{"id":4577,"date":"2019-05-16T15:10:34","date_gmt":"2019-05-16T09:40:34","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4577"},"modified":"2024-05-02T14:08:34","modified_gmt":"2024-05-02T08:38:34","slug":"embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/","title":{"rendered":"Embracing Inclusive Fashion: Tapping into Latent Opportunities for Growth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dec7a5e6295\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec7a5e6295\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/#inclusive-fashion-todays-trend\" title=\"Inclusive Fashion: Today&#8217;s Trend\">Inclusive Fashion: Today&#8217;s Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/#the-inclusive-fashion-market\" title=\"The Inclusive Fashion Market\">The Inclusive Fashion Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/#other-dimensions-of-inclusive-fashion\" title=\"Other Dimensions of Inclusive Fashion\">Other Dimensions of Inclusive Fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/#being-more-inclusive\" title=\"Being More Inclusive\u00a0\">Being More Inclusive\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/embracing-inclusive-fashion-tapping-into-latent-opportunities-for-growth\/#whats-in-store\" title=\"What\u2019s In Store\">What\u2019s In Store<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">For a very long time, the fashion industry has been a victim of standardization. It has lacked diversity and inclusion as it catered to a standard size of customers. It may make business sense for some brands to limit production to a few standard sizes, since too many size variations may be more expensive to produce custom designs and increases retail space and inventory costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 1965, Harper\u2019s Bazaar became the first fashion magazine to usher in some diversity in their fashion models by featuring the model Donyale Luna on the cover. For decades after that, mainstream fashion showed little to no tilt towards inclusive fashion.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"inclusive-fashion-todays-trend\"><\/span><b>Inclusive Fashion: Today&#8217;s Trend<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4581\" aria-describedby=\"caption-attachment-4581\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4581\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/5a79ddbe1d000026006adf71-300x140.jpeg\" alt=\"\" width=\"750\" height=\"350\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/5a79ddbe1d000026006adf71-300x140.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/5a79ddbe1d000026006adf71.jpeg 630w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4581\" class=\"wp-caption-text\">Source: Huffington Post<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Inclusive fashion has taken a quantum leap from then to now. It has transcended size variations to include race, gender, disability, and age as other dimensions of inclusion. Silhouettes, palettes, sizes, functionality, and prints are bold and exciting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From street looks, athleisure and formal wear to lingerie, shoppers want what works on social media. When they speak, the industry listens. Strong advocacy for inclusive fashion has brought about a sea of change in an industry that is fast becoming consumer-centric.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hari Nef, model and social media influencer <\/span><span style=\"font-weight: 400;\">says<\/span><span style=\"font-weight: 400;\">, \u201cDiversity is everything. Inclusion leads to understanding, demystification, destigmatization. Fashion has the power to glorify bodies and identities \u2014 to include them in a narrative of luxury and beauty.\u201d We only need to look so far as the common people on the street to recognize how diverse we are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advocacy for body positivity has gained ground, too. In response, we now see big retailers like ASOS, Walmart, and Target making inclusive fashion an integral part of their portfolio and catalogs. Other players in the industry such as Neiman Marcus, H&amp;M, ModCloth, Old Navy, Zara, J. Crew, Michael Kors and many more have incorporated inclusive fashion in their lines. Couture labels too have taken notice.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-inclusive-fashion-market\"><\/span><b>The Inclusive Fashion Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Way back in the 80s, a few couture labels such as Givenchy and Valentino began making plus size clothing to meet the demand from their customers \u2013 but only because of dwindling sales in luxury fashion during that time period. However, size inclusivity did not really hit main street until 2008 when the blogosphere exploded with social influencers such as Gabi Fresh and Marie Denee with their Fashion Plus content creation, leading to many others echoing their demands to see plus sized fashion from fashion labels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Clementine Desseaux, a plus-size model <\/span><span style=\"font-weight: 400;\">puts it<\/span><span style=\"font-weight: 400;\">, \u201cThe beauty norm is changing and differences that used to be weaknesses are now turning into strengths.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plunkett Research estimates that 68% of women in America wear sizes 14 and above. We are looking at a significant customer base armed with purchasing power and a willingness to spend. The body positivity movement has contributed to their confidence in seeking fashionable alternatives. We see brands like ASOS, J. Crew, Loft Plus, MadeWell, Reformation, Vero Moda, and Eloquii demonstrating keen business insight by expanding their size range for their fashion-conscious customers. \u00a0Plus size clothing today is front and center, visibly and tastefully displayed, alongside the regular size sets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Size inclusivity is a serious contender for growth in fashion retail. Customers seem to have had enough of not getting their fashion needs met while shopping for sizes 14 and above. \u00a0When social media influencers like Kristine Thompson of the <\/span><a href=\"https:\/\/www.trendycurvy.com\"><span style=\"font-weight: 400;\">Trendy Curvy blog<\/span><\/a><span style=\"font-weight: 400;\"> believed that they have money to spend, it became a clarion call that fashion retailers are responding to in catering to an underserved market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big and small retailers who embrace inclusive fashion and make it an integral part of their business strategy benefit from increased sales and avoid leaving money on the table \u2013 the size of the market does matter \u2013 size inclusion alone is a <\/span><a href=\"https:\/\/www.credenceresearch.com\/report\/plus-size-womens-clothing-market\"><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">165.2<\/span><span style=\"font-weight: 400;\"> billion opportunity<\/span><\/a><span style=\"font-weight: 400;\"> waiting to be tapped.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"other-dimensions-of-inclusive-fashion\"><\/span><b>Other Dimensions of Inclusive Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4583\" aria-describedby=\"caption-attachment-4583\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4583 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/ISF-6-750x450.jpg\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/ISF-6-750x450.jpg 750w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/ISF-6-750x450-300x180.