{"id":4714,"date":"2019-05-29T12:35:37","date_gmt":"2019-05-29T07:05:37","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4714"},"modified":"2024-08-12T10:12:56","modified_gmt":"2024-08-12T04:42:56","slug":"the-rise-of-biodegradable-fashion","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-rise-of-biodegradable-fashion\/","title":{"rendered":"The Rise Of Biodegradable Fashion"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f94079bdd23\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f94079bdd23\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-rise-of-biodegradable-fashion\/#the-science-of-fabric\" title=\"The Science of Fabric\">The Science of Fabric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-rise-of-biodegradable-fashion\/#dye-that-doesnt-kill\" title=\"Dye That Doesn\u2019t Kill\">Dye That Doesn\u2019t Kill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-rise-of-biodegradable-fashion\/#sequins-are-the-straw-of-the-fashion-industry\" title=\"Sequins Are The Straw of the Fashion Industry\">Sequins Are The Straw of the Fashion Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-rise-of-biodegradable-fashion\/#landfill-diversion-ahead\" title=\"Landfill Diversion Ahead \">Landfill Diversion Ahead <\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Artefacts retrieved from the <\/span><span style=\"font-weight: 400;\"> wreckage somewhere in the year 2000 included a pair of cotton gloves, a vest, a chef\u2019s hat and a silk robe, among many other things. The pieces that were recovered have allowed people to create a vivid mental image of the ship that sunk almost 109 years ago. But from an environmental point of view, it showcases just how long clothes can live. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The decomposition process of clothes is understandably slow, even without employing any methods to preserve it. Vintage and traditional clothes &amp; accessories were built to last so that it survives years of wear and tear. And then came the era of fast fashion and synthetic fabrics, which normalized the use of chemicals and dyes to extend the life of even biodegradable fabric. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has clogged the landfills even further. In the UK, <\/span><span style=\"font-weight: 400;\">350,000<\/span><span style=\"font-weight: 400;\"> tonnes of used clothing makes its way to the landfill every year. More than <\/span><a href=\"https:\/\/www.businessinsider.in\/32-billion-new-garments-are-produced-for-the-US-market-every-year-and-64-end-up-in-landfills-heres-how-an-online-thrift-store-is-trying-to-change-that\/articleshow\/68998798.cms\"><span style=\"font-weight: 400;\">20 billion<\/span><\/a><span style=\"font-weight: 400;\"> of the total new clothes (32 billion) produced for the US market every year meet the same fate. Non-biodegradable clothes made from fabrics like polyester, spandex and nylon can take anywhere between <\/span><a href=\"https:\/\/edgexpo.com\/2017\/09\/05\/edge-fast-fact-non-biodegradable-clothes-take-20-to-200-years-to-biodegrade\/\"><span style=\"font-weight: 400;\">20 to 200 years<\/span><\/a><span style=\"font-weight: 400;\"> to biodegrade. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To counter this negative impact, <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/sustainability-in-fashion-the-new-mantra\/\"><span style=\"font-weight: 400;\">sustainable fashion<\/span><\/a><span style=\"font-weight: 400;\"> has emerged as the new wave of optimism that has the power to unclog the landfills and reduce global waste produced by the fashion industry. From injecting <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/fresh-green-tech-backed-fashion-design-the-evolution\/\"><span style=\"font-weight: 400;\">biology in fashion<\/span><\/a><span style=\"font-weight: 400;\"> to achieving sustainability through technology, the industry has found a middle ground on ethical fashion that doesn\u2019t harm the environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recycling, upcycling, minimalism and renting are all part of this movement. The \u2018compostable couture\u2019 trend, in particular, is taking over the industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at innovation in the sustainable fashion circuit through biodegradable fashion. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-science-of-fabric\"><\/span><b>The Science of Fabric<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the peak of the feminist movement, customers wanted \u2018slogan t-shirts\u2019 to wear their empowered heart on their sleeve. And brands, designers and retailers <\/span><a href=\"https:\/\/www.harpersbazaar.com\/uk\/fashion\/fashion-news\/news\/a39193\/the-history-of-the-slogan-t-shirt\/\"><span style=\"font-weight: 400;\">delivered<\/span><\/a><span style=\"font-weight: 400;\">. When Mark Zuckerberg and Steve Jobs stepped into the boardrooms wearing solid casual t-shirts, the rules of formal <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/the-rise-of-mens-fashion-no-longer-an-afterthought\/\"><span style=\"font-weight: 400;\">menswear<\/span><\/a><span style=\"font-weight: 400;\"> had to change. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers\u2019 demand is what dictates fashion trends, and that is sustainable biodegradable fashion at the moment. Millennials and Gen Z want to know what materials brands use to make their clothes and what happens to these materials after they are discarded. