{"id":394,"date":"2016-08-09T01:22:03","date_gmt":"2016-08-08T19:52:03","guid":{"rendered":"http:\/\/blog.vue.ai\/?p=394"},"modified":"2024-04-30T10:08:21","modified_gmt":"2024-04-30T04:38:21","slug":"pikachus-prada-bags-phygitalisation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/pikachus-prada-bags-phygitalisation\/","title":{"rendered":"Pikachu, Prada bags and Phygitalization"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p class=\"graf--p\">Much like the strategically-placed wine goblet on Kim K\u2019s derriere, Pokemon Go broke the internet. No surprises on the &#8216;why&#8217; though. This game is undoing what TV and typical video games did to us: it\u2019s making us get off our asses and step outside.<\/p>\n<p class=\"graf--p\">And the Rebecca Minkoff NYC store Carpe Diem-ed the poke-balls out of this one.<\/p>\n<p class=\"graf--p\">Not only did they attach lure modules* to the nearby poke-stops, but they also gave discounts to anyone who posted a picture on twitter with the #RMcatchemall hashtag.<\/p>\n<p class=\"graf--p\"><em class=\"markup--em markup--p-em\">*Lure modules are attached to lure in wild Pokemon to the poke-stop. It is effective for 30 minutes and anyone can use them.\u00a0<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Fearow caught @ <a href=\"https:\/\/twitter.com\/hashtag\/RMNYC?src=hash&amp;ref_src=twsrc%5Etfw\">#RMNYC<\/a>! dropping lures thru Sunday near  Soho store, u <a href=\"https:\/\/twitter.com\/hashtag\/gottacatchemall?src=hash&amp;ref_src=twsrc%5Etfw\">#gottacatchemall<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/pokemongo?src=hash&amp;ref_src=twsrc%5Etfw\">#pokemongo<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/RMcatchemall?src=hash&amp;ref_src=twsrc%5Etfw\">#RMcatchemall<\/a> <a href=\"https:\/\/t.co\/MhK9c5QTUC\">pic.twitter.com\/MhK9c5QTUC<\/a><\/p>\n<p>&mdash; Rebecca Minkoff (@RebeccaMinkoff) <a href=\"https:\/\/twitter.com\/RebeccaMinkoff\/status\/753716338972065792?ref_src=twsrc%5Etfw\">July 14, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"graf--p\">The reason for Pokemon Go&#8217;s big hit is not just because it&#8217;s an Augmented Reality (AR) game. It&#8217;s also because it is really <em>good<\/em>. The developers who created Pokemon Go learnt from a similar game they tried to build in the past, Ingress.<\/p>\n<p class=\"graf--p\">But what is AR?<\/p>\n<p class=\"graf--p\">Think <em>The Terminator<\/em> when he looks at people and gets an analysis of them. It is a digital layer placed\u00a0over\u00a0the physical world. And if you think about it some more, AR is nothing\u00a0but the intersection of the physical and digital (phygital), which is something we&#8217;re all talking about in retail now.<\/p>\n<p class=\"graf--p\">Pokemon Go and shopping seem like polar opposites, don\u2019t they? But they aren\u2019t. Shopping is more like Pokemon Go than you&#8217;d think: find what you\u2019re looking for and have the excitement of owning it. The tradition of going out to play and the tradition of an in-store experience is held on to in both worlds.<\/p>\n<p class=\"graf--p\">And the gains from each\u00a0are similar too. It\u2019s not just about finding a Pikachu or a Prada bag. It\u2019s the feeling we get from the action, a sense of community and belonging. They help us discover what we\u2019re looking for.<\/p>\n<p class=\"graf--p\">Go out, search and you shall find.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Much like the strategically-placed wine goblet on Kim K\u2019s derriere, Pokemon Go broke the internet. No surprises on the &#8216;why&#8217; though. This game is undoing what TV and typical video games did to us: it\u2019s making us get off our asses and step outside. And the Rebecca Minkoff NYC store Carpe Diem-ed the poke-balls out  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[24,25,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pikachu, Prada bags and Phygitalization | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Explore the fusion of Pok\u00e9mon Go, retail, and the concept of phygitalization. Discover how brands like Rebecca Minkoff leverage augmented reality to enhance customer engagement and drive foot traffic. 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