\n<p id=\"8ecc\" class=\"graf--p graf-after--figure\" style=\"text-align: justify;\">However, the possibilities for intuitive, <a href=\"https:\/\/www.vue.ai\/blog\/intelligent-retail-automation\/retail-automation-2020\/\">intelligent eCommerce<\/a> are mind-boggling. Computer vision, deep learning and personalization (<a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a>) are enabling the study of unique tastes. This helps designers and businesses see individuals, instead of impersonal \u2018segments\u2019. And the visual nature of the industry and the endless diversity of personal styles make it a great place for AI to make a perceptible difference.<\/p>\n<blockquote id=\"4bd8\" class=\"graf--pullquote pullquote graf-after--p\"><p>In a nutshell, focusing on user experience and context are opening up enormously fascinating possibilities in fashion that will be as familiar and commonplace to us in a few years, as online shopping is today.<\/p><\/blockquote>\n<p id=\"84bf\" class=\"graf--p graf-after--pullquote\" style=\"text-align: justify;\">What if an app can be the perfect <a href=\"https:\/\/www.vue.ai\/blog\/vuestyle\/vuestyle-fashion-automation-ai-styling\/\">personal stylist<\/a> \u2014 monitoring your wardrobe and suggesting items based on your calendar appointments, weather predictions and discounts on complementary pieces from your favourite store?<\/p>\n<p id=\"bf6b\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">What if an item of clothing can track activity and record biometrics based on recent movement(hiking) or location(the hospital)? Or if fashion accessories double up as smart devices that don\u2019t need a physical interface for user interactions? Could you wave to buy a product you just remembered?<\/p>\n<p id=\"302f\" class=\"graf--p graf-after--p\" style=\"text-align: justify;\">When we talk about disruptive technology, this is it. Fashion, science, technology and business are threads that constantly cross each other to create patterns that evolve. But one thing is certain.<\/p>\n<p id=\"9661\" class=\"graf--p graf-after--p graf--last\" style=\"text-align: justify;\">The future of fashion? It\u2019s you.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It\u2019s 1939. A TV news program, Pathetone Weekly, runs a segment to predict what the 21st century woman will wear. They call it Eve, Ad 2000! One prediction in the show boldly conjectures that women will forgo skirts in favour of pants in the year 2000. Others foresee cantilever heels and glass wedding dresses. But  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future Of Fashion As We See It | Vue.ai<\/title>\n<meta name=\"description\" content=\"What is the Future of Fashion? 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Read our blog post to know how technology will influence fashion &amp; the latest trends in AI, automation and fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-18T06:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T10:58:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_324973862-e1476165657835.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1918\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"The Future Of Fashion As We See It\",\"datePublished\":\"2016-01-18T06:48:42+00:00\",\"dateModified\":\"2023-10-19T10:58:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/\"},\"wordCount\":1736,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_324973862-e1476165657835.jpg\",\"articleSection\":[\"Industry Trends\",\"Retail Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/\",\"name\":\"The Future Of Fashion As We See It | Vue.ai\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/retail-trends\/future-of-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_324973862-e1476165657835.jpg\",\"datePublished\":\"2016-01-18T06:48:42+00:00\",\"dateModified\":\"2023-10-19T10:58:12+00:00\",\"description\":\"What is the Future of Fashion? 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