{"id":473,"date":"2018-09-20T08:16:24","date_gmt":"2018-09-20T02:46:24","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=473"},"modified":"2024-01-09T20:55:46","modified_gmt":"2024-01-09T15:25:46","slug":"with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/","title":{"rendered":"With Attention Spans At An All Time Low, Is Your Client\u2019s Video Marketing Game on Point?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5b40163823\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5b40163823\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#live-video\" title=\"Live Video\">Live Video<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#temporary-video-content\" title=\"Temporary Video Content\">Temporary Video Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#event-videos\" title=\"Event Videos\">Event Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#influencer-videos\" title=\"Influencer Videos\">Influencer Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#case-studies-and-customer-testimonial-videos\" title=\"Case Studies And Customer Testimonial Videos\">Case Studies And Customer Testimonial Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/with-attention-spans-at-an-all-time-low-is-your-clients-video-marketing-game-on-point\/#augmented-reality-videos\" title=\"Augmented Reality Videos\">Augmented Reality Videos<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>A picture can say a thousand words but sometimes, even a thousand words are not enough to sell a product. A video, on the other hand, can go beyond words and tell a story. With the emergence of multiple platforms to showcase content, video is becoming the future of content marketing. And with more people getting used to seeing video marketing, their engagement on social media and conversions across various digital outposts like newsletters, landing pages, blogs, is at an all time high and steadily growing. If you are a Marketing or Ad agency, you are at the fore of this video marketing revolution. Its upto you to show your clients the power of video marketing across channels. For every client of yours, video needs to play a central role in outreach and campaign efforts.<\/p>\n<p>According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. Especially when video content earns 12 times more shares than text and images combined!<br \/>While the concept of having a video marketing strategy isn\u2019t new, the requirement to make it adhere to multiple platforms is. It\u2019s no longer a piece of a puzzle but a separate puzzle in itself with a lot of pieces you need to figure out.<\/p>\n<p>With diverse content platforms, there\u2019s no dearth of formats so you can get as creative as you want with it. Try exploring the following ways to incorporate video into your clients\u2019 marketing stack:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"live-video\"><\/span>Live Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-482\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/zuck_live_1.jpg\" alt=\"\" width=\"750\" height=\"417\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/zuck_live_1.jpg 759w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/zuck_live_1-470x260.jpg 470w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/zuck_live_1-300x167.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<p>Consumers appear to appreciate video content more, especially when it stems from engaging content that starts conversations and nudges people to click the \u201cShare\u201d button. In a survey conducted by Livestream, 82% prefer live video from a brand compared to social posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"temporary-video-content\"><\/span>Temporary Video Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-480\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_1065593252.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_1065593252.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_1065593252-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_1065593252-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<p>With platforms like Snapchat and Instagram, the concept of \u201cStories\u201d that has a lifespan of 24 hours, has become all the rage. Their short span serves to increase the urgency to act on an ad, resulting in better engagement rates. Making shoppable stories is way easier to get people to engage and buy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"event-videos\"><\/span>Event Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-478 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_149947952-1.jpg\" alt=\"\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_149947952-1.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_149947952-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_149947952-1-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p>If you\u2019re in the fashion business, fashion shows are major events with the scope of increasing your brand\u2019s visibility. Now, you can go a step forward and record or live steam it, even make it shoppable. It\u2019s the best option for repurposing content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"influencer-videos\"><\/span>Influencer Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-468\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_760768927-1-1.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_760768927-1-1.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_760768927-1-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_760768927-1-1-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<p>Getting influencers on board is a great way to build trust with your target audience. For each of your clients, you can find micro-influencers to try out and talk about the brand. This is a goldmine of engagement from an audience who might have otherwise not been reachable. Influencer marketing makes sure your brand is legit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"case-studies-and-customer-testimonial-videos\"><\/span>Case Studies And Customer Testimonial Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-479\" style=\"font-size: 16px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_582114754-2-1.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_582114754-2-1.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_582114754-2-1-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_582114754-2-1-768x512.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/h3>\n<p>One of the best ways to build trust is by creating case study videos that feature your loyal customers. There\u2019s no better advocate than a happy customer, so get them on-camera to talk about how much they liked your product and what problems it helped them solve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"augmented-reality-videos\"><\/span>Augmented Reality Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_477\" aria-describedby=\"caption-attachment-477\" style=\"width: 940px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-477\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Pokemon-GO-Generation-2.jpg\" alt=\"\" width=\"940\" height=\"545\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Pokemon-GO-Generation-2.jpg 940w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Pokemon-GO-Generation-2-300x174.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Pokemon-GO-Generation-2-768x445.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-477\" class=\"wp-caption-text\">Via: The Inquisitr<\/figcaption><\/figure>\n<p>This technology might have been made popular by Snapchat and games like Pok\u00e9mon Go but it can also up your video marketing game. Adding a digital layer to what customers are currently viewing is a great way to show how your product looks in reality. For example: You can point your phone\u2019s camera at your living room and see how a couch would look in that space or you could let your customers see in Augmented Reality how those sunglasses or shoes might look on them. It\u2019s all about visualising and making customers make a satisfying purchase<\/p>\n<p>Truth be told, video is already a big thing so how can you enhance it? By making videos shoppable, of course. With <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a> you can repurpose every video you create for a client by making them shoppable, ensuring that increased engagements result in instant conversions. So go on, get your clients in on this seriously effective marketing angle and watch their engagements and smiles grow bigger!<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> A picture can say a thousand words but sometimes, even a thousand words are not enough to sell a product. A video, on the other hand, can go beyond words and tell a story. With the emergence of multiple platforms to showcase content, video is becoming the future of content marketing. And with more people  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With Attention Spans At An All Time Low, Is Your Client\u2019s Video Marketing Game on Point?<\/title>\n<meta name=\"description\" content=\"Truth be told, video is already a big thing so how can you enhance it? 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