{"id":4861,"date":"2019-06-24T04:28:30","date_gmt":"2019-06-23T22:58:30","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4861"},"modified":"2024-06-07T11:13:39","modified_gmt":"2024-06-07T05:43:39","slug":"theory-of-sustainable-beauty","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/theory-of-sustainable-beauty\/","title":{"rendered":"The Theory of Sustainable Zero Waste Beauty"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de200c64d21\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de200c64d21\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/theory-of-sustainable-beauty\/#travelling-back-in-time\" title=\"Travelling Back In Time\">Travelling Back In Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/theory-of-sustainable-beauty\/#shred-the-beauty-waste-or-upcycle\" title=\"Shred The Beauty Waste Or Upcycle\">Shred The Beauty Waste Or Upcycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/theory-of-sustainable-beauty\/#of-micro-beads-wipes-and-naked-beauty\" title=\"Of Micro Beads, Wipes and Naked Beauty\">Of Micro Beads, Wipes and Naked Beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/theory-of-sustainable-beauty\/#zero-waste-mindset\" title=\"Zero Waste Mindset\">Zero Waste Mindset<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">It was a lipstick unboxing experience that left Melodie Reynolds in tears and planted the seed of Elate Cosmetics in her mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Years before starting the toxin-free sustainable makeup brand, Reynolds, the founder of Elate, worked as a makeup artist. Her love for the planet had already inspired her to live an organic zero-waste lifestyle, be it the food choices, diet or clothing. But it took the experience of unpacking an expensive lipstick and looking at the amount of waste it generated that pushed her to develop an alternate sustainable makeup brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI looked down into my bathroom sink where I had been feverishly unwrapping this lipstick\u2026 I started to cry because I realized that in my journey\u2026 to live a toxin free life\u2026, I had forgotten all about packaging and garbage. That moment, I hold that very dear in my heart\u2026 When I was designing the products, I knew very clearly that I wanted it to be a very simple packaging and as sustainable as it could possibly be,\u201d Reynolds <\/span><a href=\"https:\/\/www.iheart.com\/podcast\/269-the-zero-waste-coun-30076725\/episode\/25-elate-cosmetics-30090376\/\"><span style=\"font-weight: 400;\">recounted<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calling it a pivotal moment that helped her to recognize the impact of the beauty industry\u2019s waste, Reynolds zeroed down on bamboo as a packaging material for her range of vegan makeup products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Canada-based brand is joined by many other global labels \u2013 niche and giants that are taking concrete measures to build a zero waste beauty industry. From recycling to upcycling, from offering refills to getting creative with product packaging, brands are working towards real solutions rather than tokenism, with a great sense of urgency. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most widely discussed environmental problems is the beauty industry\u2019s contribution to the <\/span><a href=\"https:\/\/www.nationalgeographic.com\/environment\/habitats\/plastic-pollution\/\"><span style=\"font-weight: 400;\">world\u2019s plastic pollution<\/span><\/a><span style=\"font-weight: 400;\"> and landfills. The global cosmetics industry produces <\/span><a href=\"https:\/\/www.independent.co.uk\/news\/long_reads\/beauty-industry-plastic-pollution-environment-climate-change-cosmetics-a8697951.html\"><span style=\"font-weight: 400;\">120 billion units of packaging<\/span><\/a><span style=\"font-weight: 400;\"> every year, according to a report by Zero Waste Week. A considerable chunk of this packaging waste is non-recyclable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No holds barred <\/span><a href=\"https:\/\/twitter.com\/vue_ai\/status\/1135532960487100416\"><span style=\"font-weight: 400;\">discussions<\/span><\/a><span style=\"font-weight: 400;\"> on environmental sustainability compelled fashion retailers to adopt <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/sustainability-in-fashion-the-new-mantra\/\"><span style=\"font-weight: 400;\">sustainable business practices<\/span><\/a><span style=\"font-weight: 400;\"> and look for <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/built-to-dissolve-in-earth-not-last-the-rise-of-biodegradable-fashion\/\"><span style=\"font-weight: 400;\">alternatives<\/span><\/a><span style=\"font-weight: 400;\">. We are witnessing the same waves of change in the beauty industry, which is one of the top environmental offenders.