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the Pulse of the Fashion Industry 2019 <\/span><a href=\"https:\/\/www.globalfashionagenda.com\/pulse-2019-update\/\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">, social mentions of \u2018sustainability\u2019 have steadily increased over the last 4 years. One of the other findings of the study is that more than one third of consumers have already switched to brands that stand for positive environmental and social practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As consumer awareness around sustainability has grown by leaps and bounds, fashion brands have had to invest in research and development of fabrics and base materials that are resilient, organic and biodegradable. This requirs companies to first study the composition of all fabrics available in the market and select the one that fits their product portfolio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it sounds pretty straightforward, this can be a time-consuming process for fashion companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most fabrics and fibres are inherently compostable. But when blended with synthetic fabrics or coated with chemical and colours, it can take hundreds of years for a piece of cloth to start disintegrating and amalgamate with nature. Take, for instance-cotton. Non-organic cotton laced with chemicals and dyes won\u2019t break down. But organic cotton free of chemicals, pesticides and synthetic colour would be <\/span><a href=\"http:\/\/www.fabricoftheworld.com\/what-are-biodegradable-fabrics-importance-and-examples\/\"><span style=\"font-weight: 400;\">absorbed<\/span><\/a><span style=\"font-weight: 400;\"> by the earth in one to five months. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same principle can be applied to almost all fibres. Non-organic bamboo treated with hydrogen peroxide or wool won\u2019t easily biodegrade. But untreated bamboo disintegrates in four to six months and the wool fibre takes about one to five years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The struggle that most businesses face with sustainability is sourcing the material that matches the aesthetic appeal of their collection. While building a sustainable business, labels can\u2019t afford to ignore craftsmanship, style and trend. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fashion designer Hindy Weber <\/span><a href=\"https:\/\/lifestyle.inquirer.net\/333047\/hindy-weber-now-makes-clothes-you-can-compost\/\"><span style=\"font-weight: 400;\">travelled<\/span><\/a><span style=\"font-weight: 400;\"> across Australia, Indonesia, Japan and New Zealand looking for fabrics for her ethical everyday-wear brand, which was affordable, comfortable and genuinely biodegradable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The locally available organic fabrics were Pi\u00f1a, a fibre made from the leaves of a pineapple plant and Abaca (also known as Manila Hemp), a fibre made of banana leaves grown in the Philippines. Although compostable, Weber realized that these fabrics were more suitable for special occasion clothes and formal wear. She needed a fabric that would allow her to create comfortable clothes that seamlessly transitioned from office wear to beach wear. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Linen, hemp, organic cotton and bamboo silk in earth tones like olive, rust, brown and grey are a few of the fabrics that Weber ultimately used to design her collection. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While talking about the challenges she faced while sourcing fabrics, Weber <\/span><span style=\"font-weight: 400;\">shared<\/span><span style=\"font-weight: 400;\">, \u201c\u2026it&#8217;s been an eight-year process. &#8216;Cause it&#8217;s not easy to create fashion that is truly sustainable. It was really important to me to source the right fabrics from the get go. They&#8217;re made from scratch [and] almost everything is either organic or natural. And some are even compostable. I really thought about those things, even the buttons and trims.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise of green consumerism and evolution of sustainability as a concept also compelled design labs and scientists to work overtime and invent modern fabrics that were environment-friendly and fashion-friendly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tencel is one such fabric. Created by Austria-based Lenzing AG, <\/span><a href=\"https:\/\/goodonyou.eco\/how-ethical-is-tencel\/\"><span style=\"font-weight: 400;\">Tencel<\/span><\/a><span style=\"font-weight: 400;\"> has become an ethical choice of brands like Romanian-Danish design studio Solve and India-based designer Anita Dongre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">fabric is a cellulose fibre produced by dissolving wood pulp. It decomposes within a month and is 50% more absorbent than cotton. Owing to its breathable nature, Tencel is an ideal pick for active-wear, sundresses and athleisure. <\/span><\/p>\n<figure id=\"attachment_4718\" aria-describedby=\"caption-attachment-4718\" style=\"width: 772px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4718\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/envirolment.jpg\" alt=\"\" width=\"772\" height=\"636\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/envirolment.jpg 772w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/envirolment-300x247.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/envirolment-768x633.jpg 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><figcaption id=\"caption-attachment-4718\" class=\"wp-caption-text\">Source: Anita Dongre<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For outerwear, active-wear, and sportswear, retailers can look into <\/span><a href=\"https:\/\/www.highsnobiety.com\/p\/primaloft-bio-biodegradable-clothing\/\"><span style=\"font-weight: 400;\">PrimaLoft<\/span><\/a><span style=\"font-weight: 400;\"> Bio, a one-of-a-kind recycled biodegradable fabric or Taiwanese company <\/span><a href=\"https:\/\/biomarketinsights.com\/fabrics-made-from-coffee-grounds-and-castor-beans-among-bio-based-innovations-at-the-outdoor-show\/\"><span style=\"font-weight: 400;\">Singtex\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> newest invention made from coffee grounds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/qz.com\/africa\/1589526\/kenyas-green-nettle-textile-wins-global-change-fashion-award\/\"><span style=\"font-weight: 400;\">recent addition<\/span><\/a><span style=\"font-weight: 400;\"> to the list of smart biodegradable fabric inventors is Kenyan company Green Nettle Textile\u2019s organic fibres made from Nettle.