{"id":5449,"date":"2019-08-09T08:18:15","date_gmt":"2019-08-09T02:48:15","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5449"},"modified":"2023-10-19T16:29:35","modified_gmt":"2023-10-19T10:59:35","slug":"seventy-years-of-adidas","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/","title":{"rendered":"70 Years of Adidas \u2013 A Brand Built On Innovation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a073832b8f76\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a073832b8f76\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/#from-dassler-brothers-shoe-factory-to-adidas\" title=\"From Dassler Brothers Shoe Factory To Adidas\">From Dassler Brothers Shoe Factory To Adidas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/#adidass-act-of-genius-%e2%80%93-strategic-partnerships\" title=\"Adidas\u2019s Act of Genius &#8211; Strategic Partnerships\">Adidas\u2019s Act of Genius &#8211; Strategic Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/#technology-and-innovation-with-style\" title=\"Technology and Innovation with Style\">Technology and Innovation with Style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/#seventy-more-years-of-innovation\" title=\"Seventy More Years Of Innovation\">Seventy More Years Of Innovation<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">\u201cA minute faster\u201d &#8211; that\u2019s how fast Haile Gebrselassie would have run had he worn a pair of Adidas Energy Boost Sneakers. Gebrselassie won the 2008 Berlin Marathon with a world record time of two hours three minutes and fifty nine seconds and broke his own previous record. Speaking at the international launch event for the Adidas\u2019s new line of sneakers and the path breaking \u201cBoost\u201d technology, the Ethiopian long distance running icon went on to explain how technology and material used in the shoes would have allowed him to cover the same distance at a greater speed and in less time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Olympic gold winner was right because, in 2014, Kenyan long distance runner Dennis Kimetto ran the fastest marathon in Adidas Adizero Adios Boost shoes and <\/span><a href=\"http:\/\/www.runblogrun.com\/2014\/09\/adidas-dennis-kimetto-uses-the-energy-return-of-boost-to-run-the-fastest-marathon-of-all-time-from-a.html\"><span style=\"font-weight: 400\">created a world record<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_5451\" aria-describedby=\"caption-attachment-5451\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5451\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/adidas-adizero-adios-thumb-500x441-10384-300x265.jpg\" alt=\"\" width=\"750\" height=\"662\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/adidas-adizero-adios-thumb-500x441-10384-300x265.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/adidas-adizero-adios-thumb-500x441-10384.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5451\" class=\"wp-caption-text\">Source: Run Blog Run<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">In a competitive sport like running, world records are set and smashed in a few seconds. Needless to say, <\/span><a href=\"https:\/\/www.highsnobiety.com\/p\/adidas-boost-history-timeline\/\"><span style=\"font-weight: 400\">Adidas\u2019 Boost<\/span><\/a><span style=\"font-weight: 400\"> and its upgraded versions like Pure Boost, and Ultra Boost, revolutionized the running industry, the fashion industry and the history of athletics. The innovative foam cushioning technology that is built around the concept of energy changed the game of <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/nerdy-sneakers-high-fashion\/\"><span style=\"font-weight: 400\">sneaker<\/span><span style=\"font-weight: 400\">s.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">When Boost was launched, Adidas had already completed more than six decades in the business and was an industry leader across the world. Yet, the German company pooled its resources to invent a pair of performance stylish sneakers that could easily transition from running tracks to the global fashion stage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is Adidas\u2019 focussed efforts on innovation, technology, and style that have helped the company to maintain its brand value and legacy. It is the largest sportswear manufacturer in Europe and sits at the number two position on the world ranking chart. In 2019, the <\/span><a href=\"https:\/\/www.adidas-group.com\/en\/media\/news-archive\/press-releases\/2019\/adidas-records-successful-start-into-2019\/\"><span style=\"font-weight: 400\">company has already posted<\/span><\/a><span style=\"font-weight: 400\"> double-digit growth, in terms of sales and expansion in emerging &amp; existing markets like Russia, Asia-Pacific, and Greater China. Therefore, it comes as no surprise that the Zacks Rank stock-rating system recently <\/span><a href=\"https:\/\/news.yahoo.com\/makes-adidas-addyy-strong-buy-130001337.html\"><span style=\"font-weight: 400\">declared Adidas as a \u2018Strong Buy\u2019<\/span><\/a><span style=\"font-weight: 400\">. The company\u2019s shares have outperformed by <\/span><a href=\"https:\/\/www.forbes.com\/sites\/panosmourdoukoutas\/2019\/04\/13\/adidas-is-beating-nike\/#76d997e41150\"><span style=\"font-weight: 400\">gaining 21.87% in 2019<\/span><\/a><span style=\"font-weight: 400\">, so far.