{"id":4055,"date":"2019-03-25T05:17:15","date_gmt":"2019-03-24T23:47:15","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4055"},"modified":"2024-01-09T15:05:45","modified_gmt":"2024-01-09T09:35:45","slug":"customer-retention-strategy","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/","title":{"rendered":"Personalized Styling: Enhancing Customer Retention Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fada7612adb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fada7612adb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/#personalized-styling-inspiration\" title=\"Personalized Styling Inspiration\">Personalized Styling Inspiration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/#site-merchandising-win-product-in-context\" title=\"Site Merchandising Win: Product in Context\">Site Merchandising Win: Product in Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/#showcase-your-products-versatility\" title=\"Showcase Your Products\u2019 Versatility\">Showcase Your Products\u2019 Versatility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/#ai-personalized-styling-across-shoppers-fashion-journey\" title=\"AI Personalized Styling across Shoppers\u2019 Fashion Journey\">AI Personalized Styling across Shoppers\u2019 Fashion Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/customer-retention-strategy\/#get-set-retain\" title=\"Get, Set, Retain!\">Get, Set, Retain!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Ecommerce has brought markets closer to shoppers. People can buy anything and everything they need with the single click of a button. This comfort means something different for retailers \u2013 there are almost no convenience based decisions that shoppers make anymore. The location of a shop and how easy it is to get there isn\u2019t a criteria anymore. Consumers can pick from options that are literally all around the world. Earlier, a retailer would be compared in relation to the shops that are next to theirs. The aim would be to be the best place in a neighborhood so that they become the easy choice for people shopping around the area. This works a little differently now \u2013 shoppers can have multiple online shopping sites open in different tabs of their browser. You can\u2019t just be the best shop in your street anymore, it has to be something much bigger than that. There are new eCommerce retailers popping up everyday \u2013 the competition out there is brutal. This stands no different for fashion. There is no dearth of options for shoppers looking to buy clothes online. It has been studied that <\/span><a href=\"https:\/\/www.sweor.com\/firstimpressions\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of online consumers are less likely to return to a site after a bad experience. And why would they \u2013 they have the whole world of fashion eCommerce to explore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting customers to return to your site is crucial though. Considering it is <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><span style=\"font-weight: 400;\">five times<\/span><\/a><span style=\"font-weight: 400;\"> more expensive to get a new customer than retain an existing one, losing a repeat shopper can be a very expensive mistake. But how in the world does one secure the loyalty of shoppers? It can be tough, but definitely not impossible. By giving shoppers what they are looking for, retaining them becomes as easy as pie. However, just like how there are some smart decisions involved in making a pie, there are some involved in retaining customers too. <\/span><span style=\"font-weight: 400;\">This is where the power of AI comes in. With image recognition, Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> is able to put together outfits for every product your shopper is interested in. Unique Style Profiles for each shopper ensure that these curations match their tastes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of <strong>Personalized Styling<\/strong> can make you the easy first choice for your shoppers. Customer retention is impacted positively in many ways. We explore four here:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"personalized-styling-inspiration\"><\/span><b>Personalized Styling Inspiration<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By giving your shoppers styling ideas, you are transforming the experience they have on your site. You aren\u2019t just a website where they can buy clothes from anymore \u2013 you are a style inspiration hub. You become their go-to destination when they want a wholesome fashion shopping experience. This becomes very addictive \u2013 you do not want to go back to just seeing different products individually when you\u2019ve been exposed to the world of styling. After all, Personalized Styling like this is a luxury that has never been accessible to the everyday shopper before.<\/span><\/p>\n<figure id=\"attachment_4059\" aria-describedby=\"caption-attachment-4059\" style=\"width: 884px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4059 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/personalized-outfits.png\" alt=\"AI Styling\" width=\"884\" height=\"646\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/personalized-outfits.png 884w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/personalized-outfits-300x219.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/personalized-outfits-768x561.png 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><figcaption id=\"caption-attachment-4059\" class=\"wp-caption-text\">Become the ultimate style inspiration destination<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It was reported that nearly half (<\/span><a href=\"https:\/\/www.emarketer.com\/content\/more-product-searches-start-on-amazon\"><span style=\"font-weight: 400;\">46.7%<\/span><\/a><span style=\"font-weight: 400;\">) of US internet users started product searches on Amazon compared with 34.6% who went to Google first. Amazon transformed the way we knew the internet \u2013 where Google was the first point for any search. You can now do that for fashion retail. Shoppers can start their fashion journey on your website \u2013 where they get both products and ways to style them. Like Oscar de la Renta said, \u201cFashion is about dressing according to what\u2019s fashionable. Style is more about being yourself.\u201d <\/span><span style=\"font-weight: 400;\">VueCommerce\u2019s <\/span><i><span style=\"font-weight: 400;\">Style It <\/span><\/i><span style=\"font-weight: 400;\">tool combines the best of both and provides fashion styling that\u2019s personal to each shopper.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Style It<\/span><\/i><span style=\"font-weight: 400;\"> becomes smarter with every session.<\/span><span style=\"font-weight: 400;\"> It learns more about your shopper\u2019s preferences and all of these make their Style Profiles more and more robust. So every time your shopper comes back to your site, they get improved suggestions. Without even realizing it, your shopper becomes hooked to your site \u2013 a place that understands their fashion sense in a truly personal way.