{"id":4929,"date":"2023-12-11T01:30:00","date_gmt":"2023-12-10T20:00:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4929"},"modified":"2023-12-13T12:18:32","modified_gmt":"2023-12-13T06:48:32","slug":"top-10-retail-myths","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/","title":{"rendered":"Top 10 Retail Myths in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1c95e539595\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1c95e539595\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#1-offline-stores-are-dying\" title=\"#1 Offline Stores Are Dying&nbsp;\">#1 Offline Stores Are Dying&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#2-customers-are-shopping-less-and-spending-less\" title=\"#2 Customers Are Shopping Less And Spending Less&nbsp;\">#2 Customers Are Shopping Less And Spending Less&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#3-customers-are-losing-interests-in-brands\" title=\"#3 Customers Are Losing Interests In Brands\">#3 Customers Are Losing Interests In Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#4-customers-do-all-their-preliminary-research-online\" title=\"#4 Customers Do All Their Preliminary Research Online\">#4 Customers Do All Their Preliminary Research Online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#5-traditional-marketing-for-retail-is-dead\" title=\"#5 Traditional Marketing For Retail Is Dead\">#5 Traditional Marketing For Retail Is Dead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#6-tech-driven-customer-experience-cx-strategies-is-usually-for-mega-brands\" title=\"#6 Tech-Driven Customer Experience (CX) Strategies Is Usually For Mega-Brands\">#6 Tech-Driven Customer Experience (CX) Strategies Is Usually For Mega-Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#7-mobile-apps-are-the-answer-for-driving-mcommerce\" title=\"#7 Mobile Apps Are The Answer For Driving mCommerce\">#7 Mobile Apps Are The Answer For Driving mCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#8-digital-commerce-brings-down-labor-costs\" title=\"#8 Digital Commerce Brings Down Labor Costs\">#8 Digital Commerce Brings Down Labor Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#9-drop-shipping-is-on-the-decline\" title=\"#9 Drop-Shipping Is On The Decline\">#9 Drop-Shipping Is On The Decline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/#10-pure-play-ecommerce-brands-have-been-disruptors-in-retail\" title=\"#10 Pure-Play eCommerce Brands Have Been Disruptors In Retail\">#10 Pure-Play eCommerce Brands Have Been Disruptors In Retail<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The retail industry continues to shift with evolving business models, emerging technologies, and how customers prefer to engage with brands.&nbsp; For retailers, this calls for agility that helps you to continually adapt to shifting retail trends when it comes to determining their &nbsp;strategy. <\/span>When change is ephemeral, it calls for constant scrutiny of data to challenge existing assumptions to figure out what the realities are to make business decisions based on new information.<\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve have rounded up some popular&nbsp;retail myths and assumptions to see how they hold up against current data to help you plan strategies that work best for you:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-offline-stores-are-dying\"><\/span><b>#1 Offline Stores Are Dying&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prolonged reverberations of e-commerce continue to hit sales to an extent in offline stores, they still count as a significant percentage of sales in the retail world.&nbsp; <span style=\"font-weight: 400;\">Although more than <\/span><a href=\"https:\/\/www.thebalance.com\/u-s-retail-sales-statistics-and-trends-3305717\"><span style=\"font-weight: 400;\">5994 stores have shuttered down<\/span><\/a><span style=\"font-weight: 400;\"> in Q1 of 2019, data <\/span><a href=\"https:\/\/ycharts.com\/indicators\/ecommerce_sales_as_percent_retail_sales\"><span style=\"font-weight: 400;\">shows<\/span><\/a><span style=\"font-weight: 400;\"> that e-commerce sales in the US form only 10.2% of retail sales.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where online retail wins over brick-and-mortar are in the areas of easier search, a larger variety of products, quality products, unique products or those not readily available, and convenient delivery options. While customers actively research and look for products online, they still want retailers to offer them physical stores. Retail stores businesses have also been amping up their efforts to stay relevant and competitive by simplifying store formats, have better product mixes, investing in training staff and increasing wages to provide better customer service, investing in AI and AR technologies to deliver unique in-store marketing and branding to provide an elevated customer experience. Brick-and-mortar retailers have also established an active online presence and offer expanded online products to add to their core offerings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-customers-are-shopping-less-and-spending-less\"><\/span><b>#2 Customers Are Shopping Less And Spending Less&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Overall, the number of units sold has steadily increased with growth in population. <\/span><span style=\"font-weight: 400;\">May 2019 <\/span><a href=\"https:\/\/tradingeconomics.com\/united-states\/retail-sales-annual\"><span style=\"font-weight: 400;\">saw<\/span><\/a><span style=\"font-weight: 400;\"> a 2.90% growth as compared to the same month of the previous year.&nbsp; Interestingly, we also <\/span><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/industry\/retail-distribution\/the-consumer-is-changing.html\"><span style=\"font-weight: 400;\">see<\/span><\/a><span style=\"font-weight: 400;\"> another story emerge.<\/span><span style=\"font-weight: 400;\">&nbsp; <\/span>Increasing competition has driven down the per unit price of products, which reflects not a decrease in customer spending as much as the consequence of price deflation.