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"travelling-back-in-time\"><\/span><b>Travelling Back In Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The cosmetics industry can see the perils of plastic pollution and landfills in the form of global warming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the personal care industry grew, so did the industry\u2019s reliance on plastic as a cheap, convenient and versatile packaging material. It allowed brands to experiment with the formulation of the products and present them in an attractive manner. Out of 448 million tons of plastic <\/span><a href=\"https:\/\/www.nationalgeographic.com\/magazine\/2018\/06\/plastic-planet-waste-pollution-trash-crisis\/\"><span style=\"font-weight: 400;\">produced<\/span><\/a><span style=\"font-weight: 400;\"> in 2015, 161 million was consumed for packaging (not limited to the beauty industry). For an invention that only became popular in the 1950s, the production size of plastic has swelled up in size very rapidly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niche beauty brands, as well as established brands, are trying to undo this damage by going back to vintage and innovative makeup and beauty packaging practices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elate, for instance, follows the \u2018cradle to cradle\u2019 design philosophy. The company uses bamboo as a packaging material for its cr\u00e8me revealers, foundations, lipsticks, mascara, primer, and other products. It is not only the fastest growing plant but also easy to process. They use water processing instead of chemical processing so that it can be added into the compost pile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever since its inception, the company\u2019s founder focussed on one aim, one goal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur goal is to be the world\u2019s first waste-free cosmetics company, and we\u2019re about 75 per cent right now. Our mission is to change the beauty industry and if we do this then other companies have to do it too,\u201d Reynolds <\/span><a href=\"https:\/\/www.nelsonstar.com\/life\/inspired-style-with-melodie-reynolds\/\"><span style=\"font-weight: 400;\">shared<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides compostable &amp; recyclable bamboo and recyclable glass, Elate uses paper labels with eco friendly glue and vegetable ink, which are compostable and recyclable as well. To reduce waste, the beauty retailer also offers sample sizes of all their face products so that customers can try before ordering the full-size products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reynolds, who started her entrepreneurial journey in November 2014, was very clear about not using outer packaging material that serves no practical purpose, other than marketing and convenience to stack &amp; store. This was done to ensure that no unnecessary garbage gets added to the landfills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI don\u2019t want the box. Because, if you have only purchased the products because of the box, then that\u2019s not the customer that we are looking for either\u2026 The lipstick that I sell, I don\u2019t have to put anything extra on it,\u201d she <\/span><a href=\"https:\/\/www.iheart.com\/podcast\/269-the-zero-waste-coun-30076725\/episode\/25-elate-cosmetics-30090376\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, their refillable pressed powder eye shadows come in aluminium pans, which can be easily recycled. These refills fit in their bamboo cases and are delivered in seed paper envelopes, which can be planted to grow herbs and wildflowers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Elate is a niche brand, big brands like Body Shop too have pledged to stay away from virgin plastic and recycle the existing waste.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"shred-the-beauty-waste-or-upcycle\"><\/span><b>Shred The Beauty Waste Or Upcycle<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Founded by environmental campaigner Anita Roddick, the British cosmetics brand \u2018The Body Shop\u2019 is globally known as a 100% cruelty free brand. Roddick followed the simple packaging and anti-waste concept right from the 1970s. Customers were given the option to return their bottles and refill it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In March 2006, L\u2019Oreal took over the business and continued to own it till 2017. After being acquired by the ethical Brazilian cosmetics firm Natura in 2017, Roddick\u2019s company is going back to their roots. In <\/span><span style=\"font-weight: 400;\">Breaking Beauty\u2019s Zero Waste Beauty podcast<\/span><span style=\"font-weight: 400;\"> episode it was revealed that \u201cIn all of their packaging, one thing they (Body Shop) are committing to is no more virgin plastic being used in any of their products by 2020.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company <\/span><a href=\"https:\/\/www.independent.co.uk\/life-style\/body-shop-plastic-pollution-recycling-waste-india-a8907811.html\"><span style=\"font-weight: 400;\">stated<\/span><\/a><span style=\"font-weight: 400;\"> that by the end of 2019, they will produce 3 million hair-care bottles by repurposing 250 tonnes of Community Trade recycled plastic from Bengaluru, India.