{"id":4414,"date":"2019-04-24T11:58:10","date_gmt":"2019-04-24T06:28:10","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4414"},"modified":"2024-05-02T14:16:49","modified_gmt":"2024-05-02T08:46:49","slug":"guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/","title":{"rendered":"Guerrilla Marketing Done Right: Brilliant Unconventional Campaigns That Made a Mark"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a01e586e84aa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a01e586e84aa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#dollar-shave-clubs-viral-launch-video\" title=\"Dollar Shave Club\u2019s Viral Launch Video\">Dollar Shave Club\u2019s Viral Launch Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#burger-kings-burn-that-ad\" title=\"Burger King\u2019s Burn That Ad\">Burger King\u2019s Burn That Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#ted-bakers-keeping-up-with-the-bakers\" title=\"Ted Baker\u2019s Keeping Up With The Bakers\">Ted Baker\u2019s Keeping Up With The Bakers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#h-ms-close-the-loop\" title=\"H&amp;M&#8217;s Close The Loop\">H&amp;M&#8217;s Close The Loop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#tinders-on-the-ground-seeding-%e2%80%93-college-tour-and-college-parties\" title=\"Tinder\u2019s On The Ground Seeding \u2013 College Tour And College Parties\">Tinder\u2019s On The Ground Seeding \u2013 College Tour And College Parties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#making-the-most-of-guerrilla-marketing\" title=\"Making The Most Of Guerrilla Marketing \">Making The Most Of Guerrilla Marketing <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#ensuring-you-are-present-where-your-customers-are\" title=\"Ensuring you are present where your customers are\u00a0\">Ensuring you are present where your customers are\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#giving-to-get\" title=\"Giving to get\">Giving to get<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/guerrilla-marketing-done-right-brilliant-unconventional-campaigns-that-made-a-mark\/#thinking-like-your-audience\" title=\"Thinking like your audience\">Thinking like your audience<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">To make known their new location in Tokyo near Tachikawa station, IKEA transformed an entire monorail into a colorful showroom back in 2014. Vibrant patterns, rugs, and home accessories flooded this exquisite display to give consumers a taste of what it meant to buy IKEA\u2019s products. The replacement of the dreary interiors with comfortable couches and throw pillows, as well as party food and drinks on coffee and end tables, was a real treat for commuters \u2013 even if it was for just for two days. IKEA\u2019s pop-up Japanese monorail showroom was evidently a brilliantly put together guerrilla marketing campaign, showing it can turn any interior into a comfortable living space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a strategy, guerrilla marketing focuses on cost-effective, unconventional marketing ideas like IKEA\u2019s to get maximum results. So, if a campaign using this marketing method is successful, it <\/span><i><span style=\"font-weight: 400;\">will<\/span><\/i><span style=\"font-weight: 400;\"> catch your attention. A good guerrilla marketing campaign takes the consumer by surprise, makes a lasting impression, and creates huge amounts of social buzz. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because this type of marketing is so unconventional, it\u2019s best understood when observed. So, here are five examples of guerrilla marketing done right by some popular brands.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"dollar-shave-clubs-viral-launch-video\"><\/span><b>Dollar Shave Club\u2019s Viral Launch Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The biggest benefit of a guerrilla marketing campaign is its potential to go viral online. While local exposure is great, the visibility a brand is likely to get when photos and videos of experiences through such a campaign are shared online is massive \u2013 and faster compared to other kinds of marketing or ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to speak of viral campaigns and not talk about Dollar Shave Club.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2012, the company turned heads with its now legendary launch video that took viewers on a hilarious walk through its warehouse and poked fun at the annoyances every shaver faces. It took a dull topic and made it incredibly entertaining, which justifies the 26 million+ views the video has today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founder Michael Dubin uploaded the video \u2013 which cost the subscription shaving company $4500 to make \u2013 on YouTube at 6.30 a.m. And by 9.30 a.m., the brand\u2019s site dollarshaveclub.com had crashed because of the high sign-up volume. When the site finally came back online a day later, as many as <\/span><a href=\"https:\/\/www.independent.co.uk\/news\/business\/news\/unilever-1bn-gillette-shaving-razors-a7146686.html\"><span style=\"font-weight: 400;\">12,000 orders<\/span><\/a><span style=\"font-weight: 400;\"> came in almost instantly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A single video that explained how its business was different from Gillette or Schick gave Dollar Shave Club the traction it needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then again, while the success was sudden, the brand had taken several intentional steps to make sure the video became a hit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It informed several tech publications when the video would be going up and then sent many of these publications early access to the video. It also came up with a shorter version of the video and had it run on late-night TV. In addition, the brand also spent over $10,000 to promote the video on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company is now a part of Unilever, which <\/span><a href=\"http:\/\/fortune.com\/2016\/07\/19\/unilever-buys-dollar-shave-club-for-1-billion\/\"><span style=\"font-weight: 400;\">acquired Dollar Shave Club for $1 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2016 and catapulted it to unicorn status in just a few years after it came into the business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"burger-kings-burn-that-ad\"><\/span><b>Burger King\u2019s Burn That Ad<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Burger King\u2019s marketing campaigns have always been an utter delight as they often showcase out-of-the-box ideas that intrigue customers and make them want to engage with the brand \u2013 indeed the mark of well-executed guerrilla marketing campaigns.