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"dye-that-doesnt-kill\"><\/span><b>Dye That Doesn\u2019t Kill<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides the fabric, chemicals and dyes play a huge role in enabling or derailing a brand\u2019s efforts towards ethical sustainable fashion. It has the ability to reverse a fabric\u2019s natural properties and harm the environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This has led to two positive outcomes. One &#8211; the clothing industry has started looking for natural alternatives to chemical dyes like <\/span><span style=\"font-weight: 400;\">Evolved by Nature\u2019s \u2018Activated Silk\u2019. Second &#8211; the re-emergence of a more natural colour palette.<\/span><\/p>\n<figure id=\"attachment_4717\" aria-describedby=\"caption-attachment-4717\" style=\"width: 1420px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4717\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Textiles_Benefits_Pilling_5_desktop.png\" alt=\"\" width=\"1420\" height=\"690\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Textiles_Benefits_Pilling_5_desktop.png 1420w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Textiles_Benefits_Pilling_5_desktop-300x146.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Textiles_Benefits_Pilling_5_desktop-768x373.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/Textiles_Benefits_Pilling_5_desktop-1024x498.png 1024w\" sizes=\"(max-width: 1420px) 100vw, 1420px\" \/><figcaption id=\"caption-attachment-4717\" class=\"wp-caption-text\">Source: Evolved By Nature<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Made from non-GMO polymer thread of silkworm cocoons, Activated Silk is a perfect example of how technology paired with innovative thinking can help to save the planet. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company that recently raised funds aims to supply a clean, effective and non-toxic solution to the fashion industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe investment in Silk is really an investment in the future, one in which we are advancing people&#8217;s health, while achieving environmental stewardship, business performance, and technical innovation. The team behind Silk, and their strategic approach to Liquid Silk technology&#8217;s applications across the skincare and apparel landscape, is both innovative and creative at a time when these sectors desperately need more of both,\u201d <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/silk-inc-raises-30-million-in-series-b-funding-setting-up-aggressive-move-into-the-green-chemistry-market-300733310.html\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Jeff Vinik, one of the company board members. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As sustainable fashion is all about celebrating and embracing organic fibres in its natural form, neutral, natural, matte, pastels and dusty tones are in great demand. Pigments extracted from leaves, flowers, sugar molasses and <\/span><a href=\"https:\/\/www.fastcompany.com\/90257662\/these-gorgeous-colors-come-from-dye-made-by-bacteria-not-chemicals\"><span style=\"font-weight: 400;\">micro-organisms<\/span><\/a><span style=\"font-weight: 400;\"> are on their way to replace synthetic dyes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to silhouette, sustainable fashion designs feature cuts that are easy, elegant, raw and understated.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"sequins-are-the-straw-of-the-fashion-industry\"><\/span><b>Sequins Are The Straw of the Fashion Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One would find the words, \u201cIt\u2019s just one straw, said 8 billion people\u201d imprinted on various environmental posters. The way a tiny straw has <\/span><span style=\"font-weight: 400;\">managed to ruin<\/span><span style=\"font-weight: 400;\"> the marine ecosystem, the devastating impact of micro-plastics like sequins and glitter embedded in clothes can\u2019t be ignored either. It has compelled the industry to look for alternatives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">61 music festivals in the UK have <\/span><a href=\"https:\/\/www.standard.co.uk\/beauty\/music-festivals-ban-glitter-microbeads-microplastic-a3812661.html\"><span style=\"font-weight: 400;\">announced a ban<\/span><\/a><span style=\"font-weight: 400;\"> on glitters and single-use plastics, which would be implemented by 2021. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Sustainable Sequin Company, the brainchild of Rachel Clowes, was able to produce biodegradable sequins.<\/span><\/p>\n<figure id=\"attachment_4716\" aria-describedby=\"caption-attachment-4716\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4716\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n.jpg\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n.jpg 960w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/55704614_2249245935118885_2371025597561307136_n-80x80.jpg 80w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-4716\" class=\"wp-caption-text\">Source: The Sustainable Sequin Company, Facebook<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Clowes <\/span><span style=\"font-weight: 400;\">avers<\/span><span style=\"font-weight: 400;\">, \u201cPlastic sequins shimmer for a few hours on the dance floor, then languish at the back of the wardrobe for a few years, before lying intact in a landfill for a few centuries or more. Both the raw materials from which sequins are derived (including PVC additives), and the waste created by short-term use of long-lasting plastic, are an environmental problem.