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">British-Dutch consumer goods company Unilever and French personal care company L\u2019Or\u00e9al have also <\/span><a href=\"https:\/\/uk.fashionnetwork.com\/news\/Sub-Zero-Waste-the-beauty-trend-set-to-dominate-2019,1042428.html#.XPtDx4gzbIV\"><span style=\"font-weight: 400;\">vowed to use<\/span><\/a><span style=\"font-weight: 400;\"> 100% recyclable, reusable, and compostable plastic by the year 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">US-based recycling company TerraCycle has been assisting MNCs in their sustainable initiatives. Be it spearheading Body Shop\u2019s Return Recycle Repeat program or repurposing every part of L\u2019Or\u00e9al\u2019s incubated niche brand Seed Phytonutrients, the innovative company is helping the beauty industry to reduce waste. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands like Aveda are investing in bio plastic derived from sugarcane. The company\u2019s executive director of package development, Edmond Irizarry <\/span><a href=\"https:\/\/www.independent.co.uk\/news\/long_reads\/beauty-industry-plastic-pollution-environment-climate-change-cosmetics-a8697951.html\"><span style=\"font-weight: 400;\">believes<\/span><\/a><span style=\"font-weight: 400;\">, \u201cBioplastics very soon will provide viable alternatives to virgin-petro-based plastics\u2026 In the very near future, we will be able to utilise agricultural waste to make new forms of plastic that today are not commonly recycled.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under its recycling program, Lilah Beauty sends prepaid return shipping label and rewards customers that agree to recycle beauty products. &amp; Other Stories, MAC and The Body Shop too <\/span><a href=\"https:\/\/www.euronews.com\/living\/2019\/06\/02\/which-beauty-brands-are-challenging-plastic-pollution\"><span style=\"font-weight: 400;\">reward its customers<\/span><\/a><span style=\"font-weight: 400;\"> for recycling. \u00a0<\/span><\/p>\n<figure id=\"attachment_4862\" aria-describedby=\"caption-attachment-4862\" style=\"width: 1240px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4862 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-2019-06-24-at-9.53.24-AM.png\" alt=\"Recycling Scheme Work\" width=\"1240\" height=\"532\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-2019-06-24-at-9.53.24-AM.png 1240w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-2019-06-24-at-9.53.24-AM-300x129.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-2019-06-24-at-9.53.24-AM-768x329.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/06\/Screenshot-2019-06-24-at-9.53.24-AM-1024x439.png 1024w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><figcaption id=\"caption-attachment-4862\" class=\"wp-caption-text\">Source: The Body Shop<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Big brands are trying to work around plastic because it still is the most practical option compared to glass and metal when it comes to production, storage, logistics, and supply chain. On the other hand, niche brands like Elate, Besame, Ilia, and Kjaer Weis rely on aluminium, stainless steel, glass, and bamboo because it is easy to recycle\/reuse and consumes less energy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But recycling existing waste is like a drop in the ocean in realizing the vision of a zero waste beauty industry. Brands need to focus on eliminating waste because even the tiniest granule and the most harmless beauty product can reach the deepest end of the ocean and the highest peak of the landfills mountain. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"of-micro-beads-wipes-and-naked-beauty\"><\/span><b>Of Micro Beads, Wipes and Naked Beauty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No one would have predicted that micro-beads or micro-plastics present in personal care products could damage the environment. But <\/span><a href=\"https:\/\/www.nationalgeographic.com\/magazine\/2018\/06\/plastic-planet-waste-pollution-trash-crisis\/\"><span style=\"font-weight: 400;\">soon they reached<\/span><\/a><span style=\"font-weight: 400;\"> the Arctic, bottom of the sea and the white sand beaches, which prompted many countries to <\/span><a href=\"https:\/\/www.theguardian.com\/environment\/2018\/jan\/09\/plastic-microbeads-ban-enters-force-in-uk\"><span style=\"font-weight: 400;\">ban micro-beads<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cotton facial rounds that are typically used to wipe off makeup appear to be a harmless product when compared to millions of bottles of nail polishes. But <\/span><span style=\"font-weight: 400;\">7.6 billion pounds<\/span><span style=\"font-weight: 400;\"> of wipes are thrown into landfills every year! That\u2019s nearly 20 million pounds of single-use facial pads every day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if the facial pads are made from biodegradable materials, once chemical-based makeup like mascara, eye-liner or concealer touches it, it turns from a compostable piece of material into garbage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only solution to this problem is using reusable\/washable facial wipes and fortunately, there are a lot of options available to the consumers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Makeup Eraser, for example, is a face cloth that requires only water and takes off all the makeup. There\u2019s also Face Halo made from HaloTech fiber strands that can last up to 200 wash cycles. The award-winning Japanese Konjac sponge, which is made from vegetable fibre, is also a sustainable alternative to single-use wipes.