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BK - Burn That Ad\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/PGByvh25uE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Most recently, the fast-food chain took its marketing efforts a step further in Brazil by openly encouraging consumers to \u201cburn\u201d its rivals down. On opening the Burger King app and pointing their smartphones at competitors\u2019 ads, Brazilian consumers could enjoy the ads being burned up instantly thanks to the newly added AR function on the app. Once the flames burned away, the screen revealed a Burger King ad promising the consumer a free Whopper at the nearest BK outlet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app promo was created exclusively to promote BK express, which allows customers to pre-order food and skip lines. The great part about the strategy was that it allowed Burger King to turn its rivals\u2019 media investments like billboards, magazine ads, and the like into its own ads and get consumers flocking to its outlets instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say that the campaign worked brilliantly with the element of fun for consumers along with the incentive of a free burger.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ted-bakers-keeping-up-with-the-bakers\"><\/span><b>Ted Baker\u2019s Keeping Up With The Bakers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a history of innovative and inspiring campaigns and while being one of the first fashion brands to make its way into experiential retail, it\u2019s certainly no surprise that Ted Baker knows its way around guerrilla marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand has always famously avoided traditional advertising and steered its focus to digital and social channels. It uses videos for many of its campaigns, making clear that it has been paying attention to the prediction that as much as <\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/service-provider\/visual-networking-index-vni\/index.html\"><span style=\"font-weight: 400;\">82%<\/span><\/a><span style=\"font-weight: 400;\"> of all internet traffic will come from video by 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote its Spring\/Summer 2017 collection, the British fashion retailer came up with an eight-part sitcom called \u201cKeeping up with the Bakers\u201d that played out on Instagram stories in episodes. What\u2019s more, is it gave incentives to viewers to watch every episode with its daily challenges.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TED BAKER | KEEPING UP WITH THE BAKERS 360\u00b0 FILM EXPERIENCE\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/ZSSfIlQnZb8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The brand also released a 360-degree shoppable short film through which users could browse the Bakers\u2019 home and buy the items they discover there, allowing them to be immersed further in the world of the Bakers. With <\/span><a href=\"https:\/\/www.forbes.com\/sites\/francoisbotha\/2018\/11\/20\/connect-with-the-next-generation-through-video\/#7ce50a9d6d07\"><span style=\"font-weight: 400;\">360-degree videos known to increase consumer engagement<\/span><\/a><span style=\"font-weight: 400;\">, it would make sense that the brand took to them to surprise and delight consumers. And combining such a video with shoppable content meant that consumers were more likely to take action, leading to an increase in sales. Even just the trailer of the video got as many as <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/ted-bakers-global-campaign-debuts-360%C2%BA-shoppable-film\/1427370\"><span style=\"font-weight: 400;\">1.9 million views<\/span><\/a><span style=\"font-weight: 400;\">, and the social media campaign received over <\/span><a href=\"https:\/\/www.campaignlive.co.uk\/article\/ted-bakers-global-campaign-debuts-360%C2%BA-shoppable-film\/1427370\"><span style=\"font-weight: 400;\">19,000 likes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ted Baker takes a different narrative for every season it releases, making the campaign stand out by creating a fully immersive world for consumers to explore.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"h-ms-close-the-loop\"><\/span><b>H&amp;M&#8217;s Close The Loop<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Swedish fashion retailer H&amp;M has been known to take sustainability and environmentally responsible practices very seriously. It was among the first fashion labels to launch a worldwide Garment Collecting initiative back in 2013 in the attempt to close the loop. The brand has been collecting unwanted clothes of any brand in any condition from customers across all H&amp;M stores all year round since then and reached over <\/span><span style=\"font-weight: 400;\"> of clothing. The clothes either get reused in a different capacity, resold in second-hand stores, or recycled into a new textile to help save natural resources and ensure that no garments end up in a landfill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The recycled textile produced has been the basis of the brand\u2019s Close the Loop collection \u2013 the first drop of which arrived in 2014. H&amp;M has periodically released more collections in the series over time while also launching videos to tap into people\u2019s emotions and lead to meaningful engagement.