{"id":4003,"date":"2019-03-21T17:00:29","date_gmt":"2019-03-21T11:30:29","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4003"},"modified":"2024-01-09T15:48:21","modified_gmt":"2024-01-09T10:18:21","slug":"ecommerce-visual-merchandising-retailer-checklist","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/","title":{"rendered":"Ecommerce Visual Merchandising Checklist Every Retailer Should Have"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d23f2834126\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d23f2834126\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#what-is-visual-merchandising\" title=\"What is Visual Merchandising?\">What is Visual Merchandising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#what-is-ecommerce-visual-merchandising\" title=\"What is eCommerce Visual Merchandising?\">What is eCommerce Visual Merchandising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#heres-is-the-ecommerce-visual-merchandising-checklist-every-retailer-should-have\" title=\"Here&#8217;s is the eCommerce Visual Merchandising Checklist every retailer should have\">Here&#8217;s is the eCommerce Visual Merchandising Checklist every retailer should have<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#1-site-merchandising-staples-design-layout-and-structure\" title=\"1. Site Merchandising Staples: Design, Layout, And Structure\">1. Site Merchandising Staples: Design, Layout, And Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#2-website-homepage-the-first-online-merchandising-touchpoint\" title=\"2. Website Homepage: The First Online Merchandising Touchpoint\">2. Website Homepage: The First Online Merchandising Touchpoint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#3-smooth-site-sailing-site-search\" title=\"3. Smooth Site Sailing: Site search\">3. Smooth Site Sailing: Site search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#4-merchandising-the-hero-right-product-data\" title=\"4. Merchandising The Hero Right: Product Data\">4. Merchandising The Hero Right: Product Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#5-the-secret-to-merchandising-online-product-recommendations\" title=\"5. The Secret To Merchandising Online: Product Recommendations\">5. The Secret To Merchandising Online: Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#a-multi-win-ecommerce-visual-merchandising-solution\" title=\"A Multi-Win eCommerce Visual Merchandising Solution\">A Multi-Win eCommerce Visual Merchandising Solution<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Humans are visual creatures. A lot of research has gone into learning this and there is a lot of data discussing this. <\/span><span style=\"font-weight: 400;\">90%<\/span><span style=\"font-weight: 400;\"> of the information absorbed by the brain is visual. In the online world where everything is consumed through a screen, visuals determine everything. And when you are selling something online, it determines your revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that <\/span><span style=\"font-weight: 400;\">38%<\/span><span style=\"font-weight: 400;\"> of people will leave a website if they find the layout unattractive? Visitors take about 50 milliseconds to decide whether they like a site or not &#8211; to put that in perspective, a single blink of the eye takes about <\/span><span style=\"font-weight: 400;\">300<\/span><span style=\"font-weight: 400;\"> milliseconds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a retailer, a visitor not liking your website directly translates to them not becoming a shopper &#8211; and you aren\u2019t granted with much time to prove yourself. This is where visual merchandising comes in. Merchandising helps you decide how you are seen in your shoppers\u2019 eyes. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-visual-merchandising\"><\/span>What is Visual Merchandising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual Merchandising refers to the display of products for sale in such a way that it sparks interests in shoppers and pushes them to make a purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">industrialisation<\/span><span style=\"font-weight: 400;\"> early last century, visual merchandising started becoming a much-spoken about an aspect of retail stores. Soon, it became a crucial part of building stores &#8211; courses were brought in to teach just this and specialists were sought-after. Then with the retail eCommerce boom, visual merchandising found its space online too, as site merchandising.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-ecommerce-visual-merchandising\"><\/span>What is eCommerce Visual Merchandising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">eCommerce Visual merchandising refers to the strategic display of products on the website in such a way that attracts the customers and make them engage with our website. <\/span><span style=\"font-size: inherit;\">Ecommerce visual merchandising, or site merchandising for retail sites, is a critical component in building the experience your shoppers have on your website. You can transform your online retail business with the right kind of merchandising &#8211; both in terms of differentiation from competitors and boosting revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your eCommerce visual merchandising strategy should cover all the basic requirements that customers expect from your site &#8211; but also something extra that will help differentiate you from the thousands of other similar eCommerce websites they can go to. <\/span><span style=\"font-weight: 400;\">The look and feel of your website, your homepage, the site search, product data, and <a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/cross-product-recommendation-ecommerce\/\">product recommendations<\/a> are the essentials. Getting a little creative and smart with product recommendations can help you offer your customers something different from your competitors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"heres-is-the-ecommerce-visual-merchandising-checklist-every-retailer-should-have\"><\/span><strong>Here&#8217;s is the eCommerce Visual Merchandising Checklist every retailer should have<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1-site-merchandising-staples-design-layout-and-structure\"><\/span><strong>1. Site Merchandising Staples: Design, Layout, And Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is no secret that the internet thrives on <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/use-color-to-improve-shopper-experience\/\">visually appealing content.