{"id":4215,"date":"2019-04-05T06:20:51","date_gmt":"2019-04-05T00:50:51","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4215"},"modified":"2024-04-30T10:03:17","modified_gmt":"2024-04-30T04:33:17","slug":"the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/","title":{"rendered":"The Buyer Mindset- How To Get In There And Hack Relevancy The Right Way"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8cd3fb83c0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8cd3fb83c0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#fashion-retail-and-what-people-want\" title=\"Fashion Retail And What People Want\">Fashion Retail And What People Want<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#a-good-price\" title=\"A Good Price\">A Good Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#the-right-product\" title=\"The Right Product\">The Right Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#convenient-shopping\" title=\"Convenient Shopping\">Convenient Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#a-story\" title=\"A Story\">A Story<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#same-but-not-really\" title=\"Same, But Not really\">Same, But Not really<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#friendly-ways-to-encourage-conversion\" title=\"Friendly Ways To Encourage Conversion\">Friendly Ways To Encourage Conversion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#the-simplicity-paradigm\" title=\"The Simplicity Paradigm\">The Simplicity Paradigm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#what-men-want\" title=\"What Men Want: \">What Men Want: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#what-women-want\" title=\"What Women Want\">What Women Want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#baby-boomers-vs-millennials\" title=\"Baby Boomers vs. Millennials\">Baby Boomers vs. Millennials<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/the-buyer-mindset-how-to-get-in-there-and-hack-relevancy-right\/#to-stay-updated-on-interesting-market-research-trends-and-insights-follow-vueai%c2%ae-on-twitter\" title=\"To stay updated on interesting market research, trends and insights, follow Vue.ai\u00ae on Twitter\">To stay updated on interesting market research, trends and insights, follow Vue.ai\u00ae on Twitter<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\"><br \/>\nEvery retail business has one goal- to sell. If we were to go one step deeper, we\u2019d say that every retail company wants to sell repeatedly to its customers while also steadily acquiring new ones. We live in a data-rich economy and brands have the distinct advantage of knowing more about their consumers in this time than in any era before. Today, a simple purchase decision can tell companies a lot about who their consumers are and what their drivers might be.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Yet, a larger question looms. How do we use this data effectively? How do we mine the right data and separate it from the white noise to help deliver a personalized experience? If only there were a way to get into the shopper\u2019s mind\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s precisely what we\u2019re going to do today.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This year, ShopTalk\u2019s annual retail event was titled \u2018<a href=\"https:\/\/twitter.com\/shoptalk\/status\/1111275113599643649\">Kicking Off A Decade Of Retail Transformation<\/a>.\u2019 Transforming it is. The more homogenous group of baby boomers who dominated the shopping scene are now paving the way for two new generations of shoppers almost simultaneously. The millennials and Gen Z have almost nothing in common with baby boomers when it comes to shopping preferences. What\u2019s more, they have very little in common with each other as well<\/span><\/p>\n<p><span style=\"font-weight: 400\">To put this in perspective, one only needs to look at Deloitte\u2019s ShopTalk presentation aptly called The Consumer Is Changing- Perhaps Not How You Think.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before we dive into all of it, let\u2019s take a look at the defining trends in consumer behavior in fashion retail so far.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"fashion-retail-and-what-people-want\"><\/span><b>Fashion Retail And What People Want<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4216\" aria-describedby=\"caption-attachment-4216\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4216\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/top-5-things-300x258-300x258.jpg\" alt=\"\" width=\"750\" height=\"645\" \/><figcaption id=\"caption-attachment-4216\" class=\"wp-caption-text\">Source: Energy Care<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Whether you\u2019re selling to an affluent fifty year old in Florida or a young, streetsmart eighteen year old in NYC, some factors remain common. Let us begin with the common attributes and patterns that people expect from a fashion brand.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-good-price\"><\/span><b>A Good Price<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">That price, product, and convenience make up the top three priorities for everyone should come as no surprise. A customer buying a fashion item is almost always looking for a good deal. Counterintuitive as it may seem, even those buying a luxury item are looking at attributes such as longevity, brand value, and trade-in value as ways to determine if the price matches the value being offered.