{"id":5674,"date":"2019-09-06T10:39:41","date_gmt":"2019-09-06T05:09:41","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=5674"},"modified":"2024-05-02T13:50:09","modified_gmt":"2024-05-02T08:20:09","slug":"how-the-fashion-week-changed","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/how-the-fashion-week-changed\/","title":{"rendered":"How Has The Fashion Week Changed Over The Last Decade"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f836ba734d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f836ba734d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-the-fashion-week-changed\/#access-over-exclusivity\" title=\"Access Over Exclusivity\">Access Over Exclusivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-the-fashion-week-changed\/#digitizing-the-ramp\" title=\"Digitizing The Ramp\">Digitizing The Ramp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-the-fashion-week-changed\/#relevance-and-the-voice-of-modern-shoppers\" title=\"Relevance And The Voice Of Modern Shoppers\">Relevance And The Voice Of Modern Shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/how-the-fashion-week-changed\/#the-shrinking-ramp\" title=\"The Shrinking Ramp\">The Shrinking Ramp<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The evolution of fashion week in the last ten years, with the changing politics of the front row and the diverse imagery behind-the-scenes, has been nothing short of remarkable. A decade back, Blackberry phones were still popular and only the cr\u00e8me de la cr\u00e8me of the fashion world had early access to collections showcased at the <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/worlds-best-fashion-weeks\/\"><span style=\"font-weight: 400;\">global fashion week events<\/span><\/a><span style=\"font-weight: 400;\">. Today, smartphones and streaming of fashion shows on digital platforms have become the new normal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Rihanna\u2019s <\/span><a href=\"https:\/\/www.instagram.com\/p\/B1oasz4H1Ds\/\"><span style=\"font-weight: 400;\">upcoming<\/span><\/a><span style=\"font-weight: 400;\"> The Savage X Fenty show at the New York Fashion Week Fall Winter 2019 will be streamed on Amazon Prime Video in September. People from more than 200 countries will be able to grab a virtual front row seat and experience Rihanna\u2019s show as a viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While speaking about the September NYFW Fenty show, the singer <\/span><a href=\"https:\/\/www.refinery29.com\/en-gb\/2019\/08\/241583\/rihanna-fenty-savage-amazon-prime\"><span style=\"font-weight: 400;\">exclaimed<\/span><\/a><span style=\"font-weight: 400;\">, \u201cI couldn\u2019t be more excited that everyone will have full access to The Savage x Fenty Show this year. We are working on creating a bold, sexy, super energetic experience for our viewers.\u201d\u00a0<\/span><\/p>\n<figure id=\"attachment_5675\" aria-describedby=\"caption-attachment-5675\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5675\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-06-at-3.41.38-PM-300x176.png\" alt=\"\" width=\"750\" height=\"439\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-06-at-3.41.38-PM-300x176.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-06-at-3.41.38-PM-768x449.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-06-at-3.41.38-PM.png 928w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5675\" class=\"wp-caption-text\">Source: Instagram<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While this year\u2019s show will be streamed a week after the event wraps up, last year <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/7-design-stars-from-nyfw-2018\/\"><span style=\"font-weight: 400;\">Rihanna\u2019s immersive, inclusive and diverse<\/span><\/a><span style=\"font-weight: 400;\"> Savage X Fenty Lingerie Show was <\/span><a href=\"https:\/\/www.hollywoodreporter.com\/news\/nyfw-see-strange-photos-rihannas-savage-x-fenty-lingerie-show-1142893\"><span style=\"font-weight: 400;\">live-streamed on YouTube<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This concept of opening up the ramp to the fans and streaming it digitally didn\u2019t exist, back in 2009. A few minutes of the ramp walk, a few glimpses of the green room and pictures in the glossy magazines are all people outside the fashion week circle were able to get their hands on. But the glamorous event has changed in many interesting ways in the last decade.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"access-over-exclusivity\"><\/span><b>Access Over Exclusivity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As illustrated by Rihanna\u2019s statement, one of the major shifts has been increased access to the fashion week.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a long time, the fashion weeks have been all about exclusivity and early access. It was a platform for the press, editors, and buyers to preview the collection, write about it, and place the orders. These collections were made available to the end consumers after nearly six months of the runway presentations at swanky hotels. Gradually, celebrities, influencers, and brand sponsors joined the members of the media, fashion editors and retail buyers. But it still largely remained an invite-only fashion event with limited access.