{"id":4948,"date":"2019-07-02T11:07:56","date_gmt":"2019-07-02T05:37:56","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=4948"},"modified":"2023-10-19T16:28:04","modified_gmt":"2023-10-19T10:58:04","slug":"how-platforms-enable-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/","title":{"rendered":"How Platforms Are Enabling eCommerce For Retailers Today"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9099305bc7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9099305bc7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#consumer-behavior-and-ecommerce\" title=\"Consumer Behavior and eCommerce\">Consumer Behavior and eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#players-in-the-ecommerce-arena\" title=\"Players in the eCommerce Arena\">Players in the eCommerce Arena<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#shopify\" title=\"Shopify \">Shopify <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#magento\" title=\"Magento \">Magento <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#woocommerce\" title=\"WooCommerce\">WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#wix\" title=\"Wix\">Wix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-platforms-enable-ecommerce\/#tips-for-a-successful-ecommerce-retail-business\" title=\"Tips for A Successful eCommerce Retail business\">Tips for A Successful eCommerce Retail business<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Conventional growth for retailers through storefronts means providing convenient ways for your customers to shop faster and review a much wider selection of product choices. E-commerce platforms have made this possible for even the smallest of retailers to be able to expand and reach a wider audience, without geographic barriers .<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"consumer-behavior-and-ecommerce\"><\/span><b>Consumer Behavior and eCommerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In August 2014, a story&nbsp;<\/span><a href=\"https:\/\/www.nytimes.com\/1994\/08\/12\/business\/attention-shoppers-internet-is-open.html\"><span style=\"font-weight: 400;\">reported<\/span><\/a><span style=\"font-weight: 400;\"> that Phil Brandenberger from Philadelphia had bought a music CD online from the Net Market Company in New Hampshire by sending his Visa credit card details using encryption. This momentous transaction was recognized by many as a precursor of things to come in the e-commerce world. Internet-based business transactions have slowly gained ground over the years to what now looks like an indispensable way of doing business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">estimates<\/span><\/a><span style=\"font-weight: 400;\"> show that retail e-commerce globally will hit the US$3.45 trillion mark in 2019, and the number of online buyers will cross the 1.9 billion mark.&nbsp;<\/span><\/p>\n<figure id=\"attachment_4950\" aria-describedby=\"caption-attachment-4950\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4950\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-02-at-4.14.07-PM-300x218.png\" alt=\"\" width=\"750\" height=\"545\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-02-at-4.14.07-PM-300x218.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-02-at-4.14.07-PM.png 689w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4950\" class=\"wp-caption-text\">Source: Statista<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are some key factors that are behind customer behavior in driving growth in digital sales:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calvin.H from Great Falls, Montana, shops online for the best quality leather riding gloves. He browses online and finds a seller in Europe offering similar riding gloves at a better price point.&nbsp; Do you think he will buy locally at a higher cost or buy from the European store?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability of consumers to have access to purchasing options across geographical borders has flattened the digital ecosystem allowing retailers of all sizes to sell products internationally.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers today have seemingly limitless choices on various platforms and sites with omnichannel retail making this a possibility. <\/span><span style=\"font-weight: 400;\">With the younger crowd always being online, even passive consumers actively buy when friends share, mention trends, bargains, and other similar information driving online sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online retailers like ASOS, Missguided, LPA, Glossier, Zappos, Bonobos, Warby Parker are a few examples of pure-play retail brands that sell directly to customers. Having lower overheads positions them well to offer lower-priced products.&nbsp; To compete, other players offer discounts. Lower prices attract buying behavior from consumers who can\u2019t resist a bargain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The all-around hassle-free nature of digital shopping, without leaving home, makes for a leisurely and comfortable <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-user-experience-best-practices\/\">shopping experience<\/a>.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"players-in-the-ecommerce-arena\"><\/span><b>Players in the eCommerce Arena<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With billions of dollars in digital sales, the engines that power all these transactions are e-commerce platforms. Companies with technical chops build their own platform as ASOS did by using Microsoft\u2019s Azure microservices.