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> As embellishments are an inseparable part of fashion and couture, Clowes developed naturally coloured organic bio-plastic sequins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThese sequins were designed to dissolve after a few wears, releasing natural dye to color the fabric and reveal a new pattern\u2026 Through this project, I imagined a new sustainable future where bright sequins melt to produce new colors, utilizing existing materials while retaining joyful memories,\u201d she <\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Sustainable Sequin Company\u2019s efforts highlight that even the smallest element could have the biggest impact and that even a small step can help to build a successful sustainable label. Right from how brands package their products to the percentage of waste, everything matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Omdanne Collection by Solve, for example, uses <\/span><span style=\"font-weight: 400;\">detachable magnets<\/span><span style=\"font-weight: 400;\"> to secure clothes. This not only makes the collection far more versatile but also allows clothes to decompose without leaving any trace behind (buttons, threads, and zipper).<\/span><\/p>\n<p><a href=\"http:\/\/www.trendtablet.com\/40762-compostable-fashion\/\"><span style=\"font-weight: 400;\">Frietag\u2019s F-ABRIC<\/span><\/a><span style=\"font-weight: 400;\"> jeans made from hemp and linen is 100% compostable, minus the buttons. Even the thread used to stitch the jeans is biodegradable.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"landfill-diversion-ahead\"><\/span><b>Landfill Diversion Ahead <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Organic fibres, accessories, dyes, and embellishments would ensure that less and less textile waste reaches the landfill. But reducing the burden of existing landfills across the world is an environmental issue that needs to be addressed on an immediate basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where the contribution of big brands such as Reebok and niche ethical labels like Deakin &amp; Blue comes to the surface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In August 2018, Reebok <\/span><a href=\"https:\/\/www.engadget.com\/2018\/08\/14\/reebok-npc-uk-cotton-and-corn-shoes\/\"><span style=\"font-weight: 400;\">unveiled<\/span><\/a><span style=\"font-weight: 400;\"> vegan shoes made from cotton and corn. The company also has a line of recycled <\/span><a href=\"https:\/\/www.reebok.com\/us\/blog\/302828-reebok-x-thread-built-these-sneakers-from-recycled-plastic\"><span style=\"font-weight: 400;\">plastic<\/span><\/a><span style=\"font-weight: 400;\"> shoes. Plastic might not feature in the list of materials that a sustainable fashion business should use. But many brands are effectively working towards reducing the plastic waste by recycling it in an innovative and fashionable manner.<\/span><\/p>\n<figure id=\"attachment_4715\" aria-describedby=\"caption-attachment-4715\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4715\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/dims.jpeg\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/dims.jpeg 1600w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/dims-300x169.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/dims-768x432.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/05\/dims-1024x576.jpeg 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-4715\" class=\"wp-caption-text\">Source: Reebok<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Take, for instance, this <\/span><a href=\"https:\/\/pebblemag.com\/magazine\/living\/ethical-swimwear\"><span style=\"font-weight: 400;\">line-up<\/span><\/a><span style=\"font-weight: 400;\"> of ethical swimwear brands that repurpose already existing plastic waste material to create trendy, functional and sustainable swim clothes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest challenge of the sustainable fashion industry and biodegradable products will be to attract investors and dedicated scientists who will continue to invest their money and time in building eco-friendly tools for the fashion industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Progress has already been made. Ana Silva, Head of the sustainability department at TINTEX Textiles <\/span><span style=\"font-weight: 400;\">reasoned<\/span><span style=\"font-weight: 400;\">, \u201cBefore, we used to explore earth materials for recycling. But now we are using more materials from the ocean. We are creating more fabrics from sea weeds or developing leather from fish skin.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is still a long road ahead. The important thing that retailers, brands and niche players need to remember is that sustainability can no longer be a token initiative. It is now tightly woven into the fabric of the fashion industry. It is independent, alive and thriving. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Artefacts retrieved from the wreckage somewhere in the year 2000 included a pair of cotton gloves, a vest, a chef\u2019s hat and a silk robe, among many other things. The pieces that were recovered have allowed people to create a vivid mental image of the ship that sunk almost 109 years ago. But from an  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1187,271,272,81],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise Of Biodegradable Fashion | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"What is biodegradable fashion? Why is it important? Read our blog post to know more. 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