{"id":4143,"date":"2019-04-01T05:39:46","date_gmt":"2019-04-01T00:09:46","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4143"},"modified":"2024-01-09T14:52:10","modified_gmt":"2024-01-09T09:22:10","slug":"a-3-pointer-introduction-to-enabling-great-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/","title":{"rendered":"A 3 Pointer Introduction To Enabling Great Shopping Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f303583bd2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f303583bd2d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/#what-really-makes-a-customer-stay-on-the-site\" title=\"What Really Makes A Customer Stay On The Site?\">What Really Makes A Customer Stay On The Site?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/#-the-first-10-seconds-of-the-page-visit-are-critical-for-users-decision-to-stay-or-leave\" title=\"|| The first 10 seconds of the page visit are critical for users&#8217; decision to stay or leave.\">|| The first 10 seconds of the page visit are critical for users&#8217; decision to stay or leave.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/#1-a-seamless-experience\" title=\"1. A Seamless Experience\">1. A Seamless Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/#2-product-discovery\" title=\"2. Product Discovery\">2. Product Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/#3-payments\" title=\"3. Payments\">3. Payments<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">It is every retailer&#8217;s aspiration to become the go-to place for products that meet the buyer\u2019s needs. With so much competition in tow, it is essential to understand the <\/span><i><span style=\"font-weight: 400\">what<\/span><\/i><span style=\"font-weight: 400\">, the <\/span><i><span style=\"font-weight: 400\">how<\/span><\/i><span style=\"font-weight: 400\">&nbsp;and the <em>where<\/em> you market the product for optimum results. While most retailers focus on the product, they usually fail to focus on the <em>how<\/em>&nbsp;and the <em>where<\/em>. Different marketing strategies need to be employed for different platforms. A few years back, all a retailer needed was a fancy, well-lit and arranged window into their shop to attract customers. The managers and employees usually handled the consumers, and guided them across their buyer journey. But with e-commerce, it is not so. The consumers are left to their own choices, and it is upto the retailer to provide a seamless experience without being present alongside them. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-really-makes-a-customer-stay-on-the-site\"><\/span><strong>What Really Makes A Customer Stay On The Site?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">While having a good UI is key to establishing oneself as a good ecommerce site, it should also be rich in products and product metadata to differentiate themselves from the rest. Aside from that, the site should be engaging enough for the customer to stick to it.<\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"-the-first-10-seconds-of-the-page-visit-are-critical-for-users-decision-to-stay-or-leave\"><\/span><em>|| The first <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\">10 seconds<\/a> of the page visit are critical for users&#8217; decision to stay or leave.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">Having a visually appealing website goes a long way. Visitors generally evaluate a site within the first 10 seconds of their page visit and choose to either stay on the page or move to the next one. That is why every retailer must make it a memorable one by providing diverse options with clear demarcations for the customer to understand and choose effectively. The website must be reflective of the brand\u2019s ideals and concepts. Take for example, <\/span><a href=\"https:\/\/store.nytimes.com\/?ref=ecommdesign\"><span style=\"font-weight: 400\">The New York Times Store<\/span><\/a><span style=\"font-weight: 400\">, their site is minimalistic and uses a fixed set of color palette and fonts to create uniformity throughout the page. It is inviting, clearly defined and is appealing to the eye.<\/span><\/p>\n<figure id=\"attachment_4144\" aria-describedby=\"caption-attachment-4144\" style=\"width: 1431px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4144 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-01-at-10.41.03-AM.png\" alt=\"\" width=\"1431\" height=\"539\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-01-at-10.41.03-AM.png 1431w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-01-at-10.41.03-AM-300x113.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-01-at-10.41.03-AM-768x289.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-01-at-10.41.03-AM-1024x386.png 1024w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><figcaption id=\"caption-attachment-4144\" class=\"wp-caption-text\">Source: NY-Times<\/figcaption><\/figure>\n<p>It is also easy to navigate, which adds to its appeal. A good site while including a lot of options for the customers should also have a non-cluttered layout. Once you amp up the website to suit the customer\u2019s needs and making sure they stay on the page, you can move on to the next step &#8211; making sure the customers have a seamless experience on the site.<\/p>\n<p>If you had to identify 3 major elements that affect buying decisions, it would be these:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-a-seamless-experience\"><\/span><strong>1. A Seamless Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, consumers expect a flawless shopping experience across all touch points of a brand- online or offline. A buyer may check out a product in an outlet and search for it on the brand\u2019s website where they might find the website to be very unappealing, or not consistent with the brand perception (or) find that the product is not available online (or) find the purchasing process to be very tiring. Whatever the reason, the buyer will feel disgruntled and abandon the site( <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>) . This is the result all retailers should avoid at any cost.