{"id":392,"date":"2018-08-08T16:26:55","date_gmt":"2018-08-08T10:56:55","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=392"},"modified":"2024-01-09T19:14:55","modified_gmt":"2024-01-09T13:44:55","slug":"upsell-with-videos","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/","title":{"rendered":"Ramp Up Conversions In A Click: Upsell With Videos!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb1d1f3f75a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb1d1f3f75a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#why-shoppable-videos-matter\" title=\"Why Shoppable Videos Matter\">Why Shoppable Videos Matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#making-your-visual-stories-sell-with-vuestudio\" title=\"Making Your Visual Stories Sell With VueStudio\">Making Your Visual Stories Sell With VueStudio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#advanced-vuestudio-features-to-improve-product-discovery-and-curate-styled-ensembles\" title=\"Advanced VueStudio Features To Improve Product Discovery And Curate Styled Ensembles\">Advanced VueStudio Features To Improve Product Discovery And Curate Styled Ensembles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#let-ai-automatically-detect-the-most-optimized-frames-for-your-shoppable-video\" title=\"Let AI Automatically Detect The Most Optimized Frames For Your Shoppable Video\">Let AI Automatically Detect The Most Optimized Frames For Your Shoppable Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#publish-shoppable-videos-on-any-channel-using-ready-embed-codes\" title=\"Publish Shoppable Videos On Any Channel Using Ready Embed Codes\">Publish Shoppable Videos On Any Channel Using Ready Embed Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#cant-find-a-product-to-link-to-your-video-search-for-it-using-the-in-built-search-feature\" title=\"Can\u2019t Find A Product To Link To Your Video? Search For It, Using The In-Built Search Feature!\">Can\u2019t Find A Product To Link To Your Video? Search For It, Using The In-Built Search Feature!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#get-started-now\" title=\"Get Started Now!\">Get Started Now!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>In the marketing world, slippage can prove fatal. But now, shoppable videos have entered as snow chains \u2013 providing traction to the brand and product amidst stormy competition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-shoppable-videos-matter\"><\/span>Why Shoppable Videos Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By 2019, internet video traffic will account for 80% of all consumer Internet traffic (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\">WordStream<\/a>). That makes for a lot of videos in the online universe \u2013 making it significantly tougher and more crucial to make your video stand out.<\/p>\n<p><span style=\"font-weight: 400;\">Another closely connected requirement also comes up here \u2013 it wouldn\u2019t be enough just to make a wonderful video that stands out and rakes in the views\u2013 it is also important to make it actionable and interactive for the end user. \u00a0A wonderfully designed video built using the best of resources can turn completely redundant if viewers aren\u2019t doing anything because of it, and you are not getting the maximum returns out of your investment<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter the game-changer \u2013 shoppable videos. Making your videos shoppable will increase user interaction, and directly monetize the video by showcasing a larger portion of your catalog and reducing the time to purchase\u2013 making it a complete win for the brand and product.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"making-your-visual-stories-sell-with-vuestudio\"><\/span>Making Your Visual Stories Sell With VueStudio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Making any of your brand videos shoppable is a straightforward process. This is where VueStudio comes in \u2013 it is now possible for anyone to make a video shoppable in\u00a0five simple steps.<\/p>\n<p><span style=\"font-weight: 400;\">VueStudio is an advanced shoppable video app for marketers and merchandisers. \u00a0Using Vue.ai\u2019s Image Recognition and Computer Vision technology, VueStudio can make every video shoppable, by linking products in the video to exact or similar matches from the catalog.It leverages technology that makes each frame shoppable. VueStudio provides the flexibility to edit, create and design each video based on specific brand requirements. It also lets retailers curate collections and create themed landing pages with video, those that can be syndicated across other channels as well. \u00a0\u00a0Retailers can also stay on top of video related analytics, with real-time tracking of video performance and measure ROI by the flexibility provided in slicing and dicing data as required.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"advanced-vuestudio-features-to-improve-product-discovery-and-curate-styled-ensembles\"><\/span>Advanced VueStudio Features To Improve Product Discovery And Curate Styled Ensembles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">VueStudio is an app built keeping the marketer in mind. Any video would be showing the best representations of a brand\u2019s work, and as tempting as it may be \u2013 showcasing many, or all the products that resemble the product in the video, is not always easy. VueStudio does this seamlessly. Instead of purely linking exact product matches to what is available in the retailer\u2019s catalog, VueStudio\u2019s AI driven technology can showcase other products that are visually similar in style to the one that the viewer is interested in, providing an opportunity for greater product discovery.\u00a0As shown in the example below, in the \u201cquick view\u201d, end users will be able to see visually similar and cross product recommendations of the shoppable product in a shoppable frame.<\/span><\/p>\n<figure id=\"attachment_396\" aria-describedby=\"caption-attachment-396\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-396\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/CP-layout-1.png\" alt=\"\" width=\"750\" height=\"422\" \/><figcaption id=\"caption-attachment-396\" class=\"wp-caption-text\">Source: VueStudio&#8217;s shoppable layout<\/figcaption><\/figure>\n<figure id=\"attachment_394\" aria-describedby=\"caption-attachment-394\" style=\"width: 2394px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-394 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Mango-VS.png\" alt=\"\" width=\"2394\" height=\"1346\" \/><figcaption id=\"caption-attachment-394\" class=\"wp-caption-text\">Source: VueStudio&#8217;s visually similar product <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">recommendation engine<\/a>displays products similar to the featured item in the video.<\/figcaption><\/figure>\n<p>While Visual Recommendation identifies other items in the catalog similar to the one in the video, Cross Product recommendations, that showcase curated complementary items to the product shown in the video, helps the viewer visualize other ways in which the outfit can be styled. This lets the viewer explore more categories, get ensemble inspirations for the product they are interested in from the video, and gives the brand a way to increase engagement with their catalog while enabling quicker purchase decision making. The user can also get to the cart page without having to navigate away from the video itself.