{"id":5280,"date":"2019-07-25T04:29:59","date_gmt":"2019-07-25T04:29:59","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5280"},"modified":"2024-01-09T21:04:56","modified_gmt":"2024-01-09T15:34:56","slug":"boost-sales-cracking-product-discovery-tool","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/","title":{"rendered":"Cracking Product Discovery Tool To Boost Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a19f179bfe15\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a19f179bfe15\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#extent-of-social-medias-influence\" title=\"Extent Of Social Media\u2019s Influence\">Extent Of Social Media\u2019s Influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#visual-search-%e2%80%93-a-diverging-branch\" title=\"Visual Search &#8211; A Diverging Branch\">Visual Search &#8211; A Diverging Branch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#-at-the-core-of-all-these-kinds-of-product-discoverability-lies-data\" title=\"|| At the core of all these kinds of product discoverability lies data.\">|| At the core of all these kinds of product discoverability lies data.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#vuetag-%e2%80%93-the-automation-solution\" title=\"VueTag &#8211; The Automation Solution\">VueTag &#8211; The Automation Solution<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#click-here-to-learn-more-about-vuetag\" title=\"Click here to learn more about VueTag!\">Click here to learn more about VueTag!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Shoppers today expect experiences that exposes them to a whole range of products. They want their favourite brands and websites to know them as well as they know the latest products released by brands and sold on the websites. It is no secret that when shoppers tend to find what they want on a site in lesser clicks, they tend to come back to that site more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, More than 60% of shoppers use site search as their primary way of finding products. Site search users typically know what they are looking for and convert 4x more times than non-site search users.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers who search for a product on a site are high-intent shoppers who convert easily and losing out on these conversions can be a big mistake on the retailer\u2019s part. When a shopper searches for a particular product, the results that come up should be similar to what their query was. For example, if someone searched for a pair of blue pants, and the search results showed them denim jeans, the shopper would just leave the website. Here, the data that defines the\u00a0 product becomes very important.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"extent-of-social-medias-influence\"><\/span><b>Extent Of Social Media\u2019s Influence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the explosion of social media, many businesses have ventured into using the social media platforms as a means for their customers to discover products. The popularity of platforms like Instagram and Snapchat has seen a sudden spike in the number of DNVBs popping into existence. Aside from this, many well established offline brands have also taken up space in the online world.\u00a0<\/span><\/p>\n<figure id=\"attachment_5284\" aria-describedby=\"caption-attachment-5284\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5284\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-24-at-6.10.52-PM-300x221.png\" alt=\"\" width=\"750\" height=\"551\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-24-at-6.10.52-PM-300x221.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-24-at-6.10.52-PM-768x565.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-24-at-6.10.52-PM.png 808w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5284\" class=\"wp-caption-text\">Source: Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Social media has certainly helped retailers expand their businesses, and has helped even niche brands with very specific brand aesthetics to find the right audience. But the part that most retailers, struggle with is increasing product discovery in their eCommerce websites. Customers don\u2019t necessarily visit a site to buy a product &#8211; but rather to just check out the collection. If and when they come across something they like, they will either move it to their wishlist or buy it right then and there. Sometimes, they might visit a site with the intent of purchasing something. In either situations, it is key that they find products that they like. This is where <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">personalised recommendations<\/a> comes into play.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"visual-search-%e2%80%93-a-diverging-branch\"><\/span><b>Visual Search &#8211; A Diverging Branch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual Search is a fast picking up trend today. The technology that shows visually similar images to the one that was uploaded by a user, is still very surprising to many people, despite Facebook using similar tech a couple years back itself, to identify and tag friends automatically in photos. Today, visual search has forayed into the eCommerce industry as well, and with growing success. A user can today click a picture of a dress or a product that the like and upload it on the site\u2019s website. Instead of a piece of text, the image is used as the query. The AI algorithm then immediately tags the product picture that was uploaded. Following which, it pulls up products with the most number of matching tags, and shows it to the user, who can then scroll through to find the product they want. This is entirely reliant on data.\u00a0<\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"-at-the-core-of-all-these-kinds-of-product-discoverability-lies-data\"><\/span><em>|| At the core of all these kinds of product discoverability lies data.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Today, Data is *the* goldmine. If the data on your product pages of your eCommerce site are robust, it automatically improves the product\u2019s discoverability leading to increased impressions, and conversions. A customer who is shown relevant products based on his search query, is most likely to convert. Inorder to be able to pick valuable insights from data about a particular user profile, their preferences, the purchases they made etc, it is important to utilize algorithms that imbibe and understand these patterns. In most organizations worldwide, this is achieved by AI powered engines that calculate these insights with the help of preferred visual cues collected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To collect information based on visual attribute preferences, the host catalog must be first tagged and segregated based on attributes like color, neckline, shape etc.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"vuetag-%e2%80%93-the-automation-solution\"><\/span><b>VueTag &#8211; The Automation Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hence, tagging these products accurately, with rich metadata becomes a very critical process. In addition to this, take into account the fact that shoppers often search for very specific needs or set of preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0For example, in the picture below, the tags would include the dress type, length, sleeve type, pattern, neckline and most importantly the color. It is essential that this dress is tagged as tangerine (the specific shade of orange) as well as orange (the parent category that the color falls under).\u00a0<\/span><\/p>\n<figure id=\"attachment_5285\" aria-describedby=\"caption-attachment-5285\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5285\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-22-at-2.16.24-PM-203x300.png\" alt=\"\" width=\"750\" height=\"1108\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-22-at-2.16.24-PM-203x300.png 203w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2019-07-22-at-2.16.24-PM.png 434w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5285\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.tatacliq.com\/\">Tata Cliq<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This is an important functionality for many premium brands since customers that visit their sites are much more specific about choosing garments that are of a particular color\/style\/fit. VueTag is an <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">AI powered catalog management tool<\/a> that help generate tags for exactly this. VueTag increases the chances of this dress being shown as it tags the dress under \u2018tangerine\u2019 and \u2018orange\u2019. When a user searches specifically for a tangerine colored dress, or does a broad search with just orange as the keyword, this dress will show up under both search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every product\u2019s discoverability is based on how well its product data is. When all the products are tagged with rich and robust data, your product discovery improves drastically. And with it comes increased ROI, increased AOV, increased conversions and most importantly, a better customer experience. In this highly fragmented experiential retail world, CX is vital in creating a sense of brand loyalty among customers and tags &#8211; and data is the means for retailer to achieve this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It automatically tags products by extracting accurate, detailed product attributes from images at a fraction of time and cost. The tags generated are rich, consistent and accurate which results in rich product metadata. This boosts the product\u2019s discoverability across the eCommerce website.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"click-here-to-learn-more-about-vuetag\"><\/span><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><span style=\"font-weight: 400;\">Click here to learn more about VueTag!<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Click here to learn more about <strong><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><b>Read More About<\/b><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"> <b>Automated Catalog Management<\/b><\/a><b> Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Shoppers today expect experiences that exposes them to a whole range of products. They want their favourite brands and websites to know them as well as they know the latest products released by brands and sold on the websites. It is no secret that when shoppers tend to find what they want on a site  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"tags":[59,330,252,329,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cracking Product Discovery Tool To Boost Sales | Vue.ai<\/title>\n<meta name=\"description\" content=\"With rich and robust product data, a product&#039;s discoverability improves by a large margin resulting in increased AOV, conversions and brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/\" \/>\n<meta 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