{"id":4521,"date":"2019-05-09T11:07:50","date_gmt":"2019-05-09T05:37:50","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4521"},"modified":"2024-05-02T13:47:29","modified_gmt":"2024-05-02T08:17:29","slug":"instagram-the-window-display-for-next-gen-shoppers","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/","title":{"rendered":"Instagram: The Window Display for Next Gen Shoppers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb2ad7491ae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb2ad7491ae\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/#instagram-an-incubator-for-emerging-talent\" title=\"Instagram: An Incubator For Emerging Talent\">Instagram: An Incubator For Emerging Talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/#the-pioneers-at-the-forefront-of-insta-fashion\" title=\"The Pioneers At The Forefront Of Insta-Fashion\">The Pioneers At The Forefront Of Insta-Fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/#the-democratization-of-fashion-and-beauty\" title=\"The Democratization Of Fashion And Beauty\">The Democratization Of Fashion And Beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/#instagram-and-personalized-shopping\" title=\"Instagram And Personalized Shopping\u00a0\">Instagram And Personalized Shopping\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">\u201cFashion is the third-most followed category by young people globally on Instagram, behind music and entertainment,&#8221; <\/span><a href=\"https:\/\/www.livemint.com\/Leisure\/hRFOEgmk2I0W58M0Y1lisK\/Instagrams-big-impact-on-fashion.html\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Sandeep Bhushan, Director at Facebook (India and South Asia) in a recent panel discussion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Launched in 2010, Instagram today is a global community of over one billion users, and 25 million businesses. It\u2019s changing the way we consume style, the way we shop and interact with brands, and even the way we live. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Think about this scenario for a moment. The perfect cocktail dress: you\u2019ve bought it at some time or another. Stylish, glamorous \u2013 the kind you wear to your friend\u2019s wedding reception until you have the urge to buy another one. So, what do you do? You begin your search, and soon enough a similar dress appears, as a sponsored post, on your Instagram feed. You\u2019ll likely end up seeing these dresses countless times. The may belong to a brand that may not have a brick-and-mortar store \u2013 but a strong Instagram presence. Gradually, you start looking at all the other items the brand has to offer: from shoes and sling bags to sandals and sunglasses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is changing the fashion industry. By paving the way for new careers in fashion, and placing young designer labels on the map, it is revolutionising the way we shop. A new wave of \u2018Instagram brands\u2019 use the platform as their primary launch pad. Today, a presence on the social media platform is a must for any fashion brand that craves success. In fact, influencer marketing has become one of the most effective ways to drive sales online and build awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not surprising considering brands have access to an audience that\u2019s ready to scroll and shop. The platform\u2019s ability to take users behind the scenes at runway shows and create evocative content is infusing the fashion industry with a fresh dynamism. One can discover the next big thing on their Instagram feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSpotting something on Insta is the modern equivalent of a great recommendation from a friend,\u201d <\/span><a href=\"https:\/\/www.theguardian.com\/fashion\/2019\/mar\/31\/squaring-up-how-instagram-fashion-is-changing-the-way-we-shop\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> Laura Antonia Jordan, Grazia\u2019s fashion news and features editor. \u201cIt\u2019s accessible. Aspirational but attainable \u2013 that\u2019s the magic combination!\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"instagram-an-incubator-for-emerging-talent\"><\/span><b>Instagram: An Incubator For Emerging Talent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What do LA-based brands Cult Gaia, Pia Arrobio, Tomo Koizumi and Copenhagen\u2019s Ganni have in common? They all found fame\u2014and fortune\u2014on the social platform. While consumers are discovering products through Instagram, fashion\u2019s most influential trailblazers are using the app to find new talent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u00a0got my job\u00a0from Instagram,\u201d said\u00a0Pia Arrobio, founder of <\/span><span style=\"font-weight: 400;\">LPA<\/span><span style=\"font-weight: 400;\">, a thriving, affordable, Los Angeles-based, direct-to-consumer women&#8217;s clothing line. When Japanese designer Tomo Koizumi posted one of his New York Fashion Week creations on Instagram, he caught the attention of stylist Katie Grand who wanted to do a show with him. Since then, his following on Instagram has grown by 1,000%\u2014and fashion buyers and editors are vying for his attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celebrity stylist Danielle Nachmani <\/span><a href=\"https:\/\/www.vogue.in\/content\/how-instagram-is-helping-put-young-designer-labels-on-the-map\/\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">: \u201c[Instagram] gives you access to brands you would usually spend so much more time searching, or going to a million appointments to find.