{"id":5190,"date":"2019-07-15T12:04:00","date_gmt":"2019-07-15T06:34:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5190"},"modified":"2022-04-28T16:54:52","modified_gmt":"2022-04-28T11:24:52","slug":"streaming-service-based-fashion","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/","title":{"rendered":"The Rise of Streaming-Service Inspired Fashion"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d712570b4ab\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d712570b4ab\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/#inspiration-is-all-around\" title=\"Inspiration Is All Around\">Inspiration Is All Around<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/#of-stories-and-subscriptions-services\" title=\"Of Stories And Subscriptions Services\">Of Stories And Subscriptions Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/#viral-marketing-and-fashion\" title=\"Viral Marketing And Fashion\">Viral Marketing And Fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/#the-future-of-on-demand-fashion\" title=\"The Future Of On-Demand Fashion\">The Future Of On-Demand Fashion<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">H&amp;M has always managed to keep the retail industry on its toes, by spearheading eye-grabbing collections, and collaborations that go on to become the next new trend. It is no surprise, then, that they chose to band together with a show that has redefined science-fiction horror based shows. We are referring, of course, to Stranger Things- Netflix\u2019s sleeper-hit and multi-season blockbuster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www2.hm.com\/en_us\/men\/campaigns\/5189-b-collab-stranger-things.html\"><span style=\"font-weight: 400;\">Stranger Things inspired collection<\/span><\/a>, dropped into H&amp;M<span style=\"font-weight: 400;\">\u00a0stores just in time for Season 3 of the series. It was the perfect 80\u2019s themed summer capsule. And the reaction to the show, and the clothes has been phenomenal. From pool shirts to Demogorgon prints on shirts, sandals, swimsuits, and lifeguard inspired outfits H&amp;M has managed to bring the right Hawkins, Indiana summer flavour to its collection.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5192\" aria-describedby=\"caption-attachment-5192\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5192\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/hmgoepprod-200x300.jpeg\" alt=\"\" width=\"750\" height=\"1125\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/hmgoepprod-200x300.jpeg 200w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/hmgoepprod-768x1152.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/hmgoepprod-683x1024.jpeg 683w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5192\" class=\"wp-caption-text\">Source: H&amp;M<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Capsule collections inspired by shows on streaming platforms are just the beginning of the latest trend in fashion retail. And going by the reactions they are here to stay.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"inspiration-is-all-around\"><\/span>Inspiration Is All Around<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have always been <a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/evolution-of-fashion-icon-image\/\">inspired<\/a> by the people around us and the events in our life to dress a certain way. Pre- streaming era shows have also had fashionistas trying to emulate trends, and using them as a means to bond with other people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is new, however, is the designing of clothes that are more than just a pop culture reference. Clothes, and accessories have become part of the bigger retail experience. Take for instance Harry Potter inspired accessories or Game Of Thrones-themed tees. Merchandise is more than just something to wear. Buying the clothes we see on a show is making us feel like a character in the show, or at the very least, becoming a part of the larger experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest collections, and show inspired trends is not just a any other shirt with a cleverly worded quip from a show, or a Breaking Bad type periodic table t-shirt. For instance, the<\/span><a href=\"https:\/\/hellogiggles.com\/fashion\/hm-stranger-things\/\"><span style=\"font-weight: 400;\"> green and pink colorblock swimsuit <\/span><\/a>from H&amp;M&#8217;s latest collection\u00a0<span style=\"font-weight: 400;\">is true designing, and very current as far as trends go. It serves as an excellent way to market both the show and the retailer. The added benefit, it caters to a new audience who are more likely to watch a show on-demand than catch a movie at the theatre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shows aside from\u00a0 Stranger Things have also been inspiring trends, looks, and in many cases reviving older trends. The Crown, for instance has increased the number of Launer bag look-alikes. Claire Underwood from House of Cards inspired a people to go for more tailored well cut suits, and Downton Abbey sparked a pre world war trend revival.