<\/span><\/span><\/span><\/span>In the context of a millennial customer, this is no surprise. Ridden with more debt in their twenties than their parent generation, they would prefer to spend on necessities like healthcare than on apparel exclusively. The overall expenditure on clothing has fallen significantly in the last twenty years. However, fast fashion brands have been the first to cash in on this trend by offering cheaper products that are still in trend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-right-product\"><\/span><b>The Right Product<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">On average, how many times do you expect to use a pair of denims? <\/span><a href=\"http:\/\/www.historyofjeans.com\"><span style=\"font-weight: 400\">When they were invented<\/span><\/a><span style=\"font-weight: 400\">, denims were pitched as the sole alternative to clothing suited to heavy labor. Today, denims tear much more easily. The very definition of long-lasting has changed significantly, in part because fashion is such an ephemeral industry in itself. No one wants to be seen in clunky bell-bottoms when cropped pants are all the rage. \u00a0Read about sustainability <\/span><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/sustainability-in-fashion-the-new-mantra\/\">here.<\/a><\/span><\/span><\/span><\/span>A lasting product may not be the same as a good product, at least not in today\u2019s consumer\u2019s mind. Instead, they are more likely to value the trend aspect as well as how many other items they can pair a piece of clothing with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"convenient-shopping\"><\/span><b>Convenient Shopping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There\u2019s no denying it- Amazon has us addicted to fast deliveries, hassle-free returns and basically being the boss of every purchase we make. Several fashion retailers are still scrambling to keep up with these changes, but there\u2019s no denying the fact that today, the consumer is king in a way they have never been before.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">For retailers, <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/chasing-after-an-elusive-metric-doing-customer-satisfaction-right\/\"><span style=\"font-weight: 400\">going omnichannel is the only way forward<\/span><\/a><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">. Even better if they can regain control of their brand narrative and sell directly to their customers. With the introduction of Instagram\u2019s checkout feature, there is no end to the sort of convenience on offer and consumers are looking to their favorite brands to make the switch, and fast. How much brands sell is a direct derivative of how convenient it is to shop from them<br \/>\n.<br \/>\n<\/span><\/span><\/span>Keeping this in mind, brands like Sephora are going the extra mile to make things happen for their customers, from an AR makeup app to faster checkouts for repeat customers. Even H&amp;M, reeling under the pressure of excess inventory and ecological concerns, has managed to turn the story around by offering a direct online shopping experience to its customers across the globe.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-story\"><\/span><b>A Story<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">As opposed to a good story, a genuine one is exactly what it suggests. Honest brands that are unabashed about who they are have a better success rate than brands trying to attain something. In this content, direct to consumer brands have the upper hand because they control everything from processes and production to the marketing and brand narrative.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span>Take Warby Parker for example. How about getting an eye exam with only your credit card\u2019s length for reference? Warby Parker pulled this off, and along with the option of trying out frames at home, it positioned itself in direct competition with <a href=\"http:\/\/www.luxottica.com\/en\">Luxxotica <\/a>for a fraction of the price. The choice of uploading and sharing a picture with their consumer\u2019s new glasses gave them a lot of user-generated content and also the exposure they were looking for.In a way, they took charge of the narrative by letting customers choose what would be most comfortable for them. When we think of brand storytelling, the immediate urge is to start churning out content. Instead, brands could consider what makes for a good story recipe and get their consumers invested in building it.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"same-but-not-really\"><\/span><b>Same, But Not really<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4219\" aria-describedby=\"caption-attachment-4219\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4219\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/millennials_featured-776x415-300x160.png\" alt=\"\" width=\"750\" height=\"401\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/millennials_featured-776x415-300x160.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/millennials_featured-776x415-768x411.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/millennials_featured-776x415.png 776w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4219\" class=\"wp-caption-text\">Source: Kay Harbor<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">For all the attributes that they share in common, customers are also unique in that there are individuals shaped by very different narratives. Many attempts have been made to bucket them into groups based on their age and where they live, but we\u2019re slowly coming to realize that we need to start treating them as individuals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Deloitte\u2019s ShopTalk presentation brings this aspect to the fore. Because of just how diverse people are, opportunities in fashion retail have shifted from a few large bases to many smaller ones. For example, an eco-conscious fashion retailer today has as much opportunity for success as a bigger conglomerate. What\u2019s more, more prominent brands like Zara are also looking at ways to tap into as many of these smaller opportunity pockets as possible. For all the backlash it received, Zara\u2019s rebranding was no accident. It is meant to match with the new narrative of being an authority in fashion through the use of a journal format.