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4583\" class=\"wp-caption-text\">Source: U.S. Embassy<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Fashion brands today have moved beyond inclusive sizes to feature greater diversity in their designers, models, and products. Maternity lines have emerged as a segment. Brands selling athleisure, daily wear, formal clothing, and swimwear are all experimenting with shapes and silhouettes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adaptive clothing as a category shows sensitivity to the needs of customers who have functional mobility challenges. Tommy Hilfiger and ASOS have established themselves as trend leaders of adaptive fashion. ASOS partnered with Chloe Ball-Hopkins, a para-athlete, to create a water-proof jumpsuit specifically keeping the needs of wheelchair users. Tommy Hilfiger\u2019s adaptive line features velcro and bungee cord closures, magnetic buttons, single-handed zips and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Z has been vocal against a binary gender mindset. Gender neutrality and gender-neutral fashion have gained much social advocacy. The rising need for gender fluid fashion has resulted in greater diversity in inclusive fashion products in the market today. New players such as Eckhaus Latta, Agender, Too Good and One DNA are a few examples of brands dedicated to gender fluid fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gucci has actively embraced gender neutrality. An avant-garde approach to fashion is not only a reflection of the time, but it enabled Gucci to maintain the pole position as the hottest brand on the Lyst index. Likewise, Zara launched Ungendered and ASOS unveiled Collusion \u2013 both being unisex fashion capsules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Young designers and online retail have broken through the proverbial ceiling with their disruptive fashion apparel, accessories, and business models. Customers who were historically under-served have lapped up their offerings and turned loyal customers, making them multimillion dollar businesses in an astonishingly short period. Artist Rihanna\u2019s fashion line Fenty Beauty, Paris99, Rent The Runway, LPA and Nasty Gal are a few others who have carved a successful niche for themselves through innovative product design, marketing, and business models. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes these players runaway successes is their laser-focus on listening to their customers and responding to these needs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"being-more-inclusive\"><\/span><b>Being More Inclusive\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4584\" aria-describedby=\"caption-attachment-4584\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4584\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/rihanna-show10-1536827058-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/rihanna-show10-1536827058-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/rihanna-show10-1536827058.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4584\" class=\"wp-caption-text\">Source: Bazaar<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Inclusive Fashion is what market leaders do to thrive. When Tommy Hilfiger collaborated with the Runway of Dreams Foundation and launched the Tommy Adaptive line for differently abled children, he was executing his vision of diversity and inclusion in on-trend fashion. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hilfiger\u2019s adaptive line was the result of active collaboration between people with functional diversity and designers who incorporated their special needs, allowing movement, comfort, fit and style. Involving the customer in the design process and getting active input on what works was a transformative experience for Hilfiger, the designers, and their differently abled customers. Hilfiger has since extended Tommy Adaptive to women and men\u2019s clothing. For Hilfiger, the adaptive line has been a game changer. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Javier Arag\u00f3n, CEO of Tdotex, a pioneer in taking advantage of technology, incorporates geolocation systems into adaptive fashion for those with functional diversity, bringing in a thoughtful safety element to inclusive fashion, boosting independence and freedom of movement for people with functional diversity. Arag\u00f3n said <\/span><span style=\"font-weight: 400;\">in an <\/span>interview,<span style=\"font-weight: 400;\"> \u201cInclusive fashion gives everyone the chance to choose beyond personal circumstances, physical constitution or mobility.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, retailers like H&amp;M have used technology for personalization through smartphone applications to enable users to see what their products look like without actually having to try them, thus lowering the rate of returns and inventory cost. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The inclusive fashion landscape is changing inexorably as we see diversity in the hiring of talent that shapes the industry \u2013 be it in the media, designers, manufacturers, models, and suppliers. For example, Louis Vuitton and Teen Vogue have recently seen increased cultural diversity in their coverage by hiring editors, art directors and other talents that represent racial diversity. High-end labels and retailers are making conscious forays to inject diversity into their product lines and services to achieve stronger sales and brand loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trans models walk the ramp today. Brands and models display gender-neutral fashion wear in greater numbers. Gucci\u2019s partnering with Dapper Dan is an example of pushing the boundaries of inclusive fashion. All this has led to innovative and exciting designs, creating a positive image of what inclusive fashion could be, which in turn is driving sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-in-store\"><\/span><b>What\u2019s In Store<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With inclusive fashion, retailers have had to rethink their business strategy when it comes to cost management, retail space utilization, visual merchandising management, marketing, customer engagement and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coresight Research estimates that the adaptive fashion market alone will reach $325 billion by 2022. With disruptive brands and business models garnering market share, retailers moving with the times have the best shot at staying competitive. Leveraging technology, increasing customer engagement and listening to what they want and tapping social marketing to define and implement their sales strategy on inclusive fashion are all part of the secret sauce to retail success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a significant market size and rising demands from a diverse customer base, it is clear that inclusive fashion is a business imperative and not a choice. It certainly provides an avenue to boost sales in a competitive market that retailers will find hard to ignore. Clearly, where there is untapped potential, there is a business opportunity begging to be converted.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> For a very long time, the fashion industry has been a victim of standardization. It has lacked diversity and inclusion as it catered to a standard size of customers. It may make business sense for some brands to limit production to a few standard sizes, since too many size variations may be more expensive to  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[242,154,106,169,262,108],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embracing Inclusive Fashion: Tapping into Latent Opportunities for Growth | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Inclusive Fashion has transcended size variations to include race, gender, disability, and age as other dimensions of inclusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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