{"id":5225,"date":"2019-07-18T04:19:04","date_gmt":"2019-07-17T22:49:04","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5225"},"modified":"2024-01-09T19:49:54","modified_gmt":"2024-01-09T14:19:54","slug":"loyalty-programs-in-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-in-retail\/","title":{"rendered":"Here&#8217;s How Loyalty Programs Will Drive Retail Experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0a394a17163\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0a394a17163\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-in-retail\/#new-age-loyalty\" title=\"New Age Loyalty\">New Age Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-in-retail\/#data-goldmine\" title=\"Data Goldmine\">Data Goldmine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-in-retail\/#building-a-customer-persona\" title=\"Building A Customer Persona\">Building A Customer Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/loyalty-programs-in-retail\/#end-to-end-loyalty\" title=\"End-To-End Loyalty\">End-To-End Loyalty<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">It\u2019s five times more expensive to acquire a new customer than to retain an existing one. So how does a retailer, at an age when the consumer has an endless choice, retain a customer? The answer, it would seem, lie in loyalty programmes, which will not only power customer retention but also define retail experiences. Here\u2019s how &#8211;<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5226 size-large\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_717429001-1024x576.jpg\" alt=\"loyalty programs in retail\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_717429001-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_717429001-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_717429001-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h2><span class=\"ez-toc-section\" id=\"new-age-loyalty\"><\/span><b>New Age Loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most successful loyalty programmes in retail \u2014 think Sephora\u2019s Beauty Insider or Starbucks Rewards, are not only friction-free but offer more than just points. Sephora, for example, offers premium products, just for signing up, along with rewards for birthdays and invitations to events, among other perks. In this day and age where the consumer has no dearth of choice, it is imperative for retailers to offer more than just transactional rewards to ensure customer retention. A <\/span><a href=\"https:\/\/www.bain.com\/insights\/prescription-for-cutting-costs-bain-brief\/\"><span style=\"font-weight: 400;\">whopping 66% of consumers have stated that loyalty programmes actually change their spending patterns<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 but the benefits of a robust loyalty program, for retailers, especially, extends to more than just a boost in sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"data-goldmine\"><\/span><b>Data Goldmine<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Loyalty programmes, especially those that are technology or app-driven, are a goldmine of customer data. Retailers can assimilate data about not just their customer, but also geographies. This, in turn, enables retailers to craft experiences \u2014 personalized to location, gender and even age. Additionally, the data that is fed into the programme by the customer, by way of purchases, allow retailers to send emails and communication tailored to their consumers\u2019 tastes and preferences. Retailers can then use this data to build customer personas. Building these personas will help retailers offer <em>individualized\u00a0<\/em>experiences.\u00a0<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5227 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_776701864.jpg\" alt=\"loyalty programs in retail\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_776701864.jpg 500w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_776701864-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"building-a-customer-persona\"><\/span><b>Building A Customer Persona<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retailers must make the best use of the information that customers entrust them with, to offer bespoke and memorable experiences. If retailers use their loyalty program to mine information across touchpoints \u2014 starting from online browsing behaviour to purchases to offline buying behaviour, they can integrate this data into building individual customer personas, essentially making every customer their own segment. There are more than a few <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> that help speed this process up. Using them to deliver these personal experiences which will help retailers understand their customers better and adjust their offerings in line with what their consumers are thinking in real-time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"end-to-end-loyalty\"><\/span><b>End-To-End Loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For most retailers, information about a customer\u2019s loyalty number, when they are shopping in-store, is usually received at the till. Instead, retailers should think about mining that information at the start of the customer\u2019s journey offline. If store assistants have access to customer preferences <\/span><i><span style=\"font-weight: 400;\">while <\/span><\/i><span style=\"font-weight: 400;\">they are browsing, they\u2019ll be able to offer styling advice that\u2019s in line with their customers\u2019 personal style \u2014 thereby creating one-of-a-kind shopping experiences that customers will keep coming back for.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It\u2019s five times more expensive to acquire a new customer than to retain an existing one. So how does a retailer, at an age when the consumer has an endless choice, retain a customer? The answer, it would seem, lie in loyalty programmes, which will not only power customer retention but also define retail experiences.  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[326,23,197],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Loyalty Programs Will Drive Retail Experiences | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Did you know that loyalty programs can drive retail experiences? 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