{"id":442,"date":"2018-09-05T10:34:40","date_gmt":"2018-09-05T05:04:40","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=442"},"modified":"2024-05-02T10:41:59","modified_gmt":"2024-05-02T05:11:59","slug":"creating-the-first-mover-advantage-with-advanced-shoppable-videos","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/","title":{"rendered":"Creating The First Mover Advantage With Advanced Shoppable Videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f86b5a675a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f86b5a675a3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#creating-a-new-revenue-stream-with-your-existing-media-assets\" title=\"Creating A New Revenue Stream With Your Existing Media Assets \">Creating A New Revenue Stream With Your Existing Media Assets <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#five-steps-to-shoppable-videos\" title=\"Five Steps To Shoppable Videos\">Five Steps To Shoppable Videos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#upload-your-videos\" title=\"Upload your videos \">Upload your videos <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#create-a-campaign\" title=\"Create a campaign \">Create a campaign <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#make-a-video-shoppable\" title=\"Make a video shoppable \">Make a video shoppable <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#customize-publish\" title=\"Customize &amp; publish\">Customize &amp; publish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#go-live\" title=\"Go live! \">Go live! <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#maximising-video-success-for-your-marketing-strategy\" title=\"Maximising Video Success For Your Marketing Strategy \">Maximising Video Success For Your Marketing Strategy <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/#the-perfect-combination\" title=\"The Perfect Combination\">The Perfect Combination<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span style=\"font-weight: 400;\">Video is gaining popularity with each day, it engages an audience more than any other channel.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Both businesses and consumers alike, are embracing videos\u2019 unique form of rich content that combines visuals, sound and movement and speaks to consumers on more of an emotional level, allowing them to connect with people in a way that isn\u2019t available with other channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to Wyzowl\u2019s State of Video Marketing Survey, 81% of businesses use video as a marketing tool \u2014 up from 63% in 2017. 97% of marketers say video has helped increase user understanding of their product or service, 76% say it helped them increase sales and 85% of people say they\u2019d like to see more video from brands in 2018 (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-443\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"833\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Copy-of-2-copy.png\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Copy-of-2-copy.png 1667w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Copy-of-2-copy-300x150.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Copy-of-2-copy-768x384.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Copy-of-2-copy-1024x512.png 1024w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/><figcaption class=\"wp-element-caption\">Source: VueStudio<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, Consumers are over <\/span><a href=\"https:\/\/www.mycustomer.com\/marketing\/technology\/consumers-more-likely-to-click-online-video-ads\"><span style=\"font-weight: 400;\">27 times more likely<\/span><\/a><span style=\"font-weight: 400;\"> to click on an online video ad than a standard banner ad and just using the word \u201cvideo\u201d in an email subject line boosts open rates by 19% and clickthrough rates by 65% (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#29b712946b53\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">). In addition, video generates 1200% more shares than text and images combined.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketing agency, KISSmetrics, found that a call-to-action with a video produces 380% more clicks than a non-video sidebar call-to-action. Basically, video increases a user\u2019s likelihood of taking action on what they see.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On top of that, video produces the best search engine results. Back in 2009, Forrester conducted a study and found that website pages that include videos are 45 times more likely to rank on the first page of Google than pages without videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today 51.9% of marketers across the world say videos have the best ROI, and that shoppers who view a video in the pre-purchase stages are 1.81 times more likely to make a purchase than non-viewers (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/02\/01\/lights-camera-engagement-2017-is-the-year-of-video-marketing\/#753aff5f2315\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creating-a-new-revenue-stream-with-your-existing-media-assets\"><\/span><b>Creating A New Revenue Stream With Your Existing Media Assets <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To remain competitive today, companies must add video to their marketing strategies. And just adding video alone is not enough \u2013 videos must be innovative, engaging, and delivering value. Monetizing videos by making them shoppable allows retailers to provide better customer experiences, increase revenue and engagement and position themselves as innovative, a quality that is important amongst millennials (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/gyro\/2013\/11\/25\/the-millennial-marketing-mix-community-innovation-and-values\/#57b15fca6bfa\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s shoppable video tool \u2013 VueStudio, is built around computer vision and artificial intelligence technology that teach computers to look at images and all forms of media and extract detailed attributes, like color, pattern, and style, the way that humans would (<\/span><a href=\"https:\/\/www.vue.ai\/blog\/tech-talk\/what-is-computer-vision-really\/\"><span style=\"font-weight: 400;\">more on computer vision<\/span><\/a><span style=\"font-weight: 400;\">). The technology can detect keyframes in videos and then automatically identify the most similar products (or products that complement the look) from a retailer\u2019s product catalog to show relevant product recommendations instantly without navigating away from the video. Our shoppable video solution goes one step further \u2013 a layer of <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> is added to the equation. &nbsp;By tracking consumer behavior (only on site), we ensure that the product recommendations that are shown to customers are personalized to their individual tastes based on their past browsing and purchase history (<\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalized-product-recommendation-retail\/\"><span style=\"font-weight: 400;\">more on dynamic personalization<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The process is user-friendly too. Retailers also have control of the UX design and interface and can override product recommendations of the video before publishing it on site. Plus, we connect to inventory in real-time so retailers never have to show an out of stock product again. If a product is out of stock, the technology detects the most visually similar products in stock. &nbsp;The shoppable video will never be obsolete.