\u201d She said she simply follows the accounts she likes. \u201cI saw a skirt in an editorial \u2026 I just became obsessed with their feed; I loved their campaign imagery,\u201d she said. \u201cYou want to support [new brands] because you know how much an impact an actress wearing their clothes can have.\u201d<\/span><\/p>\n<figure id=\"attachment_4529\" aria-describedby=\"caption-attachment-4529\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4529\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-2019-05-09-at-4.26.33-PM-300x219.png\" alt=\"\" width=\"750\" height=\"547\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-2019-05-09-at-4.26.33-PM-300x219.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-2019-05-09-at-4.26.33-PM.png 736w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4529\" class=\"wp-caption-text\">Source: Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ultimately, it\u2019s the creations themselves that do the talking. People tend to follow celebrities and brands with whom we can closely relate. Instagram is a curated feed of not only our friends\u2019 lives but also our own. We want to look at these images on our commute, during our coffee break and before going to bed. The social media platform has certainly opened the doors for designers and for fashion influencers who want to make it big. The influencer market is at its peak: from attending international fashion shows to creating sponsored content for brands\u2014influencers are helping brands reach a large audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the debut of its Living Zara Instagram account, the Spanish retailer enlisted the help of <\/span><a href=\"https:\/\/www.standard.co.uk\/fashion\/living-zara-instagram-account-fashion-inspiration-a4102271.html\"><span style=\"font-weight: 400;\">three influencers<\/span><\/a><span style=\"font-weight: 400;\"> who boast a combined following of over half a million to serve up inspiration to Zara customers. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-pioneers-at-the-forefront-of-insta-fashion\"><\/span><b>The Pioneers At The Forefront Of Insta-Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many brands today are on the platform. India-based designer Sabyasachi Mukherjee has been an Instagram pioneer since 2015. His brand has seven Instagram accounts, including a main account (started in 2015 with 2.6 million followers), city-specific accounts and one devoted to \u201cBrides of Sabyasachi.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growing number of fashion outlets are taking their business specifically to Instagram. These brands are said to be the pioneers of <\/span><i><span style=\"font-weight: 400;\">\u201cInsta-fashion.\u201d <\/span><\/i><span style=\"font-weight: 400;\">The appeal of being recognizable only \u201cfrom social media\u201d lies somewhere between being at the forefront of fashion, supporting emerging talent, and discovering hidden gems. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dear Frances is one such brand that may have become a regular feature on your feed. It\u2019s one of the many brands to specialize in showcasing its products \u201cin the wild\u201d, or within a stylized set-up that aligns with their potential customers\u2019 aspirations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInstagram is more about sharing a mood or an inspiration,\u201d said Dear Frances\u2019s designer Jane Frances. \u201cIt\u2019s a natural place to attract those who share your aesthetic or those who are inspired by the lifestyle of your brand.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During New York Fashion Week Fall\/Winter 2016, trending hashtags for the Tommy Hilfiger show, #TommyFall16 and #TommyHilfiger, reached more than 137 million people on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI started the Instagram account before I even launched the website,\u201d said Lisa B\u00fchler, founder of fashion brand aggregator\u00a0Lisa Says Gah\u00a0(currently 195,000 followers). \u201cI began with inspiration posts, like charming interiors and retro films, just to get an idea of the look I was going for. Once we started bringing in products we also posted those, but not in a traditional retail way \u2013 not in a studio, just on the street in front of the office and on employees and designers. It had always had an authentic behind-the-scenes feel.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eco-friendly brand Veja hit the No. 1 spot in Lyst\u2019s ranking of \u201cthe cult Insta brands we all wanted to wear\u201d in 2018. The brand witnessed sales go up 113% year on year \u2013 and shoes were sold out in white after Meghan, Duchess of Sussex, wore a pair on her royal tour in Australia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform has evolved tremendously over the years with brands documenting everything from fabric sourcing and fashion shows to behind-the-scenes occurrences. It\u2019s encouraged brands to connect personally with their customers, providing them with an immediate call to action. Instagram brands are truly acquiring a cult following in fashion; it\u2019s not at all surprising given the fact that more and more people are looking to the platform as a source of sartorial inspiration. It\u2019s a destination where aspirations and trends take flight.