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"site-merchandising-win-product-in-context\"><\/span><b>Site Merchandising Win: Product in Context<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Site merchandising<\/span><span style=\"font-weight: 400;\"> is not something any ecommerce retailer can ignore now. For a fashion retailer, merchandising is essential \u2013 and has a lot of aspects to it. Incorporating AI-powered Personalized Styling on your website becomes a part of your site merchandising strategy. With Personalized Styling options, your shoppers view more products, and hence buy more products, directly impacting the average order value and your revenue. <\/span><i><span style=\"font-weight: 400;\">Style It<\/span><\/i><span style=\"font-weight: 400;\">\u2019s recommendations lead to over 3X increase in the number of products your shoppers view in one session. Your shoppers get to explore a lot more of your website than they otherwise would have.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4057\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/carousel-Mobile.png\" alt=\"AI Styling\" width=\"375\" height=\"739\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/carousel-Mobile.png 375w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/carousel-Mobile-152x300.png 152w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/comparison-shopping-mobile\/\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of women shopping on their phones say that seeing images of products in context positively influences their purchasing decisions. <\/span><i><span style=\"font-weight: 400;\">Style It <\/span><\/i><span style=\"font-weight: 400;\">puts together styled outfits for different occasions, putting your product in the context of other products in ways that are also useful for shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at products styled in different ways is also a matter of great convenience for your shoppers. Someone looking at blouses and different ways of styling them in your website would not want to go to another site that doesn\u2019t provide that. The benchmark has been set \u2013 this is now the bare minimum that your shoppers expect.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"showcase-your-products-versatility\"><\/span><b>Showcase Your Products\u2019 Versatility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><i><span style=\"font-weight: 400;\">Style It<\/span><\/i><span style=\"font-weight: 400;\">, you are helping your shoppers visualize different ways in which they can wear your product<\/span><span style=\"font-weight: 400;\">. A black dress on your site can be styled differently for different occasions. Your shoppers may not know this \u2013 their initial perception may be clouded, not letting them see the versatility of your product. Putting different ideas of styling for each product right in front of them drastically increases the value of the product in their eyes. Your shoppers can also shuffle to \u2018remix\u2019 the options shown \u2013 constantly giving feedback to the engine. Every shuffle shows a different way the product can be worn \u2013 in a way that the shopper likes.<\/span><\/p>\n<figure id=\"attachment_4056\" aria-describedby=\"caption-attachment-4056\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4056\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1.png\" alt=\"AI Styling\" width=\"1600\" height=\"868\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1.png 1600w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1-300x163.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1-768x417.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/category-page-pop-up-1-1024x556.png 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-4056\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Style It<\/span><\/i><span style=\"font-weight: 400;\"> suggests ways of styling products for different occasions<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If your shoppers originally liked your product, they have multiple more reasons to now. After all,of consumers say loyalty is primarily driven by likeability and improving your products\u2019 value for them is a sure way of increasing likeability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ai-personalized-styling-across-shoppers-fashion-journey\"><\/span><b>AI Personalized Styling across Shoppers\u2019 Fashion Journey<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Style It<\/span><\/i><span style=\"font-weight: 400;\"> follows your shoppers across their journey on your website. You can choose to incorporate styling into any page or part of your website or app.<\/span><span style=\"font-weight: 400;\"> It doesn\u2019t just stop there though. You can also add Personalized Styling recommendations to your emails and push notifications \u2013 any point where you interact with your shoppers can be a place to give them styling inspiration.<\/span><\/p>\n<figure id=\"attachment_4058\" aria-describedby=\"caption-attachment-4058\" style=\"width: 2925px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4058\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/follow-your-shoppers-journey.jpg\" alt=\"AI Styling\" width=\"2925\" height=\"1279\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/follow-your-shoppers-journey.jpg 2925w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/follow-your-shoppers-journey-300x131.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/follow-your-shoppers-journey-768x336.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/03\/follow-your-shoppers-journey-1024x448.jpg 1024w\" sizes=\"(max-width: 2925px) 100vw, 2925px\" \/><figcaption id=\"caption-attachment-4058\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">VueCommerce can provide style inspirations to your shoppers across their journey with you<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This way, when a shopper has been inactive for a while, you can bring them back by giving them styling ideas they would love. <\/span><span style=\"font-weight: 400;\">Personalized styling<\/span><span style=\"font-weight: 400;\"> even when they are not actively shopping is a wonderful way of constantly being on your shoppers\u2019 minds.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"get-set-retain\"><\/span><b>Get, Set, Retain!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Repeat customers spend <\/span><a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> more than new ones. Retained customers are not just saving you the money it takes to acquire new ones, they are also drastically improving your revenue. AI-powered Personalized Styling is an incredibly stylish, and efficient, way of improving customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With VueCommerce, customer repeat visit rate goes up by 35%. That\u2019s a lot more shoppers whose loyalty you can secure!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn all that VueCommerce can do for you, click <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">here<\/a>.<\/span><\/p>\n<p><b>Read more about<\/b><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"> <b>Outfit Recommendation<\/b><\/a><b> Solution<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Ecommerce has brought markets closer to shoppers. People can buy anything and everything they need with the single click of a button. This comfort means something different for retailers \u2013 there are almost no convenience based decisions that shoppers make anymore. The location of a shop and how easy it is to get there isn\u2019t  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":4063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[224,30,199,169,225],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalized Styling: Enhancing Customer Retention Strategy | Vue.ai<\/title>\n<meta name=\"description\" content=\"Repeat customers spend 67% more than new ones. 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