<\/p>\n<figure id=\"attachment_395\" aria-describedby=\"caption-attachment-395\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-395\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/mango-cp.png\" alt=\"\" width=\"750\" height=\"422\" \/><figcaption id=\"caption-attachment-395\" class=\"wp-caption-text\">Source: Style it with showcases products from across categories that can be worn as an ensemble with featured item.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">VueStudio\u2019s flexible publishing layouts and experience manager ensure that the personality of the brand doesn&#8217;t get compromised. A wide variety of templates and layouts allow you to customise the feel of the content and how it is published. Whether you choose to show similar recommendations or cross category outfit options, the experience manager lets you choose how your audience interact with the shoppable images and video \u2013 giving you granular control of the visual experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"let-ai-automatically-detect-the-most-optimized-frames-for-your-shoppable-video\"><\/span>Let AI Automatically Detect The Most Optimized Frames For Your Shoppable Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An important part of building any shoppable video would be to identify the frames to be made shoppable. Not every frame would have the correct composition of the product in a non-intrusive background. VueStudio\u2019s automatic frame detection technology detects the most optimized frame that will allow the products to be highlighted in the best possible manner. VueStudio helps with quick and easy ingestion product catalog to serve up shoppable products and recommendations.<\/p>\n<h2><\/h2>\n<figure id=\"attachment_409\" aria-describedby=\"caption-attachment-409\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-409\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/4-1.png\" alt=\"\" width=\"750\" height=\"750\" \/><figcaption id=\"caption-attachment-409\" class=\"wp-caption-text\">Source: Shoppable frames are detected automatically while also giving you the flexibility to edit them.<\/figcaption><\/figure>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"publish-shoppable-videos-on-any-channel-using-ready-embed-codes\"><\/span>Publish Shoppable Videos On Any Channel Using Ready Embed Codes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While adding shoppable videos to the website would be hugely beneficial, it doesn\u2019t need to be employed only there. VueStudio also has embed codes to post shoppable videos on any channel you choose for your brand.\u00a0 So now the marvel of shoppable videos can be used even without a customer entering the website directly, but through other channels the video is placed on as well.<\/p>\n<figure id=\"attachment_422\" aria-describedby=\"caption-attachment-422\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-422\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/12-Walkthru-5.png\" alt=\"\" width=\"750\" height=\"422\" \/><figcaption id=\"caption-attachment-422\" class=\"wp-caption-text\">Shoppable videos- ready to go live on all channels! (Source: Vuestudio.ai)<\/figcaption><\/figure>\n<p>A brand\u2019s audience may or may not be regularly visiting the website \u2013 giving them the power to know what\u2019s new right during their everyday scroll time exceptionally increases their engagement with the brand. Apart from existing customers and those who are already interested, putting up shoppable videos on other channels brings in a new audience directly through their interactions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"cant-find-a-product-to-link-to-your-video-search-for-it-using-the-in-built-search-feature\"><\/span>Can\u2019t Find A Product To Link To Your Video? Search For It, Using The In-Built Search Feature!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>VueStudio also offers an in built search feature where a user can search (<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a>) for specific products using the in &#8211; app search bar and find matching items to the product that is being made shoppable in the video.<\/p>\n<figure id=\"attachment_402\" aria-describedby=\"caption-attachment-402\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-402\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-08-at-8.59.31-PM.png\" alt=\"\" width=\"750\" height=\"824\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-08-at-8.59.31-PM.png 367w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-08-at-8.59.31-PM-273x300.png 273w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-402\" class=\"wp-caption-text\">Source: Know of another product that matches the product in the video better? Look it up!<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"get-started-now\"><\/span>Get Started Now!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While building and publishing shoppable videos are, without a doubt, very important \u2013 the post-publishing insights help understand the consumer base better having a direct impact on improving the efficiency of future videos and content strategies. VueStudio\u2019s advanced metrics, intuitive analytics dashboard allows one to monitor the performance of shoppable content in real timeClick <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">here<\/a> to get started with a free trial today!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><b>Read More About<\/b><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"> <b>Automated Catalog Management<\/b><\/a><b> Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> In the marketing world, slippage can prove fatal. But now, shoppable videos have entered as snow chains \u2013 providing traction to the brand and product amidst stormy competition. Why Shoppable Videos Matter By 2019, internet video traffic will account for 80% of all consumer Internet traffic (WordStream). That makes for a lot of videos in  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":2328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[133,134,135],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ramp Up Conversions In A Click: Upsell With Videos! | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Learn how to maximize your shoppers attention when they browse through your videos, shoppable elements on the video and associated recommendations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ramp Up Conversions In A Click: Upsell With Videos! | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to maximize your shoppers attention when they browse through your videos, shoppable elements on the video and associated recommendations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T10:56:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T13:44:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_316715387-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shradha R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shradha R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\"},\"author\":{\"name\":\"Shradha R\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\"},\"headline\":\"Ramp Up Conversions In A Click: Upsell With Videos!\",\"datePublished\":\"2018-08-08T10:56:55+00:00\",\"dateModified\":\"2024-01-09T13:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\"},\"wordCount\":1147,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/shutterstock_316715387-1-1-1.jpg\",\"keywords\":[\"recommendations\",\"similar styles\",\"style it with\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/upsell-with-videos\/\",\"name\":\"Ramp Up Conversions In A Click: Upsell With Videos! 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