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-democratization-of-fashion-and-beauty\"><\/span><b>The Democratization Of Fashion And Beauty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cIt empowers small businesses and democratizes opportunity, giving individuals, creators and emerging brands the ability to reach a global audience,\u201d\u00a0Eva Chen, director of fashion partnerships at Instagram, once <\/span><a href=\"https:\/\/www.vogue.in\/content\/how-instagram-has-changed-the-game-for-fashion\/\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> in an interview with Vogue.<\/span><\/p>\n<figure id=\"attachment_4525\" aria-describedby=\"caption-attachment-4525\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4525\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/01EvaChen-vogueint-10oct17-GettyImages--300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/01EvaChen-vogueint-10oct17-GettyImages--300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/01EvaChen-vogueint-10oct17-GettyImages--768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/01EvaChen-vogueint-10oct17-GettyImages-.jpg 810w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4525\" class=\"wp-caption-text\">Source: Vogue<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">So, has Instagram truly leveled the playing field for small, unknown brands?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDefinitely,\u201d said Ditte Reffstrup, creative director at Ganni. \u201cInstagram has really democratized fashion. If you have a strong visual, creative eye that can capture what you stand for, it\u2019s such an incredible platform.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, here\u2019s something to consider: Despite the democratic nature of the platform, it\u2019s unlikely for someone to go from total obscurity to overnight stardom. Many <\/span><i><span style=\"font-weight: 400;\">Insta-fashion<\/span><\/i><span style=\"font-weight: 400;\"> founders said they already had strong personal followings and\/or connections with large followings. Success on the platform depends not only on the product being photogenic and unique but also on whether it appeals to a type of shopper who is compelled to post pictures, in general. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInstagram lets us see how an outfit goes together rather than seeing separate items on a rail,\u201d said fashion psychologist Carolyn Mair. \u201cFor some people, this is very helpful, even if the outfit looks very different on them. But the beauty of Instagram is that the images we see are not all professional photo shoots. Many of the influencers are \u2018ordinary\u2019 people. This means the <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">fashion imagery<\/a> is far more representative than we have seen in traditional fashion imagery.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kylie Jenner <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/product-hypes-and-drops\/\"><span style=\"font-weight: 400;\">recently launched<\/span><\/a><span style=\"font-weight: 400;\"> a new Instagram filter to help users see what they look like in some of her brand\u2019s popular lip colors before buying them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"instagram-and-personalized-shopping\"><\/span><b>Instagram And Personalized Shopping\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cWhen I see designers putting models whether they\u2019re curvier or differently-abled, or using \u2018unconventional\u2019 beauties, I think the amazing thing about Instagram is that the community of 800 million strong says, \u2018Why should there be a definition of conventional?\u2019 Unconventional in one market can and should be conventional in another,\u201d Chen <\/span><a href=\"https:\/\/www.vogue.co.uk\/article\/how-instagram-is-changing-fashion-eva-chen-interview\"><span style=\"font-weight: 400;\">continued<\/span><\/a><span style=\"font-weight: 400;\">. \u201cI think that global sense of beauty is very much attributed to Instagram.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No social media platform has played a more significant role in giving the world access to the global fashion industry than Instagram. Recently, French luxury goods company Dior created an <\/span><span style=\"font-weight: 400;\">augmented reality (AR) filter<\/span><span style=\"font-weight: 400;\"> for Instagram. As part of the experience, users could try on virtual versions of the brand\u2019s J\u2019Adore Dior double headbands or DiorSoLight sunglasses. This filter debuted during the Dior Fall 2019 show in Paris. It generated <\/span><a href=\"https:\/\/www.mobilemarketer.com\/news\/dior-designs-ar-filter-for-instagram-during-paris-fashion-week\/550168\/\"><span style=\"font-weight: 400;\">over 2.6 million impressions<\/span><\/a><span style=\"font-weight: 400;\"> in the following week with more than 2.2 million Instagram users noticing the filter in Dior\u2019s Instagram Stories or in the accounts of influencers. With the rising popularity of Stories, consumption of fashion week has moved away from blurry runway photos to videos of the catwalk, enabling the platform to drive traffic to new heights.