&nbsp; For smaller retailers, there are ready-to-use platforms that allow you to be up and running with your site in a very short time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the well-known platforms are Shopify, Magento, WooCommerce, BigCommerce, and Wix, among others.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ford Motors and Coca Cola use Magento as their platform while brands like Red Bull, Tesla, and Budweiser use Shopify.&nbsp; Vintique Watch, Eat Live Sleep, and Olive Secret use Wix while WooCommerce powers Singer, Weber, Flwr, and T-Shirt Zone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, which platform should you consider?&nbsp; While it is possible for businesses to set up online commerce in the quickest possible time, it needs careful consideration.&nbsp; Not understanding the intricate dynamics and features leads to costly mistakes. As Colton Chorpenning of Vopen <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2017\/11\/20\/choosing-the-right-e-commerce-platform-is-critical-to-your-success\/#15b599b11a46\"><span style=\"font-weight: 400;\">describes<\/span><\/a><span style=\"font-weight: 400;\">, it cost them $30,000 to move from Shopify to BigCommerce, and then find out their needs were better met by going back to Shopify. At the end of the day, base your decision on what your needs are.&nbsp;<\/span><\/p>\n<figure id=\"attachment_4951\" aria-describedby=\"caption-attachment-4951\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4951\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_Top-1m-Sites_2-300x223.png\" alt=\"\" width=\"750\" height=\"558\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_Top-1m-Sites_2-300x223.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_Top-1m-Sites_2.png 578w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4951\" class=\"wp-caption-text\">Source: Barn2 Media<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Factors to consider are costs, ease of usability, technical integrations and capabilities required, scalability, mobile optimization, whether it allows store-front customization, social media integration, abandoned cart management, chat, discount codes, security, commission costs, automating campaigns, updating product without code, etc.<\/span><span style=\"font-weight: 400;\">&nbsp;Check how well the platform integrates with the servers of your web hosting provider and levels of customer service before choosing one!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"shopify\"><\/span><b>Shopify <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify is favored by many small retailers as it provides everything you can possibly want under one roof. Right from designing your logo and registering a domain name for free, it gives new businesses a free 14-day trial, no credit card needed, so you can test drive it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The co-founder of The Hundreds,&nbsp;&nbsp;<\/span><a href=\"https:\/\/www.abetterlemonadestand.com\/successful-shopify-stores\/\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\"> Shopify has helped take a load off their mind because they get back-end technical and sales monitoring support. They wanted to focus on telling life-style stories to build brand awareness and not have to channel resources to managing their platform. They used the platform to automate sales and campaigns by using Shopify\u2019s Launchpad feature. As a result, they got a 14% conversion rate, 16% higher order value and a 53% growth in returning customers, which helped them cross the $11 million mark in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify offers for free a limited number of responsive themes, order tracking, <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>, chat,&nbsp; and then find products to sell from other vendors on the platform option, a free product image library, discount codes, blog, CMS, SEO, PayPal integration and more. If you are looking to buy out an existing business, that is possible too!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With different payment plans, you get more features.&nbsp; They handle your hosting, provide unlimited storage, scalability, security, and round-the-clock customer support. Your SSL certificate comes free with your plan as this is crucial for online payments.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"magento\"><\/span><b>Magento <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Magento is an open-source platform, which means, you get it for free. It offers many plug-ins, add-ons, and integrations. You will find that Magento probably offers the greatest flexibility for a growing business.&nbsp; You can opt for a wide range of plug-ins for content, payments, security, accounting, shipping and so on. You can easily integrate it into your existing WordPress site through a plug-in. You get one free theme with Magento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Pink Coconut Boutique in Olive Branch, Mississippi, wanted to take their small-town business nation-wide in order to reach a wider customer-base that wanted trendy fashion at bargain prices. They went with Magento Commerce, and this enabled the boutique to have over 12% increase in conversion and an increase of 16% in sales transactions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, Magento is for those companies that have a skilled and dedicated IT team which helps you with updates and bug fixes. You will be required to pay a hosting fee.&nbsp;<\/span><span style=\"font-weight: 400;\">Without a developer, you will be hard pressed to maintain your site.