{"id":5332,"date":"2019-08-01T05:29:55","date_gmt":"2019-07-31T23:59:55","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5332"},"modified":"2022-04-28T16:37:56","modified_gmt":"2022-04-28T11:07:56","slug":"blur-the-line-between-retail-and-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/","title":{"rendered":"5 Stores That Blur The Line Between Retail and Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e6cd90cc0a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e6cd90cc0a3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/#koibird\" title=\"KoiBird\">KoiBird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/#moreru-mignon\" title=\"Moreru Mignon\">Moreru Mignon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/#gentle-monster\" title=\"Gentle Monster\u00a0\u00a0\">Gentle Monster\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/#bellocq-tea-atelier\" title=\"Bellocq Tea Atelier\">Bellocq Tea Atelier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/blur-the-line-between-retail-and-experience\/#bikini-berlin\" title=\"Bikini Berlin\u00a0\">Bikini Berlin\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">It\u2019s now old news that customers look forward to experiences when they shop. If retailers are to bring customers to stores, they need to combine their product and story with an ambience that\u2019s worthy of Instagram virality. Here are five retailers who have managed to blur the line between retail and experience with their stores.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"koibird\"><\/span><b>KoiBird<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KoiBird is a travel concept store based out of London. The store reinvents not only its inventory but also its interiors based on the travel concept that they have chosen to explore. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vibrant burst of all things seasonal, exotic and beautiful. KoiBird was founded by Belma Gaudio, who loved to travel, but was unable to find season &amp; destination appropriate holiday clothing. Today, it\u2019s one of London\u2019s most loved travel stores!<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5336\" aria-describedby=\"caption-attachment-5336\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5336\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/picnic103_181009_koibird_196_b-300x199.jpg\" alt=\"\" width=\"750\" height=\"497\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/picnic103_181009_koibird_196_b-300x199.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/picnic103_181009_koibird_196_b-768x509.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/picnic103_181009_koibird_196_b.jpg 810w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5336\" class=\"wp-caption-text\">Source: Vogue<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"moreru-mignon\"><\/span><strong>Moreru Mignon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u2018Purikura\u2019 in Japanese, refers to the shorter form of \u2018Purintokurabu\u2019 or Print Club photobooths. These booths, which allow you to take photos and decorate them with stickers are a very popular activity among school girls in Japan. Moreru Mignon in Tokyo takes this idea and projects it into a pink photo wonderland. The space comprises a number of ultra-cute or <\/span><i><span style=\"font-weight: 400;\">kawaii <\/span><\/i><span style=\"font-weight: 400;\">spaces for visitors to snap photos, apart from little booths where visitors can shop for signature snacks, knick-knacks and even makeup!<\/span><\/p>\n<figure id=\"attachment_5333\" aria-describedby=\"caption-attachment-5333\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5333\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/moreru-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/moreru-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/moreru.jpg 700w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5333\" class=\"wp-caption-text\">Source: Moshi Moshi Nippon<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"gentle-monster\"><\/span><b>Gentle Monster\u00a0\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gentle Monster is a Korean eyewear brand whose USP includes their unconventional frames and creative, celebrity-led collaborations. Their flagship store in London places experience at the heart of the store, fusing robotics, aliens and Kung-Fu! The concept behind the store is <\/span><span style=\"font-weight: 400;\">that extra-terrestrials were \u201ccaptivated by the beauty of Kung Fu, presented in the most unexpected client point-of-view throughout the two floors.\u201d That\u2019s an experience you don\u2019t want to miss!<\/span><\/p>\n<figure id=\"attachment_5337\" aria-describedby=\"caption-attachment-5337\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5337\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-3.44.22-PM-300x148.png\" alt=\"\" width=\"750\" height=\"371\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-3.44.22-PM-300x148.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-3.44.22-PM.png 685w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5337\" class=\"wp-caption-text\">Source: Farfetch<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"bellocq-tea-atelier\"><\/span><b>Bellocq Tea Atelier<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bellocq Tea Atelier in Brooklyn, New York, is designed to make <\/span><span style=\"font-weight: 400;\">your visit one that you won\u2019t forget. Situated in a red brick building, its simple entrance leads you into a stunning boutique that houses an expertly curated tea collection amidst rich, purple walls and beautiful botanicals. There\u2019s even a seating area where shoppers can chill and sip their tea!\u00a0<\/span><\/p>\n<figure id=\"attachment_5338\" aria-describedby=\"caption-attachment-5338\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5338\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM-300x300.png\" alt=\"\" width=\"750\" height=\"753\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM-75x75.png 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM-80x80.png 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-01-at-5.10.36-PM.png 685w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5338\" class=\"wp-caption-text\">Source: Bellocq Tea Atelier<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"bikini-berlin\"><\/span><strong>Bikini Berlin\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever seen #bikiniberlin on your instagram, you\u2019d know that this is probably among the most grid-worthy retail spaces in the world. The Berlin based shopping mall\u2019s spaces are constantly evolving to display interiors that are in sync with seasonal trends. Today they have a living plant wall, flower ceilings, swings on the terrace and views of the famous Berlin Zoo. Tomorrow&#8230;who knows?!\u00a0<\/span><\/p>\n<figure id=\"attachment_5339\" aria-describedby=\"caption-attachment-5339\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5339\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/aboutbikini3-300x168.jpg\" alt=\"\" width=\"750\" height=\"421\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/aboutbikini3-300x168.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/aboutbikini3.jpg 700w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5339\" class=\"wp-caption-text\">Source: Bikini Berlin<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It\u2019s now old news that customers look forward to experiences when they shop. If retailers are to bring customers to stores, they need to combine their product and story with an ambience that\u2019s worthy of Instagram virality. Here are five retailers who have managed to blur the line between retail and experience with their stores.  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[338,337,336,23,197,295],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Stores That Blur The Line Between Retail and Experience | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"If retailers are to bring customers to stores, they need to combine their product and story with an ambience that\u2019s worthy of Instagram virality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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