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"from-dassler-brothers-shoe-factory-to-adidas\"><\/span><b>From Dassler Brothers Shoe Factory To Adidas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The multinational corporation that we know today was started as a humble shoe business in 1924 in Bavaria, Germany by two brothers Adolf aka Adi and Rudolf aka Rudi Dassler. They named their spiked athletic footwear business \u2018Dassler Brothers Shoe Factory\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Right from its inception, the brothers\u2019 craftsmanship, mastery, and business acumen helped the company to stand out from the competition in shoe business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In her book \u2018<\/span><a href=\"https:\/\/www.amazon.in\/dp\/0061246581\/ref=rdr_ext_tmb\"><span style=\"font-weight: 400\">Sneaker Wars<\/span><\/a><span style=\"font-weight: 400\">\u2019, author Barbara Smit writes about the Dassler brothers and their shoe factory, \u201cThey had persisted with such drive that their factory was drawing sports enthusiasts from all around Germany, generating unprecedented hustle and bustle in their small town of Herzogenaurach, not far from Nuremberg, in the northern part of Bavaria.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the post World War economy with limited means, Adi searched for leather pieces torn from army helmets &amp; bread pouches to make shoe soles and pieces of parachutes and army haversacks to make slippers in his workshop.<\/span><\/p>\n<figure id=\"attachment_5452\" aria-describedby=\"caption-attachment-5452\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5452\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/423578344-300x198.jpeg\" alt=\"\" width=\"750\" height=\"495\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/423578344-300x198.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/423578344.jpeg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5452\" class=\"wp-caption-text\">Source: Scoop Whoop<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">The company\u2019s fate changed when German track and field athlete Josef Waitzer joined the business as an advisor. He became a close friend of Adi Dassler and helped him to gain entry into the Berlin Olympic Village. After convincing American athlete Jesse Owens to wear their spike shoes at the 1936 Summer Olympics, Dassler shoes steadily climbed the popularity ladder in the sports industry. Before World War II started, the company was selling 200,000 pairs of shoes every year.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dassler Brothers Shoe Factory transformed into Adidas after the brothers split in 1949. They went their separate ways and Adi renamed the company as \u2018Adidas\u2019 after him.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adidas became a household name after helping the German national football team to win the 1954 World Cup final against Hungary with its screw-in-studs lightweight football shoes. In 1967, the company launched its clothing line. And with each passing year, the visibility of Adidas\u2019 three stripes continues to grow through acquisitions, innovation, expansion, and technology.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"adidass-act-of-genius-%e2%80%93-strategic-partnerships\"><\/span><b>Adidas\u2019s Act of Genius &#8211; Strategic Partnerships<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">One of the key differentiators that has helped Adidas to stay relevant is their strategy of collaborating with cultural influencers from all walks of life. The company believes in building meaningful, well-thought-out and profitable long-term partnerships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Take, for instance, the brand\u2019s association with American hip hop group Run-DMC. Hip hop has fuelled the growth of sneakers and sneakerheads. And Run-DMC is one of the first and most powerful figures within that circle. The sportswear leader used this to their advantage by signing a $1.6 million deal with DMC in the 80s. It was this strategic move that <\/span><a href=\"https:\/\/www.documentjournal.com\/2019\/07\/a-superstar-is-born-adidas-basketball-and-the-1986-rap-show-that-started-it-all\/\"><span style=\"font-weight: 400\">helped Adidas to cement its position in the sneaker culture<\/span><\/a><span style=\"font-weight: 400\"> and the <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/billion-dollar-footwear-industry\/\"><span style=\"font-weight: 400\">footwear<\/span><\/a><span style=\"font-weight: 400\"> industry driven by it. Run DMC also released a classic song \u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=JNua1lFDuDI\"><span style=\"font-weight: 400\">My Adidas\u2019<\/span><\/a><span style=\"font-weight: 400\"> in 1986 that further solidified their partnership.