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5193\" aria-describedby=\"caption-attachment-5193\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5193\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/1626-244x300.jpg\" alt=\"\" width=\"750\" height=\"923\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/1626-244x300.jpg 244w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/1626.jpg 700w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5193\" class=\"wp-caption-text\">Source: The Guardian<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Streaming shows have also managed to push the envelope &#8211; through fashion &#8211; for inclusivity and diversity. Eleven on Stranger Things, for instance, discovers that she can dress the way she wants, and can say goodbye to her foster dad\u2019s loose flannels. <\/span><span style=\"font-weight: 400;\">On The Good Wife, another of Netflix\u2019s cult classics, the protagonist\u2019s dressing sense moves clearly from plain suits to statement ones as her political ambitions rise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"of-stories-and-subscriptions-services\"><\/span><b>Of Stories And Subscriptions Services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What drives so many of us to invest our time, and energies into a particular TV series or a subscription service. More importantly, why do retailers think these shows can connect to us on more than one level?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is stories and the need to be a part of experiences bigger than ourselves. We are all creatures born of stories. Stories present us with a common ground. Over time, how we consume stories has changed significantly. What was once limited to books and the verbal medium was\u00a0 replaced by the movie theater. That has now been usurped by on-demand shows that are more diverse, inclusive and are willing to experiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And where the attention is, the brands go.<\/span><\/p>\n<figure id=\"attachment_5194\" aria-describedby=\"caption-attachment-5194\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5194\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front-300x300.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/797700005_10_Model-Front.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5194\" class=\"wp-caption-text\">Source: Levis<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">One show, Stranger Things, alone has created a slew of trends and collections. Fancy some dad jeans? Levi\u2019s has them in stores, plus you can pair them up with El\u2019s new Aztec-print shirt favorites. Forever 21 has got you covered with the camisoles and trucker hats. Nike, of course, has almost become official merchandise for the show\u2019s cast itself, with more than one character seen in signature Tailwind shoes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clothing like this also drives home the need to be in the inner circle. For example, a t-shirt with a popular motif may tell the world that you know about it. Comic &#8211; Cons, and show inspired street wear, trend-setting corporate wear all become conversation-starters, a way to build a community, and share experiences.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"viral-marketing-and-fashion\"><\/span><b>Viral Marketing And Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do shows drive fashion, or does fashion inspire the show? We think it goes both ways. Often, when a character we like undergoes a transformation, the best way to represent it is through the use of different clothing. Clothes can be a sign of emancipation or imprisonment. They can even express common mistrust and angst against an establishment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, there have always been websites dedicated to helping people find the exact clothing item their favorite character <\/span><a href=\"https:\/\/wornontv.net\"><span style=\"font-weight: 400;\">wore on TV.<\/span><\/a><span style=\"font-weight: 400;\"> Retailers, in general, and the fashion industry in particular, is simply making it easier to buy these clothes by launching collections based around them and using them as a way to promote the show itself. It also helps that these capsules are often limited-edition, so people buy them out faster and in greater volumes than they would regular clothing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-future-of-on-demand-fashion\"><\/span><b>The Future Of On-Demand Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not all shows and series may fit well with fashion retail, but those that do will be watching closely for the success of capsule collections that already exist now. Collaborations in fashion and the visual media are gaining a whole different meaning. The influence is shifting from movie stars, to influencers and streaming show actors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That one of Stranger Things\u2019 newest cast members has become the influencer behind the latest capsule collection thus makes sense. It is no longer about the protagonist as an aspirational figure and someone whose style it is worth emulating. Influence through these series is about feeling a bond with the show itself, getting to know others who have similar interests, and hopefully being supremely comfortable doing so.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> H&amp;M has always managed to keep the retail industry on its toes, by spearheading eye-grabbing collections, and collaborations that go on to become the next new trend. It is no surprise, then, that they chose to band together with a show that has redefined science-fiction horror based shows. We are referring, of course, to Stranger  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[106,150,314,315],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Streaming-Service Inspired Fashion | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Trends based on hit shows have come a long way from simple tees to exclusively designed and curated looks - an insight into how streaming shows have changed the way people dress\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/streaming-service-based-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Streaming-Service Inspired Fashion | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"Trends based on hit shows have come a long way from simple tees to exclusively designed and curated looks - 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