{"id":4164,"date":"2019-04-01T09:06:19","date_gmt":"2019-04-01T03:36:19","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4164"},"modified":"2024-06-07T11:11:15","modified_gmt":"2024-06-07T05:41:15","slug":"the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today\/","title":{"rendered":"The Evolution Of The Lingerie Industry And The Trends That Govern It Today"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a15129073931\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a15129073931\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today\/#inclusivity-is-driving-the-lingerie-industry-today\" title=\"Inclusivity Is Driving The Lingerie Industry Today\">Inclusivity Is Driving The Lingerie Industry Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today\/#sustainability-in-lingerie-the-need-of-the-hour\" title=\"Sustainability In Lingerie: The Need Of The Hour\">Sustainability In Lingerie: The Need Of The Hour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today\/#personalization-the-game-changer-for-lingerie-brands\" title=\"Personalization: The Game Changer For Lingerie Brands\">Personalization: The Game Changer For Lingerie Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-evolution-of-the-lingerie-industry-and-the-trends-that-govern-it-today\/#the-impact-of-instagram-on-the-lingerie-industry\" title=\"The Impact Of Instagram On The Lingerie Industry\">The Impact Of Instagram On The Lingerie Industry<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Invisible yet indispensable, the lingerie industry has grown to be a prominent segment in the Apparel industry. The global lingerie market is expected to record a CAGR of <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/lingerie-market\"><span style=\"font-weight: 400;\">2.2%<\/span><\/a><span style=\"font-weight: 400;\"> during the forecast period of 2018 \u2013 2024 and reach a valuation of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/720288\/lingerie-retail-market-value\/\"><span style=\"font-weight: 400;\">US $59.15 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2024. Reports reveal that the market has matured in North America and Europe with global lingerie brands working to expand their presence in countries like China, India, Brazil, and Argentina for higher market revenues.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"inclusivity-is-driving-the-lingerie-industry-today\"><\/span><b>Inclusivity Is Driving The Lingerie Industry Today<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Women have worn almost everything as intimate wear. Starting from a whalebone contraption with pulleys to near-nothing light and silky clothing, lingerie has evolved a great deal much like any other type of clothing to reach its current state.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The push-up bra, which has been a tool for sexual attraction and a dominating trend in the lingerie industry for a few decades now, seems to have fallen down the hit list and is finding itself being replaced by sports bras and bralettes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With consumers seeking more options in line with comfort and functionality, this isn\u2019t surprising. Lingerie brands are noticing that flirty silhouettes are no longer a strong selling point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, a new breed of women\u2019s lingerie \u2013 a lot of which are spearheaded by fellow women \u2013 is taking the place of once-iconic styles. While these up-and-coming brands have distinguishing aspects of their own, they are all moving in the direction of lingerie that marries comfort with new or traditional lingerie styles at relatively affordable prices across inclusive size ranges.<\/span><\/p>\n<figure id=\"attachment_4165\" aria-describedby=\"caption-attachment-4165\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4165\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-298x300.png\" alt=\"\" width=\"750\" height=\"755\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-298x300.png 298w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture.png 474w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4165\" class=\"wp-caption-text\">Source: Aerie<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With its affordable lingerie, lounge, and activewear, American Eagle\u2019s <a href=\"https:\/\/www.ae.com\/\">Aerie<\/a> is now a hot favorite among 15- to 25-year-old female consumers. It grew to popularity as an inclusive brand with its body-positive #aerieREAL <\/span><a href=\"https:\/\/www.cnbc.com\/2018\/06\/22\/aerie-is-a-standout-with-body-positive-ads-and-real-models.html\"><span style=\"font-weight: 400;\">no-airbrushing campaign<\/span><\/a><span style=\"font-weight: 400;\"> in 2016. Since then, the brand has featured models of varying body types and ethnicities \u2013 including women with visible disabilities and illness \u2013 and won the hearts of millions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aerie has sizes going all the way up to XXL with styles for everyone ranging from wireless lightly lined bras to plunging push-up bras. Aerie also offers athleisure wear that is exclusively designed with movement and comfort in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even retail behemoth Target didn\u2019t stay too far behind while keeping up with inclusivity. This is clear from the brand\u2019s recently launched lingerie and sleepwear labels that have offerings for everyone.