<\/a> There are millions of designers across the globe making the internet a more attractive place, one brand at a time. <\/span><span style=\"font-weight: 400;\">Why the aesthetic trend that has taken over Instagram proves enough. Everyone is trying to make their Instagram feed more aesthetically pleasing. <\/span><span style=\"font-weight: 400;\">That is what sells, that is what will gain more likes and followers. The same is also true of your eCommerce website &#8211; except a more appealing site will lead to increased sales and revenue.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4005 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_410481883.jpg\" alt=\"create visually appealing website\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_410481883.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_410481883-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_410481883-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">The design, layout and structure of your website make up the look and feel of your website. <\/span><span style=\"font-weight: 400;\">46%<\/span><span style=\"font-weight: 400;\"> of consumers base their decisions on the credibility of websites on their visual appeal and aesthetics. As trivial as it may seem, the colours, fonts, and<a href=\"https:\/\/www.shopify.com\/blog\/207109257-ecommerce-website-design\"> design elements in your website<\/a> can be the factors based on which you gain or lose a customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First impressions are <\/span><span style=\"font-weight: 400;\">94%<\/span><span style=\"font-weight: 400;\"> design-related. Your design decisions have to appeal, while also illustrating who you are as a brand. Design and website visuals are the best way of bringing out your brand personality &#8211; something that makes you more <\/span><i><span style=\"font-weight: 400;\">human<\/span><\/i><span style=\"font-weight: 400;\"> and pulls people towards your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going beyond the surface appeal, your website must also be easy for the user to navigate through. Moving from one page to another must not be exhausting. The structure of the website should be simple and something that even a first-time visitor is able to understand easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, all this &#8211; the design, layout and structure, should be mobile responsive. <\/span><span style=\"font-weight: 400;\">85%<\/span><span style=\"font-weight: 400;\"> of adults think that a company\u2019s website, when viewed on a mobile device, should be as good or better than its desktop website. Considering <\/span><span style=\"font-weight: 400;\">79% of<\/span><span style=\"font-weight: 400;\"> customers make orders through their mobile phones, having a non-responsive page is not even an option.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-website-homepage-the-first-online-merchandising-touchpoint\"><\/span><strong>2. Website Homepage: The First Online Merchandising Touchpoint<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website homepage is often where your shoppers land first. It will also be most likely to be the page with maximum traffic. All your chances of creating a good first impression lie in how your homepage looks. It is the page which makes your visitors decide whether they want to shop from you or not.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4006 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_400379734.jpg\" alt=\"Build great ecommerce website homepage for better experience\" width=\"1000\" height=\"724\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_400379734.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_400379734-300x217.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_400379734-768x556.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">It takes <\/span><span style=\"font-weight: 400;\">2.6 seconds<\/span><span style=\"font-weight: 400;\"> for a user\u2019s eyes to land on the area of a website that most influences their first impression. It is on you to design the page in such a way that they aren\u2019t confused when they enter your website &#8211; and also that the main focus on your homepage makes them want to stay and shop. The page must be both informative and intriguing. Who you are as a brand, what kind of products you sell, what value you have to offer and an easy way of navigating through your website must all be clear on the homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The information should also not overwhelm your visitors. It should hit the sweet spot of being just enough information to help them understand without confusing them. Like the shopper behaviour expert Paco Underhill says in his book &#8211; <\/span><i><span style=\"font-weight: 400;\">Why We Buy: The Science of Shopping<\/span><\/i><span style=\"font-weight: 400;\">, \u201cIf you tell too much too soon, you\u2019ll overload them and they\u2019ll give up. If you confuse them, they\u2019ll ignore the message altogether.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This page is also the first chance you get to prove yourself as a user-friendly website. Apart from being appealing and easy to navigate, other aspects like the page load time should also be taken into account. <\/span><span style=\"font-weight: 400;\">39%<\/span><span style=\"font-weight: 400;\"> of people will leave a site if it doesn\u2019t load quickly, and often, the homepage is where you will have to prove speed first.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-smooth-site-sailing-site-search\"><\/span><strong>3. Smooth Site Sailing: Site search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When visitors search for a product, they are <\/span><span style=\"font-weight: 400;\">1.8 times<\/span><span style=\"font-weight: 400;\"> more likely to convert. This is because when a visitor is searching for something in the site search, they have a very clear intent. Your shopper, let\u2019s call her Sarah, may have an event coming up for which she is looking for a dress. She gets on your site and searches for a dress she\u2019d want &#8211; \u2018fit and flare blue dress\u2019. Now, Sarah fully intends to buy a product that fits her description. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it often happens that the site results don\u2019t show accurate results &#8211; which leads to Sarah or any shopper abandoning the site. <\/span><span style=\"font-weight: 400;\">72%<\/span><span style=\"font-weight: 400;\"> of sites fail eCommerce site search expectations. This is very surprising as search is the one tool with which retailers are highly likely to convert shoppers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Site search is the eCommerce equivalent of asking for a store assistant\u2019s help. One would expect shop assistants to know the answers to where to find something, similarly, your shoppers expect your site\u2019s search results to show exactly what they asked for.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4007 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_653127499.jpg\" alt=\"Ecommerce Visual Merchandising - Personalised Site search\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_653127499.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_653127499-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_653127499-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">The basic need for good site <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> is a clean catalog with <\/span><span style=\"font-weight: 400;\">r<\/span><span style=\"font-weight: 400;\">ich product attributes<\/span><span style=\"font-weight: 400;\">. When your tags are in place and cover all attributes of the product, it makes it much easier to find it through site search. <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/auto-tagging\/\"><span style=\"font-weight: 400;\">Automated product tagging<\/span><\/a><span style=\"font-weight: 400;\"> can help efficiently tag products without missing out any aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going beyond the basics, you can also help improve chances of conversion by <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><span style=\"font-weight: 400;\">personalizing search<\/span><\/a><span style=\"font-weight: 400;\"> results. If Sarah is shown blue fit-and-flare dresses with the kind of sleeves and length she usually buys, she is much more likely to purchase something than if she were shown a random assortment of blue dresses.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-merchandising-the-hero-right-product-data\"><\/span><strong>4. Merchandising The Hero Right: Product Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A shopper came to your website, liked the look and feel of the site, got interested to explore more from the homepage, searched and found something they want. Now they have reached the product page. They are currently at the highest intent level they have been at till now. If they like what they see on this product page, they are likely to buy the product. This page should have photos of the product, a description, and clear CTAs as the bare minimum.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4008\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1061993006.jpg\" alt=\"Ecommerce Visual Merchandising\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1061993006.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1061993006-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_1061993006-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">Users spend an average of <\/span><span style=\"font-weight: 400;\">5.94 seconds<\/span><span style=\"font-weight: 400;\"> looking at a website page\u2019s main image. The product image is the main focus of this page and what the shoppers make their decisions based on &#8211; it should be something that accurately depicts the product. Different photos from various angles help shoppers understand the product better. Videos work even better. Being able to visualize the product in a video removes a lot of hesitation that some shoppers may have about shopping online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the images, a description that talks about all the product attributes brings the shopper more clarity about the product. <\/span><span style=\"font-weight: 400;\">88%<\/span><span style=\"font-weight: 400;\"> of shoppers characterize detailed product content as being extremely important to their purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An attractive and informative product page increases the chances of a shopper converting there.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-the-secret-to-merchandising-online-product-recommendations\"><\/span><strong>5. The Secret To Merchandising Online: Product Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce visual merchandising is a lot about creating an experience in such a way that your website\u2019s visitors will want to buy from you. It is also about helping shoppers explore your site and discover new products that they\u2019d like without much effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Product recommendations are a great way of doing this. Showing other products on one product page helps shoppers discover products they may have not chanced upon otherwise. There are different ways of doing this &#8211; you could show other products that look similar to the product, products that people who bought this one purchased, and other products that will go with it. <a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/how-styling-recommendations-can-help-increase-revenue\/\">Personalizing these recommendations <\/a>improve your customers\u2019 experience. After all, <\/span><span style=\"font-weight: 400;\">44%<\/span><span style=\"font-weight: 400;\"> of consumers say that they will likely become repeat buyers after a personalised shopping experience.<\/span><\/p>\n<p class=\"gmail-m_621470898017556024gmail-p1\">You can also get a little creative with ways of recommending products from homepage to checkout with Vue.ai\u00ae\u2019s &#8211; VueCommerce product recommendations.