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"RUN-DMC - My Adidas\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/JNua1lFDuDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400\">Adidas\u2019 partnership with English footballer David Beckham is another great example for other brands &amp; businesses to understand how brand collaborations with celebrities should be designed and executed. A collaboration <\/span><a href=\"https:\/\/www.esquireme.com\/content\/24703-adidas-celebrate-20-year-partnership-with-footballing-icon-david-beckham\"><span style=\"font-weight: 400\">spanning over two decades<\/span><\/a><span style=\"font-weight: 400\">, Beckham is still one of the most powerful faces of Adidas, even after retiring from professional football. His endorsement worked wonders for the brand.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cThe repercussions were invaluable. Once he joined Real Madrid, the Spanish team clad in Adidas, Beckham was covered in three stripes. Thousands of young players badgered their parents to buy \u2018Beckham boots\u2019. Shirts featuring his name could be sold to millions of self-declared Madrid supporters around the world\u2026 \u201d, <\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.amazon.in\/Sneaker-Wars-Brothers-Founded-Business\/dp\/0061246581\"><span style=\"font-weight: 400\">writes<\/span><\/a><span style=\"font-weight: 400\"> Smit in her book while talking about the phase when the footballer joined hands with Adidas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beckham turned out to be the superstar that Adidas was looking for, who featured in their massive international campaigns and improved their stakes in the sports marketing business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 2019, it is American rapper Kanye West and his \u2018Yeezy\u2019 brand, which is helping Adidas to take over the sportswear and footwear industry. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/zackomalleygreenburg\/2019\/07\/09\/kanyes-second-coming-inside-the-billion-dollar-yeezy-empire\/#62f50d8c5ec3\"><span style=\"font-weight: 400\">West\u2019s billion dollar Yeezy<\/span><\/a><span style=\"font-weight: 400\"> is by far the fastest selling sneakers brand in the market. It amalgamates the rapper\u2019s eccentric aesthetics and Adidas\u2019s Boost technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Be it Run-DMC, Beckham or West, Adidas has made these partnerships work by opening its design lab to its ambassadors and giving them free reign to share their ideas.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"technology-and-innovation-with-style\"><\/span><b>Technology and Innovation with Style<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Adidas was able to pick the right celebrity partners because they are deeply connected with their consumers. They valued Run-DMC, Beckham, West, and others as customers and individuals first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Case in point: Beckham signed his first contract (years before he came onboard as a Real Madrid club player) with Adidas in the early 90s when an employee spotted him as a teenager playing in the soccer field, according to Barbara Smit\u2019s book Sneaker Wars. Another employee had gone to one of Run-DMC\u2019s concerts, where they <\/span><a href=\"https:\/\/www.adidas-group.com\/en\/group\/history\/\"><span style=\"font-weight: 400\">witnessed<\/span><\/a><span style=\"font-weight: 400\"> the moment when the band held up their three stripes Adidas sneakers in front of the crowd, which served as the start of their unique partnership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether it is bringing back the classics or 3D printing soles for <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/\"><span style=\"font-weight: 400\">personalization<\/span><\/a><span style=\"font-weight: 400\">, the company is leaps and bounds ahead, when it comes to understanding what sneakerheads want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 1984, Adidas <\/span><a href=\"https:\/\/www.adidas-group.com\/en\/group\/history\/\"><span style=\"font-weight: 400\">introduced<\/span><\/a><span style=\"font-weight: 400\"> a shoe called Micropacer that had a micro-sensor embedded into it, which could record caloric consumption, pace, and distance. Smart shoes and <\/span><a href=\"https:\/\/www.vue.ai\/blog\/?s=wearable\"><span style=\"font-weight: 400\">active wearables<\/span><\/a><span style=\"font-weight: 400\"> are now the norm. But back in the early 80s, it was rare and futuristic. The company also introduced the <\/span><a href=\"http:\/\/www.nbcnews.com\/id\/4919244\/ns\/technology_and_science-games\/t\/adidas-creates-computerized-shoe\/\"><span style=\"font-weight: 400\">first intelligent shoe<\/span><\/a><span style=\"font-weight: 400\"> with a microprocessor in 2004. When they noticed that fashion is taking precedence over everything, the company revived <\/span><a href=\"https:\/\/www.elle.com\/fashion\/news\/a15316\/adidas-originals-sneakers-trends\/\"><span style=\"font-weight: 400\">its iconic Sam Smiths<\/span><\/a><span style=\"font-weight: 400\">, the sneakers that go with everything!