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"five-steps-to-shoppable-videos\"><\/span><b>Five Steps To Shoppable Videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"upload-your-videos\"><\/span><span style=\"font-weight: 400;\"><strong>Upload your videos<\/strong><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Upload your videos. Sit back while the tech works its magic.<\/span><\/p>\n<\/li>\n\n\n\n<li>\n<h3><span class=\"ez-toc-section\" id=\"create-a-campaign\"><\/span><span style=\"font-weight: 400;\"><strong>Create a campaign<\/strong><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose the videos that are a part of your video campaign and give your campaign a catchy &nbsp;name. Curate the latest collections, or run event-based and season-based video marketing campaigns.<\/span><\/p>\n<\/li>\n\n\n\n<li>\n<h3><span class=\"ez-toc-section\" id=\"make-a-video-shoppable\"><\/span><span style=\"font-weight: 400;\"><strong>Make a video shoppable<\/strong><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">VueStudio automatically links your products to the video by analyzing each frame and pixel. Using the feature rich editor, highlight products of choice, choose from automatically detected frames &amp; products or pick your own frames and corresponding products from your catalog.<\/span><\/p>\n<\/li>\n\n\n\n<li>\n<h3><span class=\"ez-toc-section\" id=\"customize-publish\"><\/span>Customize &amp; publish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose from a range of styles, layouts and publishing options for the channel you\u2019d want to market your videos on. You can either publish on a self-hosted landing page, use an embed code to put the shoppable widgets on your website or use our feature-rich and light-weight SDK for complete customizability of the shoppable videos on your site and app. &nbsp;You can also customize the front-end experience for the user by choosing from a variety of templates, interactions and colors to match your brand language.<\/span><\/p>\n<\/li>\n\n\n\n<li>\n<h3><span class=\"ez-toc-section\" id=\"go-live\"><\/span><span style=\"font-weight: 400;\"><strong>Go live!<\/strong><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Share with your audience, measure engagement and track usage.<\/span><\/p>\n<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">And this is not all. Wondering how you will track ROI on all your video spend? VueStudio\u2019s inbuilt live analytics tracking dashboard will make sure that you are on top of all the metrics you need to track performance.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1012\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/ezgif.com-gif-maker.gif\" alt=\"\" class=\"wp-image-444\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"maximising-video-success-for-your-marketing-strategy\"><\/span><b>Maximising Video Success For Your Marketing Strategy <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All social media stats show video as a necessity:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">YouTube: More than <\/span><a href=\"https:\/\/fortunelords.com\/youtube-statistics\/\"><span style=\"font-weight: 400;\">5 billion video views<\/span><\/a><span style=\"font-weight: 400;\"> generated each day<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Twitter: <\/span><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2015\/new-research-twitter-users-love-to-watch-discover-and-engage-with-video.html\"><span style=\"font-weight: 400;\">82% of Twitter\u2019s audience watches video content<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Facebook: Around <\/span><a href=\"http:\/\/tubularinsights.com\/500-million-watch-facebook-video\/\"><span style=\"font-weight: 400;\">500 million people watch Facebook videos<\/span><\/a><span style=\"font-weight: 400;\"> every day<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram: Despite being a photo sharing medium, <\/span><a href=\"https:\/\/sensortower.com\/blog\/q2-2016-ad-intelligence-digest\"><span style=\"font-weight: 400;\">one in every four ads is a video<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Snapchat: says they generate <\/span><a href=\"https:\/\/www.theverge.com\/2016\/4\/28\/11526294\/snapchat-10-billion-daily-video-views-users-stories\"><span style=\"font-weight: 400;\">10 billion video views<\/span><\/a><span style=\"font-weight: 400;\"> every single day<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Videos are the clear winner in being a content marketing medium that truly gets people\u2019s attention. And with each marketing platform doubling down on its efforts to integrate and capitalize on video, now is a perfect time to take a closer look at how you can use videos to drive engagement, create a loyal following, and turn it into a growth story.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These are some tips to follow to give your video campaign that winning edge:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Use video as a differentiating medium<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Make video marketing relatable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Let your \u2018Fans\u2019 speak for you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Shorten the path to purchase with video that\u2019s interactive, actionable, and shoppable!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Let your product be your \u2018Star\u2019<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Keep your videos \u2018In Vogue\u2019 and \u2018As they would like It\u2019<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-perfect-combination\"><\/span><b>The Perfect Combination<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The beginning and end of video marketing complexity lies in finding that precarious balance between engagement and compelling relevance. It\u2019s a competitive world, and the only brands that can survive are the ones which will be able to not only create and curate content that is contextually relevant but will also thrive across platforms, keeping consumers engaged and loyal.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tools like VueStudio are a step forward in getting to that conjunction.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><span style=\"font-weight: 400;\">VueStudio<\/span><\/a><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get started with a free trial.<\/span><\/p>\n\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Video is gaining popularity with each day, it engages an audience more than any other channel. Both businesses and consumers alike, are embracing videos\u2019 unique form of rich content that combines visuals, sound and movement and speaks to consumers on more of an emotional level, allowing them to connect with people in a way that  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating The First Mover Advantage With Advanced Shoppable Videos | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"The beginning and end of video marketing complexity lies in finding that precarious balance between engagement and compelling relevance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating The First Mover Advantage With Advanced Shoppable Videos | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"The beginning and end of video marketing complexity lies in finding that precarious balance between engagement and compelling relevance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/creating-the-first-mover-advantage-with-advanced-shoppable-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-05T05:04:40+00:00\" \/>\n<meta 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