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But today, Rihanna\u2019s fans are be able to see all her designs within a week of the preview that only the elites had access to. Not just digitally, but a selected number of physical front row seats are also available to the general public, as long as they have money in their wallets and a unique <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuestyle\/our-ai-styling-assistant-will-help-with-nyfw\/\"><span style=\"font-weight: 400;\">sense of style<\/span><\/a><span style=\"font-weight: 400;\">. Highsnobiety <\/span><a href=\"https:\/\/www.highsnobiety.com\/p\/fashion-week-front-row-tickets\/\"><span style=\"font-weight: 400;\">predicts<\/span><\/a><span style=\"font-weight: 400;\"> that selling tickets to the public could be the future of fashion week. Case in point: <\/span><a href=\"https:\/\/www.washingtonpost.com\/news\/arts-and-entertainment\/wp\/2016\/02\/12\/kanye-wests-refugee-camp-fashion-show-was-stunning-the-clothes-not-so-much\/\"><span style=\"font-weight: 400;\">Kanye West\u2019s eccentric NYFW 2016 show<\/span><\/a><span style=\"font-weight: 400;\"> where 20,000 people had turned up at the Madison Square Garden.\u00a0<\/span><\/p>\n<figure id=\"attachment_5676\" aria-describedby=\"caption-attachment-5676\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5676\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/fashion-week-front-row-tickets-04-300x200.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/fashion-week-front-row-tickets-04-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/fashion-week-front-row-tickets-04-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/fashion-week-front-row-tickets-04-1024x683.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/fashion-week-front-row-tickets-04.jpg 1200w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5676\" class=\"wp-caption-text\">Source: Highsnobiety<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In a recent example, the <\/span><a href=\"https:\/\/www.harpersbazaar.com\/uk\/fashion\/fashion-news\/a28707668\/london-fashion-week-public-shows\/\"><span style=\"font-weight: 400;\">London Fashion Week<\/span><\/a><span style=\"font-weight: 400;\"> announced that it is all set to open its doors to the public from September 2019 after the new format is rolled out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In August 2019, the British Fashion Council (BFC) <\/span><span style=\"font-weight: 400;\">declared<\/span><span style=\"font-weight: 400;\"> that at the LFW shows this September, \u201cHouse Of Holland and self-portrait will host public-facing shows on Sunday 15th September to present their current AW19 collection to London Fashion Week ticket holders.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These public facing shows are helping designers and brands to reach the consumers directly without any delay, instead of connecting through trade buyers and store owners. This format has, in particular, benefited new and emerging designers that might get a space at big fashion weeks but don\u2019t get enough media coverage compared to big designers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tasha Liu, the founder of Shanghai-based fashion incubation community Labelhood explained how public facing shows are creating a community of fashion lovers who can afford to splurge, are open to experimenting, and have the willingness to buy designer clothes but are not necessarily industry insiders, bulk buyers or influencers. These communities are built by regular millennials and Gen Zs who reward real-time access with their attention, loyalty, and money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Liu <\/span><a href=\"https:\/\/www.vogue.in\/fashion\/content\/are-public-facing-runway-shows-the-future-of-fashion-week\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\">, \u201cRight now, there is a gap between the brand and the consumer. The original function of fashion shows was for placing orders, but now they are big marketing events. So you need to face the consumer. People want to be the first to see those products and the design, not just waiting for it for six months.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it comes as no surprise that even big brands like <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/tommy-hilfiger-american-global\/\"><span style=\"font-weight: 400;\">Tommy Hilfiger<\/span><\/a><span style=\"font-weight: 400;\"> are reaching out to new age consumers by ditching the traditional format of fashion shows with the help of technology.