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"H&amp;M Conscious: Sustainable fashion through recycled clothes\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/s4xnyr2mCuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">One that resonated with a lot of consumers was its 90-second film launched in 2015. Narrated by Iggy Pop, the video celebrates diversity and encourages everyone to break taboos in fashion and that \u201cThere\u2019s only one rule in fashion: recycle your clothes.\u201d The film currently has over 10 million views and has helped the brand create buzz around its Close the Loop campaign, ensuring that its message of sustainability was heard.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tinders-on-the-ground-seeding-%e2%80%93-college-tour-and-college-parties\"><\/span><b>Tinder\u2019s On The Ground Seeding \u2013 College Tour And College Parties<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4420\" aria-describedby=\"caption-attachment-4420\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4420\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-24-at-4.23.07-PM-300x200.png\" alt=\"\" width=\"750\" height=\"501\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-24-at-4.23.07-PM-300x200.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-24-at-4.23.07-PM-768x513.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-24-at-4.23.07-PM-1024x684.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-24-at-4.23.07-PM.png 1890w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4420\" class=\"wp-caption-text\">Source: Vox<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It appears as though Tinder appeared on the digital landscape overnight and that\u2019s certainly not further from the truth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the app was just starting out in 2012, one of Tinder\u2019s ex co-founder, Whitney Wolfe planned a tour that involved her actually going to every prominent college campus in the country. At each chapter of her sorority, she did a presentation and had all the girls at the meetings install the app. Then she went to the corresponding brother fraternities where the boys opened the app and saw the cute girls they knew.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tinder\u2019s focus was on college students for a reason \u2013 this demographic is extremely social. So, if they enjoyed the app, they would tell everyone about it. And that is exactly what happened. When the brand started out, it had less than 5,000 users. Post Wolfe\u2019s trip, the user count had hit a whopping 15,000! A clear indication that word-of-mouth marketing works and works phenomenally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand also worked to engage its target demographic by inserting the app into activities \u2013 specifically in parties. Hiring college campus representatives to promote the app to their peers through Tinder college parties \u2013 each of which had specific entry requirements. Some made it mandatory for guests to download the app before entering, while others needed guests to find a date on Tinder and then bring them to the party, helping them increase user count substantially.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app reportedly had an average of <\/span><span style=\"font-weight: 400;\">3.8 million users<\/span><span style=\"font-weight: 400;\"> last year and these numbers are only on the rise with the brand\u2019s latest <\/span><a href=\"https:\/\/www.theverge.com\/2018\/8\/21\/17763862\/tinder-u-feature-app-university\"><span style=\"font-weight: 400;\">Tinder U<\/span><\/a><span style=\"font-weight: 400;\"> offering made exclusive to college students.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"making-the-most-of-guerrilla-marketing\"><\/span><b>Making The Most Of Guerrilla Marketing <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say that guerrilla marketing is certainly effective when done right. And brands looking to get the most use of it would do well to look into these aspects:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ensuring-you-are-present-where-your-customers-are\"><\/span><b>Ensuring you are present where your customers are<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having an engaging presence where your customers are can help in gaining brand visibility and provide launch pads for marketing campaigns. Even with social media, this means being present on platforms that lead to the most conversions and standing out on those platforms.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"giving-to-get\"><\/span><b>Giving to get<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Giving consumers an incentive to buy from your brand by giving them something up front can work wonders. This could be anything from coupons to pure entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it may seem counter-productive, freebies usually work great in such cases as it means putting your products directly in their hands. The word-of-mouth reviews that follow free sample distribution will attract new customers and get your sales soaring.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"thinking-like-your-audience\"><\/span><b>Thinking like your audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Knowing your target consumers well is a vital part of getting guerrilla marketing right. This goes a long way while coming up with innovative ideas that will make them want to engage with your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> To make known their new location in Tokyo near Tachikawa station, IKEA transformed an entire monorail into a colorful showroom back in 2014. Vibrant patterns, rugs, and home accessories flooded this exquisite display to give consumers a taste of what it meant to buy IKEA\u2019s products. The replacement of the dreary interiors with comfortable couches  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[154,268,116],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guerrilla Marketing Done Right: Brilliant Unconventional Campaigns That Made a Mark | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Guerrilla marketing focuses on cost-effective, unconventional marketing ideas that takes the consumer by surprise, thereby creating a huge social buzz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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