<\/p>\n<ul>\n<li><b>Recommended For You<\/b>\u00a0&#8211; Product recommendations based on the shopper\u2019s preferences.<\/li>\n<li><b>Complete Your Purchase<\/b>\u00a0&#8211; Products that complement and can be worn with the chosen product.<\/li>\n<li><b>Trending Products<\/b>\u00a0&#8211; Top-selling products (at category level if the shopper shows affinity to categories).<\/li>\n<li><b>You May Also Like\u00a0<\/b>\u00a0&#8211; Products that are visually similar to the chosen product.<\/li>\n<li><b>Style It<\/b>\u00a0(Complete the look) &#8211; Personalized styling recommendations for different occasions.<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4009\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up.png\" alt=\"Ecommerce Visual Merchandising\" width=\"1600\" height=\"868\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up.png 1600w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-300x163.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-768x417.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1024x556.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n<p class=\"gmail-m_621470898017556024gmail-p2\">Giving styling recommendations helps your shoppers see the product they picked styled with other products that would like. Showing this for different occasions also helps you illustrate the versatility of the product, providing more reasons for them to buy it. You can also create your own themes and customise the type of <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">styling outfits<\/a> that are recommended.<\/p>\n<p class=\"gmail-m_621470898017556024gmail-p2\">The &#8216;Style It&#8217; button can follow your shopper across their journey on your website \u2013 you can be your shoppers\u2019 destination for fashion inspiration. This especially helps when shoppers are in the dilemma of buying a product because of a lack of ideas of ways of wearing it. Studies prove likewise \u2013 <span class=\"gmail-m_621470898017556024gmail-s1\">64%<\/span>\u00a0of women say that seeing images of products in context positively influences their purchasing decisions.<\/p>\n<h2 class=\"gmail-m_621470898017556024gmail-p3\"><span class=\"ez-toc-section\" id=\"a-multi-win-ecommerce-visual-merchandising-solution\"><\/span><b>A Multi-Win eCommerce Visual Merchandising Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"gmail-m_621470898017556024gmail-p1\">Simply put, the end goal of site merchandising is increasing sales. Vue.ai\u00ae\u2019s site merchandising solution, <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">Vuestyle<\/a>, is an AI Styling Assistant and the perfect aide to your retail teams to boost merchandising productivity and efficiency. VueStyle\u2019s\u00a0<span class=\"gmail-m_621470898017556024gmail-s1\">Style Curation Tool<\/span> is an AI-powered solution to make your products and outfits collection curation processes far simpler. When you upload a mood board, the tool understands the theme and picks corresponding products and outfits from your catalog.<\/p>\n<p class=\"gmail-m_621470898017556024gmail-p1\">You can review and add these to your collection. The tool understands what you are looking for and shows better results with every click. Improve your seasonal merchandising with theme-based collections in your homepage \u2013 create pastel and floral product &amp; outfit collections for spring and watch sales boom. For every new trend taking the fashion world by storm, create collections of products in your catalog that match it. Level it up by showing your shoppers how they can wear it with <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">outfit suggestions<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">To learn all that VueStyle can do for you, click <\/span><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Read more about<\/b><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"> <b>Outfit Recommendation<\/b><\/a><b> Solution<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Humans are visual creatures. A lot of research has gone into learning this and there is a lot of data discussing this. 90% of the information absorbed by the brain is visual. In the online world where everything is consumed through a screen, visuals determine everything. And when you are selling something online, it determines  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":4012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[248,249,204,73,225],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Visual Merchandising Checklist Every Retailer Should Have<\/title>\n<meta name=\"description\" content=\"Here&#039;s a checklist for eCommerce visual merchandising that every retailer should have. 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With which you can transform your online retail business with the right kind of merchandise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T11:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T10:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_576586729.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shradha R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shradha R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/\"},\"author\":{\"name\":\"Shradha R\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\"},\"headline\":\"Ecommerce Visual Merchandising Checklist Every Retailer Should Have\",\"datePublished\":\"2019-03-21T11:30:29+00:00\",\"dateModified\":\"2024-01-09T10:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/\"},\"wordCount\":2060,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_576586729.jpg\",\"keywords\":[\"Ecommerce Visual Merchandising\",\"Merchandising Online\",\"Site merchandising\",\"visual merchandising\",\"VueStyle\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/\",\"name\":\"Ecommerce Visual Merchandising Checklist Every Retailer Should Have\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-merchandising-retailer-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/shutterstock_576586729.jpg\",\"datePublished\":\"2019-03-21T11:30:29+00:00\",\"dateModified\":\"2024-01-09T10:18:21+00:00\",\"description\":\"Here's a checklist for eCommerce visual merchandising that every retailer should have. 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