\u00a0<\/span><\/p>\n<figure id=\"attachment_5454\" aria-describedby=\"caption-attachment-5454\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5454\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/54a78af75e18c_-_elle-danielle-white-sneakers-h-300x200.jpg\" alt=\"\" width=\"750\" height=\"499\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/54a78af75e18c_-_elle-danielle-white-sneakers-h-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/08\/54a78af75e18c_-_elle-danielle-white-sneakers-h.jpg 640w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5454\" class=\"wp-caption-text\">Source: Elle<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Adidas\u2019 15 years old partnership with fashion designer Stella McCartney is also an excellent example of how to keep a finger on the pulse of the latest market trends. As the concept of <\/span><a href=\"https:\/\/www.vue.ai\/blog\/?s=sustainable\"><span style=\"font-weight: 400\">sustainability in fashion<\/span><\/a><span style=\"font-weight: 400\"> is picking pace, Adidas along with McCartney recently launched a <\/span><a href=\"https:\/\/www.voguebusiness.com\/technology\/stella-mccartney-adidas-evrnu-sustainability\"><span style=\"font-weight: 400\">limited edition sustainable hoodie collection<\/span><\/a><span style=\"font-weight: 400\"> made from textile waste. The 100% recyclable collection illustrates the benefits of blending environmental consciousness with tech, style, and sports.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"seventy-more-years-of-innovation\"><\/span><b>Seventy More Years Of Innovation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Adidas evolved with time and that\u2019s why its shares are considered as valuable as it was 70 years ago, when the Dassler brothers went their separate ways. From inventing a leather trimmer using a bicycle frame and its pedal mechanism to creating miniature energy balls from thermoplastic polyurethane (TPU) for Boost sneakers, Adi Dassler deeply infused innovation in the company\u2019s veins.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The first seventy years of Adidas has been all about perfecting sportswear with the help of technology and innovation. The German MNC plans to continue doing the same in the years to come. Adidas\u2019 latest breakthrough innovations include a 100% recyclable performance footwear using <\/span><a href=\"https:\/\/news.adidas.com\/running\/adidas-unlocks-a-circular-future-for-sports-with-futurecraft.loop--a-performance-running-shoe-made-t\/s\/c2c22316-0c3e-4e7b-8c32-408ad3178865\"><span style=\"font-weight: 400\">Loop Creation Process<\/span><\/a><span style=\"font-weight: 400\">. This is also aligned with their <\/span><a href=\"https:\/\/news.adidas.com\/running\/adidas-announces-next-phase-in-fight-for-the-oceans-against-marine-plastic-pollution-with-upscaled-c\/s\/c19b8a9a-ebf0-4970-b27e-ca5121edf665\"><span style=\"font-weight: 400\">pledge<\/span><\/a><span style=\"font-weight: 400\"> to preserve the oceans. The brand also intends to add more pages to its celebrity partnerships success story by <\/span><a href=\"https:\/\/www.harpersbazaar.com\/fashion\/designers\/a27043155\/beyonce-adidas-partnership\/\"><span style=\"font-weight: 400\">joining forces with Beyonce<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> \u201cA minute faster\u201d &#8211; that\u2019s how fast Haile Gebrselassie would have run had he worn a pair of Adidas Energy Boost Sneakers. Gebrselassie won the 2008 Berlin Marathon with a world record time of two hours three minutes and fifty nine seconds and broke his own previous record. Speaking at the international launch event for  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[354,218,106,174,207,318],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>70 Years of Adidas \u2013 A Brand Built On Innovation | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"With focused efforts on innovation, tech and style Adidas has maintained its brand value and legacy making it the largest sportswear manufacturer in Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/seventy-years-of-adidas\/\" \/>\n<meta property=\"og:locale\" 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