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Retail authorities like Forrester have been making a case for a 360-degree customer view for some time now. To put it simply, it is time to begin using all of the data that customers have been willingly providing, or in some instances even sacrificing for the sake of convenience. For example, for a customer considering a sneaker purchase, there is already a clear position in his mind (ultra-premium vs. everyday) and advertising to them is not about presenting the other alternative, but about telling them <\/span><i><span style=\"font-weight: 400\">why the other alternative is better.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"friendly-ways-to-encourage-conversion\"><\/span><b>Friendly Ways To Encourage Conversion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Once you have a sound understanding of your customers\u2019 preferences, it becomes easier to tailor the buying experience to encourage more conversions. In this section, let\u2019s talk about some recent success stories. It is easy to see that they succeeded because they started at the very beginning- buy being their consumer and evaluating every driver and every pain point to reach consensus on what to say to them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-simplicity-paradigm\"><\/span><b>The Simplicity Paradigm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/putting-your-best-foot-forward-in-the-billion-dollar-footwear-industry\/\"><span style=\"font-weight: 400\">The sneaker market is huge. <\/span><\/a><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Today, sneakers are everywhere, and intrusively so, some may say. AllBirds toned the fever down by pulling back on the branding to offer a shoe that was only just a shoe and not a statement. A few billion in sales and $1.4 billion in valuation, it is safe to say that they understood their Cali-tech consumers very well.<\/span><\/span><\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-men-want\"><\/span><b>What Men Want: <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">When it comes to a pair of pants, a man has a lot of opinions. Said man will however never spend hours in a physical store figuring it out with a store representative. In fact, selling to men is tricky. They walk in, try one pair on, and walk out if they don\u2019t like it. But then again, all they asked for is a pair of well-fitting pants. Bonobos will go down in history as the menswear brand that spent all of their resources in building the perfect pair of pants that could be bought online. The Apple of the pants world is finally here.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-women-want\"><\/span><b>What Women Want<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Women have very specific preferences. Even those among them who walk out of a store dejected are making a very specific choice- they probably didn\u2019t like what they saw. Visual appeal is a huge driver of conversion in this demographic. Glossier knew that selling makeup online would be a challenge in itself. They also knew that they could drive success by showing people what makeup looks like on them before they buy. Enter- the skin tone matcher. Consumers can now try out products at home, have them matched perfectly to their specific needs and then place the order without apprehension.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"baby-boomers-vs-millennials\"><\/span><b>Baby Boomers vs. Millennials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The greatest generational shift of our times can be seen between these two generations. Fueled by the rapid advancement of the internet and mobile devices, millennials buy very differently from baby boomers. For the former, a store is an experience center while for the latter, the store is a point of sale. Brands that can cater to both these needs are most likely to see themselves succeed. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">We need only to look to Nike for the perfect example. Shoes surpass generations. For some, they are a daily need, and for others, they are a statement-maker. Nike\u2019s flagship store in NYC is the perfect example of fluid retail. With features like DIY stations, it caters to the millennial buyer while also offering ample opportunities for #Throwback. For the more casual buyer, there\u2019s nothing like a piece of history to make the conversion happen.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"to-stay-updated-on-interesting-market-research-trends-and-insights-follow-vueai%c2%ae-on-twitter\"><\/span>To stay updated on interesting market research, trends and insights, follow <a href=\"http:\/\/twitter.com\/vue_ai\">Vue.ai\u00ae on Twitter<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Every retail business has one goal- to sell. If we were to go one step deeper, we\u2019d say that every retail company wants to sell repeatedly to its customers while also steadily acquiring new ones. We live in a data-rich economy and brands have the distinct advantage of knowing more about their consumers in this  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[154,55,27,34,169,150,29,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Buyer Mindset- How To Get In There And Hack Relevancy The Right Way | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"For all the attributes that they share in common, customers are also unique in that there are individuals shaped by very different narratives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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