&nbsp;&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"woocommerce\"><\/span><b>WooCommerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce is a WordPress <\/span><span style=\"font-weight: 400;\">plug-in that comes free to use.<\/span><span style=\"font-weight: 400;\">&nbsp; It has garnered an astonishing 22% of <\/span><a href=\"https:\/\/barn2.co.uk\/woocommerce-stats\/\"><span style=\"font-weight: 400;\">market share<\/span><\/a><span style=\"font-weight: 400;\">, with Shopify and Magento being close competitors. You might ask how WooCommerce makes its money. While it comes free to download, its earnings come from its extensions which come at a reasonable cost, with some being free such as Live Chat, PayPal, UPS shipping, Google Analytics and MailChimp for managing automated campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some brands that use WooCommerce are Duracell Lighting, Ripley\u2019s, Vic Firth and Men\u2019s Health.&nbsp; As an open-source platform, it has an active community of developers who contribute to refining it continuously. If you already have a WordPress site, then WooCommerce integration is a cinch for small retailers.&nbsp;<\/span><\/p>\n<figure id=\"attachment_4952\" aria-describedby=\"caption-attachment-4952\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4952\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_WordPress-Stats_Pie-Chart_2-300x213.png\" alt=\"\" width=\"750\" height=\"533\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_WordPress-Stats_Pie-Chart_2-300x213.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/WooCommerce_WordPress-Stats_Pie-Chart_2.png 712w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4952\" class=\"wp-caption-text\">Source: Barn2 Media<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"wix\"><\/span><b>Wix<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wix is one of the&nbsp;<\/span><span style=\"font-weight: 400;\">most user-friendly platforms<\/span><span style=\"font-weight: 400;\">&nbsp;making it easier for an eCommerce newbie to use. With rich themes, you can avoid expensive website development costs.&nbsp; You get website hosting free in the first year. With an easy-to-use drag and drop features, you get most of the regular features offered by other platforms. You can manage your Wix page easily on your mobile. However, do your research on their social media integration options, as this is limited.&nbsp; Where plans are concerned, like other platforms, the higher your plan, the better your features, storage, etc.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-for-a-successful-ecommerce-retail-business\"><\/span><b>Tips for A Successful eCommerce Retail business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A key tip for you is to do your research thoroughly and identify what you need in order to launch a successful e-commerce business.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Choose a platform that works for you and not because some well-known brands use the platform. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Know upfront about all costs associated with it. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get complete information on what support they provide versus what is expected out of you to gauge which one works for you.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ensure the platform has the highest standards of security. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep customer protection in mind.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Look for social media integration capabilities.&nbsp; <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose a responsive platform that gives you mobile capabilities so you can manage your site on-the-go.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Look for a clean check-out process with many payment options. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make sure you have the right tracking and reporting capabilities so you can stay on top of things.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Some platforms provide you a customer review feature. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use that to maximum advantage to realize higher conversion rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As more and more brands embrace e-commerce, these platforms serve as a great tool for any small retailer to expand and grow their businesses<\/span><span style=\"font-weight: 400;\">. With global online retail sales being <\/span><span style=\"font-weight: 400;\">projected<\/span><span style=\"font-weight: 400;\"> to grow to US$4.8 trillion, making e-commerce an integral part of your sales strategy becomes a significant consideration.&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Conventional growth for retailers through storefronts means providing convenient ways for your customers to shop faster and review a much wider selection of product choices. E-commerce platforms have made this possible for even the smallest of retailers to be able to expand and reach a wider audience, without geographic barriers .&nbsp; Consumer Behavior and eCommerce  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[27,297,23,180,295,296],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Platforms Are Enabling eCommerce For Retailers Today | Vue.ai<\/title>\n<meta name=\"description\" content=\"E-commerce platforms have made it possible for even the smallest of retailers to be able to expand and reach a wider audience, without geographic barriers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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