<\/span><\/p>\n<figure id=\"attachment_4524\" aria-describedby=\"caption-attachment-4524\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4524\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/t-rihanna-dior-glasses-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/t-rihanna-dior-glasses-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/t-rihanna-dior-glasses-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/t-rihanna-dior-glasses-1024x682.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/t-rihanna-dior-glasses.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4524\" class=\"wp-caption-text\">Source: Dior<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A year ago, Instagram also \u00a0made it possible for us to \u201cshop\u201d posts directly in our feed. Consider a brand like Zara; you might see a post showcasing a new dress\u2014part sponsored content, part advertisement\u2014with a tag that shows the product name and pricing. The social media platform also created a dedicated space for shopping via Explore. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Navigate to the Explore tab and you\u2019ll find, in addition to personalized interests like food, art or travel, a section for shopping. It\u2019s filled with shoppable posts from brands or accounts you follow, plus ones the platform thinks you\u2019ll like based on your browsing behavior. Tap on a post and you\u2019ll find more details about the product for sale\u2014a sling bag, or a pair of jeans\u2014with pricing and a shopping link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the company, <\/span><a href=\"https:\/\/www.wired.com\/story\/instagram-in-app-shopping-feature\/\"><span style=\"font-weight: 400;\">more than 130 million<\/span><\/a><span style=\"font-weight: 400;\"> people tap on these tags every month, browsing through posts from brands that are little-known and famous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, Instagram has taken a big step in making it easier to shop by adding a new feature that enables in-app checkout for its shoppable posts. This helps you avoid the extra effort of switching apps, uploading your payment information, and clicking back to Instagram to keep scrolling. With this new feature, you can click on that dress you love in a brand\u2019s posted image and buy it <\/span><i><span style=\"font-weight: 400;\">right there.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In other words: By streamlining the process of purchasing products within its app, the social media platform has become your own personalized digital mall. Major fashion houses like Dior, Prada and Burberry and brands like Nike, Uniqlo, Warby Parker and Outdoor Voices are testing this shopping feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInstead of having to go through this clunky mobile web flow and checking out, you can now check out directly on Instagram,\u201d said Ashley Yuki, the product management lead for this new feature. According to a <\/span><a href=\"https:\/\/www.businessoffashion.com\/articles\/news-bites\/instagram-unlocks-in-app-purchasing\"><span style=\"font-weight: 400;\">company spokesperson<\/span><\/a><span style=\"font-weight: 400;\">, this checkout feature is about making the shopping experience as seamless and frictionless as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re excited to take it one step further and say, what would happen for our community who comes to Instagram and just wants to be shopping?\u201d Yuki adds. \u201cIt\u2019s personalized for you, based on brands you follow and that you might never have discovered in another way, and you can shop them all in one place. That\u2019s pretty interesting for us at Instagram.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be too early to comment on what kind of impact this feature might have on the evolving e-commerce and retail experience, but it will definitely influence other social media apps and websites trying to make their customer experiences user-friendly. The fact is that Instagram has truly changed our perspective of fashion and shopping\u2014it\u2019s a lot more than just scrolling through celebrity profiles and posting your own #OOTD. We can\u2019t wait to see what\u2019s next for fashion enthusiasts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> \u201cFashion is the third-most followed category by young people globally on Instagram, behind music and entertainment,&#8221; said Sandeep Bhushan, Director at Facebook (India and South Asia) in a recent panel discussion. Launched in 2010, Instagram today is a global community of over one billion users, and 25 million businesses. It\u2019s changing the way we consume  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[106,258,29,100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram: The Window Display for Next Gen Shoppers | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"By paving the way for new careers in fashion, and placing young designer labels on the map, Instagram is revolutionising the way we shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/instagram-the-window-display-for-next-gen-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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