<\/span><\/p>\n<figure style=\"width: 2687px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/3688\/7866\/products\/Glove2018_01.jpg?v=1551480281\" alt=\"Glove Makeup Eraser\" width=\"2687\" height=\"2687\" \/><figcaption class=\"wp-caption-text\">Source: Makeup Eraser<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Even materials that can be recycled like glass and cardboard come with its own set of challenges. Take, for instance, glass has to <\/span><a href=\"https:\/\/recyclenation.com\/2014\/09\/recycling-glass-does-color-matter\/\"><span style=\"font-weight: 400;\">be sorted by colour<\/span><\/a><span style=\"font-weight: 400;\"> before recycling it. Mirror glass, window panes, multi-coloured broken glass, and ceramic can\u2019t be recycled with glass bottles. If the bottles and jars have stickers glued onto them, then it has to be completely removed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, customers are keen on reusing or refilling beauty products that come in glass containers, but not necessarily recycle because of the work involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when initiatives like Loop come to the rescue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">TerraCycle\u2019s revolutionary <\/span><a href=\"https:\/\/www.terracycle.com\/en-US\/pages\/closed-loop-solutions\"><span style=\"font-weight: 400;\">Loop project<\/span><\/a><span style=\"font-weight: 400;\"> is going one step further in making sustainability accessible for customers and brands. This initiative is trying to stop single-use packaging material from entering the garbage bin by delivering products in reusable packaging. Their aim is to eliminate the idea of waste, which is what the environment needs right now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loop has tied up with big companies like Danone, Procter &amp; Gamble, Pepsi, Unilever, Mondelez International, Nestl\u00e9, Ren Clean Skincare, and UPS to deliver, pick-up, clean and refill product packages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While many small brands offer refills like Elate\u2019s tins of eye shadow or Kjaer Weis\u2019s mascara, a project like Loop that caters to the users of big consumer brands would help to achieve the zero waste beauty goal faster. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growing naked beauty and skincare trend also helps in eliminating waste by changing the nature of the product. Case in point: UK-based cosmetics retailer Lush. The company\u2019s bath bombs, shampoo bars, bathing soaps, and solid perfumes &amp; deodorants have effectively replaced bottles of perfumes, shower gels, bubble bath solutions, and shampoo bottles. They also have cold creams, facial oils, and cleansing balms that are sold in tins in solid forms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"zero-waste-mindset\"><\/span><b>Zero Waste Mindset<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of the theory largely depends on consumers because packaging accounts for a large percentage of the waste generated by the beauty industry. And shifting to zero-waste packaging would require consumers to change their mindset. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou just know from the branding perspective most retailers and most high-end retailers will want brands that really sort of jump off the shelf in terms of packaging. So that\u2019s a big challenge for brands as well because they have to change mindsets amongst consumers, who then have to change have to mindsets amongst retailers,\u201d <\/span><a href=\"https:\/\/formulabotanica.com\/podcast-zero-waste-green-beauty\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> Formula Botanica Director, Lorraine Dallmeier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once global consumers internalize that a less glamorous packaging or zero packaging does not negatively affect user experience, innovation, and product performance, more brands would embrace sustainability.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It was a lipstick unboxing experience that left Melodie Reynolds in tears and planted the seed of Elate Cosmetics in her mind. Years before starting the toxin-free sustainable makeup brand, Reynolds, the founder of Elate, worked as a makeup artist. Her love for the planet had already inspired her to live an organic zero-waste lifestyle,  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1187,281,279,282,280],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Theory of Sustainable Zero Waste Beauty | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Discover the journey towards sustainable zero waste beauty, from Elate Cosmetics&#039; bamboo packaging to The Body Shop&#039;s recycling initiatives. 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