<\/span><\/p>\n<figure id=\"attachment_4166\" aria-describedby=\"caption-attachment-4166\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4166\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-1-300x134.png\" alt=\"\" width=\"750\" height=\"334\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-1-300x134.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-1-768x342.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-1-1024x456.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-1.png 1195w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4166\" class=\"wp-caption-text\">Source: Target<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Its lingerie brand <a href=\"https:\/\/www.target.com\/b\/auden\/-\/N-mg0o7\">Auden<\/a> offers a collection of 40 unique styles of bras with sizes ranging from 32AA all the way up to 46G and as many as 50 unique panty styles going from sizes XS to 4X. The best part is that they\u2019re all as affordable as ever with prices at less than $22!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target\u2019s sleepwear brand Stars Above is inclusive in a different sense \u2013 it has collections for women of all ages. With its pieces costing no more than $29.99 and over 125 different styles to choose from, women who want to buy Stars Above offerings are unlikely to stop at just one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand\u2019s third label Colsie, caters to those looking for trendy in the sleepwear and loungewear categories. With anything from sports bras in pastel colors to of-the-moment bike shorts, Colsie has every loungewear trend women are likely to want for $21.99 or less for sizes XS to 3x.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its venture into lingerie, sleepwear, and loungewear, one thing is clear \u2013 that Target is looking to provide women with a truly complete shopping experience today.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"sustainability-in-lingerie-the-need-of-the-hour\"><\/span><b>Sustainability In Lingerie: The Need Of The Hour<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands aren\u2019t oblivious to the fact that consumers care about where their clothing is coming from more now than ever before. From demanding sustainable practices to seeing that brands publicly announce their commitment to treading on an eco-friendly path, they expect it all. And with clothes being held at such high social and economic standards, it would make sense that they would want the same from what\u2019s underneath. However, retail analytics company Edited reports that sustainable lingerie makes up as low as <\/span><span style=\"font-weight: 400;\">2.4%<\/span><span style=\"font-weight: 400;\"> of all sustainable apparel. But some lingerie brands are consciously putting in the effort to change this.<\/span><\/p>\n<figure id=\"attachment_4186\" aria-describedby=\"caption-attachment-4186\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4186\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/BrookThereMayaAW-300x188.jpg\" alt=\"\" width=\"750\" height=\"470\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/BrookThereMayaAW-300x188.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/BrookThereMayaAW-768x481.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/BrookThereMayaAW-1024x641.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/BrookThereMayaAW.jpg 1944w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4186\" class=\"wp-caption-text\">Source: Brook There<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brookthere.com\/\">Brook There<\/a> is one among such lingerie brands that are on point with their sustainability efforts. The label uses organic cotton for most of its lingerie in addition to real silk trims. It also keeps in line with high labor standards by manufacturing entirely in the United States \u2013 which means no sweatshops and no child labor \u2013 using low-impact production techniques. Even their packaging material is all eco \u2013 small orders are packed in recycled poly bags and recycled tissue paper, while large ones are shipped in a cardboard box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Known for sustainability through and through, Reformation too recently launched lingerie that stands true to its brand values. The collection featured a limited-edition line-up of two bras, one bralette, and two styles of briefs \u2013 all of which was made sustainably with recycled lace, eco-mesh, and <\/span><a href=\"https:\/\/www.tencel.com\/about\"><span style=\"font-weight: 400;\">Tencel<\/span><\/a><span style=\"font-weight: 400;\"> (a wood cellulose-based fabric made by Lenzing Fibers Inc). The prices for the individual items vary from an affordable price point of $12 all the way up to $45.