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"digitizing-the-ramp\"><\/span><b>Digitizing The Ramp<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2016, Tommy Hilfiger introduced the \u2018<\/span><a href=\"https:\/\/footwearnews.com\/2019\/focus\/womens\/tommy-zendaya-fall-2019-lookbook-snakeskin-boots-1202823723\/\"><span style=\"font-weight: 400;\">See Now, Buy Now\u2019<\/span><\/a><span style=\"font-weight: 400;\">, his new-age experimental catwalk event powered by technology. Through this format, buyers from over 70 countries have been able to buy the designer\u2019s latest clothes and accessories right after the fashion show via shoppable channels, including online site, social media platforms, brand\u2019s stores, and select wholesale partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it Hilfiger\u2019s shoppable catwalk or Rihanna\u2019s digital streams, all this became a reality only because the fashion industry embraced technology, on and off the ramp. One of the biggest changes in the last decade has been the role of AI and technology in fashion weeks, primarily because the tech tools that exist now didn\u2019t exist in the 2000s. And also, the number of brands and designers who are willing to take the risk has steadily increased in the last ten years. It is visible in <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/iris-van-herpen-fashion-technology\/\"><span style=\"font-weight: 400;\">Iris Van Herpen\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> 3D printed clothes that made their debut in 2010, and also at <\/span><a href=\"https:\/\/www.fastcompany.com\/90305715\/why-ai-was-the-guest-of-honor-at-rag-and-bones-fashion-week-dinner\"><span style=\"font-weight: 400;\">Rag and Bone<\/span><\/a><span style=\"font-weight: 400;\"> cofounder Marcus Wainwright\u2019s fashion week dinner party where AI was the guest of honour.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;A LAST SUPPER&quot; - rag &amp; bone FW19 collection\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/KDFKFQGHIzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">In the absence of fashion technology, designers and brands stuck to the traditional formats and fashion week cycles. In 2019, technological innovations, artificial-intelligence-based tools, and social media have completely changed how designers develop their collections, how they predict trends, how they showcase it in front of the audience and how they map customer touch-points before &amp; after the collection is unveiled.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"relevance-and-the-voice-of-modern-shoppers\"><\/span><b>Relevance And The Voice Of Modern Shoppers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although an inseparable part of fashion now, tech entered into the mainstream fashion industry in a big way only in the last decade. The music, film and tech-first industries started experimenting with 3D technology, visual tricks, virtual reality, robots, chatbots, and similar tools many decades ago.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the need of modern fashion consumers evolved along with the changes they witnessed in other industries, fashion brands had to quickly reinvent to avoid getting disrupted and losing relevance.\u00a0<\/span><\/p>\n<figure id=\"attachment_5678\" aria-describedby=\"caption-attachment-5678\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5678\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/103929604-20160909-6793-2210-300x204.jpg\" alt=\"\" width=\"750\" height=\"509\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/103929604-20160909-6793-2210-300x204.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/103929604-20160909-6793-2210-768x521.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/103929604-20160909-6793-2210-1024x695.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/09\/103929604-20160909-6793-2210.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5678\" class=\"wp-caption-text\">Source: CNBC<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While speaking about \u2018see now, buy now\u2019 initiative, Tommy Hilfiger\u2019s Chief Brand Officer Avery Baker explained this shift by <\/span><a href=\"https:\/\/www.cnbc.com\/2017\/06\/19\/tommy-hilfiger-reinvented-itself-to-create-see-now-buy-now-shopping.html\"><span style=\"font-weight: 400;\">stating<\/span><\/a><span style=\"font-weight: 400;\">, \u201cThe fashion industry (is) competing, not with itself but expectations set and met by other industries, real-time expectations\u2026. We cannot stand by and let consumers\u2019 attention and spending shift from apparel to entertainment or experiences, we have to disrupt or else we will actually be disrupted.