<\/p>\n<figure id=\"attachment_4932\" aria-describedby=\"caption-attachment-4932\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4932\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.11.24-PM-300x266.png\" alt=\"\" width=\"750\" height=\"665\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.11.24-PM-300x266.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.11.24-PM.png 738w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4932\" class=\"wp-caption-text\">Source: Deloitte<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3-customers-are-losing-interests-in-brands\"><\/span><b>#3 Customers Are Losing Interests In Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers don\u2019t just lose interest in brands.&nbsp; Out of 100,000 customers, those who have an emotional affinity to the brand, not only stay loyal to the brand for 5+ years but are strong brand advocates, spend 2.5x more than satisfied one time buyers. It is better for retailers to understand what keeps customers attached to brands and these are high product quality, excellent client service, discounts, deployment of well-thought campaigns, create engaging customer experiences and sell merchandise that appeals and satisfies customers\u2019 needs. However, customers are willing to try out new brands that resonate with what they believe in\u2013 for example, it could be a small community store which sources products locally.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-customers-do-all-their-preliminary-research-online\"><\/span><b>#4 Customers Do All Their Preliminary Research Online<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is very easy to believe that all customers do their initial search online given the ever-increasing digital footprint in all areas of our lives.&nbsp;<\/span><span style=\"font-weight: 400;\">However, according to a <\/span>2017 research report<span style=\"font-weight: 400;\">, more than half of all consumers prefer to do their product research offline. Particularly those under 25 and over 50 years old prefer in-store research. The 25-50 age category, on the other hand, prefer to get in and out of a store quickly, which could serve as a driver for online research before making the trip to a store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-traditional-marketing-for-retail-is-dead\"><\/span><b>#5 Traditional Marketing For Retail Is Dead<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the rising <\/span>consumer preference<span style=\"font-weight: 400;\"> led by millennials to shop locally and shop small, we see that 40% of them are open to paying more to support local businesses.&nbsp; And with the 50+ older customers walking into stores for research, the exposure to marketing campaigns in stores is still very relevant. So is marketing collateral, radio ads, mailers and promo packs which have a longer shelf life than emails. While there is no argument that social media is a powerful platform for viral marketing, there is no parallel for the physical experience customers can be exposed to in stores.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-tech-driven-customer-experience-cx-strategies-is-usually-for-mega-brands\"><\/span><b>#6 Tech-Driven Customer Experience (CX) Strategies Is Usually For Mega-Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it is true that mega-brands have the financial clout to invest in CX strategies, we see moves by smaller brands to leverage technology to create a memorable customer experiences. <\/span><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/blogs.gartner.com\/jake-sorofman\/gartner-surveys-confirm-customer-experience-new-battlefield\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a> <span style=\"font-weight: 400;\">investment going into CX, more and more brands realize that what customers care most about is the experience. Niantic Inc who launched the viral Pokemon Go game, Dollar Shave Club, and Chubbies are a few examples of small brands that used various marketing strategies to create compelling narratives to achieve positive customer experiences.&nbsp;<\/span><\/p>\n<figure id=\"attachment_4937\" aria-describedby=\"caption-attachment-4937\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4937\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.44.45-PM-300x182.png\" alt=\"\" width=\"750\" height=\"455\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.44.45-PM-300x182.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.44.45-PM-768x466.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.44.45-PM-1024x621.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-01-at-5.44.45-PM.png 1132w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4937\" class=\"wp-caption-text\">Source: Report, InReality<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"7-mobile-apps-are-the-answer-for-driving-mcommerce\"><\/span><b>#7 Mobile Apps Are The Answer For Driving mCommerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\"><span style=\"font-weight: 400;\">44.7%<\/span><\/a> <span style=\"font-weight: 400;\">constituting purely mobile commerce out of all e-commerce in 2019 so far, m-C<\/span><span style=\"font-weight: 400;\">ommerce is undoubtedly on a positive growth trajectory. Retailers with an online presence have all built responsive websites to optimize it for mobile viewers. Several others have invested in or, are rushing to develop mobile apps. However, there is only a finite number of apps consumers will download and use.&nbsp; <\/span><span style=\"font-weight: 400;\">The truth is that consumers are <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/busting-mobile-shopping-myths\"><span style=\"font-weight: 400;\">twice more likely<\/span><\/a><span style=\"font-weight: 400;\"> to go to mobile websites than use mobile apps and with <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/busting-mobile-shopping-myths\"><span style=\"font-weight: 400;\">58%<\/span><\/a> <span style=\"font-weight: 400;\">of the study responds saying they eventually buy at a store, retailers need to be ultra-sure that their customers will benefit from a mobile app that has a very specific and limited usage.