<\/p>\n<p>Each brand must strive to provide the same commerce experience to increase traffic both online and offline. Presenting a uniform front is important for the brand to gain recognition, value, and most importantly the buyer\u2019s trust. Over and above, the site\u2019s usability and loading speed also matters. The more time it takes for the pages to load, the more quickly it lose customers. Having the page refresh every time a filter is added or removed does not make for a good experience online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-product-discovery\"><\/span><strong>2. Product Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most important factor in a seamless experience is product discoverability. Each of the product must be tagged, titled and described accurately for it to be identified by a user. A small time retailer would have lesser products as compared to a larger retailer who would have thousands of products on his\/her site. When a buyer lands on a small retailer\u2019s site, they actively look for the product they want, but when unable to find them, move on to another site. Whereas in a larger retailer\u2019s site, owing to the huge product volume, they are bound to find the product they are searching for much more quickly. Optimizing the homepage with offers, discounts, new arrivals, recently viewed items, similar to what you viewed products, trending\/ most bought products etc, making navigation to the products easier, having rich and robust product metadata, optimizing 404 pages are some ways to improve product discoverability.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4160 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Product-Autotagging.png\" alt=\"\" width=\"1115\" height=\"792\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Product-Autotagging.png 1115w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Product-Autotagging-300x213.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Product-Autotagging-768x546.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Product-Autotagging-1024x727.png 1024w\" sizes=\"(max-width: 1115px) 100vw, 1115px\" \/>\n<p>However, the easiest way to achieve this is with a streamlined ecommerce catalog. Small or big, a retailers have a big discovery problem. Despite having dedicated teams to cater to the shoppers team offline, most brands and companies fail when it comes to exhibiting the most accurate choices that a shopper is on a look out for. An automated <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">catalog management tool<\/a> like <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-information-problems\/\">Vue.ai&#8217;s Product Tagging tool <\/a>is a one- stop fix for these inaccuracies. What&#8217;s more? The tool makes up for human errors, identifies products accurately and efficiently and helps teams understand and process your products and inventory needs better, which in turn, makes for a robust experience where products most relevant are showcased to target audience most appropriate to it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-payments\"><\/span><strong>3. Payments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A site that has a good homepage, navigation and relevant products matching their search queries will definitely make an impression on their mind. This is what constitutes a seamless shopping experience. But it does not end here. The last stop in any shopping process is the the payments page. You need to make sure that the payment process is as unhindered as possible. Having 3-4 steps to purchase the product will be the most optimum solution.<\/p>\n<figure id=\"attachment_4157\" aria-describedby=\"caption-attachment-4157\" style=\"width: 751px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4157\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2.jpg\" alt=\"\" width=\"751\" height=\"751\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2.jpg 371w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-2-80x80.jpg 80w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><figcaption id=\"caption-attachment-4157\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/enhancing-customer-experience-with-billing-and-payment-options\/\">Read about all the ways to simplify the payment process<\/a><\/p>\n<p>Customers who have enjoyed unhindered experience on the site, will definitely come back. That is the secret to increasing customer retention. Understanding the customers is key to constructing a good ecommerce site with a collection of diverse products. The more satisfying a purchase or an experience is, the more the chances of increasing their average order value, customer retention as well as conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It is every retailer&#8217;s aspiration to become the go-to place for products that meet the buyer\u2019s needs. With so much competition in tow, it is essential to understand the what, the how&nbsp;and the where you market the product for optimum results. While most retailers focus on the product, they usually fail to focus on the  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[170,55,252],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A 3 Pointer Introduction To Enabling Great Shopping Experience<\/title>\n<meta name=\"description\" content=\"Customers who have enjoyed unhindered experience on the site, will definitely come back. 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