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before tech-powered fashion week, it was the inclusion of menswear trend that was directly proportional to the changing needs &amp; demands of consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menswear was not a part of LFW and NYFW up until 2012 and 2015, respectively. The <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/rise-mens-fashion-not-afterthought\/\"><span style=\"font-weight: 400;\">rise of assertive male shoppers<\/span><\/a><span style=\"font-weight: 400;\"> and gender fluid fashion compelled the industry to give menswear its much deserved independent space in all major fashion events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The evolving mindset of fashion consumers also made way for other interesting and positive changes such as social media influencers like bloggers Rumi Neely and <\/span><a href=\"https:\/\/www.themds.com\/back-stage\/from-turning-pages-to-give-a-like-how-internet-changed-communication.html\"><span style=\"font-weight: 400;\">Bryanboy securing<\/span><\/a><span style=\"font-weight: 400;\"> front row seats. The position of fashion bloggers and influencers only strengthened in the last ten years and they have now become an important part of brand communication and marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides <\/span><a href=\"https:\/\/www.treehugger.com\/sustainable-fashion\/fashion-weeks.html\"><span style=\"font-weight: 400;\">sustainability<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/inclusivity-in-luxury-fashion\/\"><span style=\"font-weight: 400;\">inclusivity<\/span><\/a><span style=\"font-weight: 400;\"> in all shapes and sizes &#8211; be it <\/span><a href=\"https:\/\/11honore.com\/blogs\/page-11\/the-most-body-inclusive-nyfw-moments-from-the-last-decade\"><span style=\"font-weight: 400;\">racial diversity, or body inclusivity<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 &#8211; also coloured the last decade of the fashion weeks in bold hues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next decade of change will continue to be centred on <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/sustainability-on-the-runway\/\"><span style=\"font-weight: 400;\">sustainability on the runway<\/span><\/a><span style=\"font-weight: 400;\"> because Gen Z wants to <\/span><a href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/fashion-and-sustainability-in-2020\/\"><span style=\"font-weight: 400;\">shop responsibly<\/span><\/a><span style=\"font-weight: 400;\"> and would only support the brands that do business responsibly.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-shrinking-ramp\"><\/span><b>The Shrinking Ramp<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A movement that picked up pace in the last two years, <\/span><a href=\"https:\/\/www.vue.ai\/blog\/?s=sustainable%20fashion\"><span style=\"font-weight: 400;\">Sustainable Fashion<\/span><\/a><span style=\"font-weight: 400;\"> would dictate the upcoming fashion weeks and industry trends. The biggest indicator of this is the changes that the Council of Fashion Designers of America (CFDA) recently introduced regarding New York Fashion Week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahead of NYFW, CFDA released a statement that <\/span><a href=\"https:\/\/www.refinery29.com\/en-gb\/2019\/07\/238974\/new-york-fashion-week-spring-2020-cfda-schedule\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">, \u201cPrompted by several seasons\u2019 worth of feedback from domestic and international stakeholders, newly-appointed CFDA Board Chairman Tom Ford and the CFDA decided to shorten the official New York Fashion Week dates to five days and five nights beginning this September. As a result, the Spring-Summer 2020 New York Collections will be shown from September 6 to September 11.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides trimming down NYFW from a seven-day, eight-night event to five-day and five-night event, the council also addressed the lack of inclusive and diverse panel of judges\u2019 criticism by appointing Chioma Nnadi and Paloma Elsesser. CFDA\u2019s sustainability <\/span><a href=\"https:\/\/cfda.com\/resources\/sustainability-resources\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> also <\/span><a href=\"https:\/\/www.vogue.com\/article\/cfda-sustainable-fashion-directory\"><span style=\"font-weight: 400;\">talked about<\/span><\/a><span style=\"font-weight: 400;\"> environment-friendly designs, sharing resources, changing the supply chain and reducing fashion waste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the fashion weeks get shorter and designers move towards a season-less model, the meaning of customer engagement and brand experience would drastically change in the next ten years. Needless to say, the efforts of brand owners and designers along with fashion technology companies and textile inventors would determine how sustainable and relevant the fashion runway would look by the end of the next decade.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The evolution of fashion week in the last ten years, with the changing politics of the front row and the diverse imagery behind-the-scenes, has been nothing short of remarkable. A decade back, Blackberry phones were still popular and only the cr\u00e8me de la cr\u00e8me of the fashion world had early access to collections showcased at  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[106,183,357,356],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Has The Fashion Week Changed Over The Last Decade | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"The evolution of fashion week in the last decade, with the changing politics of the front row &amp; the diverse imagery behind-the-scenes, has been remarkable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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