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"personalization-the-game-changer-for-lingerie-brands\"><\/span><b>Personalization: The Game Changer For Lingerie Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The fact that the consumer is king \u2013 or queen \u2013 is a known fact in all of retail today. So, brands across domains are in the constant pursuit of providing an end-to-end seamless shopping experience to consumers. With the biggest pain point in lingerie shopping being finding the right size, lingerie brands too understand the need for such an experience and are working to provide personalized experiences to each consumer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/trueandco.com\/\">True&amp;Co<\/a> happens to be one such lingerie brand going the extra mile to give every shopper her perfect bra. The brand has been using its <\/span><span style=\"font-weight: 400;\">Fit Quiz<\/span><span style=\"font-weight: 400;\"> to gather data from over 5 million women to make bras that actually fit and provide a \u201cpain-free\u201d shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the quiz is straightforward, it is also informative and in-depth. It has every woman who takes it answer questions about the fit of her current bras, her shape, and how she wants her new bra to fit. In addition, it delves into issues with her current bras and provides 3 ideal bra suggestions with size recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lingerie brands like <a href=\"https:\/\/www.adoreme.com\/\">Adore Me<\/a> and <a href=\"https:\/\/brayola.com\/\">Brayola<\/a> are also taking advantage of advancements in technology to provide unparalleled shopping experiences. These brands have taken to artificial intelligence to get deeper insights on consumer behavior and provide personalized experiences to shoppers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-impact-of-instagram-on-the-lingerie-industry\"><\/span><b>The Impact Of Instagram On The Lingerie Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The effects of Instagram on countless aspects of consumers\u2019 lives are evident. Lingerie brands have been fast to notice how the platform has successfully flipped the lingerie industry on its head by changing the way people see themselves as well as perceive and define beauty. From modifying what \u201csexy\u201d looks like to creating a channel of communication between consumers and the brands they love, it\u2019s safe to say that Instagram has transformed the world of lingerie.<\/span><\/p>\n<figure id=\"attachment_4168\" aria-describedby=\"caption-attachment-4168\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4168\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3-300x300.png\" alt=\"\" width=\"750\" height=\"753\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Capture-3.png 477w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4168\" class=\"wp-caption-text\">Source: LIVELY<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It has also become a space for lingerie brands like <a href=\"https:\/\/www.wearlively.com\/\">LIVELY<\/a> to succeed. Besides making itself known as a brand, LIVELY has taken to Instagram to build a community for women with the goal of inspiring them to be passionate, purposeful, and confident. In all of 3 years, it has gained a massive following of 160,000 followers while inspiring 11,608 posts with the hashtag &#8220;#livingLIVELY.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand has carved a niche for itself in the lingerie industry by establishing a completely new category of lingerie it likes to call <\/span><a href=\"https:\/\/www.forbes.com\/sites\/viviennedecker\/2016\/07\/26\/move-over-victorias-secret-lively-redefines-the-intimates-category-with-leisuree\/#55d9b56911c4\"><span style=\"font-weight: 400;\">Leisur\u00e9e<\/span><\/a><span style=\"font-weight: 400;\">, which blurs the aesthetic lines of lingerie, activewear, and swimwear. And by offering all its bras for $35 irrespective of their size, LIVELY is working toward being more inclusive than it is currently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digitally native entrants like The Nude Label, LIVELY, and <a href=\"https:\/\/lonelylabel.com\/\">Lonely<\/a> are winning big with their offerings focused on comfort while building online communities centering around body positivity. So, while bracing themselves for the stiff competition, the future of existing lingerie brands and those looking to make their way into the industry will be determined by how actively they pay attention to the needs of consumers \u2013 who are increasingly demanding greater inclusivity and diversity and a reassessment of the traditionally sexualized imagery of the industry.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Invisible yet indispensable, the lingerie industry has grown to be a prominent segment in the Apparel industry. The global lingerie market is expected to record a CAGR of 2.2% during the forecast period of 2018 \u2013 2024 and reach a valuation of US $59.15 billion by 2024. Reports reveal that the market has matured in  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[154,55,199,150,23,197,81],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Evolution Of The Lingerie Industry &amp; The Trends That Govern It Today<\/title>\n<meta name=\"description\" content=\"Exploring the evolution of the lingerie industry, this insightful read delves into current trends shaping the market. 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