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-digital-commerce-brings-down-labor-costs\"><\/span><b>#8 Digital Commerce Brings Down Labor Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there may be some partial truth to this belief, especially with digital technology making visual merchandising and check-outs a breeze, retailers who get what customers want, realize that human interactions are one of the most sought-after customer experiences.&nbsp; While self-service is acceptable to a point, 60% of mobile customers surveyed preferred store assistants to leverage technology to explain product features, alternatives, re-order items, and so on. Do remember that products pass through a lot of human hands through the supply chain, and some of these operations cannot entirely be eliminated, even with drones and other types of automation. Pure-play digital players are making a foray into establishing physical stores, signifying that these players will be creating more jobs for store staff and other support functions, rather than reduce labor costs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-drop-shipping-is-on-the-decline\"><\/span><b>#9 Drop-Shipping Is On The Decline<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hundreds of small retailers have considered drop-shipping a boon as it eliminates inventory costs, real estate costs, labor costs, and pains related to shipping. Drop-shipping <\/span>services run professionally, with trained staff making it invaluable to retailers.<\/p>\n<p><span style=\"font-weight: 400;\">In fact, drop-shipping as a service model has spawned many entities which provide logistical support across the country and even globally to businesses. The speed with which companies can deliver products to customers is in large part due to the ability of drop-shippers to have a country-wide presence.&nbsp; Speed of delivery is a crucial point of attraction when customers choose to buy from a retailer and therefore, drop-shipping plays a very significant role in conversions and increased sales from loyal customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zappos is an excellent example of a retailer who embraced drop-shipping. <\/span><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/cbe.lehigh.edu\/blog\/posts\/drop-shipping-new-opportunity-retailers-and-suppliers\"><span style=\"font-weight: 400;\">25-30%<\/span><\/a><span style=\"font-weight: 400;\"> of e-commerce being drop-shipped, it is a model that allows the smallest retailer to get into the e-commerce game with low entry barriers. Here is a 10-year trend that shows that drop-shipping is alive and well. By 2021, it is <\/span><a href=\"https:\/\/alidropship.com\/myth-busted-is-dropshipping-dead\/\"><span style=\"font-weight: 400;\">projected<\/span><\/a> <span style=\"font-weight: 400;\">that drop-shipping sales volumes will reach $1,500 billion.<\/span><\/p>\n<figure id=\"attachment_4933\" aria-describedby=\"caption-attachment-4933\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4933\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/dropshipping-search-768x397-300x155.png\" alt=\"\" width=\"750\" height=\"388\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/dropshipping-search-768x397-300x155.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/dropshipping-search-768x397.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4933\" class=\"wp-caption-text\">Source: AliDropship<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"10-pure-play-ecommerce-brands-have-been-disruptors-in-retail\"><\/span><b>#10 Pure-Play eCommerce Brands Have Been Disruptors In Retail<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several pure-play online retailers are successfully riding the ongoing e-commerce wave through innovative and unique business models and practices. However, it is a myth that only pure-play brands have been the agents of disruption in retail commerce.&nbsp; Retailers recognize that stores are integral to their success as customers want to touch, feel, smell, try on, and so on. Nike, for example, was an early disruptor that used innovative fabric technology to establish pole position.&nbsp;&nbsp;<\/span><\/p>\n<figure id=\"attachment_4945\" aria-describedby=\"caption-attachment-4945\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4945\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Nike_Dri-FIT_Knit_2_hd_1600-300x169.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Nike_Dri-FIT_Knit_2_hd_1600-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Nike_Dri-FIT_Knit_2_hd_1600-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Nike_Dri-FIT_Knit_2_hd_1600-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Nike_Dri-FIT_Knit_2_hd_1600.jpg 1600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4945\" class=\"wp-caption-text\">Source: Nike News<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With aspects of commerce that are gaining momentum, such as personalized shopping experience to image-shopping, we will continue to see the emergence of new myths and realities as time goes by. Being on top of current trends that are rooted in data will enable you to make insight-driven decisions on what is vital for your growth strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The retail industry continues to shift with evolving business models, emerging technologies, and how customers prefer to engage with brands.&nbsp; For retailers, this calls for agility that helps you to continually adapt to shifting retail trends when it comes to determining their &nbsp;strategy. When change is ephemeral, it calls for constant scrutiny of data to  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[27,106,169,23,197,294,195],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top # 10 Retail Industry Myths in 2024 | Vue.ai<\/title>\n<meta name=\"description\" content=\"We have rounded up some popular contemporary retail assumptions to help you cut through the noise and see how they hold up against current data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/top-10-retail-myths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top # 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